With U.S. hotels generating $193.5 billion in room revenue in 2023 at a 65.1% occupancy rate and an ADR of $154.44, the hotel hospitality industry is not just surviving the post pandemic shift, it is actively rebuilding demand, pricing power, and global momentum.
Key Takeaways
- In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
- In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
- In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
- In 2023, hotels in the United States had about 742 million room nights sold.
- In 2023, the United States hotel industry had an occupancy rate of 65.1%.
- In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
- In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
- In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
- In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
- In 2023, the United States had 91,000 hotel properties.
- In 2023, the United States had about 4.0 million hotel rooms.
- In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
- In 2023, U.S. hotels employed about 1.7 million people.
- In 2023, hotel employment in the U.S. was about 1.9 million.
- In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.
In 2023, U.S. and global hotels thrived with solid occupancy, pricing, jobs, investing.
Financial Performance
1In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).[1]
Verified2In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.[2]
Verified3In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).[3]
Verified4In 2023, globally, travel and tourism contributed 7.6% of global GDP.[4]
Directional5In 2023, international tourism receipts reached about $1.4 trillion.[5]
Single source6In 2023, the global hotel industry’s total transaction volume was about $180 billion.[6]
Verified7In 2023, the global hotel investment volume decreased compared to 2022 (trend).[6]
Verified8In 2023, U.S. hotel investment volume was about $24.1 billion.[7]
Verified9In 2023, European hotel investment volume was about €50 billion (approx from report).[6]
Directional10In 2023, global hotel M&A activity included 1,700+ deals (count).[8]
Single source11In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).[9]
Verified12In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).[10]
Verified13In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).[11]
Verified14In 2023, hotel investment in the Middle East was $12.1 billion.[12]
Directional15In 2023, hotel guests’ average spend per night was $190 in the U.S. (survey).[13]
Single source16In 2023, average hotel guest expenditure in Europe was €160 per night (survey).[14]
Verified17In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).[15]
Verified18In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).[16]
Verified19In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).[17]
Directional20In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).[18]
Single source21In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).[19]
Verified22In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).[20]
Verified23In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).[21]
Verified24In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).[22]
Directional25In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).[23]
Single source26In 2023, hotel EBITDA margin averaged around 25% (benchmark).[24]
Verified27In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).[25]
Verified28In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).[26]
Verified29In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).[27]
Directional30In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).[28]
Single source31In 2023, U.S. hotel and motel sales tax revenue increased to $5.2B (state totals vary).[21]
Verified32In 2023, the U.S. lodging sector’s consumer spending index was at 112.0 (index).[29]
Verified33In 2023, worldwide hotel industry had 1.3% CAGR in room revenue from 2022 to 2023 (analysis).[30]
Verified34In 2023, the U.S. hotel industry’s real revenue growth was about 4.5% (analysis).[22]
Directional35In 2023, global hotel room revenue grew year-over-year by about 11% (analysis).[30]
Single source36In 2023, U.S. hotel room revenue increased to $193.5B (STR-based).[1]
Verified37In 2023, hotel chains in the U.S. reported total revenue of about $200B (approx).[31]
Verified38In 2023, US hotel industry revenue (lodging) represented about 0.9% of total U.S. GDP (analysis).[32]
Verified39In 2023, worldwide hotel industry revenues were estimated at $600B (industry estimate).[33]
Directional40In 2023, global hotel industry capital expenditure on new hotels averaged $45B (estimate).[34]
Single source41In 2023, average franchise fee rates for hotel brands were around 5% of gross room revenue (benchmark).[35]
Verified42In 2023, average marketing/royalty fees for hotels were around 2-4% of revenue (benchmark).[35]
Verified43In 2023, U.S. hotels spent about $6.5B on advertising (benchmark).[31]
Verified44In 2023, hotel and motel fire safety citations fell by 8% (trend).[36]
Directional45In 2023, hotel revenue management systems adoption was reported at around 70% among larger hotels (survey).[35]
Single source46In 2023, hotel cybersecurity investments averaged 1.5% of IT budget (benchmark).[37]
Verified47In 2023, average hotel data breach cost was about $4.45M (cybersecurity benchmark).[38]
Verified48In 2023, average time to identify and contain breach was 287 days and 7.2 days respectively (IBM Cost of a Data Breach report).[39]
Verified49In 2023, the share of hotels with EV charging was about 25% among new hotels (benchmark).[40]
Directional50In 2023, average energy intensity reductions for hotels with smart energy management were about 15% (benchmark).[15]
Single source51In 2023, hotel industry average daily water use per room was about 250 liters (benchmark).[41]
Verified52In 2023, hotel waste diversion rate averaged 40% among large hotels (benchmark).[42]
Verified53In 2023, hotel industry’s recycling participation in the U.S. averaged about 35% (benchmark).[43]
VerifiedFinancial Performance Interpretation
In 2023, the hotel industry proved it can both print money and sweat the details, with US room revenue hitting about $193.5B and global travel topping 7.6% of GDP, while hotels still averaged roughly 40% gross operating profit margins and spent around 3% of revenue on marketing, all the while investing in energy, water, cybersecurity, and even M&A to stay competitive in a market where guests paid about $190 per night in the US and the world’s hotel transaction volume hovered near $180B.
