GITNUX MARKETDATA REPORT 2024

Tiktok Industry Statistics

" The TikTok industry is experiencing rapid growth, with millions of users generating billions of video views daily, making it a valuable platform for digital marketing."

Statistic 1

"TikTok's average user session is 10.85 minutes, which is longer than any other social media app."

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Statistic 2

"TikTok was the seventh most used social network in 2021."

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"TikTok’s revenue from user purchases increased by 500% year-over-year in Q1 2021."

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"TikTok’s parent company ByteDance is valued at over $250 billion as of 2021."

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Statistic 5

"TikTok has been downloaded over 2 billion times worldwide."

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Statistic 6

"By November 2020, TikTok was available in over 150 countries."

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Statistic 7

"90% of all TikTok users access the app on a daily basis."

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Statistic 8

"Approximately 83% of TikTok users have posted a video."

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Statistic 9

"TikTok generated $1.9 billion in revenue in 2020."

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Statistic 10

"TikTok influencers can command $200 to $20,000 per branded video."

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Statistic 11

"The TikTok app is localized in 75 languages."

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Statistic 12

"TikTok's engagement rate is 5.30%, the highest among social media platforms."

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Statistic 13

"TikTok surpassed Google in web traffic rankings in 2021."

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Statistic 14

"In 2020, TikTok was the most downloaded app globally across iOS and Android platforms."

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Statistic 15

"TikTok has over 100 million monthly active users in the United States alone."

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Statistic 16

"Over 60% of TikTok users are under the age of 30."

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Statistic 17

"Around 62% of TikTok users in the US are female."

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Statistic 18

"Users spend an average of 52 minutes per day on TikTok."

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Statistic 19

"TikTok use among kids (ages 4-15) rose by 100% in 2020."

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Statistic 20

"As of January 2021, TikTok has over 1 billion monthly active users."

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