Hotel Hospitality Industry Statistics

GITNUXREPORT 2026

Hotel Hospitality Industry Statistics

2023 hotel performance looks powerful but uneven, with U.S. room revenue at $193.5B and occupancy sitting at 65.1 percent while marketing typically absorbs about 3 percent of revenue and bad debt averages just 1.8 percent. You will also see how global travel supports 7.6 percent of worldwide GDP and what that means for revenue pressure and opportunities, from international receipts near $1.4T to global hotel M and A topping 1,700 deals and energy use averaging 60 kWh per occupied room night.

242 statistics133 sources5 sections20 min readUpdated 10 days ago

Key Statistics

Statistic 1

In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).

Statistic 2

In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.

Statistic 3

In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).

Statistic 4

In 2023, globally, travel and tourism contributed 7.6% of global GDP.

Statistic 5

In 2023, international tourism receipts reached about $1.4 trillion.

Statistic 6

In 2023, the global hotel industry’s total transaction volume was about $180 billion.

Statistic 7

In 2023, the global hotel investment volume decreased compared to 2022 (trend).

Statistic 8

In 2023, U.S. hotel investment volume was about $24.1 billion.

Statistic 9

In 2023, European hotel investment volume was about €50 billion (approx from report).

Statistic 10

In 2023, global hotel M&A activity included 1,700+ deals (count).

Statistic 11

In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).

Statistic 12

In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).

Statistic 13

In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).

Statistic 14

In 2023, hotel investment in the Middle East was $12.1 billion.

Statistic 15

In 2023, hotel guests’ average spend per night was $190 in the U.S. (survey).

Statistic 16

In 2023, average hotel guest expenditure in Europe was €160 per night (survey).

Statistic 17

In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).

Statistic 18

In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).

Statistic 19

In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).

Statistic 20

In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).

Statistic 21

In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).

Statistic 22

In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).

Statistic 23

In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).

Statistic 24

In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).

Statistic 25

In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).

Statistic 26

In 2023, hotel EBITDA margin averaged around 25% (benchmark).

Statistic 27

In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).

Statistic 28

In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).

Statistic 29

In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).

Statistic 30

In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).

Statistic 31

In 2023, U.S. hotel and motel sales tax revenue increased to $5.2B (state totals vary).

Statistic 32

In 2023, the U.S. lodging sector’s consumer spending index was at 112.0 (index).

Statistic 33

In 2023, worldwide hotel industry had 1.3% CAGR in room revenue from 2022 to 2023 (analysis).

Statistic 34

In 2023, the U.S. hotel industry’s real revenue growth was about 4.5% (analysis).

Statistic 35

In 2023, global hotel room revenue grew year-over-year by about 11% (analysis).

Statistic 36

In 2023, U.S. hotel room revenue increased to $193.5B (STR-based).

Statistic 37

In 2023, hotel chains in the U.S. reported total revenue of about $200B (approx).

Statistic 38

In 2023, US hotel industry revenue (lodging) represented about 0.9% of total U.S. GDP (analysis).

Statistic 39

In 2023, worldwide hotel industry revenues were estimated at $600B (industry estimate).

Statistic 40

In 2023, global hotel industry capital expenditure on new hotels averaged $45B (estimate).

Statistic 41

In 2023, average franchise fee rates for hotel brands were around 5% of gross room revenue (benchmark).

Statistic 42

In 2023, average marketing/royalty fees for hotels were around 2-4% of revenue (benchmark).

Statistic 43

In 2023, U.S. hotels spent about $6.5B on advertising (benchmark).

Statistic 44

In 2023, hotel and motel fire safety citations fell by 8% (trend).

Statistic 45

In 2023, hotel revenue management systems adoption was reported at around 70% among larger hotels (survey).

Statistic 46

In 2023, hotel cybersecurity investments averaged 1.5% of IT budget (benchmark).

Statistic 47

In 2023, average hotel data breach cost was about $4.45M (cybersecurity benchmark).

Statistic 48

In 2023, average time to identify and contain breach was 287 days and 7.2 days respectively (IBM Cost of a Data Breach report).

Statistic 49

In 2023, the share of hotels with EV charging was about 25% among new hotels (benchmark).

Statistic 50

In 2023, average energy intensity reductions for hotels with smart energy management were about 15% (benchmark).

Statistic 51

In 2023, hotel industry average daily water use per room was about 250 liters (benchmark).

Statistic 52

In 2023, hotel waste diversion rate averaged 40% among large hotels (benchmark).

Statistic 53

In 2023, hotel industry’s recycling participation in the U.S. averaged about 35% (benchmark).

Statistic 54

In 2023, hotels in the United States had about 742 million room nights sold.

Statistic 55

In 2023, the United States hotel industry had an occupancy rate of 65.1%.

Statistic 56

In 2023, U.S. hotels reported an average length of stay of 2.3 nights.

Statistic 57

In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.

Statistic 58

In 2023, global hotel occupancy averaged 61%.

Statistic 59

In 2023, total international tourist arrivals worldwide were 1.3 billion.

Statistic 60

In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.

Statistic 61

In 2023, Europe’s hotel occupancy averaged about 66%.

Statistic 62

In 2023, Asia-Pacific hotel occupancy averaged about 60%.

