Hotels worldwide recorded RevPAR of about €84, but the gap versus pre pandemic remains close to 10%. In the United States, hotels generated about $193.5 billion in room revenue in 2023, while travel and tourism contributed 7.6% of global GDP. The following benchmarks compare occupancy, pricing, revenue, and operating pressure across markets.
Key Takeaways
- In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
- In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
- In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
- In 2023, hotels in the United States had about 742 million room nights sold.
- In 2023, the United States hotel industry had an occupancy rate of 65.1%.
- In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
- In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
- In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
- In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
- In 2023, the United States had 91,000 hotel properties.
- In 2023, the United States had about 4.0 million hotel rooms.
- In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
- In 2023, U.S. hotels employed about 1.7 million people.
- In 2023, hotel employment in the U.S. was about 1.9 million.
- In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.
In 2023, U.S. hotels generated $193.5 billion in room revenue as global travel kept expanding.
Related reading
01 · Category
Financial Performance30 stats
01
In 2023, hotels in the United States generated about $193.5 billion in room revenue (U.S. hotels).
02
In 2023, consumer spending on accommodation services in the U.S. was $225.0 billion.
03
In 2023, U.S. lodging output (accommodation) measured in real terms increased compared with the prior year (index series).
04
In 2023, globally, travel and tourism contributed 7.6% of global GDP.
05
In 2023, international tourism receipts reached about $1.4 trillion.
06
In 2023, the global hotel industry’s total transaction volume was about $180 billion.
07
In 2023, the global hotel investment volume decreased compared to 2022 (trend).
08
In 2023, U.S. hotel investment volume was about $24.1 billion.
09
In 2023, European hotel investment volume was about €50 billion (approx from report).
10
In 2023, global hotel M&A activity included 1,700+ deals (count).
11
In 2023, the hotel industry had an average gross operating profit margin of about 40% (key performance benchmarks).
12
In 2023, hotels globally spent about 3% of revenue on marketing (benchmark).
13
In 2023, hotel construction spending in the U.S. was about $25B (starts/under construction figure).
14
In 2023, hotel investment in the Middle East was $12.1 billion.
15
In 2023, hotel guests’ average spend per night was $190in the U.S. (survey).
16
In 2023, average hotel guest expenditure in Europe was €160 per night (survey).
17
In 2023, hotel energy use per occupied room night averaged 60 kWh (benchmark).
18
In 2023, hotels reduced water consumption by 20% through low-flow fixtures (benchmark).
19
In 2023, ESG/energy efficiency investments in hotels averaged 2% of revenue (benchmark).
20
In 2023, carbon emissions reporting adoption among large hotel companies reached 90% (benchmark).
21
In 2023, hotel construction in the U.S. had building energy codes requiring 10-30% efficiency improvements (code change).
22
In 2023, the average hotel uses about 1.3 gallons of water per occupied room night (benchmark).
23
In 2023, average lodging sector revenue (NAICS 721) in the U.S. was $140 billion (annual revenue series).
24
In 2023, U.S. NAICS 721 accommodation revenue index increased compared with 2022 (index value).
25
In 2023, the average hotel gross margin in the U.S. was about 70% (benchmark).
26
In 2023, hotel EBITDA margin averaged around 25% (benchmark).
27
In 2023, hotel industry average operating expense ratio was about 60% of revenue (benchmark).
28
In 2023, U.S. hotels reported an average of 1.8% bad debt as a share of revenue (benchmark).
29
In 2023, hotel industry return on invested capital (ROIC) averaged 9% (benchmark).
30
In 2023, hotel industry cost of goods sold as % of revenue averaged 20% (benchmark).
Interpretation
Financial Performance Interpretation
In 2023, the hotel industry proved it can both print money and sweat the details, with US room revenue hitting about $193.5B and global travel topping 7.6% of GDP, while hotels still averaged roughly 40% gross operating profit margins and spent around 3% of revenue on marketing, all the while investing in energy, water, cybersecurity, and even M&A to stay competitive in a market where guests paid about $190 per night in the US and the world’s hotel transaction volume hovered near $180B.
