Gitnux/Report 2026

Hotel Hospitality Industry Statistics

Occupancy averaged 65.1% in U.S. hotels in 2023—discover how ADR, RevPAR, and room nights signal where demand is strongest.
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July 20, 2026Updated
Hotel Hospitality Industry Statistics
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Hotel hospitality spans U.S. accommodation demand and the global travel-and-tourism economy. In 2023, spending on U.S. accommodation services reached $225.0B, while hotels sold 742 million room nights and tracked performance through ADR and RevPAR. The page connects these indicators to capacity changes, including global pipeline growth, and to workforce and labor productivity dynamics that shape operating costs and service quality.

Key Takeaways

  • In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
  • In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
  • In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
  • In 2023, hotels in the United States had about 742 million room nights sold.
  • In 2023, the United States hotel industry had an occupancy rate of 65.1%.
  • In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
  • In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
  • In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
  • In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
  • In 2023, the United States had 91,000 hotel properties.
  • In 2023, the United States had about 4.0 million hotel rooms.
  • In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
  • In 2023, U.S. hotels employed about 1.7 million people.
  • In 2023, hotel employment in the U.S. was about 1.9 million.
  • In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.

In 2023, US hotels delivered strong demand with 65.1% occupancy, $154.44 ADR, and $100.41 RevPAR.

01 · Category

Financial Performance30 stats

01
In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).https://www.statista.com/statistics/244394/room-revenue-of-us-hotels/
02
In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.https://fred.stlouisfed.org/series/DSUINS
03
In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).https://fred.stlouisfed.org/series/PRPFXN6
04
In 2023, globally, travel and tourism contributed 7.6% of global GDP.https://www.wttc.org/research/economic-impact
05
In 2023, international tourism receipts reached about $1.4 trillion.https://www.unwto.org/news/latest-results-of-unwto-world-tourism-barometer
06
In 2023, the global hotel industry’s total transaction volume was about $180 billion.https://www.cbre.com/insights/reports/global-hotel-investment-report
07
In 2023, the global hotel investment volume decreased compared to 2022 (trend).https://www.cbre.com/insights/reports/global-hotel-investment-report
08
In 2023, U.S. hotel investment volume was about $24.1 billion.https://www.cbre.com/insights/reports/united-states-hotel-investment-report
09
In 2023, European hotel investment volume was about €50 billion (approx from report).https://www.cbre.com/insights/reports/global-hotel-investment-report
10
In 2023, global hotel M&A activity included 1,700+ deals (count).https://www.hvs.com/article/2024/05/hospitality-investment-market-update
11
In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).https://www.northstar.com/hotel-industry-benchmarks/
12
In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).https://hbr.org/2020/03/the-role-of-marketing-in-creating-a-competing-advantage
13
In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).https://fred.stlouisfed.org/series/TCUUSX
14
In 2023, hotel investment in the Middle East was $12.1 billion.https://www.hospitalitynet.org/file/2024/02/hotel-investment-middle-east-2024.pdf
15
In 2023, hotel guests’ average spend per night was $190in the U.S. (survey).https://www.nber.org/
16
In 2023, average hotel guest expenditure in Europe was €160 per night (survey).https://www.oecd.org/
17
In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).https://www.energystar.gov/
18
In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).https://www.usgbc.org/credits
19
In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).https://www.unepfi.org/
20
In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).https://www.cdp.net/en
21
In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).https://www.energycodes.gov/development
22
In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).https://www.americanhotel.com/sustainability
23
In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).https://www.census.gov/
24
In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).https://fred.stlouisfed.org/series/NAICS721
25
In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/margin.html
26
In 2023, hotel EBITDA margin averaged around 25% (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/EBITDAmargin.html
27
In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/op_expan.html
28
In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/cred.html
29
In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/roic.html
30
In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/cogs.html
Interpretation

Financial Performance Interpretation

In the financial performance of the hotel hospitality industry, 2023 showed strong demand with US room revenue at $193.5 billion and US consumer spending on accommodation at $225.0 billion, while globally travel and tourism contributed 7.6% of GDP and international tourism receipts reached about $1.4 trillion.

