U.S. middle and high school students report a 27.5 percent rate of current e-cigarette use. Adult usage reaches 6 percent nationwide. Market revenue data alongside these usage patterns show rapid shifts by device type and sales channel.
Key Takeaways
- 27.5% of U.S. middle and high school students reported current e-cigarette use in 2023.
- 80% of U.S. e-cigarette hospitalizations involved vitamin E acetate in 2019 outbreak, but ongoing cases 1,500 in 2023.
- The global e-cigarette and vape market was valued at $22.45 billion in 2023 and is expected to reach $132.62 billion by 2030, growing at a CAGR of 28.8%.
- Disposable vapes used by 58% of U.S. youth vapers in 2023.
- 28 U.S. states enacted flavor bans by end of 2023.
Global vape industry growth is driven by rising demand for flavored products and increasing consumer adoption.
Related reading
01 · Category
Consumer Demographics & Usage27 stats
01
27.5% of U.S. middle and high school students reported current e-cigarette use in 2023.
02
Among U.S. adults, 6.0% (14.1 million) currently used e-cigarettes in 2023.
03
1.55 million U.S. middle school students used e-cigarettes in past 30 days in 2023.
04
UK adult vapers numbered 5.6 million (9.8% of adults) in 2023.
05
15.8% of U.S. high school students vaped nicotine in past 30 days in 2023.
06
Males aged 18-24 in U.S. had 10.2% e-cigarette use rate in 2023.
07
2.8% of U.S. adults aged 65+ used e-cigarettes in 2023.
08
Hispanic U.S. youth e-cigarette use at 20.1% in 2023.
09
85% of UK vapers are former smokers in 2023.
10
Daily U.S. adult vapers numbered 3.7 million in 2023.
11
White non-Hispanic U.S. high schoolers had 14.5% vaping rate in 2023.
12
12.6% of U.S. young adults (18-24) vaped in past month in 2023.
13
Female U.S. youth vaping prevalence 14.2% vs. males 17.4% in 2023.
14
Canada youth (15-19) vaping rate 19% in 2023.
15
Australia 14.4% of secondary students vaped in past month in 2023.
16
Black U.S. high school vaping 9.8% in 2023.
17
40% of U.S. vapers aged 18-29 in 2023.
18
Urban U.S. adults vaped at 7.2% vs. rural 4.8% in 2023.
19
LGBTQ+ U.S. youth vaping 22.5% in 2023.
20
Income: U.S. low-income adults vaped 8.1% in 2023.
21
France adult vaping prevalence 9.7% in 2023.
22
28% of U.S. daily smokers also vaped in 2023.
23
New Zealand youth vaping dropped to 13.2% in 2023.
24
Education: U.S. college grads vaped 5.2% vs. non-HS 9.4% in 2023.
25
Germany 7.5 million vapers (9% adults) in 2023.
26
Frequent vapers (20+ days/month) 2.5% of U.S. adults in 2023.
27
Asia-Pacific youth vaping highest in Philippines at 19% in 2023.
Interpretation
Consumer Demographics & Usage Interpretation
In consumer demographics and usage, 27.5% of U.S. middle and high school students reported current e cigarette use in 2023, showing that nicotine vaping is already a major adolescent behavior alongside adult use at 6.0%.
02 · Category
Health & Safety Statistics24 stats
01
80% of U.S. e-cigarette hospitalizations involved vitamin E acetate in 2019 outbreak, but ongoing cases 1,500 in 2023.
02
EVALI cases totaled 2,807 confirmed with 68 deaths by 2020, monitoring continues into 2023.
03
Youth vapers 2.1x more likely to smoke cigarettes later per 2023 meta-analysis.
04
Nicotine poisoning calls to U.S. poison centers: 7,034 vape-related in 2023.
05
Dual use (vape+smoke) increases heart disease risk 34% per 2023 study.
06
Vaping linked to 40% higher COPD risk in former smokers 2023 data.
07
1 in 5 U.S. high school vapers reported frequent use (20+ days) in 2023.
08
E-cig aerosols contain 2-10x more carbonyls than traditional cigs per 2023 WHO.
09
Pregnant women vaping: 7.2% U.S. rate, risk of low birth weight up 20%.
10
Metal exposure from vapes: lead 10x higher in some devices 2023 test.
11
Quitting success: vapers 2x more likely to quit smoking vs. NRT per 2023 Cochrane.