02 · Category
Demand & Occupancy30 stats
01
In 2023, hotels in the United States had about 742 million room nights sold.
02
In 2023, the United States hotel industry had an occupancy rate of 65.1%.
03
In 2023, U.S. hotels reported an average length of stay of 2.3 nights.
04
In 2023, U.S. hotel occupancy (STR-based measure) averaged 65.1%.
05
In 2023, global hotel occupancy averaged 61%.
06
In 2023, total international tourist arrivals worldwide were 1.3 billion.
07
In 2024 (latest year in report), global hotel occupancy was projected to reach about 65%.
08
In 2023, Europe’s hotel occupancy averaged about 66%.
09
In 2023, Asia-Pacific hotel occupancy averaged about 60%.
10
In 2023, hotel industry worldwide average occupancy in major markets reached 62.7%.
11
In 2023, the UK hotel sector had an average occupancy rate of 71.7%.
12
In 2023, France hotel occupancy was 64.8%.
13
In 2023, Germany hotel occupancy was 67.2%.
14
In 2023, Spain hotel occupancy was 69.5%.
15
In 2023, Italy hotel occupancy was 62.9%.
16
In 2023, Canada hotel occupancy was 62.7%.
17
In 2023, Mexico hotel occupancy was 54.5%.
18
In 2023, Australia hotel occupancy was 73.3%.
19
In 2023, New Zealand hotel occupancy was 70.2%.
20
In 2023, China’s hotel occupancy was 59.6%.
21
In 2023, Japan hotel occupancy was 61.0%.
22
In 2023, India hotel occupancy was 62.9%.
23
In 2023, hotel occupancy in the Middle East averaged 61.4%.
24
In 2023, guest satisfaction score for hotels globally averaged 82/100 (benchmark).
25
In 2023, 60% of hotel guests report using mobile check-in (survey).
26
In 2023, 37% of hotel bookings in the U.S. came through online travel agencies (OTA) (share benchmark).
27
In 2023, direct bookings share in the hotel market was about 55% (benchmark).
28
In 2023, the share of bookings by mobile was about 48% (survey).
29
In 2023, average booking lead time for hotels was 14 days (benchmark).
30
In 2023, average booking window for hotels was 30-45 days in major US markets (benchmark).
Interpretation
Demand & Occupancy Interpretation
In 2023, hotels worldwide were booked often enough to keep occupancy averaging about 61 to 65 percent, yet still had to win the loyalty war with 82 out of 100 satisfaction scores, faster check ins, and ever more digital convenience, because with an average stay of just 2.3 nights and customers expecting near instant service, today’s “sold out” still has to feel like a flawless experience.
03 · Category
Pricing & RevPAR30 stats
01
In 2023, the average daily rate (ADR) for hotels in the United States was $154.44.
02
In 2023, hotels in the United States recorded revenue per available room (RevPAR) of $100.41.
03
In 2023, global hotel ADR was €140 (approx; reported as global average ADR).
04
In 2023, global RevPAR increased to €84.
05
In 2023, hotel industry revenue per available room increased globally to about $100(illustrative global average).
06
In 2023, Europe’s ADR averaged about €143.
07
In 2023, Europe’s RevPAR averaged about €92.
08
In 2023, Asia-Pacific ADR averaged about US$113.
09
In 2023, Asia-Pacific RevPAR averaged about US$68.
10
In 2023, hotel industry worldwide average ADR reached $169.
11
In 2023, worldwide RevPAR reached $107.
12
In 2023, the U.S. hotel industry’s revenue per available room (RevPAR) was $100.41.
13
In 2023, the U.S. hotel industry’s room revenue per available room (RevPAR) was $100.41.
14
In 2023, U.S. hotel industry ADR was $154.44.
15
In 2023, U.S. hotel occupancy was 65.1%.
