GITNUX MARKETDATA REPORT 2024

Must-Know B2B Loyalty Program Statistics [Current Data]

Highlights: B2B Loyalty Program Statistics

  • 76.5% of B2B companies have a loyalty program [Source: 2019 Incentive Solutions Survey]
  • 48% of B2B organizations consider their loyalty programs ineffective. [Source: B2B International]
  • 43% of B2B marketers find their loyalty programs are most effective at retaining customers. [Source: Forrester]
  • Companies with B2B loyalty programs have a 5-20% increase in annual revenue. [Source: Invesp]
  • 84% of B2B companies use non-cash rewards in their loyalty programs. [Source: Incentive Research Foundation]
  • On average, it costs 5 times more to acquire a new B2B customer than to retain an existing one. [Source: Invesp]
  • B2B customer retention is 27% higher among those with an implemented loyalty program. [Source: KPMG]
  • 55% of B2B organizations that have a loyalty program experience improved customer retention rates. [Source: Gartner]
  • About 39% of B2B marketers use loyalty programs to improve customer lifetime value. [Source: Aberdeen Group]
  • B2B loyalty program participants spend 13% more than non-participants. [Source: Maritz]
  • 70% of B2B buyers feel that businesses could do more to personalize loyalty program experiences. [Source: Salesforce]
  • 42% of B2B loyalty program members prefer access to new products and services as their incentive. [Source: IBM Watson]
  • 38% of B2B marketers plan to increase their budget for loyalty programs in the next year. [Source: Deloitte]
  • 88% of B2B sales leaders believe that customer satisfaction is tightly linked to the success of their loyalty programs. [Source: Bain & Company]
  • 59% of B2B loyalty program participants actively engage with the program by making repeat purchases. [Source: Loyalty360]
  • 54% of B2B companies use customer feedback and data to improve their loyalty programs. [Source: Accenture]
  • 80% of B2B customers will remain loyal to a company if they have a personalized and efficient loyalty program. [Source: Walker International]

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The world of B2B loyalty programs is rapidly evolving, and the statistics show that companies are increasingly recognizing their importance. According to a 2019 Incentive Solutions Survey, 76.5% of B2B companies have a loyalty program in place. However, 48% consider them ineffective according to research from B2B International while 43% find them most effective at retaining customers as per Forrester’s findings.

Furthermore, 75% of buyers prefer buying from businesses with loyalty programs and those who implement such initiatives experience an increase in annual revenue by 5-20%, as reported by Invesp. Non-cash rewards are also popular among 84% of these organizations based on data collected by the Incentive Research Foundation (IRF).

On average it costs five times more to acquire new customers than retain existing ones which makes customer retention even more important for any business – especially when considering that 26 %of marketers believe improving communication about benefits should be top priority according to Colloquy’s survey results . KPMG found out that having a loyalty program increases customer retention rate up 27%. Gartner adds further evidence stating 55 percent experienced improved rates due to implementing one while 39 percent use it for increasing lifetime value per Aberdeen Group report.. Maritz revealed participants spend 13 percent more compared non members whereas Salesforce discovered 70 percent feel there could be better personalization efforts put into play . EMI & MMR Research concluded 65percent see rewards and recognition critical for success followed IBM Watson finding 42prefer access new products services incentive .. Finally Deloitte reports 38 plan budget next year Bain Company 88 sales leaders satisfaction linked success Walker International 80 remain loyal personalized efficient program Loyalty360 59 actively engage repeat purchases Accenture 54 feedback improve 20 personalized efficient key factor keeping customers around long term

The Most Important Statistics
76.5% of B2B companies have a loyalty program [Source: 2019 Incentive Solutions Survey] This statistic is a powerful indicator of the prevalence of loyalty programs among B2B companies. It shows that the majority of businesses recognize the value of loyalty programs and are taking steps to implement them. This statistic is a testament to the effectiveness of loyalty programs in helping businesses build relationships with their customers and increase customer loyalty. 48% of B2B organizations consider their loyalty programs ineffective. [Source: B2B International] This statistic is a telling indication of the current state of B2B loyalty programs. It suggests that a large portion of B2B organizations are not seeing the desired results from their loyalty programs, and thus, may be in need of a more effective strategy. This statistic is an important piece of information to consider when discussing B2B loyalty program statistics, as it provides insight into the effectiveness of current loyalty programs.

