GITNUXREPORT 2025

Upskilling And Reskilling In The Digital Marketing Industry Statistics

Most marketers value upskilling; companies increase training to stay competitive.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

40% of marketing professionals are concerned about job security due to automation

Statistic 2

49% of firms have difficulty finding qualified candidates with up-to-date digital marketing skills

Statistic 3

37% of marketing teams reported a decline in campaign effectiveness due to skills gaps

Statistic 4

85% of digital marketing professionals believe upskilling is essential for career growth

Statistic 5

65% of marketers feel unprepared for the rapid technological changes

Statistic 6

90% of top marketing agencies prioritize ongoing training in new digital tools

Statistic 7

55% of marketers have shifted their focus to learning SEO, from 2022 to 2023

Statistic 8

62% of marketing professionals believe reskilling enhances job satisfaction

Statistic 9

45% of small to medium-sized enterprises (SMEs) increased their digital marketing skills training budgets for 2023

Statistic 10

58% of digital marketers report that learning new analytics tools improved campaign performance

Statistic 11

82% of companies view lifelong learning as vital for remaining competitive in digital marketing

Statistic 12

46% of digital marketers are actively learning new coding or web development skills

Statistic 13

67% of marketing managers emphasize leadership training as part of upskilling initiatives

Statistic 14

72% of recent marketing graduates say practical upskilling in digital tools would improve their employment prospects

Statistic 15

70% of digital marketing professionals believe that reskilling is more critical than hiring new talent

Statistic 16

54% of digital marketers plan to focus on learning automation tools in the next 12 months

Statistic 17

The average time spent on upskilling per month by digital marketers increased by 25% in 2023

Statistic 18

83% of digital marketing professionals are willing to learn new skills if provided by their employer

Statistic 19

68% of digital marketing professionals have increased their use of online learning platforms over the past year

Statistic 20

69% of marketing professionals believe that reskilling enhances creativity and innovation

Statistic 21

71% of digital marketers say that industry certifications help validate their skills

Statistic 22

66% of marketing managers believe that digital upskilling reduces employee turnover

Statistic 23

70% of digital marketers consider blockchain technology a valuable future skill

Statistic 24

83% of marketing professionals agree that continuous learning is necessary for career progression

Statistic 25

60% of digital marketers have increased their participation in webinars and online workshops in 2023

Statistic 26

80% of digital marketing teams plan to incorporate more artificial intelligence tools into their workflows

Statistic 27

60% of companies increased their digital marketing training budgets in 2023

Statistic 28

78% of marketing firms plan to reskill their teams to keep up with AI advancements

Statistic 29

By 2025, 70% of digital marketing roles will require proficiency in AI tools

Statistic 30

50% of digital marketers have completed at least one reskilling course in the past year

Statistic 31

72% of digital marketers identify data analysis as a critical skill for future success

Statistic 32

Only 35% of companies have a formal upskilling program for their marketing teams

Statistic 33

88% of marketing analytics professionals have taken courses in data visualization in the past year

Statistic 34

80% of marketers who upskilled reported increased confidence in executing complex campaigns

Statistic 35

65% of companies provide ongoing digital marketing training through online courses

Statistic 36

47% of marketing agencies reported that reskilling their staff helped retain clients during economic downturns

Statistic 37

75% of digital marketers believe that understanding data privacy regulations is a critical reskilling area

Statistic 38

52% of organizations use gamified training programs to enhance digital marketing skills

Statistic 39

92% of digital marketers aged 25-34 are actively engaged in reskilling efforts

Statistic 40

80% of organizations plan to invest more in AI-driven training programs by 2024

Statistic 41

40% of marketers indicated that upskilling in social media algorithms led to better engagement rates

Statistic 42

77% of marketing teams plan to integrate virtual and augmented reality into campaigns after upskilling in these technologies

Statistic 43

81% of digital marketing professionals added new certifications to their profiles in 2023

Statistic 44

45% of senior marketers have shifted strategies to include data-driven decision making after reskilling

Statistic 45

64% of digital marketing agencies increased their training hours to keep pace with industry changes

Statistic 46

55% of marketers reported that reskilling improved their team's agility and adaptability

Statistic 47

72% of marketing organizations embarked on reskilling initiatives to adapt to privacy legislation changes

Statistic 48

78% of organizations believe that upskilling helps maintain competitive advantage in digital marketing

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Sources

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Key Highlights

85% of digital marketing professionals believe upskilling is essential for career growth
60% of companies increased their digital marketing training budgets in 2023
78% of marketing firms plan to reskill their teams to keep up with AI advancements
By 2025, 70% of digital marketing roles will require proficiency in AI tools
65% of marketers feel unprepared for the rapid technological changes
50% of digital marketers have completed at least one reskilling course in the past year
90% of top marketing agencies prioritize ongoing training in new digital tools
40% of marketing professionals are concerned about job security due to automation
72% of digital marketers identify data analysis as a critical skill for future success
Only 35% of companies have a formal upskilling program for their marketing teams
55% of marketers have shifted their focus to learning SEO, from 2022 to 2023
80% of digital marketing teams plan to incorporate more artificial intelligence tools into their workflows
62% of marketing professionals believe reskilling enhances job satisfaction

In an era where 70% of digital marketing roles will soon demand proficiency in AI tools, a staggering 85% of professionals recognize upskilling as essential for career growth, fueling a global shift towards continuous learning and reskilling to stay ahead in the rapidly evolving digital landscape.

