GITNUXREPORT 2025

Sustainability In The Wellness Industry Statistics

Majority of wellness companies adopt sustainability, boosting growth and consumer loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer to buy from brands committed to environmental sustainability in the wellness sector

Statistic 2

60% of wellness consumers are willing to pay more for eco-friendly products

Statistic 3

80% of wellness brands reported an increase in customer loyalty after implementing sustainable practices

Statistic 4

52% of wellness travelers show a preference for eco-resorts and sustainable accommodations

Statistic 5

84% of consumers are more likely to recommend wellness brands that demonstrate environmental responsibility

Statistic 6

78% of wellness consumers prefer products with transparent sustainability policies

Statistic 7

36% of consumers check for sustainability certifications before purchasing wellness products

Statistic 8

80% of consumers say they would switch to a more sustainable wellness brand if given the opportunity

Statistic 9

81% of wellness consumers are influenced by a brand’s environmental reputation in their purchasing decisions

Statistic 10

63% of wellness consumers favor brands that promote mental health and environmental well-being simultaneously

Statistic 11

61% of wellness consumers actively seek out brands with transparent supply chains

Statistic 12

50% of wellness products contain ethically sourced ingredients

Statistic 13

48% of wellness brands report improved employee morale after adopting sustainable practices

Statistic 14

64% of wellness companies participate in local environmental initiatives and community projects

Statistic 15

69% of consumers believe brands should take responsibility for the sustainability of their entire supply chain

Statistic 16

79% of wellness businesses report increased brand value after integrating sustainability into their core strategies

Statistic 17

The global wellness industry is projected to reach $5 trillion by 2027, with sustainability being a key growth driver

Statistic 18

59% of wellness industry leaders plan to increase investments in sustainable technology within the next year

Statistic 19

56% of wellness companies report a positive ROI from sustainability investments made in the last 12 months

Statistic 20

59% of wellness industry investments are directed toward sustainable innovation and technology

Statistic 21

58% of wellness companies have achieved ISO certifications related to sustainability and environmental management

Statistic 22

78% of wellness companies have integrated sustainability practices into their operations

Statistic 23

55% of wellness product companies have reduced their plastic packaging in the last two years

Statistic 24

42% of wellness businesses have implemented energy-efficient practices in their operations

Statistic 25

70% of spas worldwide have adopted sustainable sourcing for their ingredients

Statistic 26

The use of biodegradable packaging in wellness products increased by 30% in 2023

Statistic 27

45% of wellness startups prioritize sustainability at the core of their business models

Statistic 28

68% of wellness products are now labeled as eco-friendly or sustainable

Statistic 29

45% of spa treatments now incorporate locally sourced and sustainable ingredients

Statistic 30

72% of wellness consumers are concerned about the environmental impact of their purchases

Statistic 31

67% of wellness brands have reported a positive impact on brand image after adopting sustainable practices

Statistic 32

40% of wellness companies have reported cost savings after adopting sustainable practices

Statistic 33

44% of wellness facilities have reduced water consumption by implementing smarter technology

Statistic 34

69% of wellness brands have developed eco-friendly packaging redesigns in the past year

Statistic 35

85% of wellness industry professionals believe sustainability will be a key differentiator in the next five years

Statistic 36

55% of wellness companies are investing in renewable energy sources for their facilities

Statistic 37

62% of wellness tourism experiences now emphasize nature-based and eco-friendly activities

Statistic 38

60% of wellness startups incorporate sustainability metrics into their business KPIs

Statistic 39

73% of wellness providers are exploring green building certifications for their facilities

Statistic 40

55% of skincare and beauty wellness brands now disclose ingredient sourcing and sustainability practices on their packaging

Statistic 41

44% of wellness brands are partnering with environmental nonprofits to promote sustainability

Statistic 42

58% of wellness product shipments are now optimized for carbon footprint reduction

Statistic 43

70% of wellness brands plan to implement sustainable packaging solutions within the next year

Statistic 44

48% of wellness resorts have adopted zero-waste initiatives

Statistic 45

77% of wellness industry stakeholders agree that sustainability can drive innovation in product development

Statistic 46

49% of wellness companies are adopting circular economy principles, such as product reuse and recycling

Statistic 47

55% of wellness industry events and conferences now feature sustainability-focused sessions

Statistic 48

43% of wellness brands utilize eco-friendly digital marketing strategies, reducing digital carbon footprint

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Key Highlights

78% of wellness companies have integrated sustainability practices into their operations
The global wellness industry is projected to reach $5 trillion by 2027, with sustainability being a key growth driver
65% of consumers prefer to buy from brands committed to environmental sustainability in the wellness sector
55% of wellness product companies have reduced their plastic packaging in the last two years
42% of wellness businesses have implemented energy-efficient practices in their operations
60% of wellness consumers are willing to pay more for eco-friendly products
70% of spas worldwide have adopted sustainable sourcing for their ingredients
80% of wellness brands reported an increase in customer loyalty after implementing sustainable practices
The use of biodegradable packaging in wellness products increased by 30% in 2023
52% of wellness travelers show a preference for eco-resorts and sustainable accommodations
84% of consumers are more likely to recommend wellness brands that demonstrate environmental responsibility
45% of wellness startups prioritize sustainability at the core of their business models
68% of wellness products are now labeled as eco-friendly or sustainable

With the global wellness industry projected to hit $5 trillion by 2027, a staggering 78% of companies are embracing sustainability practices, fueling a movement where eco-friendly initiatives are not just ethical choices but key drivers of growth and consumer loyalty.

