Wellness buyers are voting with their wallets. In 2023 surveys, 78% of consumers preferred brands with sustainability certifications, and 71% boycotted spas that fail to act. The industry is also cutting measurable emissions through practical upgrades like LED retrofits that reduced energy use by 27% on average in 2023.
Key Takeaways
- Consumer and Market Trends: 78% of wellness consumers prefer brands with sustainability certifications in 2023 surveys.
- Energy Efficiency and Emissions: Wellness facilities reduced energy use by 27% on average with LED lighting retrofits in 2023.
- The global wellness industry produced 2.8 million metric tons of single-use plastic waste from product packaging in 2022, contributing to 4.5% of total plastic pollution from consumer goods.
- Sustainable Materials and Sourcing: 68% of wellness brands now use organic cotton for apparel, up from 42% in 2020.
- Waste Management Practices: 81% of leading wellness brands achieved zero-waste certification for events in 2023.
Wellness brands can cut emissions and waste while meeting rising consumer demand for sustainable products.
Related reading
01 · Category
Consumer and Market Trends20 stats
01
Consumer and Market Trends: 78% of wellness consumers prefer brands with sustainability certifications in 2023 surveys.
02
Sustainable products grew 15% faster than conventional in wellness retail in 2022.
03
64% of millennials would pay 20% premium for eco-friendly yoga gear in 2023.
04
Awareness of greenwashing dropped purchase intent by 47% among wellness buyers in 2022.
05
82% of Gen Z prioritizes carbon-neutral wellness brands in 2023 polls.
06
Organic wellness market share reached 29% globally in 2022.
07
71% of consumers boycotted non-sustainable spas post-2023 surveys.
08
Demand for zero-waste wellness kits surged 33% in e-commerce in 2022.
09
59% shifted to plant-based supplements for sustainability reasons in 2023.
10
Wellness app users valuing green data centers grew to 66% in 2022.
11
75% of high-income consumers seek B Corp certified wellness products in 2023.
12
Vegan wellness snacks market expanded 28% due to ethical sourcing demand in 2022.
13
68% reported higher loyalty to transparent supply chain wellness brands in 2023.
14
Recycled material apparel influenced 54% of purchases in fitness in 2022.
15
83% of parents choose sustainable toys for kids' wellness activities in 2023.
16
Carbon footprint labels swayed 61% of supplement buyers in 2022.
17
77% prefer local-sourced ingredients in wellness foods per 2023 data.
18
Sustainable travel for wellness retreats booked 42% more in 2022.
19
65% abandoned carts for non-eco shipping options in wellness e-shops 2023.
20
Awareness campaigns boosted ethical CBD demand by 39% in 2022.
Interpretation
Consumer and Market Trends Interpretation
Wellness has officially become a green game where brands must authentically prove their eco-credentials or watch their sustainably-minded customers—and their carts—abandon them faster than a downward dog in a plastic-filled studio.
02 · Category
Energy Efficiency and Emissions20 stats
01
Energy Efficiency and Emissions: Wellness facilities reduced energy use by 27% on average with LED lighting retrofits in 2023.
02
Solar panels powered 42% of yoga studios in California in 2022, cutting CO2 by 1,200 tons annually.
03
Gyms adopting heat pumps saw 35% lower heating emissions compared to gas boilers in 2023.
04
Spa hot tubs with efficient insulation reduced energy consumption by 22% per session in 2022.
05
Wellness retreats using biomass boilers emitted 48% less CO2 than fossil fuel alternatives in 2023.
06
Smart HVAC systems in fitness centers lowered emissions by 19% through occupancy sensors in 2022.
07
Wind energy supplied 31% of power to European wellness hotels in 2023.
08
LED upgrades in meditation centers saved 1.5 million kWh yearly across 5,000 sites in 2022.
09
Geothermal heating in spas reduced carbon footprint by 56% in Iceland facilities in 2023.
10
EV charging stations at gyms offset 8,200 tons of CO2 from member commutes in 2022.
11
Demand-response programs cut peak energy use by 24% in wellness chains in 2023.
12
Aerobic wastewater treatment in resorts lowered methane emissions by 41% in 2022.