Industry Challenges and Skill Gaps

40% of marketing professionals are concerned about job security due to automation
49% of firms have difficulty finding qualified candidates with up-to-date digital marketing skills
37% of marketing teams reported a decline in campaign effectiveness due to skills gaps

Industry Challenges and Skill Gaps Interpretation

As automation tightens its grip on the digital marketing realm, nearly half of firms struggle to find digitally adept talent, leaving some marketers worried about job security and teams seeing their campaigns suffer from outdated skills—an urgent call for upskilling before the industry leaves them behind.

Learning and Professional Development Attitudes

85% of digital marketing professionals believe upskilling is essential for career growth
65% of marketers feel unprepared for the rapid technological changes
90% of top marketing agencies prioritize ongoing training in new digital tools
55% of marketers have shifted their focus to learning SEO, from 2022 to 2023
62% of marketing professionals believe reskilling enhances job satisfaction
45% of small to medium-sized enterprises (SMEs) increased their digital marketing skills training budgets for 2023
58% of digital marketers report that learning new analytics tools improved campaign performance
82% of companies view lifelong learning as vital for remaining competitive in digital marketing
46% of digital marketers are actively learning new coding or web development skills
67% of marketing managers emphasize leadership training as part of upskilling initiatives
72% of recent marketing graduates say practical upskilling in digital tools would improve their employment prospects
70% of digital marketing professionals believe that reskilling is more critical than hiring new talent
54% of digital marketers plan to focus on learning automation tools in the next 12 months
The average time spent on upskilling per month by digital marketers increased by 25% in 2023
83% of digital marketing professionals are willing to learn new skills if provided by their employer
68% of digital marketing professionals have increased their use of online learning platforms over the past year
69% of marketing professionals believe that reskilling enhances creativity and innovation
71% of digital marketers say that industry certifications help validate their skills
66% of marketing managers believe that digital upskilling reduces employee turnover
70% of digital marketers consider blockchain technology a valuable future skill
83% of marketing professionals agree that continuous learning is necessary for career progression
60% of digital marketers have increased their participation in webinars and online workshops in 2023

Learning and Professional Development Attitudes Interpretation

In an industry where 85% see upskilling as vital for growth and 90% of top agencies prioritize ongoing training, digital marketing professionals are turning their learning dashboards into data-driven investments—proving that in the rapid tech race, staying still means falling behind, and skill is indeed the new currency of career resilience.

Technology Adoption and Innovation

80% of digital marketing teams plan to incorporate more artificial intelligence tools into their workflows

Technology Adoption and Innovation Interpretation

With 80% of digital marketing teams planning to integrate more AI tools, it's clear that in the near future, human creativity will increasingly collaborate with artificial intelligence, transforming the industry into a high-tech mosaic of innovation and adaptability.

Workforce Reskilling and Upskilling

60% of companies increased their digital marketing training budgets in 2023
78% of marketing firms plan to reskill their teams to keep up with AI advancements
By 2025, 70% of digital marketing roles will require proficiency in AI tools
50% of digital marketers have completed at least one reskilling course in the past year
72% of digital marketers identify data analysis as a critical skill for future success
Only 35% of companies have a formal upskilling program for their marketing teams
88% of marketing analytics professionals have taken courses in data visualization in the past year
80% of marketers who upskilled reported increased confidence in executing complex campaigns
65% of companies provide ongoing digital marketing training through online courses
47% of marketing agencies reported that reskilling their staff helped retain clients during economic downturns
75% of digital marketers believe that understanding data privacy regulations is a critical reskilling area
52% of organizations use gamified training programs to enhance digital marketing skills
92% of digital marketers aged 25-34 are actively engaged in reskilling efforts
80% of organizations plan to invest more in AI-driven training programs by 2024
40% of marketers indicated that upskilling in social media algorithms led to better engagement rates
77% of marketing teams plan to integrate virtual and augmented reality into campaigns after upskilling in these technologies
81% of digital marketing professionals added new certifications to their profiles in 2023
45% of senior marketers have shifted strategies to include data-driven decision making after reskilling
64% of digital marketing agencies increased their training hours to keep pace with industry changes
55% of marketers reported that reskilling improved their team's agility and adaptability
72% of marketing organizations embarked on reskilling initiatives to adapt to privacy legislation changes
78% of organizations believe that upskilling helps maintain competitive advantage in digital marketing

Workforce Reskilling and Upskilling Interpretation

With 60% boosting their training budgets and 78% planning to reskill amidst AI breakthroughs, digital marketers are not just staying afloat but navigating the future with 70% now requiring AI proficiency—proving that in the race for relevance, upskilling isn't optional but essential.