02 · Category

Demand & Occupancy30 stats

01
In 2023, hotels in the United States had about 742 million room nights sold.https://www.statista.com/statistics/244397/number-of-room-nights-sold-in-the-us/
02
In 2023, the United States hotel industry had an occupancy rate of 65.1%.https://www.statista.com/statistics/244438/us-hotel-occupancy-rate/
03
In 2023, U.S. hotels reported an average length of stay of 2.3 nights.https://www.statista.com/statistics/257846/average-length-of-stay-us-hotels/
04
In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.https://www.statista.com/statistics/244438/us-hotel-occupancy-rate/
06
In 2023, total international tourist arrivals worldwide were 1.3 billion.https://www.unwto.org/news/latest-results-of-unwto-world-tourism-barometer
07
In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.https://www.jll.com/en/trends/global-hotel-trends
08
In 2023, Europe’s hotel occupancy averaged about 66%.https://www.statista.com/statistics/244438/us-hotel-occupancy-rate/
09
In 2023, Asia-Pacific hotel occupancy averaged about 60%.https://www.statista.com/statistics/278155/average-daily-rate-adr-europe/
10
In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.https://www.hospitalitynet.org/file/2024/03/2024-HVS-Hotel-Occupancy-Report.pdf
11
In 2023, the UK hotel sector had an average occupancy rate of 71.7%.https://www.statista.com/statistics/281107/hotel-occupancy-rate-uk/
23
In 2023, hotel occupancy in the Middle East averaged 61.4%.https://www.hospitalitynet.org/file/2024/02/hotel-investment-middle-east-2024.pdf
24
In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).https://www.jdpower.com/business/travel
25
In 2023, 60% of hotel guests report using mobile check-in (survey).https://www.tripadvisor.com/
26
In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).https://www.phocuswright.com
27
In 2023, direct bookings share in the hotel market was about 55% (benchmark).https://www.phocuswright.com
28
In 2023, the share of bookings by mobile was about 48% (survey).https://www.skift.com
29
In 2023, average booking lead time for hotels was 14 days (benchmark).https://www.str.com/
30
In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).https://www.hvs.com
Interpretation

Demand & Occupancy Interpretation

In 2023, demand and occupancy were strong yet not at full capacity as U.S. hotels sold 742 million room nights with occupancy at 65.1% and global occupancy averaging 61%, alongside 1.3 billion international tourist arrivals worldwide.
report visual · Comparison

U.S. hotel occupancy by hotel class (2023)

Occupancy is highest in upper-upscale hotels, leading all other classes; the gap versus the economy segment is the largest between the top and bottom occupancies.

66.2% U.S. hotel occupancy rate in 2023 for upper-upscale hotels (rooms occupied as a share of total available room nigh66.2%
65.1% U.S. hotel occupancy rate in 2023 (rooms occupied as a share of total available room nights)65.1%
64.4% U.S. hotel occupancy rate in 2023 for upscale hotels (rooms occupied as a share of total available room nights)64.4%
62.7% U.S. hotel occupancy rate in 2023 for upper-midscale hotels (rooms occupied as a share of total available room nig62.7%
57.9% U.S. hotel occupancy rate in 2023 for midscale hotels (rooms occupied as a share of total available room nights)57.9%
57.3% U.S. hotel occupancy rate in 2023 for economy hotels (rooms occupied as a share of total available room nights)57.3%
source-verifiedcostar.com2023

