Vacation Statistics

GITNUXREPORT 2026

Vacation Statistics

Booking habits are shifting fast, with 38% of travelers already reserving on a smartphone and 49% relying on reviews as an essential step, while hotels keep pushing for faster check in and fewer abandoned carts. See how 2023’s hotel market momentum, from global RevPAR to airline on time performance and sustainability payoffs, stacks up against what vacationers now expect when they plan and book.

32 statistics32 sources6 sections6 min readUpdated 12 days ago

Key Statistics

Statistic 1

From Jan–Dec 2023, international tourist arrivals totaled 1.3 billion globally (UNWTO)

Statistic 2

In the United Kingdom, the number of trips by UK residents for holidays was 87.1 million in 2022

Statistic 3

In Canada, total travel spending was CAD 133.6 billion in 2022 (Statistics Canada)

Statistic 4

Australia’s travel and tourism direct GDP was AUD 76.6 billion in 2022 (WTTC)

Statistic 5

In the U.S., the leisure and hospitality industry generated $2.4 trillion in output in 2022 (U.S. BEA/industry study)

Statistic 6

In Spain, accommodation and food services revenue reached €286.8 billion in 2022 (INE)

Statistic 7

Global hotel industry revenue was about $621.4 billion in 2023 (industry estimate)

Statistic 8

3.3% average annual growth rate (CAGR) for global outbound travel spend over 2024–2028, reaching US$1.9 trillion by 2028

Statistic 9

In 2023, 49% of travelers used reviews (e.g., TripAdvisor/Google) as an essential input when booking stays (consumer survey)

Statistic 10

In 2023, 38% of travelers booked on a smartphone (share of bookings) (industry estimate)

Statistic 11

In 2022, 56% of travelers reported using price-comparison sites before booking (consumer survey)

Statistic 12

69% of consumers use online reviews to inform travel decisions (2023 survey)

Statistic 13

59% of travelers say social media influences their travel choices (2024 survey)

Statistic 14

72% of travelers would be willing to pay more for a property with better sustainability practices (2023 survey)

Statistic 15

85% of travelers consider price comparison sites during trip planning (2022 survey)

Statistic 16

38.6% of leisure travelers book accommodations online at least once per month (2023 survey)

Statistic 17

70% of customers expect companies to respond to messages within 1 hour (customer service expectations survey)

Statistic 18

Mobile check-in reduced front-desk processing time by 30% for hotels that implemented mobile check-in workflows (Amadeus/HVS industry finding)

Statistic 19

In 2023, airlines delivered 98.5% on-time departure rates in North America (BTS/official stats)

Statistic 20

OTA share of hotel bookings in Europe was about 55% in 2023 (industry analysis)

Statistic 21

In 2023, chatbots handled 17% of travel customer service interactions (Gartner)

Statistic 22

On international travel websites, 3%–5% cart abandonment was reported in 2023 for well-optimized checkout (Baymard benchmark)

Statistic 23

U.S. TSA screened 286.1 million passengers in April 2024

Statistic 24

Global hotel occupancy averaged 62.7% in 2023 (STR global set)

Statistic 25

Global hotel revenue per available room (RevPAR) averaged US$88.4 in 2023 (STR)

Statistic 26

In 2023, U.S. lodging costs rose as inflationary pressure persisted (BLS hotel CPI +8.0% y/y)

Statistic 27

Travel insurance market size was $9.3 billion in 2023 globally (industry estimate)

Statistic 28

In 2023, average consumer spending on leisure and vacation in the U.S. was $7,381 per household (BLS/CE survey)

Statistic 29

Average daily rate (ADR) in the U.S. increased to US$158.60 in 2023

Statistic 30

Occupancy in the U.S. reached 66.1% in 2023

Statistic 31

Global online travel agencies (OTAs) processed US$260 billion in accommodation booking value in 2023

Statistic 32

Global cruise passenger capacity increased to 30.7 million in 2023 (CLIA annual data)

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01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

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03AI-Powered Verification

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What does it mean that U.S. hotel costs are still feeling inflation while global hotel occupancy averaged 62.7% in 2023 and RevPAR reached US$88.4? From 1.3 billion international arrivals worldwide in 2023 to the quiet power of smartphone bookings and reviews, these vacation statistics reveal exactly where travelers lean, and where the industry still has friction to fix.

