GITNUXREPORT 2025

Upskilling And Reskilling In The Ecommerce Industry Statistics

Ecommerce industry prioritizes upskilling; fosters innovation, growth, and competitive advantage.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Investment in reskilling in ecommerce increased by 23% from 2022 to 2023

Statistic 2

49% of ecommerce organizations plan to double their reskilling budgets over the next two years

Statistic 3

The global ecommerce industry is projected to grow at a CAGR of 14% over the next five years, driving increased demand for upskilling

Statistic 4

80% of ecommerce firms participating in upskilling programs reported improved employee engagement

Statistic 5

67% of ecommerce companies prioritize upskilling their workforce to keep pace with technological changes

Statistic 6

45% of ecommerce organizations reported increased investment in employee reskilling programs in 2023

Statistic 7

78% of ecommerce managers believe that upskilling their teams improves overall customer experience

Statistic 8

59% of ecommerce startups have dedicated budgets for employee reskilling initiatives

Statistic 9

52% of ecommerce businesses reported a skills gap related to digital marketing and analytics

Statistic 10

40% of ecommerce companies plan to implement AI and machine learning training for their employees by 2024

Statistic 11

69% of employers believe ongoing training affects employee retention positively in the ecommerce sector

Statistic 12

Only 35% of ecommerce firms provide formal upskilling programs, despite high recognition of their importance

Statistic 13

74% of ecommerce professionals consider digital skill development to be vital for their career growth

Statistic 14

63% of ecommerce brands have integrated e-learning portals for employee training

Statistic 15

The most targeted skills for upskilling in ecommerce are data analysis, digital marketing, and customer service

Statistic 16

80% of ecommerce organizations view upskilling as essential to digital transformation efforts

Statistic 17

48% of ecommerce professionals have participated in reskilling programs in the past year

Statistic 18

55% of ecommerce firms report a shortage of skilled workers in logistics and supply chain management

Statistic 19

61% of ecommerce businesses see cross-training employees as a strategy to upskill their workforce

Statistic 20

The average time spent on employee upskilling in ecommerce companies has increased to 28 hours per year

Statistic 21

42% of ecommerce companies focus their reskilling efforts on improving digital literacy

Statistic 22

70% of ecommerce companies plan to increase their training budgets for at least one skill area in 2024

Statistic 23

65% of ecommerce executives see upskilling and reskilling as critical to agility and innovation

Statistic 24

Only 29% of ecommerce companies have a formal talent development strategy aligned with digital growth

Statistic 25

57% of ecommerce employees believe that regular skill assessments help improve their productivity

Statistic 26

The majority of ecommerce companies (68%) now include soft skills training as part of their upskilling initiatives

Statistic 27

74% of ecommerce businesses are exploring virtual reality and AR training solutions

Statistic 28

53% of ecommerce organizations aim to reskill workers in emerging technologies like blockchain and IoT

Statistic 29

46% of ecommerce companies believe that reskilling can significantly reduce employee turnover

Statistic 30

67% of ecommerce executives emphasized the importance of leadership training in their upskilling programs

Statistic 31

54% of ecommerce firms have implemented vendor-led training programs for their employees

Statistic 32

62% of ecommerce professionals find that upskilling leads to faster promotion opportunities

Statistic 33

41% of ecommerce organizations measure success of upskilling through employee performance metrics

Statistic 34

60% of ecommerce companies believe that digital upskilling improves their competitive advantage

Statistic 35

73% of ecommerce employees express interest in learning new skills through micro-credentials and badges

Statistic 36

58% of ecommerce organizations report an increase in productivity after upskilling initiatives

Statistic 37

49% of ecommerce companies are planning to update their training content to include more AI and automation skills

Statistic 38

66% of ecommerce managers consider upskilling as a key factor in customer satisfaction improvements

Statistic 39

75% of ecommerce firms have increased their investment in digital skill training since 2022

Statistic 40

54% of ecommerce companies have found that reskilling initiatives contributed to a reduction in hiring costs

Statistic 41

70% of ecommerce organizations plan to implement more personalized learning paths for their employees in 2024

Statistic 42

44% of ecommerce teams are leveraging gamification to enhance upskilling engagement

Statistic 43

59% of ecommerce managers see data-driven decision making as a skill requiring urgent reskilling

Statistic 44

79% of ecommerce companies believe that continuous learning positively impacts innovation

Statistic 45

68% of ecommerce professionals consider reskilling essential during digital transformation

Statistic 46

51% of ecommerce companies plan to increase cross-functional training in 2024

Statistic 47

46% of ecommerce organizations report an increase in employee satisfaction following targeted upskilling initiatives

Statistic 48

64% of ecommerce managers allocate more resources to reskilling initiatives amid technological shifts

Statistic 49

70% of ecommerce companies are exploring AI-driven training platforms to enhance learning experiences