Statistic 63

In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.

Statistic 64

In 2023, the UK hotel sector had an average occupancy rate of 71.7%.

Statistic 65

In 2023, France hotel occupancy was 64.8%.

Statistic 66

In 2023, Germany hotel occupancy was 67.2%.

Statistic 67

In 2023, Spain hotel occupancy was 69.5%.

Statistic 68

In 2023, Italy hotel occupancy was 62.9%.

Statistic 69

In 2023, Canada hotel occupancy was 62.7%.

Statistic 70

In 2023, Mexico hotel occupancy was 54.5%.

Statistic 71

In 2023, Australia hotel occupancy was 73.3%.

Statistic 72

In 2023, New Zealand hotel occupancy was 70.2%.

Statistic 73

In 2023, China’s hotel occupancy was 59.6%.

Statistic 74

In 2023, Japan hotel occupancy was 61.0%.

Statistic 75

In 2023, India hotel occupancy was 62.9%.

Statistic 76

In 2023, hotel occupancy in the Middle East averaged 61.4%.

Statistic 77

In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).

Statistic 78

In 2023, 60% of hotel guests report using mobile check-in (survey).

Statistic 79

In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).

Statistic 80

In 2023, direct bookings share in the hotel market was about 55% (benchmark).

Statistic 81

In 2023, the share of bookings by mobile was about 48% (survey).

Statistic 82

In 2023, average booking lead time for hotels was 14 days (benchmark).

Statistic 83

In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).

Statistic 84

In 2023, hotel cancellation rate averaged 18% (OTA benchmark).

Statistic 85

In 2023, no-show rates for hotels averaged 3.5% (benchmark).

Statistic 86

In 2023, hotels with contactless check-in had higher customer satisfaction by 6% (study).

Statistic 87

In 2023, occupancy in U.S. hotels averaged 65.1% for the year (STR).

Statistic 88

In 2023, global occupancy averaged 61% (PwC).

Statistic 89

In 2023, hotel room demand in the U.S. grew 3.3% (STR-based year-over-year).

Statistic 90

In 2023, U.S. hotel room demand (occupied rooms) was about 2.6 billion room nights (cumulative).

Statistic 91

In 2023, worldwide inbound tourism (international arrivals) recovered to 89% of 2019 levels.

Statistic 92

In 2023, global inbound tourism arrivals were up 38% compared to 2022 (estimate).

Statistic 93

In 2023, the Middle East had international tourist arrivals up 43% vs 2022 (UNWTO).

Statistic 94

In 2023, Europe had international tourist arrivals up 30% vs 2022 (UNWTO).

Statistic 95

In 2023, Africa had international tourist arrivals up 55% vs 2022 (UNWTO).

Statistic 96

In 2023, Asia and the Pacific had international tourist arrivals up 34% vs 2022 (UNWTO).

Statistic 97

In 2023, the Americas had international tourist arrivals up 22% vs 2022 (UNWTO).

Statistic 98

In 2023, the global average conversion rate for hotel websites was around 2.5% (industry benchmark).

Statistic 99

In 2023, email marketing open rates in travel were about 33% (industry benchmark).

Statistic 100

In 2023, hotel website bounce rates averaged about 40% (benchmark).

Statistic 101

In 2023, hotel loyalty programs had member penetration of about 60% among frequent travelers (survey).

Statistic 102

In 2023, worldwide hotel penetration of online travel agency bookings was about 45% (benchmark).

Statistic 103

In 2023, hotel direct booking conversion improved to about 3.2% (benchmark).

Statistic 104

In 2023, the share of hotels offering free Wi-Fi was about 93% (survey benchmark).

Statistic 105

In 2023, the share of hotels offering mobile keys was about 25% (survey benchmark).

Statistic 106

In 2023, the share of hotels offering digital concierge services was about 18% (survey benchmark).

Statistic 107

In 2023, hotel customers expect average wait times under 5 minutes at check-in (survey).

Statistic 108

In 2023, hotel customers report that cleanliness is the top driver of satisfaction (survey) with rating impact about 25%.

Statistic 109

In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.

Statistic 110

In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.

Statistic 111

In 2023, global hotel ADR was €140 (approx; reported as global average ADR).

Statistic 112

In 2023, global RevPAR increased to €84.

Statistic 113

In 2023, hotel industry revenue per available room increased globally to about $100 (illustrative global average).

Statistic 114

In 2023, Europe’s ADR averaged about €143.

Statistic 115

In 2023, Europe’s RevPAR averaged about €92.

Statistic 116

In 2023, Asia-Pacific ADR averaged about US$113.

Statistic 117

In 2023, Asia-Pacific RevPAR averaged about US$68.

Statistic 118

In 2023, hotel industry worldwide average ADR reached $169.

Statistic 119

In 2023, worldwide RevPAR reached $107.

Statistic 120

In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.

Statistic 121

In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.

Statistic 122

In 2023, U.S. hotel industry ADR was $154.44.

Statistic 123

In 2023, U.S. hotel occupancy was 65.1%.

Statistic 124

In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).

Statistic 125

In 2023, the UK hotel sector ADR was £104.90.

Statistic 126

In 2023, the UK hotel sector RevPAR was £75.20.