Consumer Preferences and Behavior

65% of consumers prefer to buy from brands committed to environmental sustainability in the wellness sector
60% of wellness consumers are willing to pay more for eco-friendly products
80% of wellness brands reported an increase in customer loyalty after implementing sustainable practices
52% of wellness travelers show a preference for eco-resorts and sustainable accommodations
84% of consumers are more likely to recommend wellness brands that demonstrate environmental responsibility
78% of wellness consumers prefer products with transparent sustainability policies
36% of consumers check for sustainability certifications before purchasing wellness products
80% of consumers say they would switch to a more sustainable wellness brand if given the opportunity
81% of wellness consumers are influenced by a brand’s environmental reputation in their purchasing decisions
63% of wellness consumers favor brands that promote mental health and environmental well-being simultaneously
61% of wellness consumers actively seek out brands with transparent supply chains

Consumer Preferences and Behavior Interpretation

In a wellness industry increasingly driven by eco-conscious consumers, brands that embrace transparency, sustainability, and mental well-being not only foster loyalty and advocacy but also emerge as the clear architects of future market success.

Corporate Social Responsibility and Ethical Practices

50% of wellness products contain ethically sourced ingredients
48% of wellness brands report improved employee morale after adopting sustainable practices
64% of wellness companies participate in local environmental initiatives and community projects
69% of consumers believe brands should take responsibility for the sustainability of their entire supply chain
79% of wellness businesses report increased brand value after integrating sustainability into their core strategies

Corporate Social Responsibility and Ethical Practices Interpretation

With nearly 80% of wellness brands integrating sustainability boosting their value and over 60% engaging locally, it's clear that in the wellness industry, doing good is not just ethical—it's good for business, and consumer expectations are steering the health and happiness agenda toward a greener future.

Industry Growth and Investment

The global wellness industry is projected to reach $5 trillion by 2027, with sustainability being a key growth driver
59% of wellness industry leaders plan to increase investments in sustainable technology within the next year
56% of wellness companies report a positive ROI from sustainability investments made in the last 12 months
59% of wellness industry investments are directed toward sustainable innovation and technology

Industry Growth and Investment Interpretation

As sustainability fuels a booming wellness industry expected to hit $5 trillion by 2027, the smart money is on eco-friendly innovations—proving that green practices are not just good for the planet but also good for business.

Operational Initiatives and Certifications

58% of wellness companies have achieved ISO certifications related to sustainability and environmental management

Operational Initiatives and Certifications Interpretation

With over half of wellness companies securing ISO certifications in sustainability, the industry is increasingly prioritizing eco-conscious practices — proving that well-being now truly begins with planetary health.

Sustainability and Environmental Practices

78% of wellness companies have integrated sustainability practices into their operations
55% of wellness product companies have reduced their plastic packaging in the last two years
42% of wellness businesses have implemented energy-efficient practices in their operations
70% of spas worldwide have adopted sustainable sourcing for their ingredients
The use of biodegradable packaging in wellness products increased by 30% in 2023
45% of wellness startups prioritize sustainability at the core of their business models
68% of wellness products are now labeled as eco-friendly or sustainable
45% of spa treatments now incorporate locally sourced and sustainable ingredients
72% of wellness consumers are concerned about the environmental impact of their purchases
67% of wellness brands have reported a positive impact on brand image after adopting sustainable practices
40% of wellness companies have reported cost savings after adopting sustainable practices
44% of wellness facilities have reduced water consumption by implementing smarter technology
69% of wellness brands have developed eco-friendly packaging redesigns in the past year
85% of wellness industry professionals believe sustainability will be a key differentiator in the next five years
55% of wellness companies are investing in renewable energy sources for their facilities
62% of wellness tourism experiences now emphasize nature-based and eco-friendly activities
60% of wellness startups incorporate sustainability metrics into their business KPIs
73% of wellness providers are exploring green building certifications for their facilities
55% of skincare and beauty wellness brands now disclose ingredient sourcing and sustainability practices on their packaging
44% of wellness brands are partnering with environmental nonprofits to promote sustainability
58% of wellness product shipments are now optimized for carbon footprint reduction
70% of wellness brands plan to implement sustainable packaging solutions within the next year
48% of wellness resorts have adopted zero-waste initiatives
77% of wellness industry stakeholders agree that sustainability can drive innovation in product development
49% of wellness companies are adopting circular economy principles, such as product reuse and recycling
55% of wellness industry events and conferences now feature sustainability-focused sessions
43% of wellness brands utilize eco-friendly digital marketing strategies, reducing digital carbon footprint

Sustainability and Environmental Practices Interpretation

With nearly 80% of wellness companies embracing sustainability and over half investing in renewables and eco-friendly packaging, it’s clear that in the industry’s quest for health and harmony, going green is now both a moral imperative and a smart brand strategy—proof that sustainability is poised to heal both people and the planet.