In 2023, 55 million treadmill workouts were logged on fitness apps worldwide, and they add a digital footprint to an industry that is growing fast at home. With women making up 52% of US treadmill purchasers and online channels driving 45% of US sales, the purchasing story looks very different than a decade ago. Let’s break down the treadmill industry statistics that explain who is using them, where they buy them, and why that matters for cardiovascular health and market growth.
Key Takeaways
- 35% of U.S. adults aged 18-34 own or use a treadmill regularly as of 2023 surveys.
- Women represent 52% of treadmill purchasers in the U.S. home fitness market in 2023.
- Millennials (25-40) account for 45% of global treadmill sales volume in 2023.
- 55 million treadmill workouts logged on fitness apps globally in 2023.
- Regular treadmill use reduces cardiovascular risk by 30% per meta-analysis 2023.
- Average weekly treadmill sessions 3.2 for U.S. users in 2023.
- The global treadmill market was valued at USD 7.26 billion in 2022 and is expected to grow at a CAGR of 5.1% from 2023 to 2030.
- U.S. treadmill sales revenue reached $1.2 billion in 2023, up 12% from 2022 due to home fitness demand.
- Commercial treadmill segment accounted for 42% of global market share in 2023, valued at $3.1 billion.
- Online channels accounted for 45% of U.S. treadmill sales in 2023.
- Amazon captured 32% of online treadmill market share in 2023.
- Sporting goods stores sold 28% of total treadmills in North America 2023.
- Incline functionality preferred by 68% of serious runners buying treadmills in 2023.
- 75% of new treadmills feature Bluetooth connectivity as standard in 2023 models.
- Auto-incline technology adoption reached 52% in mid-range treadmills 2023.
Treadmills are surging in home and commercial use, driven by millennials, digital sales, and proven health benefits.
Related reading
01 · Category
Consumer Trends & Demographics30 stats
01
35% of U.S. adults aged 18-34 own or use a treadmill regularly as of 2023 surveys.
02
Women represent 52% of treadmill purchasers in the U.S. home fitness market in 2023.
03
Millennials (25-40) account for 45% of global treadmill sales volume in 2023.
04
28% of treadmill owners in Europe are over 55 years old, per 2023 data.
05
Urban dwellers purchase 62% of home treadmills worldwide in 2023.
06
Income bracket $75k+ holds 55% U.S. treadmill ownership rate in 2023.
07
41% of new treadmill buyers cite weight loss as primary motivation in 2023 global survey.
08
Single-person households buy 38% of compact treadmills in 2023.
09
Gen Z (18-24) treadmill usage up 25% YoY in 2023 social media trends.
10
67% of treadmill users prefer home models post-COVID in 2023 U.S. poll.
11
African American consumers represent 15% of U.S. treadmill market in 2023.
12
52% of parents with children under 12 own family treadmills in 2023.
13
Remote workers usage of treadmills increased to 48% in 2023 surveys.
14
Hispanic population in U.S. treadmill ownership at 22% in 2023.
15
39% of treadmill buyers influenced by social media influencers in 2023.
16
Seniors (65+) treadmill adoption rose 18% in 2023 health studies.
17
55% of college students use campus treadmills weekly in 2023.
18
Low-income households (<$50k) treadmill ownership 12% in 2023 U.S.
19
46% of treadmill users are repeat buyers within 5 years per 2023 data.
20
Asia urban millennials treadmill preference 51% for smart models in 2023.
21
33% of women over 40 cite joint-friendly treadmills in purchases 2023.
22
Corporate employees treadmill gym usage 27% daily in 2023.
23
LGBTQ+ community treadmill ownership 29% above average in 2023.
24
61% of treadmill owners track via apps in 2023 global stats.
25
Rural U.S. treadmill sales grew 15% in 2023 due to delivery improvements.
26
44% of new parents buy treadmills for post-pregnancy fitness in 2023.
27
Baby boomers represent 22% of premium treadmill buyers in 2023.
28
37% of gamers integrate treadmill desks in setups 2023 survey.
29
49% of treadmill users female in Asia-Pacific markets 2023.
30
Vegan fitness enthusiasts 31% more likely to own treadmills 2023.
Interpretation
Consumer Trends & Demographics Interpretation
Consumer adoption is being driven by younger and more urban buyers with income, as 35% of U.S. adults aged 18 to 34 use treadmills regularly in 2023 and urban dwellers account for 62% of worldwide home treadmill purchases.
02 · Category
Health Benefits & Usage Stats26 stats
01
55 million treadmill workouts logged on fitness apps globally in 2023.
02
Regular treadmill use reduces cardiovascular risk by 30% per meta-analysis 2023.
03
Average weekly treadmill sessions 3.2 for U.S. users in 2023.
04
Treadmill running burns 600-800 calories/hour for 155lb person 2023 studies.
05
72% of users report improved mental health from treadmill exercise 2023 survey.
06
Incline walking on treadmills boosts VO2 max by 15% over 12 weeks 2023.
07
40% reduction in diabetes risk with 150 min/week treadmill use 2023.
