The Latest Stock Video Industry Statistics Explained
The average cost of a 4K video from a stock footage provider is around $179-250 per clip.
The statistic indicates that the average cost of purchasing a 4K video clip from a stock footage provider typically falls within the range of $179 to $250 per clip. This suggests that acquiring high-quality 4K video content for commercial or personal use can be quite costly, but the exact pricing may vary depending on the provider and specific licensing terms. Customers looking to utilize such footage in their projects should consider budgeting accordingly and comparing prices across different stock footage providers to find the best value for their specific needs.
The use of stock videos in digital advertising campaigns increased by 40% from 2019 to 2020.
The statistic indicates that there was a significant 40% increase in the utilization of stock videos in digital advertising campaigns from 2019 to 2020. This surge implies a growing trend and preference for incorporating stock videos in digital marketing strategies during that period. The increase could be attributed to various factors such as the rise in online consumption, the effectiveness of video content in engaging audiences, and the accessibility and cost-effectiveness of utilizing stock videos. This statistic underscores the evolving landscape of digital advertising and highlights the importance of video content in capturing consumers’ attention and driving campaign success.
The two most popular categories for stock video purchases are ‘people’ and ‘business and industry’.
The statistic that the two most popular categories for stock video purchases are ‘people’ and ‘business and industry’ suggests a strong consumer preference for content featuring human subjects and commercial themes in the stock video market. The popularity of ‘people’ indicates a desire for videos that include human presence, emotions, and interactions, which are commonly used for storytelling and marketing purposes. On the other hand, the high demand for ‘business and industry’ content reflects a focus on professional and corporate topics such as workplace scenarios, technology, and finance, likely serving the needs of companies for promotional and educational materials. Overall, this statistic highlights the importance of these specific categories in meeting the diverse visual content needs of businesses and content creators.
In 2020, the number of people using video on demand, a common destination for stock video, had risen to 1.1 billion.
The statistic stating that in 2020, the number of people using video on demand had risen to 1.1 billion implies a significant increase in the popularity and adoption of this technology. Video on demand services provide convenient access to a wide range of video content, including stock video footage. The substantial growth in the number of users utilizing video on demand platforms suggests a shift towards digital consumption trends and a preference for on-demand and personalized viewing experiences. This statistic highlights the widespread reach and appeal of video on demand services, indicating a thriving market for stock video content and opportunities for content creators and providers to capitalize on this growing audience.
Over 80% of global internet traffic will be video content by 2022, driving demand for stock footage.
The statistic that over 80% of global internet traffic will be video content by 2022 indicates a significant shift in online content consumption patterns towards video-based formats. This surge in video content consumption is expected to drive a high demand for stock footage, which are pre-recorded video clips that can be licensed for use in various projects such as advertisements, presentations, and social media posts. As businesses and individuals increasingly rely on video content to engage their audiences and communicate their messages effectively, the need for a diverse range of stock footage options is anticipated to grow rapidly. This trend presents an opportunity for stock footage providers to capitalize on the rising demand for video content in the digital landscape.
In 2019, commercial licensing and music synchronization revenue, a category under which stock video sales fall, declined by 5.6% globally.
The statistic indicates that in 2019, there was a 5.6% decrease in global revenue generated from commercial licensing and music synchronization, which includes income from stock video sales. This decline suggests a reduction in the overall market demand for licensed music and other commercial materials in the entertainment industry. Factors that may have contributed to this decrease could include shifts in consumer preferences towards other forms of media, changes in licensing agreements, or economic fluctuations impacting advertising and media budgets. The decline in revenue could have implications for businesses operating in this sector, prompting them to adapt their strategies to meet changing market conditions and maintain profitability.
About 51% of marketing professionals worldwide name video as the type of content with the best ROI, hence the demand for stock videos.
The statistic that 51% of marketing professionals worldwide identify video content as having the best return on investment (ROI) underscores the growing importance of utilizing videos in marketing strategies. This indicates that a majority of professionals believe that investing in video content yields significant benefits in terms of engagement, brand awareness, and ultimately, revenue generation. As a result, there is an increased demand for stock videos to support marketing campaigns and meet the preferences of consumers who are more receptive to visual content. This trend highlights the need for businesses to prioritize video production and incorporate it into their marketing efforts to stay competitive and effectively reach their target audience.
Users spend 88% more time on a website with video, indicating a need for stock video content.
The statistic that users spend 88% more time on a website with video suggests a strong positive correlation between the presence of video content and user engagement. This increase in user time spent on the website indicates a clear preference for video content among users, highlighting the potential benefits of incorporating video elements into website design. The significant difference in user engagement between websites with and without video content emphasizes the importance of stock video content to meet the increasing demand for visual media. By investing in stock video content, website owners can potentially enhance user experience, attract more visitors, and ultimately drive higher engagement metrics on their websites.
In 2020, 85% of all internet users in the United States watched online video content monthly on their devices, suggesting effective use of stock videos.
The statistic that 85% of all internet users in the United States watched online video content monthly on their devices in 2020 indicates a widespread and entrenched trend towards consuming digital video content among the population. This high percentage suggests that online video has become a primary form of entertainment, information, and communication for a vast majority of Americans, highlighting the importance and effectiveness of stock videos as a valuable resource for content creators and marketers looking to engage with this audience. The data points to a significant opportunity for businesses and individuals to leverage stock videos in their online strategies to reach and connect with the majority of internet users in the United States who are actively engaging with video content on a regular basis.
