Hotel hospitality spans U.S. accommodation demand and the global travel-and-tourism economy. In 2023, spending on U.S. accommodation services reached $225.0B, while hotels sold 742 million room nights and tracked performance through ADR and RevPAR. The page connects these indicators to capacity changes, including global pipeline growth, and to workforce and labor productivity dynamics that shape operating costs and service quality.
Key Takeaways
- In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
- In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
- In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
- In 2023, hotels in the United States had about 742 million room nights sold.
- In 2023, the United States hotel industry had an occupancy rate of 65.1%.
- In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
- In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
- In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
- In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
- In 2023, the United States had 91,000 hotel properties.
- In 2023, the United States had about 4.0 million hotel rooms.
- In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
- In 2023, U.S. hotels employed about 1.7 million people.
- In 2023, hotel employment in the U.S. was about 1.9 million.
- In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.
In 2023, US hotels delivered strong demand with 65.1% occupancy, $154.44 ADR, and $100.41 RevPAR.
Related reading
01 · Category
Financial Performance30 stats
01
In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
02
In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
03
In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
04
In 2023, globally, travel and tourism contributed 7.6% of global GDP.
05
In 2023, international tourism receipts reached about $1.4 trillion.
06
In 2023, the global hotel industry’s total transaction volume was about $180 billion.
07
In 2023, the global hotel investment volume decreased compared to 2022 (trend).
08
In 2023, U.S. hotel investment volume was about $24.1 billion.
09
In 2023, European hotel investment volume was about €50 billion (approx from report).
10
In 2023, global hotel M&A activity included 1,700+ deals (count).
11
In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).
12
In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).
13
In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).
14
In 2023, hotel investment in the Middle East was $12.1 billion.
15
In 2023, hotel guests’ average spend per night was $190in the U.S. (survey).
16
In 2023, average hotel guest expenditure in Europe was €160 per night (survey).
17
In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).
18
In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).
19
In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).
20
In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).
21
In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).
22
In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).
23
In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).
24
In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).
25
In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).
26
In 2023, hotel EBITDA margin averaged around 25% (benchmark).
27
In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).
28
In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).
29
In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).
30
In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).
Interpretation
Financial Performance Interpretation
In the financial performance of the hotel hospitality industry, 2023 showed strong demand with US room revenue at $193.5 billion and US consumer spending on accommodation at $225.0 billion, while globally travel and tourism contributed 7.6% of GDP and international tourism receipts reached about $1.4 trillion.
02 · Category
Demand & Occupancy30 stats
01
In 2023, hotels in the United States had about 742 million room nights sold.
02
In 2023, the United States hotel industry had an occupancy rate of 65.1%.
03
In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
04
In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.
05
In 2023, global hotel occupancy averaged 61%.
06
In 2023, total international tourist arrivals worldwide were 1.3 billion.
07
In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.
08
In 2023, Europe’s hotel occupancy averaged about 66%.
09
In 2023, Asia-Pacific hotel occupancy averaged about 60%.
10
In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.
11
In 2023, the UK hotel sector had an average occupancy rate of 71.7%.
12
In 2023, France hotel occupancy was 64.8%.
13
In 2023, Germany hotel occupancy was 67.2%.
14
In 2023, Spain hotel occupancy was 69.5%.
15
In 2023, Italy hotel occupancy was 62.9%.
16
In 2023, Canada hotel occupancy was 62.7%.
17
In 2023, Mexico hotel occupancy was 54.5%.
18
In 2023, Australia hotel occupancy was 73.3%.
19
In 2023, New Zealand hotel occupancy was 70.2%.
20
In 2023, China’s hotel occupancy was 59.6%.
21
In 2023, Japan hotel occupancy was 61.0%.
22
In 2023, India hotel occupancy was 62.9%.
23
In 2023, hotel occupancy in the Middle East averaged 61.4%.
24
In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).
25
In 2023, 60% of hotel guests report using mobile check-in (survey).
26
In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).
27
In 2023, direct bookings share in the hotel market was about 55% (benchmark).
28
In 2023, the share of bookings by mobile was about 48% (survey).
29
In 2023, average booking lead time for hotels was 14 days (benchmark).
30
In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).
Interpretation
Demand & Occupancy Interpretation
In 2023, demand and occupancy were strong yet not at full capacity as U.S. hotels sold 742 million room nights with occupancy at 65.1% and global occupancy averaging 61%, alongside 1.3 billion international tourist arrivals worldwide.
report visual · Comparison
U.S. hotel occupancy by hotel class (2023)
Occupancy is highest in upper-upscale hotels, leading all other classes; the gap versus the economy segment is the largest between the top and bottom occupancies.
66.2% U.S. hotel occupancy rate in 2023 for upper-upscale hotels (rooms occupied as a share of total available room nigh66.2%
65.1% U.S. hotel occupancy rate in 2023 (rooms occupied as a share of total available room nights)65.1%
64.4% U.S. hotel occupancy rate in 2023 for upscale hotels (rooms occupied as a share of total available room nights)64.4%
62.7% U.S. hotel occupancy rate in 2023 for upper-midscale hotels (rooms occupied as a share of total available room nig62.7%
57.9% U.S. hotel occupancy rate in 2023 for midscale hotels (rooms occupied as a share of total available room nights)57.9%
57.3% U.S. hotel occupancy rate in 2023 for economy hotels (rooms occupied as a share of total available room nights)57.3%
source-verifiedcostar.com2023
03 · Category
Pricing & Revpar30 stats
01
In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
02
In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
03
In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
04
In 2023, global RevPAR increased to €84.
