GITNUX MARKETDATA REPORT 2024

Potato Chip Industry Statistics

The potato chip industry is a multi-billion dollar market with consistent growth driven by changing consumer preferences and the introduction of new flavors and healthier alternatives.

Highlights: Potato Chip Industry Statistics

  • North America dominates the potato chips industry, with more than 30% of the global share.
  • As of 2020, PepsiCo Inc., Kellogg Co., and Herr Foods Inc. are among the leading potato chip manufacturers in the market.
  • Lays is the best-selling chip brand in America, making up more than 29% of the US chip market.
  • In 2019, the potato chip market in the US alone was estimated to be worth more than $9 billion.
  • On average, Americans consume 1.2 billion pounds of potato chips each year.
  • Sales of private label potato chip brands in the U.S. account for approximately 5% of the market.
  • The Asia Pacific region is expected to register the highest CAGR of about 5.6% from 2019 to 2025.
  • Approximately 28% of consumers globally eat potato chips more than once a week.
  • In 2020, there were about 1.2 million metric tons of potato chips produced in Europe.
  • Fruit and vegetable chip segment is anticipated to witness the fastest growth, registering a CAGR of 5.7% from 2019 to 2025.
  • In 2020, Pringles was the second-largest potato chip brand in the US, with around 9.6% market share.
  • In India, the estimated consumption of potato chips was around 361,000 tons in 2020.
  • As of 2020, there are over 200 small batch potato chip makers in the U.S.
  • In 2015, the potato chip industry in Canada was reported to be worth $1.6 billion.
  • Unique and bold flavors like jalapeno, parmesan garlic, and ballgame style are driving chip sales growth.
  • The organic potato chips market is expected to witness a CAGR of 3.8% during 2021-2026.
  • In 2011, a record for the largest bag of potato chips was set by Corkers Crisps at 2,515lb (1.14 tonnes).

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The Latest Potato Chip Industry Statistics Explained

North America dominates the potato chips industry, with more than 30% of the global share.

The statistic indicates that North America holds a significant presence in the global potato chips industry, capturing over 30% of the total market share. This dominance suggests that North America is a key player in the production, consumption, and export of potato chips worldwide. Various factors such as high consumer demand, established industry players, extensive distribution networks, and favorable agricultural conditions may contribute to North America’s stronghold in the market. Companies in North America likely benefit from economies of scale, innovative product offerings, and effective marketing strategies that have helped them maintain a competitive edge in the industry. Overall, North America’s strong position underscores its importance in the global potato chips market and highlights the region’s influence on shaping industry trends and dynamics.

As of 2020, PepsiCo Inc., Kellogg Co., and Herr Foods Inc. are among the leading potato chip manufacturers in the market.

The statistic provided states that as of 2020, PepsiCo Inc., Kellogg Co., and Herr Foods Inc. are prominent players in the potato chip manufacturing industry. This indicates that these companies have established a strong presence and influence within the market, likely due to their extensive product lines, distribution networks, and brand recognition. Being among the leading manufacturers suggests that these companies have a significant market share and are well-positioned to compete against other players in the industry. It also implies that consumers are familiar with and trust these brands when it comes to potato chip products. Overall, this statistic highlights the competitive landscape of the potato chip market and the dominance of these particular companies in that sector.

Lays is the best-selling chip brand in America, making up more than 29% of the US chip market.

The statistic that Lays is the best-selling chip brand in America, comprising more than 29% of the US chip market, indicates the significant market dominance and popularity that Lays chips have among consumers. This statistic suggests that Lays has successfully captured a substantial portion of the market share compared to its competitors, highlighting its strong brand recognition, distribution network, and consumer appeal. The high market share implies that Lays has a competitive advantage in terms of sales volume, revenue generation, and brand loyalty, positioning it as a leading player in the chip industry in the United States. This statistic underscores the importance of Lays as a key player in the American snack market and showcases its widespread consumer acceptance and market significance.

In 2019, the potato chip market in the US alone was estimated to be worth more than $9 billion.