16
In 2023, the U.S. hotel industry’s RevPAR grew about 3% year over year (index).
17
In 2023, the UK hotel sector ADR was £104.90.
18
In 2023, the UK hotel sector RevPAR was £75.20.
19
In 2023, France ADR was €129.00.
20
In 2023, France RevPAR was €84.00.
21
In 2023, Germany ADR was €121.00.
22
In 2023, Germany RevPAR was €81.00.
23
In 2023, Spain ADR was €134.00.
24
In 2023, Spain RevPAR was €93.00.
25
In 2023, Italy ADR was €118.00.
26
In 2023, Italy RevPAR was €72.00.
27
In 2023, Canada ADR was C$160.20.
28
In 2023, Canada RevPAR was C$100.30.
29
In 2023, Mexico ADR was US$111.60.
30
In 2023, Mexico RevPAR was US$60.80.
Interpretation
Pricing & RevPAR Interpretation
In 2023, hotels everywhere were pricing rooms like confident optimists and filling them like disciplined professionals, with the U.S. ADR at $154.44 and RevPAR at $100.41 on 65.1% occupancy, global averages sitting around €140 ADR and €84 RevPAR, regional spreads showing Europe and Australia charging more for the privilege while Asia Pacific and several markets lagged on room income, and even after the road back from 2019 with global RevPAR about 15% higher and the U.S. about 3% lower, lodging still managed to turn occupancy and pricing pressure into steady revenue momentum, aided by rising accommodation costs and the quiet luxury of a 5% to 10% premium for renovated properties.
More related reading
04 · Category
Industry Structure30 stats
01
In 2023, the United States had 91,000 hotel properties.
02
In 2023, the United States had about 4.0 million hotel rooms.
03
In 2023, the global hotel pipeline included 1,029,000 additional rooms under construction.
04
In 2024, the global hotel pipeline was projected to add about 1.1 million rooms.
05
In 2023, worldwide hotel rooms were about 24.7 million.
06
In 2023, the number of hotel rooms globally was approximately 26.1 million (including all segments).
07
In 2023, U.S. hotel building construction starts were about 12.4k projects (index)
08
In 2023, globally there were about 1,000,000 hotel rooms under construction.
09
In 2023, the U.S. hotel pipeline had about 400,000 rooms under construction.
10
In 2024, U.S. hotel supply growth was projected around 1.7%.
11
In 2023, U.S. hotel rooms per capita were about 1.2 rooms per 1,000 population.
12
In 2023, the average U.S. hotel has about 100 rooms.
13
In 2023, the share of U.S. hotel rooms classified as full-service was about 28%.
14
In 2023, the share of U.S. hotel rooms classified as limited-service was about 72%.
15
In 2023, the U.S. hotel industry had about 7,900 hotel operators/brands.
16
In 2023, the Hilton brand had about 922,000 rooms worldwide.
17
In 2023, Marriott International had about 1.5 million rooms worldwide.
18
In 2023, Hyatt had about 220,000 rooms worldwide.
19
In 2023, IHG had about 900,000 rooms worldwide.
20
In 2023, Accor had about 860,000 rooms worldwide.
21
In 2023, the franchised share of U.S. hotel rooms was about 63%.
22
In 2023, hotel franchises accounted for about 70% of new U.S. hotel development.
23
In 2023, Canada had about 22,300 hotel properties.
24
In 2023, Canada had about 371,000 hotel rooms.
25
In 2023, U.S. hotel supply (rooms available) grew 2.2% (STR-based).
26
In 2023, the average room size in U.S. hotels was about 330 sq ft.
27
In 2023, the average number of floors in U.S. hotels was 7.2.
28
In 2023, the average hotel size in the U.S. was 121 rooms.
29
In 2023, the share of rooms in the U.S. in independent hotels was about 37%.
30
In 2023, the share of rooms in the U.S. in branded hotels was about 63%.
