GITNUX MARKETDATA REPORT 2024

Stock Video Industry Statistics

The stock video industry is projected to continue its growth trend, with increasing demand for high-quality video content across various platforms and industries.

With sources from: statista.com, gettyimages.in, premiumbeat.com, ifpi.org and many more

Statistic 1

The average cost of a 4K video from a stock footage provider is around $179-250 per clip.

Statistic 2

The use of stock videos in digital advertising campaigns increased by 40% from 2019 to 2020.

Statistic 3

The two most popular categories for stock video purchases are 'people' and 'business and industry'.

Statistic 4

In 2020, the number of people using video on demand, a common destination for stock video, had risen to 1.1 billion.

Statistic 5

Over 80% of global internet traffic will be video content by 2022, driving demand for stock footage.

Statistic 6

In 2019, commercial licensing and music synchronization revenue, a category under which stock video sales fall, declined by 5.6% globally.

Statistic 7

About 51% of marketing professionals worldwide name video as the type of content with the best ROI, hence the demand for stock videos.

Statistic 8

Users spend 88% more time on a website with video, indicating a need for stock video content.

Statistic 9

In 2020, 85% of all internet users in the United States watched online video content monthly on their devices, suggesting effective use of stock videos.

Statistic 10

72% of customers prefer to learn about a product or service through video leading to increased usage of stock videos.

Statistic 11

4 out of 5 consumers believe demo videos are helpful, thus increased consumption of stock videos.

Statistic 12

38% of all Google searches are for videos, and stock videos fill this demand.

Statistic 13

69% of people have been convinced to buy a software or application by watching a video where stock footage is often used.

Statistic 14

In 2021, people spent on average 100 minutes a day watching online videos, creating a substantial market for stock footage.

Statistic 15

More than 500 million hours of videos are watched on YouTube each day, increasing the need for stock videos.

Statistic 16

80% of marketers claim that video has helped increase traffic to their website where stock videos are often used.

Statistic 17

By 2022, the number of videos crossing the internet per second will approach 1 million translating into approximately 82 years of video watched every second.

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In this post, we will explore the dynamic landscape of the stock video industry through a statistical lens. From the rising demand for stock footage in digital advertising to the profound impact of video content on online consumer behavior, we will delve into key insights and trends shaping this vibrant sector.

Statistic 1

"The average cost of a 4K video from a stock footage provider is around $179-250 per clip."

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Statistic 2

"The use of stock videos in digital advertising campaigns increased by 40% from 2019 to 2020."

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Statistic 3

"The two most popular categories for stock video purchases are 'people' and 'business and industry'."

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Statistic 4

"In 2020, the number of people using video on demand, a common destination for stock video, had risen to 1.1 billion."

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Statistic 5

"Over 80% of global internet traffic will be video content by 2022, driving demand for stock footage."

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Statistic 6

"In 2019, commercial licensing and music synchronization revenue, a category under which stock video sales fall, declined by 5.6% globally."

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Statistic 7

"About 51% of marketing professionals worldwide name video as the type of content with the best ROI, hence the demand for stock videos."

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Statistic 8

"Users spend 88% more time on a website with video, indicating a need for stock video content."

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Statistic 9

"In 2020, 85% of all internet users in the United States watched online video content monthly on their devices, suggesting effective use of stock videos."

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Statistic 10

"72% of customers prefer to learn about a product or service through video leading to increased usage of stock videos."

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Statistic 11

"4 out of 5 consumers believe demo videos are helpful, thus increased consumption of stock videos."

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Statistic 12

"38% of all Google searches are for videos, and stock videos fill this demand."

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Statistic 13

"69% of people have been convinced to buy a software or application by watching a video where stock footage is often used."

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Statistic 14

"In 2021, people spent on average 100 minutes a day watching online videos, creating a substantial market for stock footage."

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Statistic 15

"More than 500 million hours of videos are watched on YouTube each day, increasing the need for stock videos."

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Statistic 16

"80% of marketers claim that video has helped increase traffic to their website where stock videos are often used."

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Statistic 17

"By 2022, the number of videos crossing the internet per second will approach 1 million translating into approximately 82 years of video watched every second."

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Interpretation

In conclusion, the stock video industry is experiencing significant growth and demand driven by various factors such as the increasing use of videos in digital advertising, the rising popularity of video content on the internet, and the positive impact of video on consumer behavior and marketing effectiveness. While there have been fluctuations in specific revenue streams within the industry, the overall trend is towards a thriving market for stock videos with a wide range of applications across various sectors. As more businesses and consumers continue to rely on video content for communication, marketing, and entertainment purposes, the stock video industry is positioned for continued expansion and innovation in the years to come.

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