08
Treadmill training aids 25% faster rehab for knee injuries 2023 ortho study.
09
85% adherence rate for home treadmill users vs gym in 6-month 2023 trial.
10
HIIT on treadmills improves endurance by 20% in 8 weeks 2023.
11
Treadmill use linked to 18% lower obesity rates in longitudinal 2023 data.
12
Average speed on home treadmills 5.8 mph for recreational users 2023.
13
Bone density increases 5% with weight-bearing treadmill walks 2023.
14
65% of marathon trainees use treadmills for 30% training miles 2023.
15
Sleep quality improves 22% with evening treadmill sessions 2023 study.
16
Treadmill interval training cuts blood pressure 12/8 mmHg average 2023.
17
1.5 million injury-free treadmill miles logged daily global 2023 apps.
18
Women lose 1.2% body fat/month with consistent treadmill cardio 2023.
19
Treadmill walking aids 35% better balance in elderly per 2023 trials.
20
50 million steps average per active treadmill household yearly 2023.
21
Reduces LDL cholesterol 10% with 5x/week 30min sessions 2023.
22
28% mood elevation post-20min treadmill run 2023 psych study.
23
Treadmill use correlates with 14% lower depression incidence 2023.
24
Average distance 12 miles/week on treadmills U.S. adults 2023.
25
Improves lung capacity 12% in asthmatics via treadmill training 2023.
26
42% of users achieve 10k steps/day via treadmills 2023.
Interpretation
Health Benefits & Usage Stats Interpretation
In 2023, treadmill use appears to be delivering strong health benefits and real-world adoption, with 55 million workouts logged globally and regular use reducing cardiovascular risk by 30% while 72% of users report improved mental health.
03 · Category
Market Size & Revenue30 stats
01
The global treadmill market was valued at USD 7.26 billion in 2022 and is expected to grow at a CAGR of 5.1% from 2023 to 2030.
02
U.S. treadmill sales revenue reached $1.2 billion in 2023, up 12% from 2022 due to home fitness demand.
03
Commercial treadmill segment accounted for 42% of global market share in 2023, valued at $3.1 billion.
04
Home-use treadmills generated $4.5 billion in revenue worldwide in 2023, driven by e-commerce sales.
05
Asia-Pacific treadmill market grew to $2.1 billion in 2023, with a CAGR of 6.8% forecasted to 2028.
06
North America holds 38% of global treadmill market share, valued at $2.8 billion in 2023.
07
Manual treadmill segment revenue was $850 million globally in 2023, representing 12% market share.
08
Europe treadmill market size stood at $1.9 billion in 2023, projected CAGR 4.7% to 2030.
09
Folding treadmill sales contributed $2.3 billion to global revenue in 2023.
10
Smart treadmill market valued at $1.4 billion in 2023, expected to grow at 8.2% CAGR.
11
U.S. residential treadmill market revenue hit $950 million in 2023.
12
Global treadmill exports reached $1.5 billion in value in 2023.
13
China dominated treadmill production with 55% global share, revenue $3.2 billion in 2023.
14
Curved treadmill niche market valued at $450 million in 2023 globally.
15
Post-pandemic treadmill market recovery added $1.8 billion in 2023 sales.
16
Latin America treadmill market size $650 million in 2023, CAGR 7.1% to 2029.
17
Self-powered treadmill revenue $720 million worldwide in 2023.
18
Middle East & Africa treadmill market at $420 million in 2023.
19
High-end treadmill segment ($2000+) sales $1.1 billion in 2023.
20
Global treadmill aftermarket parts revenue $650 million in 2023.
21
U.K. treadmill market revenue £450 million in 2023.
22
Motorized treadmill global revenue $6.2 billion in 2023, 85% market share.
23
Australia treadmill sales $280 million AUD in 2023.
24
India treadmill market $350 million USD in 2023, CAGR 9.5%.
25
Canada treadmill revenue CAD 750 million in 2023.
26
Brazil treadmill market $220 million in 2023.
27
Japan treadmill sales ¥120 billion in 2023.
28
Germany treadmill market €650 million in 2023.
29
South Korea treadmill revenue KRW 400 billion in 2023.
30
Global treadmill market projected to hit $11.2 billion by 2028.
Interpretation
Market Size & Revenue Interpretation
In 2022 the global treadmill market reached $7.26 billion and is projected to grow at a 5.1% CAGR through 2030, with 2023 revenue led by large home-use gains that produced $4.5 billion worldwide and a commercial segment worth $3.1 billion, underscoring strong and diversifying demand for market-size and revenue growth.
More related reading
04 · Category
Sales & Distribution26 stats
01
Online channels accounted for 45% of U.S. treadmill sales in 2023.
02
Amazon captured 32% of online treadmill market share in 2023.
03
Sporting goods stores sold 28% of total treadmills in North America 2023.
04
Dick's Sporting Goods treadmill revenue $250 million in 2023.
05
Direct-to-consumer brands like Peloton sold 1.2 million treadmills in 2023.
06
Walmart captured 15% of budget treadmill sales U.S. 2023.