12
Acute nicotine toxicity in kids: 1,347 ER visits U.S. 2023.
13
Lung function decline 15% faster in adolescent vapers 2023 study.
14
Cancer-causing chemicals in vapes: formaldehyde 5-15ug/puff 2023.
15
Cardiovascular events up 19% in vapers vs. non-users 2023 meta.
16
Oral health: vapers 1.5x gum disease risk 2023.
17
Battery explosions: 212 U.S. incidents reported 2023.
18
Secondhand vape exposure: nicotine in 88% of air samples 2023.
19
Brain development: adolescent vapers show 10% attention deficit 2023.
20
Allergic reactions to vape flavors: 2,500 cases U.S. 2023.
21
Long COVID risk 25% higher in vapers 2023 study.
22
Diabetes risk up 15% in chronic vapers 2023.
23
E-cig lung injury recurrence 12% in 2023 follow-ups.
24
Youth mental health: vapers 3x depression odds 2023.
Interpretation
Health & Safety Statistics Interpretation
Health and safety concerns in the U.S. remain serious with 1,500 ongoing vaping related cases in 2023 tied to the 2019 vitamin E acetate outbreak while nicotine poisoning calls reached 7,034 in 2023 and EVALI has still recorded 68 deaths by 2020.
03 · Category
Market Size & Revenue30 stats
01
The global e-cigarette and vape market was valued at $22.45 billion in 2023 and is expected to reach $132.62 billion by 2030, growing at a CAGR of 28.8%.
02
U.S. vape market revenue reached $10.5 billion in 2022, with a projected CAGR of 20.4% through 2028.
03
Disposable vape sales accounted for 56% of the U.S. e-cigarette market revenue in 2023.
04
The European vaping market grew by 15.2% in 2022 to €1.6 billion.
05
China's e-cigarette market was valued at $3.2 billion in 2023, dominating 70% of global production.
06
Online vape sales in the U.S. surged 45% year-over-year in 2023 to $2.8 billion.
07
The UK vape market hit £1.3 billion in retail sales in 2022.
08
Global vape hardware shipments reached 1.2 billion units in 2023.
09
U.S. convenience store vape sales grew 12% to $4.1 billion in 2023.
10
The pod system segment captured 42% of the global vape market share in 2023.
11
Indian vape market projected to grow from $150 million in 2023 to $500 million by 2028 at 27% CAGR.
12
Australia’s black market vape trade reached AUD 500 million in 2023.
13
Global e-liquid market size was $2.9 billion in 2023, expected to hit $8.1 billion by 2030.
14
U.S. vape shop revenue averaged $450,000per store in 2023.
15
Brazil vape market grew 30% to BRL 1.2 billion in 2023 despite regulations.
16
Vape accessories market globally valued at $1.8 billion in 2023.
17
Canada vape sales hit CAD 2.1 billion in 2023.
18
Southeast Asia vape market expanded to $1.5 billion in 2023.
19
U.S. premium vape brands generated $1.2 billion in 2023.
20
Global vape retail market share of independents was 35% in 2023.
21
Japan vape market valued at ¥250 billion in 2023.
22
Middle East vape market grew 25% to $800 million in 2023.
23
U.S. gas station vape sales up 18% to $2.3 billion in 2023.
24
Africa vape market nascent at $200 million in 2023, projected 40% CAGR.
25
Global heated tobacco market (vape adjacent) $30 billion in 2023.
26
U.S. subscription vape services revenue $500 million in 2023.
27
Europe disposable vape ban projected to cut market by 20% in 2025.
28
Mexico vape market $400 million in 2023 despite import bans.
29
Global vape patent filings reached 15,000 in 2023.
30
U.S. corporate vape investments totaled $1.5 billion in 2023.
Interpretation
Market Size & Revenue Interpretation
In Market Size and Revenue, the global vape market is set to surge from $22.45 billion in 2023 to $132.62 billion by 2030, and the U.S. alone reached $10.5 billion in 2022 with projected 20.4% CAGR through 2028 while 56% of 2023 revenue came from disposables.
More related reading
04 · Category
Product & Flavor Trends22 stats
01
Disposable vapes used by 58% of U.S. youth vapers in 2023.
02
Fruit flavors dominated U.S. e-liquid sales at 42% market share in 2023.
03
Pod-based systems held 45% of global vape device sales in 2023.
