GITNUX MARKETDATA REPORT 2024

Must-Know Tv Watching Statistics [Recent Analysis]

With sources from: nielsen.com, emarketer.com, leichtmanresearch.com, justwatch.com and many more

In this post, we provide a comprehensive overview of TV-watching statistics gathered from various sources. From the average daily TV viewing time to the prevalence of streaming services and the impact of technology on viewing habits, these statistics offer valuable insights into the evolving landscape of television consumption in the digital age.

Statistic 1

"On average, people watch 2 hours and 55 minutes of TV each day."

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Statistic 2

"In 2020, 79.7% of US households had access to at least one subscription video on demand service (SVoD)."

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Statistic 3

"Approximately 38.6% of households have access to three or more SVoD services."

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Statistic 4

"64% of TV viewers aged 50 and above watch live TV through a traditional TV set."

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Statistic 5

"In 2019, adults in the United States spent an average of 3 hours and 22 minutes per day watching live and time-shifted television."

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Statistic 6

"Approximately 61.2% of US adults spent more than 5 hours per day watching TV in 2021."

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Statistic 7

"In the US, 96% of primetime TV-viewing is done live or within 3 days."

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Statistic 8

"Approximately 71% of homes in the US have access to at least one Internet-connected device capable of streaming content to a TV."

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Statistic 9

"In 2019, the global average daily TV viewing time per person was 167 minutes."

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Statistic 10

"In 2020, U.S. adults aged 18 and over watched a total of 139.36 billion hours of TV."

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Statistic 11

"In the United Kingdom, the average daily TV viewing time per person was 2 hours 55 minutes in 2020."

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Statistic 12

"As of Q1 2020, 64% of TV watching among 18-34-year-olds in the US was done on a TV-connected device or through a streaming service."

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Statistic 13

"In Q1 2021, Netflix was the leading streaming service in terms of time spent watching TV, with 36% of the streaming market in the US."

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Statistic 14

"US TV ad spending reached $67.35 billion in 2020."

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Statistic 15

"Cord-cutting accelerated in 2020, with 6 million US households expected to have canceled pay-TV by the end of the year."

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Statistic 16

"In 2020, the age group in the US with the highest average daily TV viewing time of 5.69 hours were individuals aged 65+."

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Statistic 17

"In the 2020-2021 season, American TV series “NCIS” was the most-viewed TV show in the US, pulling in approximately 12.57 million viewers."

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Statistic 18

"By the end of 2021, global internet protocol television (IPTV) subscribers are expected to reach 349 million."

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Statistic 19

"In Q3 2021, 54.1% of U.S. households had a smart TV, with an increase of 11.7% compared to 2019."

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Interpretation

The statistics presented highlight the significant role that television continues to play in the lives of individuals across various demographics and regions. From the average daily TV viewing time to the prevalence of streaming services and evolving viewing habits, it is evident that TV remains a central medium for entertainment consumption. The data also underlines the increasing importance of on-demand content and internet connectivity in shaping the way people engage with television. As technology continues to advance and viewing options expand, understanding these TV-watching statistics is crucial for content creators, advertisers, and policymakers to adapt to the changing landscape of media consumption.

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The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

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