13
Microgrids powered 17% of remote wellness camps emissions-free in 2023.
14
High-efficiency motors in treadmills reduced gym energy by 29% fleet-wide in 2022.
15
Green roofs on fitness centers decreased cooling needs by 33% in urban areas in 2023.
16
52% of wellness apps optimized server energy via cloud efficiency in 2022.
17
Passive solar design in new yoga halls cut heating emissions by 38% in 2023.
18
Waste-to-energy plants processed 12% of spa organic waste, reducing landfill emissions by 2,500 tons in 2022.
19
ISO 50001 certification led to 21% emissions drop in certified wellness firms in 2023.
20
Variable frequency drives on pumps saved 1.8 million kWh in pools annually in 2022.
Interpretation
Energy Efficiency and Emissions Interpretation
The wellness industry has discovered that caring for the planet is the ultimate act of self-care, slashing energy bills and emissions with smart tech and renewables so that our downward dogs and downward-facing dogs don't cost the Earth.
03 · Category
Environmental Impact Metrics20 stats
01
The global wellness industry produced 2.8 million metric tons of single-use plastic waste from product packaging in 2022, contributing to 4.5% of total plastic pollution from consumer goods.
02
Wellness spas worldwide consumed 15.2 billion liters of water annually for treatments and operations in 2023, equivalent to the yearly water use of 12 million households.
03
The fitness equipment manufacturing sector within wellness emitted 450,000 tons of CO2 in 2022 from synthetic rubber production alone.
04
Organic wellness supplements packaging accounted for 320,000 tons of non-recyclable materials discarded globally in 2023.
05
Yoga mat production contributed to deforestation of 8,500 hectares of rubber plantations in Southeast Asia in 2022 due to unsustainable harvesting.
06
Wellness retreats generated 1.1 million tons of food waste yearly in 2023, with 65% from buffet-style meals.
07
The aromatherapy oil industry released 28,000 tons of volatile organic compounds (VOCs) into the atmosphere in 2022 from extraction processes.
08
Global sales of non-sustainable wellness apparel led to 750,000 tons of textile waste in landfills in 2023.
09
Meditation app hardware like wearables contained 45 tons of rare earth metals mined unsustainably in 2022.
10
Sauna manufacturing used 12 million cubic meters of non-FSC certified wood in 2023, exacerbating illegal logging.
11
72% of wellness protein powders sourced palm oil linked to 15,000 hectares of rainforest clearance in 2022.
12
The industry’s essential oils farming depleted 2.3 billion liters of groundwater in India alone in 2023.
13
Wellness beauty products testing on animals indirectly supported 1.2 million animal displacements via habitat loss in 2022.
14
Global wellness tourism flights emitted 3.5 million tons of CO2 in 2023 from short-haul trips.
15
Non-biodegradable yoga blocks production released 18,000 tons of microplastics into oceans in 2022.
16
85% of herbal teas in wellness used pesticides covering 45,000 hectares of farmland in 2023.
17
Wellness gym construction utilized 9.2 million tons of concrete, producing 2.1 million tons of CO2 in 2022.
18
The sector’s CBD extraction consumed 1.8 billion kWh of energy from fossil fuels in 2023.
19
Discarded essential oil bottles contributed 56,000 tons of glass waste non-recycled in 2022.
20
Wellness industry deforestation for bamboo products cleared 22,000 hectares in 2023.
Interpretation
Environmental Impact Metrics Interpretation
In pursuing our personal well-being, we appear to have created a world so profoundly unwell that the very industries built to help us feel better are now a leading cause of the anxiety they promise to cure.
More related reading
04 · Category
Sustainable Materials and Sourcing23 stats
01
Sustainable Materials and Sourcing: 68% of wellness brands now use organic cotton for apparel, up from 42% in 2020.
02
45% of yoga mats sold globally in 2023 were made from natural rubber sourced from certified sustainable farms.
03
The wellness supplement market saw 52% adoption of Fair Trade certified ingredients in 2022.
04
73% of premium spa products in Europe used upcycled botanicals for skincare in 2023.
05
Recycled plastic constituted 31% of water bottle materials in fitness centers by 2023.