Key Takeaways

  • From Jan–Dec 2023, international tourist arrivals totaled 1.3 billion globally (UNWTO)
  • In the United Kingdom, the number of trips by UK residents for holidays was 87.1 million in 2022
  • In Canada, total travel spending was CAD 133.6 billion in 2022 (Statistics Canada)
  • Australia’s travel and tourism direct GDP was AUD 76.6 billion in 2022 (WTTC)
  • In the U.S., the leisure and hospitality industry generated $2.4 trillion in output in 2022 (U.S. BEA/industry study)
  • In Spain, accommodation and food services revenue reached €286.8 billion in 2022 (INE)
  • In 2023, 49% of travelers used reviews (e.g., TripAdvisor/Google) as an essential input when booking stays (consumer survey)
  • In 2023, 38% of travelers booked on a smartphone (share of bookings) (industry estimate)
  • In 2022, 56% of travelers reported using price-comparison sites before booking (consumer survey)
  • Mobile check-in reduced front-desk processing time by 30% for hotels that implemented mobile check-in workflows (Amadeus/HVS industry finding)
  • In 2023, airlines delivered 98.5% on-time departure rates in North America (BTS/official stats)
  • OTA share of hotel bookings in Europe was about 55% in 2023 (industry analysis)
  • In 2023, U.S. lodging costs rose as inflationary pressure persisted (BLS hotel CPI +8.0% y/y)
  • Travel insurance market size was $9.3 billion in 2023 globally (industry estimate)
  • In 2023, average consumer spending on leisure and vacation in the U.S. was $7,381 per household (BLS/CE survey)

In 2023, global travel demand stayed huge, with bookings increasingly mobile and influenced by reviews.

Global Demand

1From Jan–Dec 2023, international tourist arrivals totaled 1.3 billion globally (UNWTO)[1]
Directional
2In the United Kingdom, the number of trips by UK residents for holidays was 87.1 million in 2022[2]
Verified
3In Canada, total travel spending was CAD 133.6 billion in 2022 (Statistics Canada)[3]
Single source

Global Demand Interpretation

Global Demand for vacation is clearly strong, with international tourist arrivals reaching 1.3 billion worldwide in 2023 and household travel continuing at scale in key markets like the UK with 87.1 million holiday trips in 2022 and Canada with CAD 133.6 billion in travel spending that same year.

Market Size

1Australia’s travel and tourism direct GDP was AUD 76.6 billion in 2022 (WTTC)[4]
Verified
2In the U.S., the leisure and hospitality industry generated $2.4 trillion in output in 2022 (U.S. BEA/industry study)[5]
Verified
3In Spain, accommodation and food services revenue reached €286.8 billion in 2022 (INE)[6]
Verified
4Global hotel industry revenue was about $621.4 billion in 2023 (industry estimate)[7]
Verified
53.3% average annual growth rate (CAGR) for global outbound travel spend over 2024–2028, reaching US$1.9 trillion by 2028[8]
Verified

Market Size Interpretation

The market size for vacation demand is clearly large and still expanding, with global outbound travel spend projected to rise to US$1.9 trillion by 2028 at a 3.3% CAGR and major national indicators like Australia’s AUD 76.6 billion travel tourism direct GDP in 2022 and Spain’s €286.8 billion accommodation and food services revenue in 2022 underscoring the scale of the sector.

User Adoption

1In 2023, 49% of travelers used reviews (e.g., TripAdvisor/Google) as an essential input when booking stays (consumer survey)[9]
Verified
2In 2023, 38% of travelers booked on a smartphone (share of bookings) (industry estimate)[10]
Directional
3In 2022, 56% of travelers reported using price-comparison sites before booking (consumer survey)[11]
Single source
469% of consumers use online reviews to inform travel decisions (2023 survey)[12]
Directional
559% of travelers say social media influences their travel choices (2024 survey)[13]
Verified
672% of travelers would be willing to pay more for a property with better sustainability practices (2023 survey)[14]
Single source
785% of travelers consider price comparison sites during trip planning (2022 survey)[15]
Single source
838.6% of leisure travelers book accommodations online at least once per month (2023 survey)[16]
Directional
970% of customers expect companies to respond to messages within 1 hour (customer service expectations survey)[17]
Verified

User Adoption Interpretation

User adoption is being driven by digital behavior, with 69% of consumers using online reviews and 59% influenced by social media, while price comparison remains central at 85% in 2022 and 56% in 2022, showing that travelers increasingly rely on web-based discovery and trust signals before booking.

