GITNUXREPORT 2025

Pet Care Industry Statistics

Global pet industry surpasses $232 billion, driven by growth and humanization trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

35% of pet owners have used mobile apps to track their pet’s health and activities in 2023

Statistic 2

20% of U.S. pet owners have used technology-enabled pet cameras or trackers in 2023

Statistic 3

The global pet care industry was valued at approximately $232 billion in 2023

Statistic 4

The U.S. pet industry expenditures reached over $123 billion in 2023

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Pet food sales account for nearly 60% of the total pet care market revenue globally

Statistic 6

Over $23 billion was spent on pet food in the U.S. in 2023

Statistic 7

The Asian Pacific pet care market is expected to grow at a CAGR of 7.2% from 2023 to 2028

Statistic 8

The pet grooming segment of the industry is projected to grow at a CAGR of 4.5% from 2023 to 2028

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The number of pet insurance policies in force worldwide increased by 8% in 2023

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The average annual spending per dog owner in the U.S. is approximately $1,300

Statistic 11

The pet health supplements segment is projected to grow at a CAGR of 6.2% between 2023 and 2028

Statistic 12

The U.S. veterinary care market is projected to reach $45 billion by 2028

Statistic 13

The wellness pet food segment accounts for approximately 25% of the global pet food market

Statistic 14

The global market for pet dental care products is valued at over $2 billion in 2023

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The trend of pet humanization led to a 12% increase in premium pet food sales in 2023

Statistic 16

The number of pet care startups raised over $500 million in funding globally in 2023

Statistic 17

The market for eco-friendly pet products expanded by 18% in 2023

Statistic 18

The global pet grooming market is expected to reach $11 billion by 2028

Statistic 19

The number of pet-friendly travel accommodations increased by 15% in 2023, catering to the rising trend of traveling with pets

Statistic 20

The pet social media influencer market is valued at over $800 million in 2023, reflecting significant marketing opportunities

Statistic 21

The global market for pet wearables is projected to reach $1.2 billion in 2028, driven by tech-savvy pet owners

Statistic 22

The global pet probiotic market is projected to grow at a CAGR of 8.5% from 2023 to 2028

Statistic 23

Veterinary services account for about 20% of total pet care revenue globally

Statistic 24

The average lifespan of a dog has increased to around 13 years

Statistic 25

About 60% of pet owners consult veterinarian professionals before buying pet products

Statistic 26

The pet euthanasia rate declined by 3% in 2023 due to improved veterinary care and pet health awareness

Statistic 27

The number of telehealth veterinary consultations rose by 25% in 2023

Statistic 28

The demand for pet behavioral training services grew by 12% in 2023, as more owners seek professional help for pet behavior issues

Statistic 29

The number of pets treated with alternative therapies like acupuncture or chiropractic care increased by 7% in 2023

Statistic 30

The performance of pet health insurance plans increased profitability for insurers by 15% in 2023

Statistic 31

Approximately 70% of U.S. households own a pet

Statistic 32

The number of pet owners in Europe increased by 12% from 2018 to 2022

Statistic 33

Approximately 38% of pet owners buy organic or natural pet food

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Nearly 45% of pet owners consider their pets as family members

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The number of cats owned globally exceeds 600 million

Statistic 36

Approximately 25% of pet owners purchase specialized diet foods for their pets

Statistic 37

The number of registered dog breeders in the U.S. increased by 5% in 2023

Statistic 38

Pet adoption rates increased by 8% nationwide during 2022-2023

Statistic 39

The average size of a pet food company in the U.S. is around 50 employees

Statistic 40

In 2023, 45% of pet owners purchased their pets from breeders

Statistic 41

The percentage of households owning small pets like hamsters or guinea pigs increased by 10% from 2018 to 2022

Statistic 42

The adoption rate of senior pets increased by 10% from 2018 to 2022, demonstrating a growing focus on elder pet care

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The percentage of households owning exotic pets such as reptiles or birds increased by 5% from 2018 to 2022

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The pet toy market is projected to grow at a CAGR of 4.8% from 2023 to 2028

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Online pet product sales increased by 15% in 2023

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The global market for pet accessories was valued at over $26 billion in 2023

Statistic 47

The demand for CBD pet products increased by over 20% in 2023

Statistic 48

Approximately 50% of all pet-related products are purchased online

Statistic 49

Pet subscription box services saw a growth rate of 10% in 2023

Statistic 50

The pet flavoring and scent market grew by 9% in 2023, reflecting consumer demand for multisensory engagement with pets

Statistic 51

Nearly 55% of pet owners prefer eco-friendly and biodegradable pet products

Statistic 52

65% of U.S. pet owners have purchased or are open to purchasing pet subscriptions for food, toys, or grooming

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Key Highlights

The global pet care industry was valued at approximately $232 billion in 2023
The U.S. pet industry expenditures reached over $123 billion in 2023
Approximately 70% of U.S. households own a pet
The number of pet owners in Europe increased by 12% from 2018 to 2022
Pet food sales account for nearly 60% of the total pet care market revenue globally
Over $23 billion was spent on pet food in the U.S. in 2023
The Asian Pacific pet care market is expected to grow at a CAGR of 7.2% from 2023 to 2028
Approximately 38% of pet owners buy organic or natural pet food
The pet grooming segment of the industry is projected to grow at a CAGR of 4.5% from 2023 to 2028
Veterinary services account for about 20% of total pet care revenue globally
Nearly 45% of pet owners consider their pets as family members
The number of pet insurance policies in force worldwide increased by 8% in 2023
The average annual spending per dog owner in the U.S. is approximately $1,300

The booming pet care industry is hitting unprecedented heights in 2023, with a valuation surpassing $232 billion worldwide and a growing number of households treating pets as family members, fueling innovative services, premium products, and market expansions across the globe.

Digital and Innovative Pet Care Technologies

35% of pet owners have used mobile apps to track their pet’s health and activities in 2023
20% of U.S. pet owners have used technology-enabled pet cameras or trackers in 2023

Digital and Innovative Pet Care Technologies Interpretation

With nearly half of pet owners leveraging apps and cameras to monitor their furry friends’ health and happiness in 2023, it’s clear that in the pet care industry, technology has become the new leash—keeping pets and owners connected like never before.

Market Size and Expenditure Trends

The global pet care industry was valued at approximately $232 billion in 2023
The U.S. pet industry expenditures reached over $123 billion in 2023
Pet food sales account for nearly 60% of the total pet care market revenue globally
Over $23 billion was spent on pet food in the U.S. in 2023
The Asian Pacific pet care market is expected to grow at a CAGR of 7.2% from 2023 to 2028
The pet grooming segment of the industry is projected to grow at a CAGR of 4.5% from 2023 to 2028
The number of pet insurance policies in force worldwide increased by 8% in 2023
The average annual spending per dog owner in the U.S. is approximately $1,300
The pet health supplements segment is projected to grow at a CAGR of 6.2% between 2023 and 2028
The U.S. veterinary care market is projected to reach $45 billion by 2028
The wellness pet food segment accounts for approximately 25% of the global pet food market
The global market for pet dental care products is valued at over $2 billion in 2023
The trend of pet humanization led to a 12% increase in premium pet food sales in 2023
The number of pet care startups raised over $500 million in funding globally in 2023
The market for eco-friendly pet products expanded by 18% in 2023
The global pet grooming market is expected to reach $11 billion by 2028
The number of pet-friendly travel accommodations increased by 15% in 2023, catering to the rising trend of traveling with pets
The pet social media influencer market is valued at over $800 million in 2023, reflecting significant marketing opportunities
The global market for pet wearables is projected to reach $1.2 billion in 2028, driven by tech-savvy pet owners
The global pet probiotic market is projected to grow at a CAGR of 8.5% from 2023 to 2028

Market Size and Expenditure Trends Interpretation

With a booming valuation of $232 billion in 2023 driven largely by gourmet and wellness products, pet industry growth reflects society’s deepening humanization and the rise of innovative, eco-conscious, and tech-savvy pet care that turns our furry friends into valued family members and social media celebrities alike.

Pet Health and Wellness Services

Veterinary services account for about 20% of total pet care revenue globally
The average lifespan of a dog has increased to around 13 years
About 60% of pet owners consult veterinarian professionals before buying pet products
The pet euthanasia rate declined by 3% in 2023 due to improved veterinary care and pet health awareness
The number of telehealth veterinary consultations rose by 25% in 2023
The demand for pet behavioral training services grew by 12% in 2023, as more owners seek professional help for pet behavior issues
The number of pets treated with alternative therapies like acupuncture or chiropractic care increased by 7% in 2023
The performance of pet health insurance plans increased profitability for insurers by 15% in 2023

Pet Health and Wellness Services Interpretation

As the pet care industry evolves into a sophisticated, holistic realm—boosted by increased lifespan, smarter health choices, and innovative therapies—veterinary services now command a hefty 20% of revenue, reflecting both our deepening commitment to pets' well-being and a market ripe for further tail-wagging growth.

Pet Ownership and Demographics

Approximately 70% of U.S. households own a pet
The number of pet owners in Europe increased by 12% from 2018 to 2022
Approximately 38% of pet owners buy organic or natural pet food
Nearly 45% of pet owners consider their pets as family members
The number of cats owned globally exceeds 600 million
Approximately 25% of pet owners purchase specialized diet foods for their pets
The number of registered dog breeders in the U.S. increased by 5% in 2023
Pet adoption rates increased by 8% nationwide during 2022-2023
The average size of a pet food company in the U.S. is around 50 employees
In 2023, 45% of pet owners purchased their pets from breeders
The percentage of households owning small pets like hamsters or guinea pigs increased by 10% from 2018 to 2022
The adoption rate of senior pets increased by 10% from 2018 to 2022, demonstrating a growing focus on elder pet care
The percentage of households owning exotic pets such as reptiles or birds increased by 5% from 2018 to 2022

Pet Ownership and Demographics Interpretation

As pet owners increasingly treat their furry friends as family and demand natural, specialized, and even exotic diets, the pet care industry—spanning from breeders to boutique organic foods—is not only thriving but also reflecting a cultural shift that sees animals, from senior cats to reptile enthusiasts, occupying a cherished place in the modern household.

Pet Products and Accessories Market

The pet toy market is projected to grow at a CAGR of 4.8% from 2023 to 2028
Online pet product sales increased by 15% in 2023
The global market for pet accessories was valued at over $26 billion in 2023
The demand for CBD pet products increased by over 20% in 2023
Approximately 50% of all pet-related products are purchased online
Pet subscription box services saw a growth rate of 10% in 2023
The pet flavoring and scent market grew by 9% in 2023, reflecting consumer demand for multisensory engagement with pets
Nearly 55% of pet owners prefer eco-friendly and biodegradable pet products
65% of U.S. pet owners have purchased or are open to purchasing pet subscriptions for food, toys, or grooming

Pet Products and Accessories Market Interpretation

As the pet industry’s momentum accelerates—bolstered by surging online sales, eco-conscious choices, and innovative sensory products—furry friends are not only becoming better cared for but are also transforming pet owners into savvy consumers in a thriving, $26 billion global market.