The Polish cosmetics and personal care market grew 5.1% last year, reaching a retail value of €9.7 billion. Consumer habits are evolving, with over half of shoppers reading ingredient lists and a quarter willing to pay more for sustainable products.
Key Takeaways
- 5.1% year-over-year growth of the Polish cosmetics and personal care market in 2023
- €4.5 billion Polish perfume and beauty cosmetics market value in 2023
- 3.9% year-over-year growth of the Polish perfumes and beauty products market in 2023
- €9.7 billion value of cosmetics and personal care retail trade in Poland (2023)
- Poland had 2,796 cosmetic product manufacturers listed in the CPNP system (as reflected in ECHA’s cosmetics market monitoring)
- Poland: 2023 counterfeit cosmetics seizures reported by customs totaled 0.2 million units (value and units reported in EUIPO/OLAF public datasets)
- 27% of Polish respondents said they are willing to pay more for sustainable cosmetics
- 54% of Polish consumers stated they read ingredient lists for cosmetics at least sometimes
- 61% of Polish consumers said they consider product reviews before buying cosmetics
- Poland’s cosmetics and toiletries sector import value was €1.3 billion in 2023 (HS 3304/HS 3303-related classification used in UN Comtrade)
- Poland had a cosmetics trade surplus of about €0.4 billion in 2023 (imports vs exports for HS 3304)
- Germany accounted for 26% of Poland’s cosmetics exports by value in 2022 (HS 3304)
- In 2023, the European Commission’s CosIng database contained 23,000+ cosmetic ingredients with notifications usable by Polish firms
- EU cosmetics regulation 1223/2009 applies across all Member States including Poland for product safety and notification
- Regulation (EC) No 655/2013 requires the use of common criteria for claims supported by evidence for cosmetic products
Poland’s cosmetics market grew 5.1% in 2023 to €9.7 billion, with rising demand for sustainable products.
Related reading
01 · Category
Market Size20 stats
01
5.1% year-over-year growth of the Polish cosmetics and personal care market in 2023
02
€4.5 billion Polish perfume and beauty cosmetics market value in 2023
03
3.9% year-over-year growth of the Polish perfumes and beauty products market in 2023
04
Poland cosmetics retail sales per capita were €128 in 2023 (proxy metric for demand level)
05
Poland: hair care products market value was €0.6 billion in 2023
06
Poland: skincare products market value was €1.4 billion in 2023
07
Poland: deodorants market value was €0.4 billion in 2023
08
Poland: makeup market value was €0.5 billion in 2023
09
Poland: oral care market value was €0.3 billion in 2023
10
Poland: bath and shower products market value was €0.9 billion in 2023
11
Poland: men’s grooming market value was €0.2 billion in 2023
12
Poland: sun care products market value was €0.1 billion in 2023
13
Poland: fragrance products market value was €0.6 billion in 2023
14
Poland: professional beauty salon products market value reached €0.3 billion in 2023
15
Poland: hair coloring products market value was €0.2 billion in 2023
16
Poland: anti-aging cosmetics market value was €0.3 billion in 2023
17
Poland: body care products market value was €0.7 billion in 2023
18
Poland: lip care products market value was €0.1 billion in 2023
19
Poland: baby care products market value was €0.4 billion in 2023
20
Poland: bath bombs and bath salts market value was €0.05 billion in 2023
Interpretation
Market Size Interpretation
In 2023 the Polish cosmetics and personal care market grew 5.1% year over year and reached €4.5 billion, with perfumes and beauty products up 3.9%, showing steady expansion in the market size alongside rising consumer demand reflected by €128 per capita retail sales.
02 · Category
Industry Trends3 stats
01
€9.7 billion value of cosmetics and personal care retail trade in Poland (2023)
02
Poland had 2,796 cosmetic product manufacturers listed in the CPNP system (as reflected in ECHA’s cosmetics market monitoring)
03
Poland: 2023 counterfeit cosmetics seizures reported by customs totaled 0.2 million units (value and units reported in EUIPO/OLAF public datasets)
Interpretation
Industry Trends Interpretation
Poland’s cosmetics industry is strong and growing, with €9.7 billion in 2023 retail trade, while the supply side is anchored by 2,796 manufacturers in the CPNP system, and counterfeit activity remains comparatively limited with only 0.2 million units seized in 2023, reinforcing a positive Industry Trends picture.
03 · Category
Consumer Behavior14 stats
01
27% of Polish respondents said they are willing to pay more for sustainable cosmetics
02
54% of Polish consumers stated they read ingredient lists for cosmetics at least sometimes
03
61% of Polish consumers said they consider product reviews before buying cosmetics
04
31% of Polish consumers said they prefer purchasing cosmetics in drugstores
05
38% of Polish consumers said they purchase cosmetics via discount retailers/promotions
06
64% of beauty e-commerce shoppers in Poland said they buy based on promotional offers
07
52% of Polish beauty consumers said they buy from national brands rather than private label
08
29% of Polish consumers reported using facial sunscreen at least occasionally in 2023
09
41% of Polish respondents said they purchase skincare because of skin concerns (e.g., acne, anti-aging)
10
38% of Polish consumers said they are concerned about microplastics in cosmetics
11
23% of Polish consumers said they bought cosmetics with “dermatologically tested” claims in 2023
12
Poland’s leading channels: drugstores accounted for 35% of cosmetics distribution by value in 2023 (market channel split)
13
Poland’s grocery/department stores accounted for 28% of cosmetics distribution by value in 2023 (market channel split)
14
Poland’s e-commerce accounted for 17% of cosmetics distribution by value in 2023 (market channel split)
Interpretation
Consumer Behavior Interpretation
Polish consumer behavior in cosmetics shows a clear tilt toward research and value seeking, with 64% of beauty e-commerce shoppers buying based on promotions and 61% checking reviews before purchase.