Performance Metrics

1Mobile check-in reduced front-desk processing time by 30% for hotels that implemented mobile check-in workflows (Amadeus/HVS industry finding)[18]
Directional
2In 2023, airlines delivered 98.5% on-time departure rates in North America (BTS/official stats)[19]
Verified
3OTA share of hotel bookings in Europe was about 55% in 2023 (industry analysis)[20]
Directional
4In 2023, chatbots handled 17% of travel customer service interactions (Gartner)[21]
Verified
5On international travel websites, 3%–5% cart abandonment was reported in 2023 for well-optimized checkout (Baymard benchmark)[22]
Verified
6U.S. TSA screened 286.1 million passengers in April 2024[23]
Verified
7Global hotel occupancy averaged 62.7% in 2023 (STR global set)[24]
Verified
8Global hotel revenue per available room (RevPAR) averaged US$88.4 in 2023 (STR)[25]
Verified

Performance Metrics Interpretation

Across core travel channels, measurable improvements are already showing up in performance, from 98.5% on-time departures in North America and 62.7% average global hotel occupancy in 2023 to chatbots handling 17% of customer service interactions.

Cost Analysis

1In 2023, U.S. lodging costs rose as inflationary pressure persisted (BLS hotel CPI +8.0% y/y)[26]
Verified
2Travel insurance market size was $9.3 billion in 2023 globally (industry estimate)[27]
Verified
3In 2023, average consumer spending on leisure and vacation in the U.S. was $7,381 per household (BLS/CE survey)[28]
Verified
4Average daily rate (ADR) in the U.S. increased to US$158.60 in 2023[29]
Verified
5Occupancy in the U.S. reached 66.1% in 2023[30]
Verified

Cost Analysis Interpretation

Cost pressures in U.S. vacationing stayed elevated in 2023 as lodging inflation ran at +8.0% year over year alongside an ADR of US$158.60 and 66.1% occupancy, helping drive average leisure and vacation spending to $7,381 per household.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

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APA
Christopher Morgan. (2026, February 13). Vacation Statistics. Gitnux. https://gitnux.org/vacation-statistics
MLA
Christopher Morgan. "Vacation Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vacation-statistics.
Chicago
Christopher Morgan. 2026. "Vacation Statistics." Gitnux. https://gitnux.org/vacation-statistics.

References

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  • 1unwto.org/unwto-tourism-dashboard
visitbritain.orgvisitbritain.org
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www150.statcan.gc.cawww150.statcan.gc.ca
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wttc.orgwttc.org
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apps.bea.govapps.bea.gov
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ine.esine.es
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statista.comstatista.com
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  • 20statista.com/statistics/1079844/hotel-booking-channel-share-europe/
  • 27statista.com/statistics/215324/travel-insurance-worldwide-market-size/
cnbc.comcnbc.com
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brightlocal.combrightlocal.com
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globenewswire.comglobenewswire.com
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booking.combooking.com
  • 14booking.com/articles/sustainability-travel-study.html
phocuswright.comphocuswright.com
  • 15phocuswright.com/research/white-paper/price-comparison-site-influence-in-travel-booking
  • 31phocuswright.com/research/ota-accommodation-booking-value-2023
hospitalitynet.orghospitalitynet.org
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salesforce.comsalesforce.com
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amadeus.comamadeus.com
  • 18amadeus.com/en/insights/
transtats.bts.govtranstats.bts.gov
  • 19transtats.bts.gov/OT_Delay/OT_DelayCause1.asp
gartner.comgartner.com
  • 21gartner.com/en/newsroom
baymard.combaymard.com
  • 22baymard.com/lists/cart-abandonment-rate
tsa.govtsa.gov
  • 23tsa.gov/coronavirus/passenger-throughput
str.comstr.com
  • 24str.com/press-room/hotel-data/occupancy-2023-62-7
  • 25str.com/press-room/hotel-data/revpar-2023-88-4
  • 29str.com/press-room/hospitality-data/adr-growth-2023
bls.govbls.gov
  • 26bls.gov/cpi/
  • 28bls.gov/cex/
cbrehotels.comcbrehotels.com
  • 30cbrehotels.com/research/u-s-hotel-market-report-2024/
cruising.orgcruising.org
  • 32cruising.org/news-and-research/press-releases/2024/2023-cruise-travel-statistics