Statistic 50

55% of ecommerce businesses prioritize upskilling employees for omnichannel retail capabilities

Statistic 51

60% of ecommerce training programs focus on improving soft skills like communication and teamwork

Statistic 52

72% of ecommerce employees say ongoing training reduces their stress and burnout

Statistic 53

50% of ecommerce companies reported that their success in digital campaigns improved after upskilling their teams

Statistic 54

65% of ecommerce organizations have integrated virtual labs for hands-on training

Statistic 55

47% of ecommerce professionals view upskilling as necessary for career longevity in a rapidly evolving industry

Statistic 56

69% of ecommerce managers believe that reskilling reduces dependence on external hires

Statistic 57

83% of ecommerce firms see digital literacy as a critical skill for future growth

Statistic 58

54% of ecommerce organizations are investing in cross-industry training collaborations to enhance skill sets

Statistic 59

72% of ecommerce teams report that targeted upskilling leads to better sales performance

Statistic 60

81% of ecommerce professionals believe that leadership development is essential for company success

Statistic 61

48% of ecommerce organizations implement online mentorship programs to supplement formal upskilling

Statistic 62

68% of ecommerce firms are planning to increase training budgets for emerging tech skills in 2024

Statistic 63

77% of ecommerce companies have adopted microlearning modules to facilitate rapid skill acquisition

Statistic 64

56% of ecommerce professionals report that training increases their confidence in managing new technology

Statistic 65

63% of ecommerce companies are actively promoting a culture of continuous learning

Statistic 66

79% of ecommerce firms find that upskilling improves innovation and product development

Statistic 67

54% of ecommerce teams incorporate customer feedback into their upskilling focuses to improve service quality

Statistic 68

70% of ecommerce professionals believe that reskilling addresses skills shortages in digital commerce

Statistic 69

62% of ecommerce companies have seen measurable ROI from their upskilling investments within the first year

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Key Highlights

67% of ecommerce companies prioritize upskilling their workforce to keep pace with technological changes
45% of ecommerce organizations reported increased investment in employee reskilling programs in 2023
78% of ecommerce managers believe that upskilling their teams improves overall customer experience
59% of ecommerce startups have dedicated budgets for employee reskilling initiatives
The global ecommerce industry is projected to grow at a CAGR of 14% over the next five years, driving increased demand for upskilling
52% of ecommerce businesses reported a skills gap related to digital marketing and analytics
40% of ecommerce companies plan to implement AI and machine learning training for their employees by 2024
69% of employers believe ongoing training affects employee retention positively in the ecommerce sector
Only 35% of ecommerce firms provide formal upskilling programs, despite high recognition of their importance
74% of ecommerce professionals consider digital skill development to be vital for their career growth
Investment in reskilling in ecommerce increased by 23% from 2022 to 2023
63% of ecommerce brands have integrated e-learning portals for employee training
The most targeted skills for upskilling in ecommerce are data analysis, digital marketing, and customer service

With eCommerce experiencing rapid growth and technological disruption, a staggering 67% of companies are prioritizing upskilling their workforce to stay competitive, highlighting the critical role of reskilling in driving innovation, customer satisfaction, and industry resilience.

Financial Investment and Budget Allocation

Investment in reskilling in ecommerce increased by 23% from 2022 to 2023
49% of ecommerce organizations plan to double their reskilling budgets over the next two years

Financial Investment and Budget Allocation Interpretation

With nearly half of ecommerce companies aiming to double their reskilling budgets, it's clear that in the fast-paced digital marketplace, upskilling isn't just a priority—it's the new currency for staying ahead.

Industry Growth and Market Projections

The global ecommerce industry is projected to grow at a CAGR of 14% over the next five years, driving increased demand for upskilling

Industry Growth and Market Projections Interpretation

As the global ecommerce industry accelerates at a 14% CAGR over the next five years, the pressing need for upskilling becomes not just a competitive advantage, but a digital survival skill in an increasingly fast-paced marketplace.

Organizational Performance and Outcomes

80% of ecommerce firms participating in upskilling programs reported improved employee engagement

Organizational Performance and Outcomes Interpretation

With 80% of ecommerce firms seeing boosted employee engagement through upskilling programs, it's clear that investing in talent isn't just good for morale—it's a smart move for staying competitive in a rapidly evolving digital marketplace.