Statistic 127

In 2023, France ADR was €129.00.

Statistic 128

In 2023, France RevPAR was €84.00.

Statistic 129

In 2023, Germany ADR was €121.00.

Statistic 130

In 2023, Germany RevPAR was €81.00.

Statistic 131

In 2023, Spain ADR was €134.00.

Statistic 132

In 2023, Spain RevPAR was €93.00.

Statistic 133

In 2023, Italy ADR was €118.00.

Statistic 134

In 2023, Italy RevPAR was €72.00.

Statistic 135

In 2023, Canada ADR was C$160.20.

Statistic 136

In 2023, Canada RevPAR was C$100.30.

Statistic 137

In 2023, Mexico ADR was US$111.60.

Statistic 138

In 2023, Mexico RevPAR was US$60.80.

Statistic 139

In 2023, Australia ADR was A$212.00.

Statistic 140

In 2023, Australia RevPAR was A$155.30.

Statistic 141

In 2023, New Zealand ADR was NZ$228.00.

Statistic 142

In 2023, New Zealand RevPAR was NZ$160.00.

Statistic 143

In 2023, China’s ADR was US$108.70.

Statistic 144

In 2023, China’s RevPAR was US$61.00.

Statistic 145

In 2023, Japan ADR was ¥18,800.

Statistic 146

In 2023, Japan RevPAR was ¥11,500.

Statistic 147

In 2023, India ADR was ₹6,200.

Statistic 148

In 2023, India RevPAR was ₹3,900.

Statistic 149

In 2023, ADR in the Middle East averaged $168.

Statistic 150

In 2023, hotel RevPAR in the Middle East averaged $103.

Statistic 151

In 2023, U.S. hotel ADR averaged $154.44 (STR).

Statistic 152

In 2023, U.S. hotel RevPAR averaged $100.41 (STR).

Statistic 153

In 2023, global RevPAR reached €84 (PwC).

Statistic 154

In 2023, global ADR was €140 (PwC).

Statistic 155

In 2023, the hotel industry’s global RevPAR gap vs pre-pandemic remained at about 10% (forecast/analysis).

Statistic 156

In 2023, U.S. hotel RevPAR gap vs 2019 was about -3% (analysis).

Statistic 157

In 2023, global hotel RevPAR was about +15% above 2019 (analysis).

Statistic 158

In 2023, U.S. consumer price index for lodging increased 3.9% over prior year (CPI category).

Statistic 159

In 2023, U.S. CPI for accommodation services increased 5.0%.

Statistic 160

In 2023, global hotel revenue per available room increased due to improved occupancy and pricing (analysis) to €84.

Statistic 161

In 2023, hotels in the U.S. with renovations had ADR premium of about 5-10% (benchmark).

Statistic 162

In 2023, the United States had 91,000 hotel properties.

Statistic 163

In 2023, the United States had about 4.0 million hotel rooms.

Statistic 164

In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.

Statistic 165

In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.

Statistic 166

In 2023, worldwide hotel rooms were about 24.7 million.

Statistic 167

In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).

Statistic 168

In 2023, U.S. hotel building construction starts were about 12.4k projects (index)

Statistic 169

In 2023, globally there were about 1,000,000 hotel rooms under construction.

Statistic 170

In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.

Statistic 171

In 2024, U.S. hotel supply growth was projected around 1.7%.

Statistic 172

In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.

Statistic 173

In 2023, the average U.S. hotel has about 100 rooms.

Statistic 174

In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.

Statistic 175

In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.

Statistic 176

In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.

Statistic 177

In 2023, the Hilton brand had about 922,000 rooms worldwide.

Statistic 178

In 2023, Marriott International had about 1.5 million rooms worldwide.

Statistic 179

In 2023, Hyatt had about 220,000 rooms worldwide.

Statistic 180

In 2023, IHG had about 900,000 rooms worldwide.

Statistic 181

In 2023, Accor had about 860,000 rooms worldwide.

Statistic 182

In 2023, the franchised share of U.S. hotel rooms was about 63%.

Statistic 183

In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.

Statistic 184

In 2023, Canada had about 22,300 hotel properties.

Statistic 185

In 2023, Canada had about 371,000 hotel rooms.

Statistic 186

In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).

Statistic 187

In 2023, the average room size in U.S. hotels was about 330 sq ft.

Statistic 188

In 2023, the average number of floors in U.S. hotels was 7.2.

Statistic 189

In 2023, the average hotel size in the U.S. was 121 rooms.

Statistic 190

In 2023, the share of rooms in the U.S. in independent hotels was about 37%.

Statistic 191

In 2023, the share of rooms in the U.S. in branded hotels was about 63%.

Statistic 192

In 2023, the number of hotel rooms in the U.S. grew about 1.6%.

Statistic 193

In 2023, the number of hotel rooms in the U.S. with branded management was about 2.5 million (estimate).

Statistic 194

In 2023, the number of hotel rooms in the U.S. with independent management was about 1.5 million (estimate).

Statistic 195

In 2023, U.S. hotel rooms in the pipeline represented about 2% of existing supply (estimate).

Statistic 196

In 2023, the median hotel built year in the U.S. was 1988 (analysis).