The statistic stating that the potato chip market in the US was estimated to be worth over $9 billion in 2019 highlights the significant economic impact and popularity of this snack food within the country. This figure reflects the substantial consumer demand for potato chips and the extensive market presence of various brands and product offerings. The market size value also signifies the competitive nature of the industry, with companies striving to innovate and differentiate their products to capture a share of this multi-billion dollar market. Overall, this statistic illustrates the strong market position of potato chips as a widely consumed and profitable snack choice among American consumers.

On average, Americans consume 1.2 billion pounds of potato chips each year.

The statistic that ‘On average, Americans consume 1.2 billion pounds of potato chips each year’ indicates the total annual consumption of potato chips in the United States. This figure, equivalent to a staggering 600,000 tons, highlights the popularity and widespread consumption of this snack across the nation. The large quantity consumed reflects the cultural and dietary preferences of Americans, as potato chips are a common and convenient snack choice for many individuals. This statistic underscores the significant role that potato chips play in the American diet and economy, as well as the potential health implications associated with the consumption of such mass quantities of snack foods.

Sales of private label potato chip brands in the U.S. account for approximately 5% of the market.

This statistic indicates that sales of private label potato chip brands in the U.S. are relatively minor and make up only about 5% of the total market share for potato chips. Private label brands are typically owned and sold by retailers themselves, as opposed to well-known national brands. The fact that these private label brands account for a small portion of the market suggests that consumers tend to prefer purchasing potato chips from established and recognized brands, which may be attributed to factors such as brand loyalty, perceived quality, and marketing strategies. This statistic could be valuable information for companies looking to enter or expand within the potato chip market, as it highlights potential opportunities for growth and competition.

The Asia Pacific region is expected to register the highest CAGR of about 5.6% from 2019 to 2025.

This statistic indicates that the Asia Pacific region is forecasted to experience the highest Compound Annual Growth Rate (CAGR) of approximately 5.6% from 2019 to 2025 compared to other regions. The CAGR is a measure used to determine the average annual growth rate of a particular variable over a specified period of time. In this context, it suggests that the Asia Pacific region is anticipated to exhibit significant growth across various industries and sectors during the specified timeframe. This projection may be of interest to investors, businesses, and policymakers looking to capitalize on potential opportunities within the fast-growing Asia Pacific market.

Approximately 28% of consumers globally eat potato chips more than once a week.

The statistic “Approximately 28% of consumers globally eat potato chips more than once a week” indicates that a significant proportion of the global consumer population enjoys consuming this snack regularly. This statistic suggests that potato chips are a popular food choice among consumers across various countries and regions worldwide. The frequency of consumption being more than once a week implies that potato chips hold a consistent appeal and are likely considered a staple snack by a considerable portion of the global consumer base. This statistic provides insight into the popularity and widespread consumption of potato chips as a favored snack option among consumers on a global scale.

In 2020, there were about 1.2 million metric tons of potato chips produced in Europe.

The statistic states that in the year 2020, approximately 1.2 million metric tons of potato chips were produced in Europe. This figure represents the total quantity of potato chips manufactured across European countries during that specific year. The production of 1.2 million metric tons highlights the significant amount of potato chips being processed and distributed in the European market, indicating a high level of consumption and demand for this popular snack food product within the region. The statistic offers insight into the scale of the potato chip industry in Europe and emphasizes the economic importance and widespread popularity of this snack food among consumers in the region during the specified time period.

Fruit and vegetable chip segment is anticipated to witness the fastest growth, registering a CAGR of 5.7% from 2019 to 2025.

This statistic is referring to the expected growth rate of the fruit and vegetable chip segment from 2019 to 2025, which is projected to be the fastest among all segments within the industry. The compound annual growth rate (CAGR) of 5.7% indicates the average annual growth rate over the specified time period. This forecast suggests that the demand for fruit and vegetable chips is expected to increase steadily over the next several years, potentially driven by factors such as changing consumer preferences towards healthier snack options, increasing awareness of the benefits of fruits and vegetables, and a growing trend towards snacking on-the-go. The projected growth rate signifies a promising outlook for companies operating in this segment and highlights the potential opportunities for expansion and profitability in the fruit and vegetable chip market.

In 2020, Pringles was the second-largest potato chip brand in the US, with around 9.6% market share.

