GITNUX MARKETDATA REPORT 2024

AI In The Streaming Industry Statistics

AI in the streaming industry is expected to revolutionize content recommendations, personalized user experiences, and content creation processes.

Highlights: Ai In The Streaming Industry Statistics

  • Approximately 29% broadcasters already use AI for content recommendations.
  • In streaming content, over 80% of what is watched across YouTube, Hulu, and Netflix comes from AI-based recommendations.
  • Viewers spend 75% of their time on Netflix watching something recommended by the AI algorithm.
  • AI in the media and entertainment market is predicted to grow to $2.59 billion by 2024, partly pushed by streaming services.
  • By 2025, the global video streaming market size is expected to reach $124.57 billion, with AI playing a major role.
  • Nearly 20% of streaming service users in the U.S and U.K use the provided content recommendations daily.
  • 55% global consumers are favorably influenced by a streaming service's content recommendations.
  • AI in media and entertainment industry report shows around 33% stations will implement AI by 2022 largely for streaming.
  • Between 2019 and 2025, the AI video market is set to grow by over 41% CAGR.
  • The global AI market is expected to grow by over $75 billion between 2019 and 2023, with streaming being a major driver.
  • An estimated 70% of the AI market share will be driven by customer engagement applications including media streaming by 2022.
  • AI-powered video analytics market is projected to reach $4.23 billion by 2025, promising huge potential for streaming.
  • 95.2% of telecommunication organizations think AI will have a positive impact on the streaming industry.
  • Netflix estimates that its AI algorithms save it $1 billion per year on content costs.
  • YouTube's AI recommendation system drives more than 70% of the total time spent watching videos on the platform.
  • The wording in AI-generated Netflix thumbnails results in a 10% improvement in engagement.
  • 63% of respondents say they’d be at least moderately likely to use a AI voice assistant to control their TV and streaming services.
  • Using AI, 50% reduction in churn has been observed in OTT platforms.
  • AI can handle up to 90% of customer inquiries for streaming services, freeing up customer service representatives for more complex issues.

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The Latest Ai In The Streaming Industry Statistics Explained

Approximately 29% broadcasters already use AI for content recommendations.

The statistic that approximately 29% of broadcasters already use AI for content recommendations suggests that a notable portion of broadcasters have adopted artificial intelligence technology to enhance their content recommendation systems. This indicates a growing trend within the broadcasting industry towards leveraging AI-powered tools to deliver personalized and targeted content recommendations to viewers. By incorporating AI into their processes, broadcasters are able to analyze viewer preferences, viewing patterns, and content trends more effectively, ultimately improving the overall user experience and engagement. This statistic underscores the increasing importance of AI technologies in driving innovation and efficiency in the broadcasting sector.

In streaming content, over 80% of what is watched across YouTube, Hulu, and Netflix comes from AI-based recommendations.

The statistic that over 80% of what is watched across YouTube, Hulu, and Netflix comes from AI-based recommendations highlights the significant role that artificial intelligence algorithms play in the consumption patterns of streaming content. These platforms utilize sophisticated machine learning models to analyze user behaviors, preferences, and viewing history in order to recommend personalized content to their audiences. Such AI-based recommendations not only enhance user experience by providing tailored suggestions but also drive engagement and viewer retention by serving content that is more likely to be of interest to the viewer. This statistic underscores the importance of AI technology in shaping the way users discover and engage with streaming content on popular platforms like YouTube, Hulu, and Netflix.

Viewers spend 75% of their time on Netflix watching something recommended by the AI algorithm.

The statistic indicates that a significant portion of viewers’ time on Netflix is spent watching content that has been recommended to them by the artificial intelligence (AI) algorithm. Specifically, 75% of the total viewing time is attributed to these algorithm-generated recommendations. This suggests that viewers heavily rely on the personalized suggestions made by the AI to guide their viewing choices on the platform. The high percentage implies a strong influence of the algorithm on user behavior and points towards the effectiveness of Netflix’s recommendation system in engaging audiences and curating their viewing experience.

AI in the media and entertainment market is predicted to grow to $2.59 billion by 2024, partly pushed by streaming services.

The statistic indicating that the AI in the media and entertainment market is projected to reach $2.59 billion by 2024 suggests a substantial growth trajectory in the industry, driven in part by the increasing adoption of AI technology, particularly within the realm of streaming services. This growth reflects the industry’s recognition of the potential for AI to enhance content creation, personalized recommendations, audience engagement, and overall operational efficiency. As streaming services continue to dominate the media landscape, leveraging AI capabilities can help companies improve user experiences, differentiate their offerings, and stay competitive in an ever-evolving market. The forecasted growth symbolizes the significant role that AI is expected to play in shaping the future of media and entertainment by empowering companies to innovate and adapt to changing consumer preferences and technological advancements.

By 2025, the global video streaming market size is expected to reach $124.57 billion, with AI playing a major role.