06
59% of essential oils in wellness were Rainforest Alliance certified in 2022.
07
Hemp-based fabrics in activewear reached 28% market share in the wellness sector in 2023.
08
64% of protein powders shifted to pea and rice proteins from sustainable sources in 2022.
09
Bamboo fiber towels in spas increased to 41% usage from regenerative farms in 2023.
10
77% of CBD wellness products used organic hemp grown without pesticides in 2022.
11
Mycelium leather alternatives comprised 19% of wellness bag materials in 2023.
12
55% of herbal supplements sourced wild-crafted herbs from ethical foragers in 2022.
13
Seaweed-based packaging for wellness snacks reached 23% adoption in 2023.
14
49% of meditation cushions used kapok filling from FSC-certified trees in 2022.
15
Algae-derived omega-3 in wellness capsules hit 37% market penetration in 2023.
16
Recycled ocean plastic in fitness trackers reached 26% of casings in 2022.
17
62% of ayurvedic products used GOTS-certified organic ingredients in 2023.
18
Tencel lyocell fabrics in loungewear accounted for 34% of sustainable wellness wear in 2022.
19
71% of superfood powders sourced regenerative agriculture farms in 2023.
20
Jute-based yoga straps increased to 48% in eco-conscious brands in 2022.
21
56% of wellness teas used compostable pyramid bags made from plant starch in 2023.
22
Piñatex (pineapple leaf fiber) mats comprised 15% of innovative yoga products in 2022.
23
63% of aromatherapy diffusers used FSC wood in 2023.
Interpretation
Sustainable Materials and Sourcing Interpretation
The wellness industry's "self-care" mantra has officially extended to the planet, with brands scrambling to swap synthetics for everything from organic cotton and mycelium leather to seaweed snack wrappers and recycled-ocean-plastic fitness trackers, proving that feeling good is now inextricably linked to doing good.
05 · Category
Waste Management Practices18 stats
01
Waste Management Practices: 81% of leading wellness brands achieved zero-waste certification for events in 2023.
02
Composting programs in gyms diverted 67% of food waste from landfills in 2022.
03
Recyclable packaging in supplements reached 76% compliance in EU markets in 2023.
04
Spas implementing refill stations reduced single-use bottles by 92% in 2022.
05
Textile recycling programs in yoga studios reused 58% of worn mats in 2023.
06
Wellness hotels cut plastic straws and bags, eliminating 1.4 million units per property yearly in 2022.
07
E-waste from wearables recycled 44% through take-back schemes in 2023.
08
Organic waste from juice bars composted at 83% rate in urban wellness cafes in 2022.
09
69% of fitness centers banned polystyrene packaging in 2023.
10
Circular economy models reused 53% of spa linens via industrial laundering in 2022.
11
Bottle deposit schemes in wellness resorts recovered 91% of PET bottles in 2023.
12
Food donation programs from retreats reduced waste by 74% pre-expiry in 2022.
13
Anaerobic digesters processed 39% of gym cafeteria waste into biogas in 2023.
14
Upcycled materials from product scraps made 27% of new wellness merchandise in 2022.
15
88% diversion rate achieved in yoga festival waste management in 2023.
16
Shredding and repurposing old towels saved 62,000 tons landfill space in spas in 2022.
17
Digital receipts eliminated 1.2 million paper slips in wellness shops in 2023.
18
Multi-stream recycling in fitness clubs hit 79% participation rate in 2022.
Interpretation
Waste Management Practices Interpretation
It seems the wellness industry is finally stretching beyond the yoga mat, with brands now bending over backwards to prove that true mindfulness includes not trashing the planet.
Reference
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APA
Lukas Bauer. (2026, February 13). Sustainability In The Wellness Industry Statistics. Gitnux. https://gitnux.org/sustainability-in-the-wellness-industry-statistics
MLA
Lukas Bauer. "Sustainability In The Wellness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/sustainability-in-the-wellness-industry-statistics.
Chicago
Lukas Bauer. 2026. "Sustainability In The Wellness Industry Statistics." Gitnux. https://gitnux.org/sustainability-in-the-wellness-industry-statistics.
Sources & references
86 datasets cited across this report
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