GITNUX MARKETDATA REPORT 2024

The Most Surprising Brand Awareness Statistics in 2024

Statistic 1

"89% of marketers say brand awareness is their top goal."

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Statistic 2

"71% of consumers prefer buying from brands they know, even if a similar product is available cheaper."

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Statistic 3

"Visual appeal can account for up to 90% of a consumer's initial judgment of a brand."

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Statistic 4

"On average, it takes 5 to 7 impressions for people to remember a brand."

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Statistic 5

"50% of consumers follow between 1 to 4 brands on social media to stay updated on their products/services."

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Statistic 6

"91% of consumers are more likely to make a purchase if a brand offers personalized experiences."

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Statistic 7

"Around 75% of users judge a company's credibility based on their website design."

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Statistic 8

"60% of millennials expect consistent brand experiences."

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Statistic 9

"Consistent brand presentation across all platforms can increase revenue by up to 23%."

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Statistic 10

"82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions."

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Statistic 11

"Companies with strong brand awareness see a 30% increase in customer loyalty."

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Statistic 12

"Only 25% of brands talk about brand consistency, although it's a major key to awareness."

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Statistic 13

"70% of brand managers surveyed consider increasing brand awareness a priority for their company."

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Statistic 14

"Strong brands consistently outperform the market average by 73%."

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Statistic 15

"64% of consumers cite shared values as the primary reason they have a relationship with a brand."

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Statistic 16

"59% of consumers prefer to buy new products from brands familiar to them."

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Statistic 17

"80% of consumers say that they recognize a brand by its colors."

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Statistic 18

"Consistency in brand presentation can lead to up to 33% increase in overall brand awareness."

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