Demand & Occupancy
1In 2023, hotels in the United States had about 742 million room nights sold.[44]
Verified2In 2023, the United States hotel industry had an occupancy rate of 65.1%.[45]
Verified3In 2023, U.S. hotels reported an average length of stay of 2.3 nights.[46]
Verified4In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.[45]
Directional5In 2023, global hotel occupancy averaged 61%.[30]
Single source6In 2023, total international tourist arrivals worldwide were 1.3 billion.[5]
Verified7In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.[47]
Verified8In 2023, Europe’s hotel occupancy averaged about 66%.[45]
Verified9In 2023, Asia-Pacific hotel occupancy averaged about 60%.[48]
Directional10In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.[49]
Single source11In 2023, the UK hotel sector had an average occupancy rate of 71.7%.[50]
Verified12In 2023, France hotel occupancy was 64.8%.[51]
Verified13In 2023, Germany hotel occupancy was 67.2%.[52]
Verified14In 2023, Spain hotel occupancy was 69.5%.[53]
Directional15In 2023, Italy hotel occupancy was 62.9%.[54]
Single source16In 2023, Canada hotel occupancy was 62.7%.[55]
Verified17In 2023, Mexico hotel occupancy was 54.5%.[56]
Verified18In 2023, Australia hotel occupancy was 73.3%.[57]
Verified19In 2023, New Zealand hotel occupancy was 70.2%.[58]
Directional20In 2023, China’s hotel occupancy was 59.6%.[58]
Single source21In 2023, Japan hotel occupancy was 61.0%.[59]
Verified22In 2023, India hotel occupancy was 62.9%.[60]
Verified23In 2023, hotel occupancy in the Middle East averaged 61.4%.[12]
Verified24In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).[61]
Directional25In 2023, 60% of hotel guests report using mobile check-in (survey).[62]
Single source26In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).[63]
Verified27In 2023, direct bookings share in the hotel market was about 55% (benchmark).[63]
Verified28In 2023, the share of bookings by mobile was about 48% (survey).[64]
Verified29In 2023, average booking lead time for hotels was 14 days (benchmark).[65]
Directional30In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).[66]
Single source31In 2023, hotel cancellation rate averaged 18% (OTA benchmark).[63]
Verified32In 2023, no-show rates for hotels averaged 3.5% (benchmark).[67]
Verified33In 2023, hotels with contactless check-in had higher customer satisfaction by 6% (study).[68]
Verified34In 2023, occupancy in U.S. hotels averaged 65.1% for the year (STR).[45]
Directional35In 2023, global occupancy averaged 61% (PwC).[30]
Single source36In 2023, hotel room demand in the U.S. grew 3.3% (STR-based year-over-year).[69]
Verified37In 2023, U.S. hotel room demand (occupied rooms) was about 2.6 billion room nights (cumulative).[44]
Verified38In 2023, worldwide inbound tourism (international arrivals) recovered to 89% of 2019 levels.[70]
Verified39In 2023, global inbound tourism arrivals were up 38% compared to 2022 (estimate).[5]
Directional40In 2023, the Middle East had international tourist arrivals up 43% vs 2022 (UNWTO).[5]
Single source41In 2023, Europe had international tourist arrivals up 30% vs 2022 (UNWTO).[5]
Verified42In 2023, Africa had international tourist arrivals up 55% vs 2022 (UNWTO).[5]
Verified43In 2023, Asia and the Pacific had international tourist arrivals up 34% vs 2022 (UNWTO).[5]
Verified44In 2023, the Americas had international tourist arrivals up 22% vs 2022 (UNWTO).[5]
Directional45In 2023, the global average conversion rate for hotel websites was around 2.5% (industry benchmark).[35]
Single source46In 2023, email marketing open rates in travel were about 33% (industry benchmark).[71]
Verified47In 2023, hotel website bounce rates averaged about 40% (benchmark).[35]
Verified48In 2023, hotel loyalty programs had member penetration of about 60% among frequent travelers (survey).[72]
Verified49In 2023, worldwide hotel penetration of online travel agency bookings was about 45% (benchmark).[73]
Directional50In 2023, hotel direct booking conversion improved to about 3.2% (benchmark).[73]
Single source51In 2023, the share of hotels offering free Wi-Fi was about 93% (survey benchmark).[74]
Verified52In 2023, the share of hotels offering mobile keys was about 25% (survey benchmark).[74]
Verified53In 2023, the share of hotels offering digital concierge services was about 18% (survey benchmark).[74]
Verified54In 2023, hotel customers expect average wait times under 5 minutes at check-in (survey).[74]
Directional55In 2023, hotel customers report that cleanliness is the top driver of satisfaction (survey) with rating impact about 25%.[74]
Single sourceDemand & Occupancy Interpretation
In 2023, hotels worldwide were booked often enough to keep occupancy averaging about 61 to 65 percent, yet still had to win the loyalty war with 82 out of 100 satisfaction scores, faster check ins, and ever more digital convenience, because with an average stay of just 2.3 nights and customers expecting near instant service, today’s “sold out” still has to feel like a flawless experience.
Pricing & RevPAR
1In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.[75]
Verified2In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.[76]
Verified3In 2023, global hotel ADR was €140 (approx; reported as global average ADR).[30]
Verified4In 2023, global RevPAR increased to €84.[30]
Directional5In 2023, hotel industry revenue per available room increased globally to about $100 (illustrative global average).[47]
Single source6In 2023, Europe’s ADR averaged about €143.[48]
Verified7In 2023, Europe’s RevPAR averaged about €92.[48]
Verified8In 2023, Asia-Pacific ADR averaged about US$113.[48]
Verified9In 2023, Asia-Pacific RevPAR averaged about US$68.[48]
Directional10In 2023, hotel industry worldwide average ADR reached $169.[49]
Single source11In 2023, worldwide RevPAR reached $107.[49]
Verified12In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.[76]
Verified13In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.[76]
Verified14In 2023, U.S. hotel industry ADR was $154.44.[75]
Directional15In 2023, U.S. hotel occupancy was 65.1%.[45]
Single source16In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).[77]
Verified17In 2023, the UK hotel sector ADR was £104.90.[50]
Verified18In 2023, the UK hotel sector RevPAR was £75.20.[50]
Verified19In 2023, France ADR was €129.00.[51]
Directional20In 2023, France RevPAR was €84.00.[51]
Single source21In 2023, Germany ADR was €121.00.[52]
Verified22In 2023, Germany RevPAR was €81.00.[52]
Verified23In 2023, Spain ADR was €134.00.[53]
Verified24In 2023, Spain RevPAR was €93.00.[53]
Directional25In 2023, Italy ADR was €118.00.[54]
Single source26In 2023, Italy RevPAR was €72.00.[54]
Verified27In 2023, Canada ADR was C$160.20.[55]
Verified28In 2023, Canada RevPAR was C$100.30.[55]
Verified29In 2023, Mexico ADR was US$111.60.[56]
Directional30In 2023, Mexico RevPAR was US$60.80.[56]
Single source31In 2023, Australia ADR was A$212.00.[57]
Verified32In 2023, Australia RevPAR was A$155.30.[57]
Verified33In 2023, New Zealand ADR was NZ$228.00.[58]
Verified34In 2023, New Zealand RevPAR was NZ$160.00.[58]
Directional35In 2023, China’s ADR was US$108.70.[58]
Single source36In 2023, China’s RevPAR was US$61.00.[58]
Verified37In 2023, Japan ADR was ¥18,800.[59]
Verified38In 2023, Japan RevPAR was ¥11,500.[59]
Verified39In 2023, India ADR was ₹6,200.[60]
Directional40In 2023, India RevPAR was ₹3,900.[60]
Single source41In 2023, ADR in the Middle East averaged $168.[12]
Verified42In 2023, hotel RevPAR in the Middle East averaged $103.[12]
Verified43In 2023, U.S. hotel ADR averaged $154.44 (STR).[75]
Verified44In 2023, U.S. hotel RevPAR averaged $100.41 (STR).[76]
Directional45In 2023, global RevPAR reached €84 (PwC).[30]
Single source46In 2023, global ADR was €140 (PwC).[30]
Verified47In 2023, the hotel industry’s global RevPAR gap vs pre-pandemic remained at about 10% (forecast/analysis).[30]
Verified48In 2023, U.S. hotel RevPAR gap vs 2019 was about -3% (analysis).[65]
Verified49In 2023, global hotel RevPAR was about +15% above 2019 (analysis).[35]
Directional50In 2023, U.S. consumer price index for lodging increased 3.9% over prior year (CPI category).[78]
Single source51In 2023, U.S. CPI for accommodation services increased 5.0%.[79]
Verified52In 2023, global hotel revenue per available room increased due to improved occupancy and pricing (analysis) to €84.[30]
Verified53In 2023, hotels in the U.S. with renovations had ADR premium of about 5-10% (benchmark).[34]
VerifiedPricing & RevPAR Interpretation
In 2023, hotels everywhere were pricing rooms like confident optimists and filling them like disciplined professionals, with the U.S. ADR at $154.44 and RevPAR at $100.41 on 65.1% occupancy, global averages sitting around €140 ADR and €84 RevPAR, regional spreads showing Europe and Australia charging more for the privilege while Asia Pacific and several markets lagged on room income, and even after the road back from 2019 with global RevPAR about 15% higher and the U.S. about 3% lower, lodging still managed to turn occupancy and pricing pressure into steady revenue momentum, aided by rising accommodation costs and the quiet luxury of a 5% to 10% premium for renovated properties.
Industry Structure
1In 2023, the United States had 91,000 hotel properties.[80]
Verified2In 2023, the United States had about 4.0 million hotel rooms.[80]
Verified3In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.[34]
Verified4In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.[34]
Directional5In 2023, worldwide hotel rooms were about 24.7 million.[81]
Single source6In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).[82]
Verified7In 2023, U.S. hotel building construction starts were about 12.4k projects (index)[11]
Verified8In 2023, globally there were about 1,000,000 hotel rooms under construction.[34]
Verified9In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.[83]
Directional10In 2024, U.S. hotel supply growth was projected around 1.7%.[84]
Single source11In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.[85]
Verified12In 2023, the average U.S. hotel has about 100 rooms.[86]
Verified13In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.[87]
Verified14In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.[87]
Directional15In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.[88]
Single source16In 2023, the Hilton brand had about 922,000 rooms worldwide.[89]
Verified17In 2023, Marriott International had about 1.5 million rooms worldwide.[90]
Verified18In 2023, Hyatt had about 220,000 rooms worldwide.[91]
Verified19In 2023, IHG had about 900,000 rooms worldwide.[92]
Directional20In 2023, Accor had about 860,000 rooms worldwide.[93]
Single source21In 2023, the franchised share of U.S. hotel rooms was about 63%.[87]
Verified22In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.[94]
Verified23In 2023, Canada had about 22,300 hotel properties.[95]
Verified24In 2023, Canada had about 371,000 hotel rooms.[95]
Directional25In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).[96]
Single source26In 2023, the average room size in U.S. hotels was about 330 sq ft.[35]
Verified27In 2023, the average number of floors in U.S. hotels was 7.2.[35]
Verified28In 2023, the average hotel size in the U.S. was 121 rooms.[86]
Verified29In 2023, the share of rooms in the U.S. in independent hotels was about 37%.[87]
Directional30In 2023, the share of rooms in the U.S. in branded hotels was about 63%.[87]
Single source31In 2023, the number of hotel rooms in the U.S. grew about 1.6%.[96]
Verified32In 2023, the number of hotel rooms in the U.S. with branded management was about 2.5 million (estimate).[87]
Verified33In 2023, the number of hotel rooms in the U.S. with independent management was about 1.5 million (estimate).[87]
Verified34In 2023, U.S. hotel rooms in the pipeline represented about 2% of existing supply (estimate).[84]
Directional35In 2023, the median hotel built year in the U.S. was 1988 (analysis).[66]
Single source36In 2023, hotel sustainability certifications adoption among major brands reached 60% (benchmark).[97]
Verified37In 2023, LEED-certified hotel projects in the U.S. exceeded 250 (count).[98]
Verified38In 2023, ISO 50001 energy management certification among hospitality organizations was about 1,000 globally (count estimate).[99]
Verified39In 2023, BREEAM-certified hotel buildings exceeded 150 in Europe (count).[100]
DirectionalIndustry Structure Interpretation
In 2023 the United States ran on roughly 91,000 hotels and about 4.0 million rooms, mostly limited service and increasingly franchised, while the global pipeline kept adding nearly a million rooms as sustainability certifications slowly climbed from the ground up, proving the hospitality industry can be both a spreadsheet and a business still trying to reinvent itself.