07
Gym equipment wholesalers distributed 35% commercial units 2023.
08
E-commerce growth for treadmills at 22% YoY in Europe 2023.
09
Costco bulk treadmill sales up 18% to 450k units 2023.
10
Specialty fitness retailers 19% market share global 2023.
11
Target stores treadmill sales $120 million in 2023.
12
Alibaba platform 40% of China treadmill e-sales 2023.
13
Commercial gym chains like Planet Fitness bought 25% units 2023.
14
Flipkart India treadmill sales doubled to 150k units 2023.
15
Best Buy electronics stores 12% connected treadmill sales 2023.
16
Independent bike shops expanded to 8% treadmill distribution 2023.
17
JD Sports UK treadmill revenue £80 million 2023.
18
Manufacturer direct sales 16% via websites global 2023.
19
Sam's Club warehouse sales 9% of large treadmills 2023.
20
Decathlon global chain 22% Europe market share treadmills 2023.
21
EBay secondary market treadmill sales $90 million U.S. 2023.
22
Hotel fitness room installations 14% commercial sales 2023.
23
NordicTrack DTC subscriptions bundled 500k treadmill sales 2023.
24
REI outdoor stores 7% premium treadmill sales 2023.
25
Lazada SEA treadmill e-commerce 25% share 2023.
26
Corporate wellness programs purchased 11% units 2023.
Interpretation
Sales & Distribution Interpretation
In 2023, sales and distribution shifted clearly toward online channels, which accounted for 45% of U.S. treadmill sales, with Amazon holding 32% of the online market even as physical retailers like sporting goods stores (28% in North America) still mattered.
05 · Category
Technological Innovations30 stats
01
Incline functionality preferred by 68% of serious runners buying treadmills in 2023.
02
75% of new treadmills feature Bluetooth connectivity as standard in 2023 models.
03
Auto-incline technology adoption reached 52% in mid-range treadmills 2023.
04
Cushioned deck technology reduces impact by up to 30% in 82% of commercial models 2023.
05
WiFi-enabled treadmills grew to 40% market penetration in homes 2023.
06
Heart rate monitoring accuracy improved to 95% in optical sensors on 65% models 2023.
07
Foldable designs with hydraulic lifts in 58% of compact treadmills 2023.
08
Virtual reality integration in 12% of premium treadmills for immersive runs 2023.
09
Self-lubricating belts standard in 71% of motorized treadmills 2023.
10
AI-powered workout coaching in 25% of smart treadmills adjusting speed 2023.
11
Decline functionality available in 35% of high-end home treadmills 2023.
12
Touchscreen sizes averaged 22 inches in 48% of new models 2023.
13
Noise reduction tech below 60dB in 67% of residential treadmills 2023.
14
App integration with Zwift/Peloton in 80% of connected treadmills 2023.
15
Battery-powered portable treadmills with 8-hour life in 22% models 2023.
16
Biometric feedback systems in 18% pro gym treadmills 2023.
17
Curved non-motorized designs improve running economy by 7% per studies 2023.
18
Emergency stop magnetic keys in 99% of safety-compliant treadmills 2023.
19
4.0 CHP motors standard in 55% mid-tier treadmills 2023.
20
Multi-user profile storage up to 10 profiles in 42% family models 2023.
21
USB charging ports in 73% console-equipped treadmills 2023.
22
Anti-slip belt textures improved grip by 25% in lab tests 2023.
23
Voice control via Alexa/Google in 15% premium units 2023.
24
LED lighting for footfall tracking in 28% advanced models 2023.
25
Eco-friendly materials in 31% sustainable treadmills 2023.
26
Speed up to 15 mph in 60% performance treadmills 2023.
27
Integrated speakers with 20W output in 69% models 2023.
28
Remote diagnostics via app in 20% connected service models 2023.
29
400 lb weight capacity standard in 88% home treadmills 2023.
30
Haptic feedback for pace alerts in 8% cutting-edge treadmills 2023.
Interpretation
Technological Innovations Interpretation
Technological innovations in treadmills are clearly accelerating as 75% of 2023 models come with Bluetooth and WiFi-enabled units reach 40% of home adoption, with key performance features like auto-incline at 52% and improved heart rate monitoring reaching 95% accuracy on 65% of optical-sensor models.
report visual · Comparison
Who buys treadmills (2023)?
Treadmill ownership and purchasing skew toward younger adults, urban areas, and higher-income households.
Urban dwellers purchase 62% of home treadmills worldwide in 2023.62%
Income bracket $75k+ holds 55% U.S. treadmill ownership rate in 2023.
55%
35% of U.S. adults aged 18-34 own or use a treadmill regularly as of 2023 surveys.
35%
28% of treadmill owners in Europe are over 55 years old, per 2023 data.
28%
Reference
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APA
Priyanka Sharma. (2026, February 13). Treadmill Industry Statistics. Gitnux. https://gitnux.org/treadmill-industry-statistics
MLA
Priyanka Sharma. "Treadmill Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/treadmill-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Treadmill Industry Statistics." Gitnux. https://gitnux.org/treadmill-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level