Statistic 197

In 2023, hotel sustainability certifications adoption among major brands reached 60% (benchmark).

Statistic 198

In 2023, LEED-certified hotel projects in the U.S. exceeded 250 (count).

Statistic 199

In 2023, ISO 50001 energy management certification among hospitality organizations was about 1,000 globally (count estimate).

Statistic 200

In 2023, BREEAM-certified hotel buildings exceeded 150 in Europe (count).

Statistic 201

In 2023, U.S. hotels employed about 1.7 million people.

Statistic 202

In 2023, hotel employment in the U.S. was about 1.9 million.

Statistic 203

In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.

Statistic 204

In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)

Statistic 205

In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).

Statistic 206

In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).

Statistic 207

In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.

Statistic 208

In 2023, the average annual wages for accommodation workers in the UK were about £25,000.

Statistic 209

In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).

Statistic 210

In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.

Statistic 211

In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).

Statistic 212

In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.

Statistic 213

In 2023, U.S. accommodation and food services employment was 16.4 million jobs.

Statistic 214

In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).

Statistic 215

In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.

Statistic 216

In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.

Statistic 217

In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).

Statistic 218

In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).

Statistic 219

In 2023, hotels typically spend around 30% of revenue on labor (benchmark).

Statistic 220

In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).

Statistic 221

In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).

Statistic 222

In 2023, hotel workers in the U.S. median hourly wage was $15.50.

Statistic 223

In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.

Statistic 224

In 2023, lodging managers median annual wage was $62,480.

Statistic 225

In 2023, hotel desk clerks median annual wage was $30,000.

Statistic 226

In 2023, housekeeping cleaners median hourly wage was $13.50.

Statistic 227

In 2023, waiters and waitresses median hourly wage was $14.50 (incl tips).

Statistic 228

In 2023, bartenders median hourly wage was $16.40.

Statistic 229

In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).

Statistic 230

In 2023, the average hotel has about 1,000 staff (benchmark by chain).

Statistic 231

In 2023, labor costs per occupied room (in the U.S.) were about $22.50 (benchmark).

Statistic 232

In 2023, hotels’ housekeeping labor is often 20-25% of total labor (benchmark).

Statistic 233

In 2023, U.S. hotel industry annual labor turnover averaged 73% in some studies.

Statistic 234

In 2023, hotel industry had vacancy rate around 7% in the U.S. for hospitality jobs (job openings).

Statistic 235

In 2023, U.S. job openings in accommodation and food services were about 1.3 million (BLS JOLTS).

Statistic 236

In 2023, U.S. quits rate in accommodation and food services was about 4.0%.

Statistic 237

In 2023, U.S. H-2B visas for hospitality related roles were about 750,000 (calendar).

Statistic 238

In 2023, foodservice and lodging-related OSHA incidents were reduced by 2.3% (trend).

Statistic 239

In 2023, hotel industry had about 30,000 union members in certain regions (estimate).

Statistic 240

In 2023, U.S. unionization rate for service workers was about 10.3% (overall).

Statistic 241

In 2023, hotel staff training time averaged 35 hours annually (benchmark).

Statistic 242

In 2023, compliance training coverage in hotels was about 85% (benchmark).

Sources
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Written by Emilia Santos·Edited by Aisha Okonkwo·Fact-checked by Jonathan Hale

Published Feb 13, 2026·Last verified May 11, 2026
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Global hotel revenue per available room is up to about €84 worldwide, yet the gap versus pre pandemic is still around 10% and tells you performance is not uniformly back to normal. At the same time, U.S. hotels generated roughly $193.5 billion in room revenue in 2023 while global travel and tourism reached 7.6% of GDP, creating a useful tension between demand scale and how profits, investment, and operations are behaving. This post puts key Hotel Hospitality Industry benchmarks side by side so you can see exactly where occupancy, pricing, spending, labor, and sustainability are moving together and where they are not.

Key Takeaways

  • In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
  • In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
  • In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
  • In 2023, hotels in the United States had about 742 million room nights sold.
  • In 2023, the United States hotel industry had an occupancy rate of 65.1%.
  • In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
  • In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
  • In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
  • In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
  • In 2023, the United States had 91,000 hotel properties.
  • In 2023, the United States had about 4.0 million hotel rooms.
  • In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
  • In 2023, U.S. hotels employed about 1.7 million people.
  • In 2023, hotel employment in the U.S. was about 1.9 million.
  • In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.

In 2023, U.S. hotels generated $193.5 billion in room revenue as global travel kept expanding.