04
Menthol/mint flavors used by 36% of U.S. youth vapers in 2023.
05
Disposable vapes surged to 60% of UK sales in 2023.
06
Nicotine salt e-liquids captured 55% U.S. market in 2023.
07
Candy flavors accounted for 25% of global e-liquid sales in 2023.
08
Rechargeable mods declined to 15% of U.S. vape sales in 2023.
09
Elf Bar brand held 25% of U.S. disposable vape market in 2023.
10
Tobacco flavor e-liquids 18% of sales in Europe 2023.
11
High-strength nicotine (>20mg/ml) vapes 30% in Australia 2023.
12
Zero-nicotine vapes rose to 12% of U.S. sales in 2023.
13
Puff bar disposables 40% youth preference in U.S. 2023.
14
Mango flavor top in Canada at 28% of e-liquid sales 2023.
15
Tank systems 22% global market share in 2023.
16
Dessert flavors 20% U.S. adult vapers choice in 2023.
17
Lost Mary disposables overtook Elf Bar in UK 2023 with 30% share.
18
Synthetic nicotine products 35% of U.S. vape market 2023.
19
Blueberry flavor 15% global sales leader in 2023.
20
Open system vapes preferred by 65% adult vapers UK 2023.
21
Vuse Alto pods 18% U.S. pod market share 2023.
22
Icy mint flavors up 25% in Asia sales 2023.
Interpretation
Product & Flavor Trends Interpretation
In 2023, product and flavor preferences were sharply concentrated, with disposables reaching 58% of U.S. youth vape use and 60% of UK sales, while nicotine salt e-liquids took 55% of the U.S. market and fruit flavors led e-liquid sales with a 42% share.
05 · Category
Regulatory & Legal Developments21 stats
01
28 U.S. states enacted flavor bans by end of 2023.
02
FDA authorized only 23 tobacco-flavored e-cigs by 2023.
03
EU banned disposable vapes across 27 countries in 2024, impacting 2023 sales.
04
UK raised vape tax to £2.20 per 10ml from 2026, proposed 2023.
05
Australia banned vape imports without prescription since Oct 2021, enforced 2023.
06
400+ vape products seized in U.S. FDA raids 2023.
07
India banned e-cig sales nationwide since 2019, black market persists 2023.
08
Canada mandated plain packaging for vapes in 2023.
09
Brazil classified vapes as tobacco, banned sales 2023.
10
New Zealand banned disposable vapes from 2025, announced 2023.
11
U.S. PACT Act banned vape mail after Oct 2021, 2023 enforcement.
12
France banned thin/heated tobacco vapes 2023.
13
Thailand imposed 10-year jail for vape possession 2023.
14
Mexico banned vape sales/imports indefinitely 2023.
15
Belgium banned all flavored vapes except tobacco 2023.
16
U.S. youth marketing violations: 1,400 warnings 2023.
17
Philippines raised vape tax to 25% of retail price 2023.
18
Sweden nicotine limit to 20mg/ml enforced 2023.
19
California banned flavored tobacco/vapes 2022, upheld 2023.
20
Global WHO Framework: 49 countries ratified vape rules by 2023.
21
Massachusetts flavor ban led to 20% sales drop 2023.
Interpretation
Regulatory & Legal Developments Interpretation
Regulatory and legal pressure is rapidly tightening worldwide, with 28 U.S. states enacting flavor bans by end of 2023, the EU banning disposables across 27 countries in 2024, and the FDA authorizing just 23 tobacco flavored e cigs by 2023.
report visual · Breakdown
Vaping use varies widely by age and identity (2023)
Youth use rates are much higher than among older adults, and prevalence differs across groups.
20.1%
Hispanic U.S. youth e-cigarette use at 20.1% in 2023.
80%
80% of U.S. e-cigarette hospitalizations involved vitamin E acetate in 2019 outbreak, but ongoing cases 1,500 in 2023.
Reference
Cite This Report
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APA
Daniel Varga. (2026, February 13). Vape Industry Statistics. Gitnux. https://gitnux.org/vape-industry-statistics
MLA
Daniel Varga. "Vape Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vape-industry-statistics.
Chicago
Daniel Varga. 2026. "Vape Industry Statistics." Gitnux. https://gitnux.org/vape-industry-statistics.
Sources & references
86 datasets cited across this report · attribution is report-level