The statistic that the global video streaming market size is projected to reach $124.57 billion by 2025 highlights the significant growth and impact of the industry. This growth is expected to be driven largely by the integration of artificial intelligence (AI) technologies, which are enhancing the user experience, content recommendations, and overall efficiency of streaming platforms. AI is playing a major role in personalizing content delivery, improving video quality, optimizing streaming algorithms, and enhancing the overall viewing experience for consumers worldwide. The increasing adoption of AI in the video streaming market is expected to contribute to the continued expansion and evolution of the industry in the coming years, shaping the way we consume and interact with digital video content.

Nearly 20% of streaming service users in the U.S and U.K use the provided content recommendations daily.

The statistic indicates that approximately 20% of streaming service users in the United States and the United Kingdom rely on the content recommendations provided by these platforms on a daily basis. This implies that a significant proportion of users trust and utilize the algorithm-based recommendations to discover and watch content. This statistic underscores the importance of personalized recommendations in enhancing user experience and engagement on streaming platforms, as they serve as a key tool for guiding users towards content that aligns with their preferences and interests. Additionally, it highlights the influence of recommendation algorithms in shaping viewing habits and driving user behavior in the competitive streaming industry.

55% global consumers are favorably influenced by a streaming service’s content recommendations.

The statistic stating that 55% of global consumers are favorably influenced by a streaming service’s content recommendations indicates a significant impact of personalized suggestions on viewer preferences. This finding suggests that the majority of consumers find value in tailored content suggestions provided by streaming platforms, which can ultimately drive user engagement and satisfaction. By leveraging algorithms and data analytics to deliver recommendations based on individual viewing habits and preferences, streaming services can enhance the overall user experience, potentially leading to increased retention rates and customer loyalty. This statistic underscores the growing importance of content personalization in the highly competitive streaming industry.

AI in media and entertainment industry report shows around 33% stations will implement AI by 2022 largely for streaming.

The statistic suggests that by the year 2022, approximately 33% of stations within the media and entertainment industry are expected to adopt artificial intelligence (AI) technology, primarily to enhance their streaming services. This indicates a growing trend among companies in the industry to leverage AI for various applications such as content recommendation, personalized advertising, and audience analytics. By incorporating AI into their operations, media and entertainment stations aim to improve user experience, increase efficiency, and stay competitive in the rapidly evolving digital landscape driven by the demand for streaming platforms.

Between 2019 and 2025, the AI video market is set to grow by over 41% CAGR.

The statistic indicates that the AI video market is projected to experience robust growth between the years 2019 and 2025, with a Compound Annual Growth Rate (CAGR) exceeding 41%. This means that on average, the market size is expected to increase by more than 41% each year during this period. Such a high CAGR reflects a rapidly expanding market for AI video technologies, driven by increasing demand for applications such as video analytics, facial recognition, object detection, and other advanced functionalities enabled by artificial intelligence. The projected growth signifies significant opportunities for businesses operating within the AI video sector, as well as potential advancements in video technology across various industries.

The global AI market is expected to grow by over $75 billion between 2019 and 2023, with streaming being a major driver.

This statistic illustrates the significant growth projected in the global artificial intelligence (AI) market over a four-year period from 2019 to 2023, increasing by more than $75 billion. The driving force behind this expansion is identified as streaming, indicating that the demand for AI technologies in this sector is expected to be a key contributor to the market’s growth. The projection suggests a growing recognition of the value and potential of AI across various industries, particularly in areas related to streaming services and content delivery. This trend highlights the increasing integration of AI technologies into businesses worldwide, with the market poised for substantial development in the near future.

An estimated 70% of the AI market share will be driven by customer engagement applications including media streaming by 2022.

The statistic indicates that by 2022, customer engagement applications such as media streaming will be a significant driver of the artificial intelligence (AI) market share, accounting for an estimated 70% of the total market. This suggests that businesses are increasingly leveraging AI technology to improve interactions with customers through various channels, including media streaming platforms. The focus on customer engagement applications reflects a growing trend towards personalized and interactive experiences, driven by advancements in AI capabilities. This statistic underscores the significant impact that AI is expected to have on customer-facing industries in the near future, showcasing the transformative potential of AI technology in enhancing customer relationships and driving business growth.

AI-powered video analytics market is projected to reach $4.23 billion by 2025, promising huge potential for streaming.

The statistic highlights the increasing market size and potential growth of AI-powered video analytics technology, which is expected to reach $4.23 billion by 2025. This projected market value indicates a significant demand for AI-driven video analytics solutions that can analyze, interpret, and extract insights from video data. The mention of the technology’s potential for streaming suggests that the market is driven by the growing need for advanced video analytics capabilities in streaming services and platforms. This statistic underscores the promising opportunities and strong market outlook for AI-powered video analytics in the upcoming years, reflecting the importance of this technology in various industries such as security, marketing, and entertainment.

95.2% of telecommunication organizations think AI will have a positive impact on the streaming industry.

The statistic “95.2% of telecommunication organizations think AI will have a positive impact on the streaming industry” suggests a high level of confidence and optimism within the telecommunication sector regarding the potential benefits of artificial intelligence (AI) in the streaming industry. This overwhelming majority indicates that a vast majority of telecommunication organizations believe that AI technologies can enhance various aspects of streaming services, such as personalization, content recommendations, network optimization, and operational efficiency. The high percentage support for the positive impact of AI further underscores the industry’s recognition of the transformative potential of advanced technologies in improving the streaming experience for consumers and driving innovation in the telecommunications sector.

Netflix estimates that its AI algorithms save it $1 billion per year on content costs.

The statistic suggests that Netflix utilizes artificial intelligence (AI) algorithms to optimize its content costs, resulting in an estimated annual savings of $1 billion. By leveraging advanced algorithms and data analytics, Netflix can make informed decisions on which content to license or produce, when to release it, and how to target specific audiences. This allows the company to allocate resources efficiently, minimize unnecessary expenses, and ultimately increase its profitability. The use of AI in content curation and recommendation processes can also lead to a better overall user experience, enhancing customer engagement and retention. Overall, the statistic highlights the significant impact that AI technologies can have on reducing costs and improving business operations in the entertainment industry.

YouTube’s AI recommendation system drives more than 70% of the total time spent watching videos on the platform.

This statistic indicates that over 70% of the total time spent watching videos on YouTube is influenced by the platform’s artificial intelligence (AI) recommendation system. This system uses algorithms to suggest videos to users based on their viewing history, preferences, and behaviors. By leveraging AI technology, YouTube is able to personalize the user experience and present content that is more likely to capture viewers’ interest, ultimately leading to longer watch times on the platform. The effectiveness of the recommendation system in engaging users and retaining their attention highlights the importance of AI in shaping user behavior and consumption patterns on online platforms like YouTube.

The wording in AI-generated Netflix thumbnails results in a 10% improvement in engagement.

The statistic “The wording in AI-generated Netflix thumbnails results in a 10% improvement in engagement” suggests that using artificial intelligence-generated text in the thumbnails on the Netflix platform leads to a 10% increase in viewer engagement compared to using manually created text. This finding implies that the language and messaging chosen by AI algorithms to accompany visual content can significantly impact user behavior, such as clicking to watch a particular movie or show. The 10% improvement in engagement indicates the effectiveness of AI-generated wording in capturing attention and enticing viewers to explore the content further, highlighting the potential benefits of leveraging machine learning techniques in optimizing digital marketing strategies for streaming services like Netflix.

63% of respondents say they’d be at least moderately likely to use a AI voice assistant to control their TV and streaming services.

The statistic indicates that a majority (63%) of the respondents in the study expressed a willingness to use an AI voice assistant to control their TV and streaming services. This suggests that there is a significant level of interest among the participants in adopting this technology for their entertainment purposes. The term “at least moderately likely” implies that some respondents may be very likely to use the AI voice assistant, while others may be only somewhat likely, but overall, the trend shows a favorable attitude towards integrating this technology into their daily lives.

Using AI, 50% reduction in churn has been observed in OTT platforms.

The statement suggests that with the implementation of AI technology, there has been a demonstrated decline of 50% in customer churn for over-the-top (OTT) platforms. Customer churn refers to the rate at which customers stop subscribing to a service. In this context, the application of AI tools and algorithms has likely improved customer retention strategies, allowing the OTT platform to better understand customer behavior, preferences, and engagement patterns. By leveraging AI capabilities such as predictive analytics, personalization, and recommendation systems, the platform can optimize its content offerings, marketing efforts, and overall user experience to reduce customer dissatisfaction and encourage continued subscription, leading to a significant decrease in churn rates.

AI can handle up to 90% of customer inquiries for streaming services, freeing up customer service representatives for more complex issues.

The statistic indicates that artificial intelligence (AI) technology is capable of managing and addressing approximately 90% of customer inquiries related to streaming services. By leveraging AI for this purpose, customer service representatives are able to focus their attention and efforts on handling more intricate and challenging issues that require a human touch, such as complex technical difficulties or personalized assistance for customers. This demonstrates the significant potential of AI in streamlining and optimizing customer service operations within the streaming industry, allowing for increased efficiency, improved customer satisfaction, and more effective allocation of resources.

Conclusion

The statistics presented clearly demonstrate the significant impact of AI on the streaming industry. From personalized recommendations to content optimization, AI technology is revolutionizing the way we consume and interact with streaming platforms. As advancements continue to be made in AI technology, we can expect even greater improvements in user experience and content delivery within the streaming industry. It is clear that AI is reshaping the future of streaming, promising more personalized, engaging, and efficient services for consumers worldwide.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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