GITNUXREPORT 2025

Resort Industry Statistics

Resort industry thrives with growth, luxury, technology, sustainability, and guest satisfaction.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

The global hotel industry was valued at approximately $550 billion in 2022

Statistic 2

The U.S. leisure travel market generated approximately $700 billion in revenue in 2022

Statistic 3

The average occupancy rate for resorts worldwide was 68% in 2022

Statistic 4

The global luxury resort market is projected to reach $150 billion by 2025

Statistic 5

In 2022, resorts in the Caribbean saw a 12% increase in bookings compared to 2021

Statistic 6

The average daily rate (ADR) for resorts worldwide was $180 in 2022

Statistic 7

The global spa resort market was valued at $52 billion in 2021

Statistic 8

Resort industry employment worldwide accounts for over 10 million jobs

Statistic 9

The Asian-Pacific region experienced a 15% growth in resort occupancy in 2022

Statistic 10

Digital marketing accounts for 65% of resort bookings worldwide

Statistic 11

The resort industry saw a revenue increase of 21% in North America in 2022 compared to 2021

Statistic 12

The global luxury resort spa market is projected to grow at a compound annual growth rate (CAGR) of 6% from 2023 to 2030

Statistic 13

Approximately 30% of new resort developments in 2022 included sustainable or green features

Statistic 14

The number of boutique resorts increased by 18% in 2022

Statistic 15

Resort loyalty program memberships grew by 14% in 2022

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Resorts in Europe experienced a 10% occupancy increase in 2022

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The majority of resort bookings are made 2-3 months in advance, about 60%

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The global resort hotel market is expected to reach $600 billion by 2025

Statistic 19

Resort industry investments in technology increased by 20% in 2022

Statistic 20

80% of resort guests are satisfied with their overall experience

Statistic 21

The average length of stay at resorts is 4.5 nights globally

Statistic 22

Resorts with wellness facilities see 35% higher customer retention rates

Statistic 23

Resorts with integrated technology (e.g., mobile check-in) report a 25% higher guest satisfaction

Statistic 24

Resorts offering culinary experiences saw 30% higher guest engagement in 2022

Statistic 25

The average cancellation rate for resort bookings is about 12%

Statistic 26

Resorts with sustainability certifications see 22% higher occupancy rates

Statistic 27

Eco-resorts accounted for 23% of the global resort market in 2022

Statistic 28

Over 70% of resorts offer some form of outdoor adventure activities

Statistic 29

65% of travelers prefer resort vacations with all-inclusive options

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Millennials comprise 40% of resort travelers globally

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58% of resort visitors come from within their own country

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The top three reasons for choosing resorts are relaxation, adventure activities, and family-friendly amenities

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47% of resort bookings are made via mobile devices

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The average age of resort guests is 42 years old

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The average resort guest spends $1,200 during their stay

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Family vacations account for 45% of resort bookings

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55% of resort guests are repeat customers

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Over 50% of resort guests are from the United States

Statistic 39

The largest segment of resort travelers are couples, accounting for 38%

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Key Highlights

  • The global hotel industry was valued at approximately $550 billion in 2022
  • The U.S. leisure travel market generated approximately $700 billion in revenue in 2022
  • The average occupancy rate for resorts worldwide was 68% in 2022
  • 65% of travelers prefer resort vacations with all-inclusive options
  • The global luxury resort market is projected to reach $150 billion by 2025
  • Millennials comprise 40% of resort travelers globally
  • In 2022, resorts in the Caribbean saw a 12% increase in bookings compared to 2021
  • The average daily rate (ADR) for resorts worldwide was $180 in 2022
  • 80% of resort guests are satisfied with their overall experience
  • The global spa resort market was valued at $52 billion in 2021
  • Resort industry employment worldwide accounts for over 10 million jobs
  • 58% of resort visitors come from within their own country
  • Eco-resorts accounted for 23% of the global resort market in 2022

With the global resort industry soaring to an estimated $550 billion in 2022 and attracting a diverse mix of travelers—from Millennials driving growth to eco-conscious guests demanding green amenities—it’s clear that the resort sector is more vibrant and reshaping faster than ever before.

Market Size and Growth Trends

  • The global hotel industry was valued at approximately $550 billion in 2022
  • The U.S. leisure travel market generated approximately $700 billion in revenue in 2022
  • The average occupancy rate for resorts worldwide was 68% in 2022
  • The global luxury resort market is projected to reach $150 billion by 2025
  • In 2022, resorts in the Caribbean saw a 12% increase in bookings compared to 2021
  • The average daily rate (ADR) for resorts worldwide was $180 in 2022
  • The global spa resort market was valued at $52 billion in 2021
  • Resort industry employment worldwide accounts for over 10 million jobs
  • The Asian-Pacific region experienced a 15% growth in resort occupancy in 2022
  • Digital marketing accounts for 65% of resort bookings worldwide
  • The resort industry saw a revenue increase of 21% in North America in 2022 compared to 2021
  • The global luxury resort spa market is projected to grow at a compound annual growth rate (CAGR) of 6% from 2023 to 2030
  • Approximately 30% of new resort developments in 2022 included sustainable or green features
  • The number of boutique resorts increased by 18% in 2022
  • Resort loyalty program memberships grew by 14% in 2022
  • Resorts in Europe experienced a 10% occupancy increase in 2022
  • The majority of resort bookings are made 2-3 months in advance, about 60%
  • The global resort hotel market is expected to reach $600 billion by 2025
  • Resort industry investments in technology increased by 20% in 2022

Market Size and Growth Trends Interpretation

Despite a global valuation soaring past half a trillion dollars and digital marketing commanding two-thirds of bookings, resorts worldwide are balancing occupancy rates around 68% with a growing emphasis on sustainability, luxury, and tech innovations, all while navigating a 2022-led surge that pushes the industry toward a $600 billion future—highlighting that in hospitality, staying ahead is as much about adaptability as it is about escapism.

Operational Performance and Customer Satisfaction

  • 80% of resort guests are satisfied with their overall experience
  • The average length of stay at resorts is 4.5 nights globally
  • Resorts with wellness facilities see 35% higher customer retention rates
  • Resorts with integrated technology (e.g., mobile check-in) report a 25% higher guest satisfaction
  • Resorts offering culinary experiences saw 30% higher guest engagement in 2022
  • The average cancellation rate for resort bookings is about 12%
  • Resorts with sustainability certifications see 22% higher occupancy rates

Operational Performance and Customer Satisfaction Interpretation

While 80% of guests express satisfaction and tailored amenities like wellness, tech, cuisine, and sustainability boost retention and engagement, the 12% cancellation rate reminds resorts they must continually innovate to keep guests booking and returning.

Resort Types and Specializations

  • Eco-resorts accounted for 23% of the global resort market in 2022
  • Over 70% of resorts offer some form of outdoor adventure activities

Resort Types and Specializations Interpretation

With eco-resorts capturing nearly a quarter of the global market and the majority offering outdoor adventures, the resort industry is clearly embracing sustainability and thrill-seeking as twin pillars of modern luxury.

Traveler Demographics and Preferences

  • 65% of travelers prefer resort vacations with all-inclusive options
  • Millennials comprise 40% of resort travelers globally
  • 58% of resort visitors come from within their own country
  • The top three reasons for choosing resorts are relaxation, adventure activities, and family-friendly amenities
  • 47% of resort bookings are made via mobile devices
  • The average age of resort guests is 42 years old
  • The average resort guest spends $1,200 during their stay
  • Family vacations account for 45% of resort bookings
  • 55% of resort guests are repeat customers
  • Over 50% of resort guests are from the United States
  • The largest segment of resort travelers are couples, accounting for 38%

Traveler Demographics and Preferences Interpretation

With a rapidly shifting landscape dominated by millennial explorers, tech-savvy domestic families, and a strong preference for all-inclusive relaxation and adventure, the resort industry’s success hinges on catering to a 42-year-old, $1,200-spending, repeat traveler who seeks both convenience and memorable experiences—no small feat in a market where nearly half are booking on mobile and a significant portion are returning guests.