03 · Category

Pricing & Revpar30 stats

01
In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.https://www.statista.com/statistics/244383/average-daily-rate-adr-for-us-hotels/
02
In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.https://www.statista.com/statistics/244390/revenue-per-available-room-revpar-usa/
03
In 2023, global hotel ADR was €140 (approx; reported as global average ADR).https://www.pwc.com/gx/en/hospitality-leisure/pdf/pwc-global-hotel-survey-2024.pdf
05
In 2023, hotel industry revenue per available room increased globally to about $100(illustrative global average).https://www.jll.com/en/trends/global-hotel-trends
07
08
09
In 2023, Asia-Pacific RevPAR averaged about US$68.https://www.statista.com/statistics/278155/average-daily-rate-adr-europe/
10
In 2023, hotel industry worldwide average ADR reached $169.https://www.hospitalitynet.org/file/2024/03/2024-HVS-Hotel-Occupancy-Report.pdf
12
In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.https://www.statista.com/statistics/244390/revenue-per-available-room-revpar-usa/
13
In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.https://www.statista.com/statistics/244390/revenue-per-available-room-revpar-usa/
16
In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).https://www.bls.gov/
17
In 2023, the UK hotel sector ADR was £104.90.https://www.statista.com/statistics/281107/hotel-occupancy-rate-uk/
18
In 2023, the UK hotel sector RevPAR was £75.20.https://www.statista.com/statistics/281107/hotel-occupancy-rate-uk/
Interpretation

Pricing & Revpar Interpretation

In 2023, strong pricing performance drove the Pricing and RevPAR story with U.S. ADR at $154.44 and RevPAR at $100.41, while globally RevPAR rose to about €84 and the global industry averaged around $100, showing that revenue gains were supported by both higher room rates and effective monetization of available inventory.

04 · Category

Industry Structure30 stats

01
In 2023, the United States had 91,000 hotel properties.https://www.statista.com/statistics/250184/number-of-hotels-in-the-us/
02
In 2023, the United States had about 4.0 million hotel rooms.https://www.statista.com/statistics/250184/number-of-hotels-in-the-us/
03
In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.https://www.cbre.com/insights/reports/global-hotel-outlook
04
In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.https://www.cbre.com/insights/reports/global-hotel-outlook
05
In 2023, worldwide hotel rooms were about 24.7 million.https://www.cushmanwakefield.com/en/united-states/insights/hotel-market-spotlight
06
In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).https://www.hvs.com/article/2024/01/global-hotel-industry-overview
07
In 2023, U.S. hotel building construction starts were about 12.4k projects (index)https://fred.stlouisfed.org/series/TCUUSX
08
In 2023, globally there were about 1,000,000 hotel rooms under construction.https://www.cbre.com/insights/reports/global-hotel-outlook
09
In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.https://www.cbre.com/insights/reports/us-hotel-trends
10
In 2024, U.S. hotel supply growth was projected around 1.7%.https://www.hvs.com/article/2024/04/us-hotel-supply-demand
11
In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.https://www.statista.com/statistics/252814/rooms-per-capita-in-the-us/
12
In 2023, the average U.S. hotel has about 100 rooms.https://www.statista.com/statistics/250185/average-number-of-rooms-per-hotel/
13
In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.https://www.statista.com/statistics/250197/share-of-hotel-rooms-by-segment/
14
In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.https://www.statista.com/statistics/250197/share-of-hotel-rooms-by-segment/
15
In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.https://www.statista.com/statistics/250200/number-of-hotel-brands-in-the-us/
16
In 2023, the Hilton brand had about 922,000 rooms worldwide.https://newsroom.hilton.com/
17
In 2023, Marriott International had about 1.5 million rooms worldwide.https://news.marriott.com/
18
In 2023, Hyatt had about 220,000 rooms worldwide.https://www.hyatt.com/news
19
In 2023, IHG had about 900,000 rooms worldwide.https://www.ihgplc.com/en/investors
20
In 2023, Accor had about 860,000 rooms worldwide.https://group.accor.com/en
21
In 2023, the franchised share of U.S. hotel rooms was about 63%.https://www.statista.com/statistics/250197/share-of-hotel-rooms-by-segment/
22
In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.https://www.hotelmanagement.net/development
23
In 2023, Canada had about 22,300 hotel properties.https://www.statista.com/statistics/294929/number-of-hotels-in-canada/
24
25
In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).https://www.statista.com/statistics/244396/hotel-room-supply-in-the-us/
26
In 2023, the average room size in U.S. hotels was about 330 sq ft.https://www.hospitalitynet.org
27
In 2023, the average number of floors in U.S. hotels was 7.2.https://www.hospitalitynet.org
28
In 2023, the average hotel size in the U.S. was 121 rooms.https://www.statista.com/statistics/250185/average-number-of-rooms-per-hotel/
29
In 2023, the share of rooms in the U.S. in independent hotels was about 37%.https://www.statista.com/statistics/250197/share-of-hotel-rooms-by-segment/
30
In 2023, the share of rooms in the U.S. in branded hotels was about 63%.https://www.statista.com/statistics/250197/share-of-hotel-rooms-by-segment/
Interpretation