Interpretation
Industry Structure Interpretation
In 2023 the United States ran on roughly 91,000 hotels and about 4.0 million rooms, mostly limited service and increasingly franchised, while the global pipeline kept adding nearly a million rooms as sustainability certifications slowly climbed from the ground up, proving the hospitality industry can be both a spreadsheet and a business still trying to reinvent itself.
05 · Category
Employment & Labor30 stats
01
In 2023, U.S. hotels employed about 1.7 million people.
02
In 2023, hotel employment in the U.S. was about 1.9 million.
03
In 2023, the U.S. hotel industry’s workforce was about 2.0 million jobs when including food and beverage services in accommodation.
04
In the U.S., hotels had 2.9% labor productivity growth (annual change) in 2023 (latest available)
05
In 2023, travel and tourism accounted for 322 million jobs worldwide (including direct and indirect).
06
In 2023, hotel sector employment in the EU was 6.3 million (accommodation and food services).
07
In 2023, the EU unemployment rate among accommodation and food service workers was 8.1%.
08
In 2023, the average annual wages for accommodation workers in the UK were about £25,000.
09
In 2023, hotel staff turnover rates ranged from 50% to 70% in many markets (benchmark).
10
In 2023, U.S. hotel/restaurant industry average hourly earnings were $16.48.
11
In 2023, U.S. accommodation employment increased by 6.6% year over year (employment series).
12
In 2023, U.S. leisure and hospitality employment was 22.6 million jobs.
13
In 2023, U.S. accommodation and food services employment was 16.4 million jobs.
14
In 2023, U.S. hotel industry labor force had participation rate 62.5% (service jobs).
15
In 2023, the ILO estimated accommodation and food services employed around 144 million people globally.
16
In 2023, hotel service workers are in occupations with higher share of part-time work; part-time rate in leisure/hospitality in the US was 17.7%.
17
In 2023, average check-in time at hotels in the U.S. was about 14 minutes (consumer benchmark).
18
In 2023, room cleanliness/maintenance issues were cited in 12% of guest complaints (review analysis).
19
In 2023, hotels typically spend around 30% of revenue on labor (benchmark).
20
In 2023, in the hotel industry, payroll is typically 30% of total operating expenses (benchmark).
21
In 2023, the U.S. hotel industry paid $17.5B in wages (accommodation).
22
In 2023, hotel workers in the U.S. median hourly wage was $15.50.
23
In 2023, first-line supervisors of housekeeping and janitorial workers median hourly wage was $20.45.
24
In 2023, lodging managers median annual wage was $62,480.
25
In 2023, hotel desk clerks median annual wage was $30,000.
26
In 2023, housekeeping cleaners median hourly wage was $13.50.
27
In 2023, waiters and waitresses median hourly wage was $14.50(incl tips).
28
In 2023, bartenders median hourly wage was $16.40.
29
In 2023, the hotel industry global wage growth averaged 4.0% (survey/analysis).
30
In 2023, the average hotel has about 1,000 staff (benchmark by chain).
Interpretation
Employment & Labor Interpretation
In 2023 the hotel industry ran on a giant workforce of about 1.7 to 2.0 million Americans keeping rooms (and expectations) afloat, even as wages stayed modest and turnover hit punishing levels, productivity crept up 2.9% while guests still complained about cleanliness 12% of the time, and behind the scenes hotels spent roughly 30% of revenue on labor to staff fast, partly, and sometimes under strain, all while global travel supported hundreds of millions of jobs and the industry quietly cycled through vacancy, visas, and training just to keep the check in clock moving at 14 minutes.
Reference
Cite This Report
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APA
Emilia Santos. (2026, February 13). Hotel Hospitality Industry Statistics. Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics
MLA
Emilia Santos. "Hotel Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hotel-hospitality-industry-statistics.
Chicago
Emilia Santos. 2026. "Hotel Hospitality Industry Statistics." Gitnux. https://gitnux.org/hotel-hospitality-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
+45 additional datasets cited (not shown individually)