B2B Loyalty Program Statistics Overview

43% of B2B marketers find their loyalty programs are most effective at retaining customers. [Source: Forrester]

This statistic is a powerful indicator of the effectiveness of B2B loyalty programs. It shows that a significant portion of B2B marketers have seen tangible results from their loyalty programs, demonstrating that these programs can be a successful tool for customer retention. This statistic is an important piece of evidence to consider when discussing the value of B2B loyalty programs in a blog post.

Companies with B2B loyalty programs have a 5-20% increase in annual revenue. [Source: Invesp]

This statistic is a powerful indicator of the potential for B2B loyalty programs to drive increased revenue. It demonstrates that companies who invest in loyalty programs can expect to see a significant return on their investment, with a potential increase in annual revenue of up to 20%. This is an important statistic for any business considering implementing a B2B loyalty program, as it provides a tangible incentive to do so.

84% of B2B companies use non-cash rewards in their loyalty programs. [Source: Incentive Research Foundation]

This statistic is a powerful indicator of the prevalence of non-cash rewards in B2B loyalty programs. It shows that the majority of companies are taking advantage of the benefits that non-cash rewards can bring to their loyalty programs, such as increased customer engagement and loyalty. This statistic is an important piece of information for any business looking to implement a loyalty program, as it demonstrates the effectiveness of non-cash rewards in driving customer loyalty.

On average, it costs 5 times more to acquire a new B2B customer than to retain an existing one. [Source: Invesp]

This statistic is a powerful reminder of the importance of customer retention in the B2B space. It highlights the fact that businesses should be investing in loyalty programs to ensure that their existing customers remain loyal and engaged. By doing so, they can save money in the long run and ensure that their customer base remains strong.

B2B customer retention is 27% higher among those with an implemented loyalty program. [Source: KPMG]

This statistic is a powerful testament to the effectiveness of loyalty programs in B2B customer retention. It shows that businesses that have implemented loyalty programs have seen a significant increase in customer retention, indicating that loyalty programs are an effective tool for businesses to use to keep their customers engaged and loyal. This statistic is an important reminder for businesses to consider implementing loyalty programs to ensure customer retention and loyalty.

55% of B2B organizations that have a loyalty program experience improved customer retention rates. [Source: Gartner]

This statistic is a powerful indicator of the effectiveness of loyalty programs in B2B organizations. It shows that loyalty programs can be a powerful tool for improving customer retention rates, and should be seriously considered by any B2B organization looking to increase customer loyalty.

About 39% of B2B marketers use loyalty programs to improve customer lifetime value. [Source: Aberdeen Group]

This statistic is a powerful indicator of the effectiveness of loyalty programs in improving customer lifetime value for B2B marketers. It shows that a significant portion of B2B marketers have seen the value in loyalty programs and are actively using them to increase customer loyalty and retention. This statistic is an important piece of evidence for any blog post about B2B Loyalty Program Statistics, as it demonstrates the potential of loyalty programs to benefit B2B marketers.

B2B loyalty program participants spend 13% more than non-participants. [Source: Maritz]

This statistic is a powerful indicator of the effectiveness of B2B loyalty programs. It shows that businesses that invest in loyalty programs are rewarded with increased spending from their customers. This is an important point to consider when evaluating the potential return on investment of a loyalty program. Furthermore, it demonstrates that loyalty programs can be an effective way to increase customer loyalty and engagement.

70% of B2B buyers feel that businesses could do more to personalize loyalty program experiences. [Source: Salesforce]

This statistic is a powerful indicator of the need for businesses to take a more personalized approach to loyalty programs. It suggests that the majority of B2B buyers are not satisfied with the current level of personalization, and that businesses should be looking for ways to better tailor their loyalty programs to meet their customers’ needs. This could be done through offering more tailored rewards, providing more personalized customer service, or creating more engaging loyalty program experiences. By highlighting this statistic in a blog post about B2B Loyalty Program Statistics, businesses can gain a better understanding of the importance of personalizing loyalty programs and how they can go about doing so.

42% of B2B loyalty program members prefer access to new products and services as their incentive. [Source: IBM Watson]

This statistic is a valuable insight into the preferences of B2B loyalty program members, demonstrating that access to new products and services is a highly sought-after incentive. This information can be used to inform businesses of the types of rewards they should offer to their loyalty program members in order to maximize engagement and satisfaction.

38% of B2B marketers plan to increase their budget for loyalty programs in the next year. [Source: Deloitte]

This statistic is a clear indication that B2B marketers are recognizing the value of loyalty programs and are willing to invest more resources into them. It shows that loyalty programs are becoming an increasingly important part of B2B marketing strategies, and that businesses are willing to put more money into them in order to reap the rewards. This statistic is an important one to consider when discussing B2B loyalty program statistics, as it provides insight into the current state of the industry and the direction it is heading.

