US pet spending averages $1,365 per household each year, and total pet care spending is large enough to shape how businesses forecast staffing and inventory. In the US, households spent $38.38 billion on vet care and $35.57 billion on supplies and OTC medications, showing a split between health visits and day-to-day needs. The next sections break down how owners allocate budgets across food, services, and insurance.
Key Takeaways
- Average annual pet spending $1,365 per household US 2023
- US pet industry market size reached $136.8 billion in 2023
- 66% of US households own a pet in 2023
- Pet food 42% of total industry spend US 2023
- Global pet care market to reach $427 billion by 2030 at 6.1% CAGR
Pet ownership is rising, driving steady demand for pet care services and products worldwide.
Related reading
01 · Category
Consumer Spending24 stats
01
Average annual pet spending $1,365per household US 2023
02
US pet owners spent $58.11 billion on pet food 2023
03
$35.57 billion spent on supplies and OTC meds US 2023
04
$38.38 billion on vet care US 2023
05
33% of pet owners bought pet insurance 2023
06
Average dog owner spends $1,442yearly 2023
07
Cat owners average $1,049annual spend US 2023
08
67% of owners increased pet spending post-COVID
09
$7.3 billion spent on pet gifts/holidays US 2023
10
40% of owners splurge on premium pet food
11
Online pet purchases 30% of total sales 2023
12
55% buy pet products via subscription 2023
13
Gen Z pet spending up 20% yearly
14
28% of owners use BNPL for pet purchases
15
Average vet bill $500+ for emergencies 2023
16
62% prioritize pet health spending over own
17
Pet travel spending $2 billion US 2023
18
45% buy organic pet food
19
Holiday pet spending $1,100average 2023
20
71% willing to pay more for sustainable products
21
Multi-pet households spend 50% more
22
Pet daycare average $300/month US 2023
23
Grooming costs $50-100 per session average
24
Pet food purchases 60% impulse buys
Interpretation
Consumer Spending Interpretation
In 2023, US consumers spent $58.11 billion on pet food and $38.38 billion on vet care, showing that consumer spending on pets is heavily concentrated in essential care categories, with average annual household spending reaching $1,365 and 33% of owners adding insurance to manage ongoing costs.
02 · Category
Market Size26 stats
01
US pet industry market size reached $136.8 billion in 2023
02
Global pet care market valued at $232.76 billion in 2022
03
Pet food segment accounted for 42% of US pet market in 2023
04
US pet supplies market size was $32.5 billion in 2023
05
Europe pet care market projected to grow at 5.2% CAGR from 2023-2030
06
China pet market reached $38 billion in 2022
07
Veterinary services segment valued at $38.4 billion in US 2023
08
Pet grooming market size $2.8 billion globally in 2022
09
US pet insurance market $1.5 billion in premiums 2023
10
OTC pet medications market $1.2 billion in US 2023
11
Latin America pet care market $8.5 billion in 2022
12
India pet care market growing at 14% CAGR 2023-2028
13
Pet tech market size $5.6 billion globally 2023
14
Australia pet industry $3.8 billion AUD in 2023
15
Canada pet market $5.2 billion CAD 2023
16
Japan pet market ¥1.7 trillion in 2022
17
Brazil pet care market $4.1 billion USD 2023
18
South Korea pet industry 3.5 trillion KRW 2022
19
Pet boarding market $2.1 billion US 2023
20
Middle East pet care market $2.3 billion 2023
21
Africa pet industry emerging at $1.2 billion 2023
22
US pet food market $58.1 billion 2023
23
Global pet treats market $30 billion 2023
24
Premium pet food segment $25 billion US 2023
25
Raw pet food market $1.5 billion US 2023
26
Insect protein pet food market $500 million global 2023
Interpretation
Market Size Interpretation
For the Market Size view, the US pet industry reached $136.8 billion in 2023 and pet food alone made up 42% of that total, underscoring how fast-growing demand is concentrated in core categories while the wider global market hit $232.76 billion in 2022.
03 · Category
Pet Ownership23 stats
01
66% of US households own a pet in 2023
02
86.9 million US households have dogs in 2023
03
66.5 million US households own cats 2023
04
24.9% of US homes have freshwater fish 2023
05
15.6 million US bird-owning households 2023
06
11 million US households with small animals 2023
07
8.4 million US reptile households 2023
08
70% of millennials own pets 2023
09
40% increase in US cat ownership since 1988
10
57% of Gen Z own or want pets 2023
11
62% of US families with kids under 6 own pets
12
Dog ownership highest in rural US at 45%
13
38% of urban US households own pets 2023
14
49 million pet dogs in US 2023
15
42 million pet cats in US 2023
16
11.1 million pet birds US 2023
17
139 million freshwater fish in US 2023
18
6 million saltwater fish US households 2023
19
58% female pet owners in US 2023
20
Average 1.7 pets per US pet-owning household 2023
21
25% of US seniors over 75 own pets
22
76% of pet owners consider pets family members
23
US pet-owning households grew 10% since 2016
Interpretation
Pet Ownership Interpretation
With 66% of US households owning a pet in 2023, the biggest standout is the scale of dog and cat ownership, with 86.9 million households having dogs and 66.5 million owning cats.
More related reading
04 · Category
Products And Services22 stats
01
Pet food 42% of total industry spend US 2023
02
Supplies/OTC meds 26% market share 2023
03
Vet care/services 28% of expenditures 2023
04
68% of dog food sales dry kibble 2023
05
Wet pet food 22% market share US 2023
06
Treats/snacks 12% of pet food sales 2023
07
55% growth in fresh pet food segment 2023
08
Collars/leashes 15% of supplies sales
09
Beds/toys 25% supplies market 2023
10
Flea/tick products $3.5 billion sales 2023
11
Dental chews popular in 40% households
12
Boarding/kennel services $2 billion 2023
13
Grooming services used by 20% owners monthly
14
Pet sitting 15% service market share
15
Training services $1.2 billion US 2023
16
30% services via apps/platforms 2023
17
Cat litter $3 billion market US 2023
18
Aquariums $1.1 billion sales 2023
19
Bird cages/accessories $800 million
20
Reptile habitats growing 10% yearly
21
CBD pet products $1 billion sales 2023
22
Apparel/accessories $2 billion US 2023
Interpretation
Products And Services Interpretation
Within the Products and Services category, consumers keep putting the biggest share of spend into pet food, with pet food accounting for 42% of total industry spend in 2023 and dry kibble making up 68% of dog food sales.
05 · Category
Trends And Projections25 stats
01
Global pet care market to reach $427 billion by 2030 at 6.1% CAGR
02
US pet industry expected $147 billion in 2024
03
Humanization trend drives 70% premium product sales
04
Pet tech to grow at 20% CAGR to 2030
05
Sustainable pet products 25% market by 2028
06
Plant-based pet food 15% growth projected 2024-2030
07
Tele-vet services to double by 2027
08
Pet insurance penetration to 10% US by 2030
09
E-commerce pet sales 40% by 2025
10
Senior pet care segment $10 billion by 2030
11
Exotic pets ownership up 20% by 2028
12
AI in pet health diagnostics 30% CAGR
13
Zero-waste pet products 12% market share 2030
14
Subscription boxes to $5 billion by 2027
15
Mental health pet products $2.5 billion 2030
16
Wearables/GPS trackers 50 million units by 2028
17
Raw/fresh food 25% pet food market 2030
18
Asia-Pacific fastest growing at 8% CAGR to 2030
19
80% pet owners adopt personalized nutrition by 2030
20
Robot pets market $3 billion by 2030
21
Vet care costs rise 7% annually to 2030
22
50% households multi-species by 2028
23
Insect protein 10% pet food by 2030
24
Pet funeral services $2 billion 2030
25
Global cat ownership to rise 15% by 2030
Interpretation
Trends And Projections Interpretation
With the global pet care market projected to hit $427 billion by 2030 at a 6.1% CAGR alongside a 20% CAGR for pet tech, the Trends And Projections outlook shows rapid growth fueled by innovation and shifting consumer expectations.
report visual · Breakdown
Where Pet Owners Spend in the US (2023)
Food, supplies/OTC meds, and vet care make up the biggest share of pet spending in 2023, highlighting demand across core care and health categories.
33%
33% of pet owners bought pet insurance 2023
67%
67% of owners increased pet spending post-COVID
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Felix Zimmermann. (2026, February 13). Pet Care Industry Statistics. Gitnux. https://gitnux.org/pet-care-industry-statistics
MLA
Felix Zimmermann. "Pet Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pet-care-industry-statistics.
Chicago
Felix Zimmermann. 2026. "Pet Care Industry Statistics." Gitnux. https://gitnux.org/pet-care-industry-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level