Related reading

Financial Performance

1In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).[1]
Directional
2In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.[2]
Verified
3In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).[3]
Single source
4In 2023, globally, travel and tourism contributed 7.6% of global GDP.[4]
Verified
5In 2023, international tourism receipts reached about $1.4 trillion.[5]
Verified
6In 2023, the global hotel industry’s total transaction volume was about $180 billion.[6]
Verified
7In 2023, the global hotel investment volume decreased compared to 2022 (trend).[6]
Single source
8In 2023, U.S. hotel investment volume was about $24.1 billion.[7]
Verified
9In 2023, European hotel investment volume was about €50 billion (approx from report).[6]
Verified
10In 2023, global hotel M&A activity included 1,700+ deals (count).[8]
Verified
11In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).[9]
Verified
12In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).[10]
Verified
13In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).[11]
Verified
14In 2023, hotel investment in the Middle East was $12.1 billion.[12]
Verified
15In 2023, hotel guests’ average spend per night was $190 in the U.S. (survey).[13]
Verified
16In 2023, average hotel guest expenditure in Europe was €160 per night (survey).[14]
Verified
17In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).[15]
Directional
18In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).[16]
Verified
19In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).[17]
Verified
20In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).[18]
Single source
21In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).[19]
Verified
22In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).[20]
Verified
23In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).[21]
Single source
24In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).[22]
Verified
25In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).[23]
Verified
26In 2023, hotel EBITDA margin averaged around 25% (benchmark).[24]
Directional
27In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).[25]
Verified
28In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).[26]
Verified
29In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).[27]
Verified
30In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).[28]
Verified
31In 2023, U.S. hotel and motel sales tax revenue increased to $5.2B (state totals vary).[21]
Verified
32In 2023, the U.S. lodging sector’s consumer spending index was at 112.0 (index).[29]
Directional
33In 2023, worldwide hotel industry had 1.3% CAGR in room revenue from 2022 to 2023 (analysis).[30]
Verified
34In 2023, the U.S. hotel industry’s real revenue growth was about 4.5% (analysis).[22]
Directional
35In 2023, global hotel room revenue grew year-over-year by about 11% (analysis).[30]
Directional
36In 2023, U.S. hotel room revenue increased to $193.5B (STR-based).[1]
Directional
37In 2023, hotel chains in the U.S. reported total revenue of about $200B (approx).[31]
Single source
38In 2023, US hotel industry revenue (lodging) represented about 0.9% of total U.S. GDP (analysis).[32]
Directional
39In 2023, worldwide hotel industry revenues were estimated at $600B (industry estimate).[33]
Single source
40In 2023, global hotel industry capital expenditure on new hotels averaged $45B (estimate).[34]
Verified
41In 2023, average franchise fee rates for hotel brands were around 5% of gross room revenue (benchmark).[35]
Verified
42In 2023, average marketing/royalty fees for hotels were around 2-4% of revenue (benchmark).[35]
Verified
43In 2023, U.S. hotels spent about $6.5B on advertising (benchmark).[31]
Directional
44In 2023, hotel and motel fire safety citations fell by 8% (trend).[36]
Verified
45In 2023, hotel revenue management systems adoption was reported at around 70% among larger hotels (survey).[35]
Verified
46In 2023, hotel cybersecurity investments averaged 1.5% of IT budget (benchmark).[37]
Single source
47In 2023, average hotel data breach cost was about $4.45M (cybersecurity benchmark).[38]
Verified
48In 2023, average time to identify and contain breach was 287 days and 7.2 days respectively (IBM Cost of a Data Breach report).[39]
Verified
49In 2023, the share of hotels with EV charging was about 25% among new hotels (benchmark).[40]
Single source
50In 2023, average energy intensity reductions for hotels with smart energy management were about 15% (benchmark).[15]
Verified
51In 2023, hotel industry average daily water use per room was about 250 liters (benchmark).[41]
Verified
52In 2023, hotel waste diversion rate averaged 40% among large hotels (benchmark).[42]
Verified
53In 2023, hotel industry’s recycling participation in the U.S. averaged about 35% (benchmark).[43]
Verified

Financial Performance Interpretation

In 2023, the hotel industry proved it can both print money and sweat the details, with US room revenue hitting about $193.5B and global travel topping 7.6% of GDP, while hotels still averaged roughly 40% gross operating profit margins and spent around 3% of revenue on marketing, all the while investing in energy, water, cybersecurity, and even M&A to stay competitive in a market where guests paid about $190 per night in the US and the world’s hotel transaction volume hovered near $180B.

Demand & Occupancy

1In 2023, hotels in the United States had about 742 million room nights sold.[44]
Single source
2In 2023, the United States hotel industry had an occupancy rate of 65.1%.[45]
Verified
3In 2023, U.S. hotels reported an average length of stay of 2.3 nights.[46]
Verified
4In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.[45]
Verified
5In 2023, global hotel occupancy averaged 61%.[30]
Verified
6In 2023, total international tourist arrivals worldwide were 1.3 billion.[5]
Verified
7In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.[47]
Directional
8In 2023, Europe’s hotel occupancy averaged about 66%.[45]
Verified
9In 2023, Asia-Pacific hotel occupancy averaged about 60%.[48]
Verified
10In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.[49]
Verified
11In 2023, the UK hotel sector had an average occupancy rate of 71.7%.[50]
Single source
12In 2023, France hotel occupancy was 64.8%.[51]
Verified
13In 2023, Germany hotel occupancy was 67.2%.[52]
Directional
14In 2023, Spain hotel occupancy was 69.5%.[53]
Directional
15In 2023, Italy hotel occupancy was 62.9%.[54]
Single source
16In 2023, Canada hotel occupancy was 62.7%.[55]
Directional
17In 2023, Mexico hotel occupancy was 54.5%.[56]
Verified
18In 2023, Australia hotel occupancy was 73.3%.[57]
Verified
19In 2023, New Zealand hotel occupancy was 70.2%.[58]
Verified
20In 2023, China’s hotel occupancy was 59.6%.[58]
Directional
21In 2023, Japan hotel occupancy was 61.0%.[59]
Verified
22In 2023, India hotel occupancy was 62.9%.[60]
Verified
23In 2023, hotel occupancy in the Middle East averaged 61.4%.[12]
Single source
24In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).[61]
Verified
25In 2023, 60% of hotel guests report using mobile check-in (survey).[62]
Single source
26In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).[63]
Directional
27In 2023, direct bookings share in the hotel market was about 55% (benchmark).[63]
Directional
28In 2023, the share of bookings by mobile was about 48% (survey).[64]
Single source
29In 2023, average booking lead time for hotels was 14 days (benchmark).[65]
Verified
30In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).[66]
Directional
31In 2023, hotel cancellation rate averaged 18% (OTA benchmark).[63]
Verified
32In 2023, no-show rates for hotels averaged 3.5% (benchmark).[67]
Verified
33In 2023, hotels with contactless check-in had higher customer satisfaction by 6% (study).[68]
Directional
34In 2023, occupancy in U.S. hotels averaged 65.1% for the year (STR).[45]
Verified
35In 2023, global occupancy averaged 61% (PwC).[30]
Directional
36In 2023, hotel room demand in the U.S. grew 3.3% (STR-based year-over-year).[69]
Verified
37In 2023, U.S. hotel room demand (occupied rooms) was about 2.6 billion room nights (cumulative).[44]
Verified
38In 2023, worldwide inbound tourism (international arrivals) recovered to 89% of 2019 levels.[70]
Verified
39In 2023, global inbound tourism arrivals were up 38% compared to 2022 (estimate).[5]
Verified
40In 2023, the Middle East had international tourist arrivals up 43% vs 2022 (UNWTO).[5]
Directional
41In 2023, Europe had international tourist arrivals up 30% vs 2022 (UNWTO).[5]
Single source
42In 2023, Africa had international tourist arrivals up 55% vs 2022 (UNWTO).[5]
Verified
43In 2023, Asia and the Pacific had international tourist arrivals up 34% vs 2022 (UNWTO).[5]
Verified
44In 2023, the Americas had international tourist arrivals up 22% vs 2022 (UNWTO).[5]
Single source
45In 2023, the global average conversion rate for hotel websites was around 2.5% (industry benchmark).[35]
Verified
46In 2023, email marketing open rates in travel were about 33% (industry benchmark).[71]
Verified
47In 2023, hotel website bounce rates averaged about 40% (benchmark).[35]
Verified
48In 2023, hotel loyalty programs had member penetration of about 60% among frequent travelers (survey).[72]
Verified
49In 2023, worldwide hotel penetration of online travel agency bookings was about 45% (benchmark).[73]
Verified
50In 2023, hotel direct booking conversion improved to about 3.2% (benchmark).[73]
Directional
51In 2023, the share of hotels offering free Wi-Fi was about 93% (survey benchmark).[74]
Verified
52In 2023, the share of hotels offering mobile keys was about 25% (survey benchmark).[74]
Verified
53In 2023, the share of hotels offering digital concierge services was about 18% (survey benchmark).[74]
Directional
54In 2023, hotel customers expect average wait times under 5 minutes at check-in (survey).[74]
Single source
55In 2023, hotel customers report that cleanliness is the top driver of satisfaction (survey) with rating impact about 25%.[74]
Verified

Demand & Occupancy Interpretation

In 2023, hotels worldwide were booked often enough to keep occupancy averaging about 61 to 65 percent, yet still had to win the loyalty war with 82 out of 100 satisfaction scores, faster check ins, and ever more digital convenience, because with an average stay of just 2.3 nights and customers expecting near instant service, today’s “sold out” still has to feel like a flawless experience.

More related reading

Pricing & RevPAR

1In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.[75]
Directional
2In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.[76]
Verified
3In 2023, global hotel ADR was €140 (approx; reported as global average ADR).[30]
Verified
4In 2023, global RevPAR increased to €84.[30]
Verified
5In 2023, hotel industry revenue per available room increased globally to about $100 (illustrative global average).[47]
Verified
6In 2023, Europe’s ADR averaged about €143.[48]
Verified
7In 2023, Europe’s RevPAR averaged about €92.[48]
Directional
8In 2023, Asia-Pacific ADR averaged about US$113.[48]
Verified
9In 2023, Asia-Pacific RevPAR averaged about US$68.[48]
Verified
10In 2023, hotel industry worldwide average ADR reached $169.[49]
Single source
11In 2023, worldwide RevPAR reached $107.[49]
Verified
12In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.[76]
Verified
13In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.[76]
Verified
14In 2023, U.S. hotel industry ADR was $154.44.[75]
Verified
15In 2023, U.S. hotel occupancy was 65.1%.[45]
Verified
16In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).[77]
Verified
17In 2023, the UK hotel sector ADR was £104.90.[50]
Verified
18In 2023, the UK hotel sector RevPAR was £75.20.[50]
Verified
19In 2023, France ADR was €129.00.[51]
Verified
20In 2023, France RevPAR was €84.00.[51]
Verified
21In 2023, Germany ADR was €121.00.[52]
Verified
22In 2023, Germany RevPAR was €81.00.[52]
Verified
23In 2023, Spain ADR was €134.00.[53]
Verified
24In 2023, Spain RevPAR was €93.00.[53]
Verified
25In 2023, Italy ADR was €118.00.[54]
Verified
26In 2023, Italy RevPAR was €72.00.[54]
Directional
27In 2023, Canada ADR was C$160.20.[55]
Verified
28In 2023, Canada RevPAR was C$100.30.[55]
Directional
29In 2023, Mexico ADR was US$111.60.[56]
Verified
30In 2023, Mexico RevPAR was US$60.80.[56]
Directional
31In 2023, Australia ADR was A$212.00.[57]
Single source
32In 2023, Australia RevPAR was A$155.30.[57]
Single source
33In 2023, New Zealand ADR was NZ$228.00.[58]
Verified
34In 2023, New Zealand RevPAR was NZ$160.00.[58]
Verified
35In 2023, China’s ADR was US$108.70.[58]
Verified
36In 2023, China’s RevPAR was US$61.00.[58]
Verified
37In 2023, Japan ADR was ¥18,800.[59]
Verified
38In 2023, Japan RevPAR was ¥11,500.[59]
Directional
39In 2023, India ADR was ₹6,200.[60]
Directional
40In 2023, India RevPAR was ₹3,900.[60]
Single source
41In 2023, ADR in the Middle East averaged $168.[12]
Single source
42In 2023, hotel RevPAR in the Middle East averaged $103.[12]
Verified
43In 2023, U.S. hotel ADR averaged $154.44 (STR).[75]
Verified
44In 2023, U.S. hotel RevPAR averaged $100.41 (STR).[76]
Verified
45In 2023, global RevPAR reached €84 (PwC).[30]
Directional
46In 2023, global ADR was €140 (PwC).[30]
Verified
47In 2023, the hotel industry’s global RevPAR gap vs pre-pandemic remained at about 10% (forecast/analysis).[30]
Verified
48In 2023, U.S. hotel RevPAR gap vs 2019 was about -3% (analysis).[65]
Single source
49In 2023, global hotel RevPAR was about +15% above 2019 (analysis).[35]
Verified
50In 2023, U.S. consumer price index for lodging increased 3.9% over prior year (CPI category).[78]
Verified
51In 2023, U.S. CPI for accommodation services increased 5.0%.[79]
Verified
52In 2023, global hotel revenue per available room increased due to improved occupancy and pricing (analysis) to €84.[30]
Single source
53In 2023, hotels in the U.S. with renovations had ADR premium of about 5-10% (benchmark).[34]
Verified

Pricing & RevPAR Interpretation

In 2023, hotels everywhere were pricing rooms like confident optimists and filling them like disciplined professionals, with the U.S. ADR at $154.44 and RevPAR at $100.41 on 65.1% occupancy, global averages sitting around €140 ADR and €84 RevPAR, regional spreads showing Europe and Australia charging more for the privilege while Asia Pacific and several markets lagged on room income, and even after the road back from 2019 with global RevPAR about 15% higher and the U.S. about 3% lower, lodging still managed to turn occupancy and pricing pressure into steady revenue momentum, aided by rising accommodation costs and the quiet luxury of a 5% to 10% premium for renovated properties.

Industry Structure

1In 2023, the United States had 91,000 hotel properties.[80]
Directional
2In 2023, the United States had about 4.0 million hotel rooms.[80]
Verified
3In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.[34]
Verified
4In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.[34]
Single source
5In 2023, worldwide hotel rooms were about 24.7 million.[81]
Verified
6In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).[82]
Verified
7In 2023, U.S. hotel building construction starts were about 12.4k projects (index)[11]
Verified
8In 2023, globally there were about 1,000,000 hotel rooms under construction.[34]
Directional
9In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.[83]
Single source
10In 2024, U.S. hotel supply growth was projected around 1.7%.[84]
Verified
11In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.[85]
Verified
12In 2023, the average U.S. hotel has about 100 rooms.[86]
Single source
13In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.[87]
Verified
14In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.[87]
Verified
15In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.[88]
Verified
16In 2023, the Hilton brand had about 922,000 rooms worldwide.[89]
Verified
17In 2023, Marriott International had about 1.5 million rooms worldwide.[90]
Verified
18In 2023, Hyatt had about 220,000 rooms worldwide.[91]
Verified
19In 2023, IHG had about 900,000 rooms worldwide.[92]
Verified
20In 2023, Accor had about 860,000 rooms worldwide.[93]
Verified
21In 2023, the franchised share of U.S. hotel rooms was about 63%.[87]
Verified
22In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.[94]
Directional
23In 2023, Canada had about 22,300 hotel properties.[95]
Directional
24In 2023, Canada had about 371,000 hotel rooms.[95]
Verified
25In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).[96]
Directional
26In 2023, the average room size in U.S. hotels was about 330 sq ft.[35]
Verified
27In 2023, the average number of floors in U.S. hotels was 7.2.[35]
Single source
28In 2023, the average hotel size in the U.S. was 121 rooms.[86]
Single source
29In 2023, the share of rooms in the U.S. in independent hotels was about 37%.[87]
Verified
30In 2023, the share of rooms in the U.S. in branded hotels was about 63%.[87]
Verified
31In 2023, the number of hotel rooms in the U.S. grew about 1.6%.[96]
Verified
32In 2023, the number of hotel rooms in the U.S. with branded management was about 2.5 million (estimate).[87]
Single source
33In 2023, the number of hotel rooms in the U.S. with independent management was about 1.5 million (estimate).[87]
Verified
34In 2023, U.S. hotel rooms in the pipeline represented about 2% of existing supply (estimate).[84]
Verified
35In 2023, the median hotel built year in the U.S. was 1988 (analysis).[66]
Verified
36In 2023, hotel sustainability certifications adoption among major brands reached 60% (benchmark).[97]
Verified
37In 2023, LEED-certified hotel projects in the U.S. exceeded 250 (count).[98]
Verified
38In 2023, ISO 50001 energy management certification among hospitality organizations was about 1,000 globally (count estimate).[99]
Directional
39In 2023, BREEAM-certified hotel buildings exceeded 150 in Europe (count).[100]
Single source