04 · Category
Trade & Exports5 stats
01
Poland’s cosmetics and toiletries sector import value was €1.3 billion in 2023 (HS 3304/HS 3303-related classification used in UN Comtrade)
02
Poland had a cosmetics trade surplus of about €0.4 billion in 2023 (imports vs exports for HS 3304)
03
Germany accounted for 26% of Poland’s cosmetics exports by value in 2022 (HS 3304)
04
China accounted for 7% of Poland’s cosmetics imports by value in 2022 (HS 3304)
05
Poland’s cosmetics-related exports increased from 2021 to 2023 by about 19% (HS 3304)
Interpretation
Trade & Exports Interpretation
From a trade and exports perspective, Poland imported €1.3 billion in cosmetics in 2023 yet still ran a trade surplus of about €0.4 billion, with exports rising roughly 19% from 2021 to 2023, showing growing export strength despite dependence on key sources like China and strong destination concentration in Germany.
More related reading
05 · Category
Regulation & Compliance4 stats
01
In 2023, the European Commission’s CosIng database contained 23,000+ cosmetic ingredients with notifications usable by Polish firms
02
EU cosmetics regulation 1223/2009 applies across all Member States including Poland for product safety and notification
03
Regulation (EC) No 655/2013 requires the use of common criteria for claims supported by evidence for cosmetic products
04
ECHA received 2023 submissions of ingredient/chemical information under REACH that affect cosmetics raw materials; REACH entered into force in 2007
Interpretation
Regulation & Compliance Interpretation
In 2023, Poland’s cosmetics compliance landscape was shaped by the scale of available ingredient notifications in the EU CosIng database with 23,000+ usable entries alongside the cross EU enforcement of Regulation 1223/2009, while tighter claims scrutiny under Regulation 655/2013 and REACH related chemistry submissions reported by ECHA underscore a growing need for Polish firms to manage safety, documentation, and claim evidence in lockstep with EU rules.
06 · Category
Digital & Supply Chain5 stats
01
Poland had 34.2 million internet users in 2024 (digital reach for cosmetics e-commerce)
02
Poland’s smartphone penetration was 74% in 2023 (supporting mobile commerce)
03
Poland’s e-commerce turnover was about €22 billion in 2023 (digital retail environment)
04
Poland’s warehouse and storage value-add growth supported cosmetics distribution capacity; industrial production index for storage services rose by 2.5% in 2023
05
40% of Polish companies in manufacturing reported using some form of RFID/IoT tech by 2022 (use in supply-chain traceability)
Interpretation
Digital & Supply Chain Interpretation
With 34.2 million internet users in 2024, 74% smartphone penetration in 2023, and e-commerce turnover of about €22 billion in 2023, Poland’s cosmetics supply chain is clearly set for strong digital growth, reinforced by rising storage services and 40% of manufacturers adopting RFID or IoT by 2022 to improve traceability.
07 · Category
Cost Analysis3 stats
01
Poland’s producer responsibility for packaging waste under EU rules supports packaging compliance costs; recycling target 65% for packaging (Directive 94/62/EC as transposed)
02
Poland’s minimum wage was PLN 4,300 per month in 2024, affecting labor costs in cosmetic manufacturing
03
Poland’s electricity price for non-households was €0.18/kWh in 2023 (energy cost relevant to manufacturing)
Interpretation
Cost Analysis Interpretation
For the cost analysis in Poland’s cosmetics industry, rising compliance and operating expenses stand out as packaging recycling rules require a 65% target, the 2024 minimum wage is PLN 4,300 per month, and electricity for non-households averages €0.18 per kWh, putting clear upward pressure on manufacturing costs.
report visual · Breakdown
Poland cosmetics: market value by category (2023)
Skincare, hair care, and body care account for the largest shares among major product categories in Poland’s cosmetics market (2023).
35%
Poland’s leading channels: drugstores accounted for 35% of cosmetics distribution by value in 2023 (market channel split
65%
Poland’s producer responsibility for packaging waste under EU rules supports packaging compliance costs; recycling targe
source-verifiedstatista.com · eur-lex.europa.eu2023
Reference
Cite This Report
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APA
David Sutherland. (2026, February 13). Poland Cosmetics Industry Statistics. Gitnux. https://gitnux.org/poland-cosmetics-industry-statistics
MLA
David Sutherland. "Poland Cosmetics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/poland-cosmetics-industry-statistics.
Chicago
David Sutherland. 2026. "Poland Cosmetics Industry Statistics." Gitnux. https://gitnux.org/poland-cosmetics-industry-statistics.
Sources & references
54 datasets cited across this report · attribution is report-level
+46 additional datasets cited (not shown individually)