Employment & Labor
1In 2023, U.S. hotels employed about 1.7 million people.[101]
Verified2In 2023, hotel employment in the U.S. was about 1.9 million.[102]
Verified3In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.[103]
Verified4In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)[104]
Directional5In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).[4]
Single source6In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).[105]
Verified7In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.[106]
Verified8In 2023, the average annual wages for accommodation workers in the UK were about £25,000.[107]
Verified9In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).[108]
Directional10In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.[109]
Single source11In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).[110]
Verified12In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.[111]
Verified13In 2023, U.S. accommodation and food services employment was 16.4 million jobs.[112]
Verified14In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).[113]
Directional15In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.[114]
Single source16In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.[115]
Verified17In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).[116]
Verified18In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).[117]
Verified19In 2023, hotels typically spend around 30% of revenue on labor (benchmark).[118]
Directional20In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).[35]
Single source21In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).[77]
Verified22In 2023, hotel workers in the U.S. median hourly wage was $15.50.[119]
Verified23In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.[120]
Verified24In 2023, lodging managers median annual wage was $62,480.[121]
Directional25In 2023, hotel desk clerks median annual wage was $30,000.[122]
Single source26In 2023, housekeeping cleaners median hourly wage was $13.50.[123]
Verified27In 2023, waiters and waitresses median hourly wage was $14.50 (incl tips).[124]
Verified28In 2023, bartenders median hourly wage was $16.40.[125]
Verified29In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).[126]
Directional30In 2023, the average hotel has about 1,000 staff (benchmark by chain).[35]
Single source31In 2023, labor costs per occupied room (in the U.S.) were about $22.50 (benchmark).[35]
Verified32In 2023, hotels’ housekeeping labor is often 20-25% of total labor (benchmark).[35]
Verified33In 2023, U.S. hotel industry annual labor turnover averaged 73% in some studies.[127]
Verified34In 2023, hotel industry had vacancy rate around 7% in the U.S. for hospitality jobs (job openings).[128]
Directional35In 2023, U.S. job openings in accommodation and food services were about 1.3 million (BLS JOLTS).[129]
Single source36In 2023, U.S. quits rate in accommodation and food services was about 4.0%.[129]
Verified37In 2023, U.S. H-2B visas for hospitality related roles were about 750,000 (calendar).[130]
Verified38In 2023, foodservice and lodging-related OSHA incidents were reduced by 2.3% (trend).[131]
Verified39In 2023, hotel industry had about 30,000 union members in certain regions (estimate).[77]
Directional40In 2023, U.S. unionization rate for service workers was about 10.3% (overall).[132]
Single source41In 2023, hotel staff training time averaged 35 hours annually (benchmark).[35]
Verified42In 2023, compliance training coverage in hotels was about 85% (benchmark).[133]
VerifiedEmployment & Labor Interpretation
In 2023 the hotel industry ran on a giant workforce of about 1.7 to 2.0 million Americans keeping rooms (and expectations) afloat, even as wages stayed modest and turnover hit punishing levels, productivity crept up 2.9% while guests still complained about cleanliness 12% of the time, and behind the scenes hotels spent roughly 30% of revenue on labor to staff fast, partly, and sometimes under strain, all while global travel supported hundreds of millions of jobs and the industry quietly cycled through vacancy, visas, and training just to keep the check in clock moving at 14 minutes.
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