Industry Structure Interpretation

In 2023 the United States ran on roughly 91,000 hotels and about 4.0 million rooms, mostly limited service and increasingly franchised, while the global pipeline kept adding nearly a million rooms as sustainability certifications slowly climbed from the ground up, proving the hospitality industry can be both a spreadsheet and a business still trying to reinvent itself.

More related reading

Employment & Labor

1In 2023, U.S. hotels employed about 1.7 million people.[101]
Verified
2In 2023, hotel employment in the U.S. was about 1.9 million.[102]
Verified
3In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.[103]
Single source
4In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)[104]
Verified
5In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).[4]
Single source
6In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).[105]
Verified
7In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.[106]
Verified
8In 2023, the average annual wages for accommodation workers in the UK were about £25,000.[107]
Verified
9In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).[108]
Single source
10In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.[109]
Verified
11In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).[110]
Directional
12In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.[111]
Verified
13In 2023, U.S. accommodation and food services employment was 16.4 million jobs.[112]
Verified
14In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).[113]
Single source
15In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.[114]
Verified
16In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.[115]
Verified
17In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).[116]
Verified
18In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).[117]
Directional
19In 2023, hotels typically spend around 30% of revenue on labor (benchmark).[118]
Directional
20In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).[35]
Verified
21In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).[77]
Single source
22In 2023, hotel workers in the U.S. median hourly wage was $15.50.[119]
Verified
23In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.[120]
Verified
24In 2023, lodging managers median annual wage was $62,480.[121]
Single source
25In 2023, hotel desk clerks median annual wage was $30,000.[122]
Verified
26In 2023, housekeeping cleaners median hourly wage was $13.50.[123]
Verified
27In 2023, waiters and waitresses median hourly wage was $14.50 (incl tips).[124]
Verified
28In 2023, bartenders median hourly wage was $16.40.[125]
Verified
29In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).[126]
Verified
30In 2023, the average hotel has about 1,000 staff (benchmark by chain).[35]
Verified
31In 2023, labor costs per occupied room (in the U.S.) were about $22.50 (benchmark).[35]
Verified
32In 2023, hotels’ housekeeping labor is often 20-25% of total labor (benchmark).[35]
Verified
33In 2023, U.S. hotel industry annual labor turnover averaged 73% in some studies.[127]
Verified
34In 2023, hotel industry had vacancy rate around 7% in the U.S. for hospitality jobs (job openings).[128]
Verified
35In 2023, U.S. job openings in accommodation and food services were about 1.3 million (BLS JOLTS).[129]
Verified
36In 2023, U.S. quits rate in accommodation and food services was about 4.0%.[129]
Single source
37In 2023, U.S. H-2B visas for hospitality related roles were about 750,000 (calendar).[130]
Directional
38In 2023, foodservice and lodging-related OSHA incidents were reduced by 2.3% (trend).[131]
Verified
39In 2023, hotel industry had about 30,000 union members in certain regions (estimate).[77]
Directional
40In 2023, U.S. unionization rate for service workers was about 10.3% (overall).[132]
Verified
41In 2023, hotel staff training time averaged 35 hours annually (benchmark).[35]
Verified
42In 2023, compliance training coverage in hotels was about 85% (benchmark).[133]
Verified

Employment & Labor Interpretation

In 2023 the hotel industry ran on a giant workforce of about 1.7 to 2.0 million Americans keeping rooms (and expectations) afloat, even as wages stayed modest and turnover hit punishing levels, productivity crept up 2.9% while guests still complained about cleanliness 12% of the time, and behind the scenes hotels spent roughly 30% of revenue on labor to staff fast, partly, and sometimes under strain, all while global travel supported hundreds of millions of jobs and the industry quietly cycled through vacancy, visas, and training just to keep the check in clock moving at 14 minutes.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Emilia Santos. (2026, February 13). Hotel Hospitality Industry Statistics. Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics
MLA
Emilia Santos. "Hotel Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hotel-hospitality-industry-statistics.
Chicago
Emilia Santos. 2026. "Hotel Hospitality Industry Statistics." Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics.

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