72% of customers prefer to learn about a product or service through video leading to increased usage of stock videos.
The statistic that 72% of customers prefer to learn about a product or service through video suggests a significant preference among consumers for visual content over other forms of information dissemination. This preference indicates that incorporating video content can be an effective strategy for businesses looking to engage and inform their target audience. Furthermore, the increased usage of stock videos can be attributed to the growing demand for high-quality and engaging visual content to effectively communicate with customers. Leveraging this statistic can lead to improved customer engagement, increased brand awareness, and potentially higher conversion rates for businesses that effectively utilize video content in their marketing strategies.
4 out of 5 consumers believe demo videos are helpful, thus increased consumption of stock videos.
The statistic ‘4 out of 5 consumers believe demo videos are helpful’ suggests a high level of positive sentiment towards the effectiveness of demo videos among consumers. This implies a strong preference for this type of content as a valuable tool for understanding products or services. As a result, the increased consumption of stock videos can be attributed to this positive perception, with businesses likely to invest more in creating and utilizing demo videos as part of their marketing strategies to cater to consumer preferences and drive engagement. This statistic underscores the growing importance of visual content in influencing consumer behavior and shaping purchasing decisions in today’s digital landscape.
38% of all Google searches are for videos, and stock videos fill this demand.
The statistic that 38% of all Google searches are for videos indicates a significant portion of online user behavior is focused on consuming video content. This highlights the growing popularity and importance of videos in digital marketing and online engagement. As a result, there is a strong demand for stock videos to satisfy this content need. Companies and content creators can leverage this data by utilizing stock videos to create compelling and engaging visual content that resonates with their target audience and capitalizes on this trend towards video consumption in online searches.
69% of people have been convinced to buy a software or application by watching a video where stock footage is often used.
The statistic indicates that a significant majority of individuals, specifically 69%, have been persuaded to purchase a software or application after viewing a video that commonly includes stock footage. This finding suggests that the use of stock footage in promotional videos can be a powerful tool in influencing consumer behavior and driving purchase decisions. It implies that the visual elements and content presented in these videos, even if not original, can effectively communicate the value and benefits of the software or application to potential buyers. This statistic highlights the importance of utilizing engaging and visually appealing video content, including stock footage, as a marketing strategy to increase sales and conversions in the software industry.
In 2021, people spent on average 100 minutes a day watching online videos, creating a substantial market for stock footage.
The statistic indicates that in 2021, individuals spent an average of 100 minutes per day consuming online videos, highlighting a significant shift towards digital content consumption. This trend points to the growing demand for stock footage as more people rely on online videos for entertainment, information, and communication. The substantial amount of time spent watching videos suggests a lucrative market opportunity for companies involved in stock footage production and distribution, as content creators and businesses seek high-quality visuals to enhance their online presence and engage with audiences effectively. The statistic underscores the importance of visual content in the digital age and the potential for growth and innovation in the stock footage industry to cater to the increasing needs of a video-centric society.
More than 500 million hours of videos are watched on YouTube each day, increasing the need for stock videos.
The statistic that more than 500 million hours of videos are watched on YouTube each day highlights the immense popularity and widespread use of the platform as a content distribution channel. This staggering figure underscores the significant demand for video content consumption in today’s digital age. With such a vast amount of video content being consumed daily, there is a growing need for stock videos to cater to the diverse needs of content creators, businesses, and individuals looking to produce high-quality videos efficiently and cost-effectively. This statistic signals a lucrative market opportunity for stock video providers to meet the rising demand for visually engaging and professionally produced video content in a variety of industries and applications.
80% of marketers claim that video has helped increase traffic to their website where stock videos are often used.
The statistic that 80% of marketers claim video has helped increase traffic to their websites where stock videos are often used suggests a strong correlation between incorporating video content, particularly stock videos, and improved website traffic. This indicates that utilizing video content, even when using stock footage, can be an effective marketing strategy for driving website traffic. The finding implies that video content is considered a valuable tool for attracting visitors to websites, likely due to its engaging and visually appealing nature. Marketers may find that incorporating stock videos can help enhance their overall content strategy and improve their online visibility, potentially leading to increased traffic and engagement on their websites.
By 2022, the number of videos crossing the internet per second will approach 1 million translating into approximately 82 years of video watched every second.
The statistic that by 2022, the number of videos crossing the internet per second will approach 1 million implies a staggering volume of video content being shared and consumed online. This rapid increase in video sharing signifies the growing popularity and significance of video as a preferred form of digital content. The statement that this volume of videos translates into approximately 82 years of video watched every second is a powerful indication of the immense scale and magnitude of the video data being transmitted online. It highlights the incredible amount of time and attention people worldwide are dedicating to viewing videos, showcasing the immense impact and influence of video content in the digital age.
Conclusion
Overall, the stock video industry is experiencing significant growth driven by the increasing demand for video content in various sectors such as marketing, entertainment, and education. As highlighted by the statistics presented, the industry is projected to continue expanding in the coming years, offering numerous opportunities for content creators, businesses, and consumers alike. Keeping abreast of the latest trends and leveraging data insights will be crucial for stakeholders to stay competitive and capitalize on the evolving landscape of the stock video market.
References
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