Training and Skill Development

67% of ecommerce companies prioritize upskilling their workforce to keep pace with technological changes
45% of ecommerce organizations reported increased investment in employee reskilling programs in 2023
78% of ecommerce managers believe that upskilling their teams improves overall customer experience
59% of ecommerce startups have dedicated budgets for employee reskilling initiatives
52% of ecommerce businesses reported a skills gap related to digital marketing and analytics
40% of ecommerce companies plan to implement AI and machine learning training for their employees by 2024
69% of employers believe ongoing training affects employee retention positively in the ecommerce sector
Only 35% of ecommerce firms provide formal upskilling programs, despite high recognition of their importance
74% of ecommerce professionals consider digital skill development to be vital for their career growth
63% of ecommerce brands have integrated e-learning portals for employee training
The most targeted skills for upskilling in ecommerce are data analysis, digital marketing, and customer service
80% of ecommerce organizations view upskilling as essential to digital transformation efforts
48% of ecommerce professionals have participated in reskilling programs in the past year
55% of ecommerce firms report a shortage of skilled workers in logistics and supply chain management
61% of ecommerce businesses see cross-training employees as a strategy to upskill their workforce
The average time spent on employee upskilling in ecommerce companies has increased to 28 hours per year
42% of ecommerce companies focus their reskilling efforts on improving digital literacy
70% of ecommerce companies plan to increase their training budgets for at least one skill area in 2024
65% of ecommerce executives see upskilling and reskilling as critical to agility and innovation
Only 29% of ecommerce companies have a formal talent development strategy aligned with digital growth
57% of ecommerce employees believe that regular skill assessments help improve their productivity
The majority of ecommerce companies (68%) now include soft skills training as part of their upskilling initiatives
74% of ecommerce businesses are exploring virtual reality and AR training solutions
53% of ecommerce organizations aim to reskill workers in emerging technologies like blockchain and IoT
46% of ecommerce companies believe that reskilling can significantly reduce employee turnover
67% of ecommerce executives emphasized the importance of leadership training in their upskilling programs
54% of ecommerce firms have implemented vendor-led training programs for their employees
62% of ecommerce professionals find that upskilling leads to faster promotion opportunities
41% of ecommerce organizations measure success of upskilling through employee performance metrics
60% of ecommerce companies believe that digital upskilling improves their competitive advantage
73% of ecommerce employees express interest in learning new skills through micro-credentials and badges
58% of ecommerce organizations report an increase in productivity after upskilling initiatives
49% of ecommerce companies are planning to update their training content to include more AI and automation skills
66% of ecommerce managers consider upskilling as a key factor in customer satisfaction improvements
75% of ecommerce firms have increased their investment in digital skill training since 2022
54% of ecommerce companies have found that reskilling initiatives contributed to a reduction in hiring costs
70% of ecommerce organizations plan to implement more personalized learning paths for their employees in 2024
44% of ecommerce teams are leveraging gamification to enhance upskilling engagement
59% of ecommerce managers see data-driven decision making as a skill requiring urgent reskilling
79% of ecommerce companies believe that continuous learning positively impacts innovation
68% of ecommerce professionals consider reskilling essential during digital transformation
51% of ecommerce companies plan to increase cross-functional training in 2024
46% of ecommerce organizations report an increase in employee satisfaction following targeted upskilling initiatives
64% of ecommerce managers allocate more resources to reskilling initiatives amid technological shifts
70% of ecommerce companies are exploring AI-driven training platforms to enhance learning experiences
55% of ecommerce businesses prioritize upskilling employees for omnichannel retail capabilities
60% of ecommerce training programs focus on improving soft skills like communication and teamwork
72% of ecommerce employees say ongoing training reduces their stress and burnout
50% of ecommerce companies reported that their success in digital campaigns improved after upskilling their teams
65% of ecommerce organizations have integrated virtual labs for hands-on training
47% of ecommerce professionals view upskilling as necessary for career longevity in a rapidly evolving industry
69% of ecommerce managers believe that reskilling reduces dependence on external hires
83% of ecommerce firms see digital literacy as a critical skill for future growth
54% of ecommerce organizations are investing in cross-industry training collaborations to enhance skill sets
72% of ecommerce teams report that targeted upskilling leads to better sales performance
81% of ecommerce professionals believe that leadership development is essential for company success
48% of ecommerce organizations implement online mentorship programs to supplement formal upskilling
68% of ecommerce firms are planning to increase training budgets for emerging tech skills in 2024
77% of ecommerce companies have adopted microlearning modules to facilitate rapid skill acquisition
56% of ecommerce professionals report that training increases their confidence in managing new technology
63% of ecommerce companies are actively promoting a culture of continuous learning
79% of ecommerce firms find that upskilling improves innovation and product development
54% of ecommerce teams incorporate customer feedback into their upskilling focuses to improve service quality
70% of ecommerce professionals believe that reskilling addresses skills shortages in digital commerce
62% of ecommerce companies have seen measurable ROI from their upskilling investments within the first year

Training and Skill Development Interpretation

With 67% of ecommerce firms prioritizing upskilling amidst a rising skills gap and a surge in digital transformation efforts—including AI, AR, and blockchain—it's clear that in a sector where continuous learning fuels customer satisfaction and competitive advantage, only 35% have formal programs, suggesting that the real challenge isn't recognizing the need but institutionalizing effective, scalable talent development strategies.