88% of B2B sales leaders believe that customer satisfaction is tightly linked to the success of their loyalty programs. [Source: Bain & Company]

This statistic is a powerful indicator of the importance of customer satisfaction in the success of B2B loyalty programs. With such a high percentage of sales leaders believing that customer satisfaction is a key factor, it is clear that businesses should prioritize customer satisfaction when designing and implementing loyalty programs.

59% of B2B loyalty program participants actively engage with the program by making repeat purchases. [Source: Loyalty360]

This statistic is a testament to the effectiveness of B2B loyalty programs. It shows that when businesses invest in loyalty programs, they can expect a significant portion of their customers to remain engaged and make repeat purchases. This is an important indicator of the success of loyalty programs and can be used to demonstrate the value of investing in them.

54% of B2B companies use customer feedback and data to improve their loyalty programs. [Source: Accenture]

This statistic is a testament to the importance of customer feedback and data in the success of B2B loyalty programs. It shows that the majority of companies recognize the value of understanding their customers and using that knowledge to create better loyalty programs. This statistic is a great starting point for a blog post about B2B loyalty program statistics, as it highlights the importance of customer feedback and data in the success of loyalty programs.

80% of B2B customers will remain loyal to a company if they have a personalized and efficient loyalty program. [Source: Walker International]

This statistic is a powerful reminder of the importance of personalized and efficient loyalty programs for B2B customers. It highlights the fact that such programs can have a significant impact on customer loyalty, with the potential to retain up to 80% of customers. This is a valuable insight for businesses looking to maximize customer loyalty and ensure their B2B customers remain loyal.

Conclusion

The statistics presented in this blog post demonstrate the importance of B2B loyalty programs. 76.5% of companies have a program, and 48% consider theirs ineffective – suggesting that there is room for improvement when it comes to creating successful loyalty initiatives. 43% find their programs most effective at retaining customers, while 75% of buyers prefer to buy from businesses with such offerings. Companies with these types of rewards can expect an increase in annual revenue by 5-20%, and 84% use non-cash incentives as part of their strategy. Additionally, 26% prioritize improving communication about benefits and 39% focus on increasing customer lifetime value through loyalty schemes; both are key components for success. Finally, 55 % experience improved retention rates due to having a program in place – which makes sense considering it costs five times more to acquire new customers than retain existing ones. All things considered, investing time into developing an efficient B2B loyalty program could be beneficial for any business looking to improve customer satisfaction levels and boost sales figures over time

References

0. – https://www.www.salesforce.com

1. – https://www.www.b2binternational.com

2. – https://www.go.forrester.com

3. – https://www.walkerinfo.com

4. – https://www.home.kpmg

5. – https://www.www.maritz.com

6. – https://www.www.invespcro.com

7. – https://www.www.aberdeen.com

8. – https://www.www2.deloitte.com

9. – https://www.www.loyalty360.org

10. – https://www.www.gartner.com

11. – https://www.www.ibm.com

12. – https://www.www.bain.com

13. – https://www.theirf.org

14. – https://www.www.accenture.com

15. – https://www.www.incentivesolutions.com

ZipDo, cited June 2023: B2B Loyalty Program Statistics

FAQs

What are the primary goals of a B2B Loyalty Program?

The main objectives of a B2B Loyalty Program are to build strong relationships with clients, increase customer retention, boost customer lifetime value, encourage repeat purchases, and create brand advocates.

What are the most common types of B2B Loyalty Programs?

The most common types of B2B Loyalty Programs include tiered reward systems, points-based programs, cashback or discounts, partnership programs, and value-added services or exclusive content.

How can a B2B Loyalty Program benefit a business?

B2B Loyalty Programs can lead to increased customer retention, higher revenue from repeat purchases, stronger customer relationships, enhanced brand reputation, and improved customer feedback and data collection, leading to better decision-making and product/service improvements.

What are the key factors for a successful B2B Loyalty Program?

A successful B2B Loyalty Program should offer valuable rewards, provide a simple and intuitive user experience, maintain effective communication with customers, allow for personalization and customization, and include regular evaluation and optimization.

How can a business measure the success of a B2B Loyalty Program?

The success of a B2B Loyalty Program can be measured by metrics such as customer retention rate, repeat purchase rate, average transaction value, customer lifetime value, program engagement and participation, and net promoter score (NPS).

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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