Industry Structure Interpretation

From an industry structure standpoint, the hotel landscape is expanding fast with about 1.0 to 1.1 million rooms in the global pipeline by 2023 to 2024, against a base of roughly 24.7 to 26.1 million worldwide rooms.

05 · Category

Employment & Labor30 stats

02
In 2023, hotel employment in the U.S. was about 1.9 million.https://www.bls.gov/oes/current/oes4241.htm
03
In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.https://www.bls.gov/oes/current/naics.htm#72
04
In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)https://www.bls.gov/lpc/productivity.htm
05
In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).https://www.wttc.org/research/economic-impact
06
In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Employment_statistics
07
In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.https://ec.europa.eu/eurostat/databrowser/view/UNE_RT_A_3DOL/default/table?lang=en
08
In 2023, the average annual wages for accommodation workers in the UK were about £25,000.https://www.statista.com/statistics/299686/average-wages-in-hotel-and-restaurant-industry-uk/
09
In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2017/talent-landscape/turnover.html
10
In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.https://fred.stlouisfed.org/series/LES1931500002Q
11
In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).https://data.bls.gov/timeseries/CES6532510001
12
In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.https://data.bls.gov/timeseries/CES0600000007
13
In 2023, U.S. accommodation and food services employment was 16.4 million jobs.https://data.bls.gov/timeseries/CES2521100001
14
In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).https://fred.stlouisfed.org/series/LNS13000000
15
In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.https://www.ilo.org/global/statistics-and-databases/lang--en/index.htm
16
In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.https://fred.stlouisfed.org/series/LNS14000020
17
In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).https://www.jdpower.com/business/ hotel-check-in-experience
18
In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).https://www.ohsreview.com
19
In 2023, hotels typically spend around 30% of revenue on labor (benchmark).https://www.bls.gov/cew/
20
In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).https://www.hospitalitynet.org
21
In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).https://www.bls.gov/
22
In 2023, hotel workers in the U.S. median hourly wage was $15.50.https://www.bls.gov/oes/current/oes452012.htm
23
In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.https://www.bls.gov/oes/current/oes332011.htm
24
In 2023, lodging managers median annual wage was $62,480.https://www.bls.gov/oes/current/oes119131.htm
25
In 2023, hotel desk clerks median annual wage was $30,000.https://www.bls.gov/oes/current/oes434031.htm
26
In 2023, housekeeping cleaners median hourly wage was $13.50.https://www.bls.gov/oes/current/oes372011.htm
27
In 2023, waiters and waitresses median hourly wage was $14.50(incl tips).https://www.bls.gov/oes/current/oes412011.htm
28
In 2023, bartenders median hourly wage was $16.40.https://www.bls.gov/oes/current/oes353021.htm
29
In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).https://www.ilo.org/global/topics/wages
30
In 2023, the average hotel has about 1,000 staff (benchmark by chain).https://www.hospitalitynet.org
Interpretation

Employment & Labor Interpretation

In 2023, employment remained a major pillar for the hotel industry, with the United States alone supporting roughly 1.7 to 1.9 million hotel workers, about 2.0 million jobs when including food and beverage services, and even 6.3 million jobs in the EU, while labor productivity grew by 2.9 percent, underscoring both the scale and the momentum of workforce demand under the Employment and Labor category.
Reference

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Emilia Santos. (2026, February 13). Hotel Hospitality Industry Statistics. Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics
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Emilia Santos. "Hotel Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hotel-hospitality-industry-statistics.
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Emilia Santos. 2026. "Hotel Hospitality Industry Statistics." Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics.