GITNUX MARKETDATA REPORT 2024

Branding Statistics and Trends in 2024 

Statistic 1

"60% of millennials expect consistent experiences when dealing with brands online, in-store, or by phone."

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Statistic 2

"Over 50% of brand reputation can be attributed to what stakeholders say about your brand in real life or on social media."

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Statistic 3

"Consistent branding across all channels increases revenue by up to 23%."

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Statistic 4

"59% of customers prefer to buy new products from brands familiar to them."

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Statistic 5

"It takes 5 to 7 brand impressions for someone to remember a brand."

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Statistic 6

"82% of investors want companies they invest in to emphasize brand strength."

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Statistic 7

"94% of customers are more likely to be loyal to a brand that offers transparency."

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Statistic 8

"89% of shoppers stay loyal to brands that share their values."

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Statistic 9

"43% of customers spend more money on brands they are loyal to."

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Statistic 10

"Brand recognition can boost marketing return on investment (ROI) by up to 30%."

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Statistic 11

"Branded content is 22 times more engaging than display ads."

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Statistic 12

"Consistent presentation of a brand has seen to increase revenue by 33%."

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Statistic 13

"Over 70% of brand managers consider building an audience more important than direct sales."

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Statistic 14

"On average, a brand's font increases memory retention by about 20%."

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Statistic 15

"75% of consumers say they are more likely to support a small, local, or purpose-driven brand."

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Statistic 16

"72% of the world’s most valuable brands are spoken about globally."

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Statistic 17

"77% of B2B marketing leaders say branding is critical to growth."

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