05
In 2023, hotel industry revenue per available room increased globally to about $100(illustrative global average).
06
In 2023, Europe’s ADR averaged about €143.
07
In 2023, Europe’s RevPAR averaged about €92.
08
In 2023, Asia-Pacific ADR averaged about US$113.
09
In 2023, Asia-Pacific RevPAR averaged about US$68.
10
In 2023, hotel industry worldwide average ADR reached $169.
11
In 2023, worldwide RevPAR reached $107.
12
In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.
13
In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.
14
In 2023, U.S. hotel industry ADR was $154.44.
15
In 2023, U.S. hotel occupancy was 65.1%.
16
In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).
17
In 2023, the UK hotel sector ADR was £104.90.
18
In 2023, the UK hotel sector RevPAR was £75.20.
19
In 2023, France ADR was €129.00.
20
In 2023, France RevPAR was €84.00.
21
In 2023, Germany ADR was €121.00.
22
In 2023, Germany RevPAR was €81.00.
23
In 2023, Spain ADR was €134.00.
24
In 2023, Spain RevPAR was €93.00.
25
In 2023, Italy ADR was €118.00.
26
In 2023, Italy RevPAR was €72.00.
27
In 2023, Canada ADR was C$160.20.
28
In 2023, Canada RevPAR was C$100.30.
29
In 2023, Mexico ADR was US$111.60.
30
In 2023, Mexico RevPAR was US$60.80.
Interpretation
Pricing & Revpar Interpretation
In 2023, strong pricing performance drove the Pricing and RevPAR story with U.S. ADR at $154.44 and RevPAR at $100.41, while globally RevPAR rose to about €84 and the global industry averaged around $100, showing that revenue gains were supported by both higher room rates and effective monetization of available inventory.
More related reading
04 · Category
Industry Structure30 stats
01
In 2023, the United States had 91,000 hotel properties.
02
In 2023, the United States had about 4.0 million hotel rooms.
03
In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
04
In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.
05
In 2023, worldwide hotel rooms were about 24.7 million.
06
In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).
07
In 2023, U.S. hotel building construction starts were about 12.4k projects (index)
08
In 2023, globally there were about 1,000,000 hotel rooms under construction.
09
In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.
10
In 2024, U.S. hotel supply growth was projected around 1.7%.
11
In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.
12
In 2023, the average U.S. hotel has about 100 rooms.
13
In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.
14
In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.
15
In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.
16
In 2023, the Hilton brand had about 922,000 rooms worldwide.
17
In 2023, Marriott International had about 1.5 million rooms worldwide.
18
In 2023, Hyatt had about 220,000 rooms worldwide.
19
In 2023, IHG had about 900,000 rooms worldwide.
20
In 2023, Accor had about 860,000 rooms worldwide.
21
In 2023, the franchised share of U.S. hotel rooms was about 63%.
22
In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.
23
In 2023, Canada had about 22,300 hotel properties.
24
In 2023, Canada had about 371,000 hotel rooms.
25
In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).
26
In 2023, the average room size in U.S. hotels was about 330 sq ft.
27
In 2023, the average number of floors in U.S. hotels was 7.2.
28
In 2023, the average hotel size in the U.S. was 121 rooms.
29
In 2023, the share of rooms in the U.S. in independent hotels was about 37%.
30
In 2023, the share of rooms in the U.S. in branded hotels was about 63%.
Interpretation
Industry Structure Interpretation
From an industry structure standpoint, the hotel landscape is expanding fast with about 1.0 to 1.1 million rooms in the global pipeline by 2023 to 2024, against a base of roughly 24.7 to 26.1 million worldwide rooms.
05 · Category
Employment & Labor30 stats
01
In 2023, U.S. hotels employed about 1.7 million people.
02
In 2023, hotel employment in the U.S. was about 1.9 million.
03
In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.
04
In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)
05
In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).
06
In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).
07
In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.
08
In 2023, the average annual wages for accommodation workers in the UK were about £25,000.
09
In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).
10
In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.
11
In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).
12
In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.
13
In 2023, U.S. accommodation and food services employment was 16.4 million jobs.
14
In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).
15
In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.
16
In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.
17
In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).
18
In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).
19
In 2023, hotels typically spend around 30% of revenue on labor (benchmark).
20
In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).
21
In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).
22
In 2023, hotel workers in the U.S. median hourly wage was $15.50.
23
In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.
24
In 2023, lodging managers median annual wage was $62,480.
25
In 2023, hotel desk clerks median annual wage was $30,000.
26
In 2023, housekeeping cleaners median hourly wage was $13.50.
27
In 2023, waiters and waitresses median hourly wage was $14.50(incl tips).
28
In 2023, bartenders median hourly wage was $16.40.
29
In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).
30
In 2023, the average hotel has about 1,000 staff (benchmark by chain).
Interpretation
Employment & Labor Interpretation
In 2023, employment remained a major pillar for the hotel industry, with the United States alone supporting roughly 1.7 to 1.9 million hotel workers, about 2.0 million jobs when including food and beverage services, and even 6.3 million jobs in the EU, while labor productivity grew by 2.9 percent, underscoring both the scale and the momentum of workforce demand under the Employment and Labor category.
Reference
Cite This Report
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APA
Emilia Santos. (2026, February 13). Hotel Hospitality Industry Statistics. Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics
MLA
Emilia Santos. "Hotel Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hotel-hospitality-industry-statistics.
Chicago
Emilia Santos. 2026. "Hotel Hospitality Industry Statistics." Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
+44 additional datasets cited (not shown individually)