The statistic indicates that in 2020, Pringles held the position of being the second-largest potato chip brand in the US based on market share, capturing approximately 9.6% of the market. This suggests that Pringles had a significant presence in the competitive potato chip industry, with a sizable share of consumer preferences and purchases. The data highlights Pringles’ popularity and success in capturing a sizeable portion of the market, positioning the brand as a key player in the potato chip segment alongside other leading competitors.

In India, the estimated consumption of potato chips was around 361,000 tons in 2020.

The statistic indicates that in India, the total amount of potato chips consumed in 2020 was estimated to be approximately 361,000 tons. This figure provides valuable insight into the popularity and demand for potato chips in the country during that year. It suggests a significant market for this snack product, reflecting consumer preferences and purchasing habits. This data is essential for businesses in the food industry to understand the scale of the market and make informed decisions regarding production, marketing, and distribution strategies for potato chips in India.

As of 2020, there are over 200 small batch potato chip makers in the U.S.

The statistic indicates that in 2020, there are more than 200 small batch potato chip makers operating in the United States. This suggests a growing trend in the snack food industry towards small-scale production, artisanal methods, and niche markets. The presence of over 200 small batch potato chip makers reflects a diverse range of options for consumers seeking unique and locally-made snacks. Additionally, this statistic may indicate a shift towards sustainable and ethically-produced foods as small batch producers often prioritize quality ingredients and environmentally-friendly practices. The increasing number of small batch potato chip makers highlights the competitive nature of the industry and the importance of differentiation and innovation for these businesses to thrive in the market.

In 2015, the potato chip industry in Canada was reported to be worth $1.6 billion.

The statistic that the potato chip industry in Canada was reported to be worth $1.6 billion in 2015 represents the total market value of all potato chip sales within the country for that year. This figure provides insight into the economic significance and scale of the industry, indicating the substantial consumer demand for potato chips in Canada during that time period. The $1.6 billion valuation encompasses revenue generated from various sources such as retail, online sales, and food service establishments, reflecting the widespread popularity and consumption of potato chips among Canadians. This statistic serves as a quantitative indicator of the industry’s financial health and contribution to the overall economy in Canada during the specified year.

Unique and bold flavors like jalapeno, parmesan garlic, and ballgame style are driving chip sales growth.

The statistic suggests that sales growth in the chip industry is being propelled by unique and bold flavors such as jalapeno, parmesan garlic, and ballgame style. This indicates that consumer preferences are evolving towards more adventurous and unconventional chip flavors, moving away from traditional options. The popularity of these unique flavors is likely attracting new customers and increasing the overall market demand for chips. Companies in the snack food industry may benefit from incorporating innovative and bold flavors into their product offerings to capitalize on this trend and drive further sales growth.

The organic potato chips market is expected to witness a CAGR of 3.8% during 2021-2026.

This statistic indicates that the organic potato chips market is projected to experience a Compound Annual Growth Rate (CAGR) of 3.8% between the years 2021 and 2026. The CAGR is a measure used to analyze the average annual growth rate of an investment or market over a specific period of time, in this case, five years. A CAGR of 3.8% implies that the organic potato chips market is anticipated to steadily increase by 3.8% on average each year during the specified timeframe. This growth rate suggests a positive trend in the demand and consumption of organic potato chips, indicating potential opportunities for businesses operating in this market segment.

In 2011, a record for the largest bag of potato chips was set by Corkers Crisps at 2,515lb (1.14 tonnes).

In 2011, Corkers Crisps set a record for producing the largest bag of potato chips, weighing an impressive 2,515 pounds (1.14 tonnes). This statistic highlights the substantial scale of the feat achieved by the company in creating such a massive bag of chips. The record-breaking size showcases both the innovation and capacity of the production process, as well as the potential for large-scale snack manufacturing. This achievement may also serve as a promotional and marketing tool for the company, drawing attention to their brand and potentially generating interest and excitement among consumers.

References

0. – https://www.www.financialexpress.com

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2. – https://www.www.statista.com

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4. – https://www.www.health.com

5. – https://www.www.mordorintelligence.com

6. – https://www.blog.euromonitor.com

7. – https://www.www.latimes.com

8. – https://www.www.smithsonianmag.com

9. – https://www.www.guinnessworldrecords.com

10. – https://www.www.grandviewresearch.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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