In 2023, 67% of U.S. households had a pet, yet the way those pets are shopped for is shifting fast as e-commerce rose to 42% of pet supplies sales and Chewy.com alone generated $11 billion. At the same time, the global pet supplies market is headed toward $230 billion by 2032, while U.S. spending is forecast to reach $200 billion by 2030. Let’s connect these dots across ownership trends, category shares, and retail channels.
Key Takeaways
- 67% of U.S. households own a pet in 2023, up from 62% in 2020.
- Millennials represent 32% of pet owners in the U.S., highest among generations.
- 70 million U.S. households have dogs, 48 million have cats in 2023.
- Global pet supplies market projected to reach $230 billion by 2032 at 6.5% CAGR.
- U.S. pet industry expenditures forecasted to hit $200 billion by 2030.
- Premium pet food segment to grow 9% annually through 2028.
- The global pet supplies market size was valued at USD 104.46 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030.
- U.S. pet industry expenditures reached $136.8 billion in 2022, marking a 10.5% increase from 2021.
- The pet food segment dominated the pet supplies market with over 45% revenue share in 2022.
- Pet food sales dominated with 52% of total pet supplies revenue in 2023.
- Pet toys market segment grew 8.2% YoY to $10.1 billion globally in 2023.
- Cat litter products accounted for 15% of U.S. pet supplies sales.
- E-commerce accounted for 42% of U.S. pet supplies sales in 2023.
- Mass market retailers like Walmart held 28% of pet supplies sales.
- Pet specialty stores captured 24% market share in 2023.
Pet ownership is rising fast in the US while global pet spending grows, led by food and e commerce.
Related reading
01 · Category
Consumer Demographics29 stats
01
67% of U.S. households own a pet in 2023, up from 62% in 2020.
02
Millennials represent 32% of pet owners in the U.S., highest among generations.
03
70 million U.S. households have dogs, 48 million have cats in 2023.
04
Gen Z pet ownership rate reached 39% in 2023 surveys.
05
Women account for 71% of pet product purchase decisions in U.S.
06
Urban pet owners make up 55% of U.S. pet population in 2023.
07
Baby Boomers spend 28% more on pets than average household.
08
Hispanic Americans pet ownership grew to 49% of households in 2023.
09
Single-person households own 35% of all U.S. pets.
10
44% of Gen Xers own dogs, highest dog ownership rate.
11
African American pet ownership stands at 45% of households in 2023.
12
Renters own pets at 56% rate compared to 62% homeowners.
13
Households with children under 18 own 1.5x more pets on average.
14
LGBTQ+ individuals have 20% higher pet ownership rate.
15
Seniors over 65 own 38% cats vs. 22% dogs.
16
High-income households ($100k+) own 45% of luxury pet products.
17
Rural U.S. pet ownership at 52%, suburban 58%, urban 49%.
18
62% of pet owners are married, 38% single/divorced/widowed.
19
College-educated pet owners spend 25% more annually.
20
51% of U.S. pet owners are aged 30-49 in 2023.
21
Asian American pet ownership rose to 52% in recent surveys.
22
Working parents own 40% of family pets as companions.
23
28% of pet owners are empty nesters adopting more pets.
24
Veterans have 65% pet ownership rate, highest demographic.
25
Remote workers increased pet adoptions by 22% since 2020.
26
55% of pet supplies purchases made by females aged 25-44.
27
Low-income households (<$50k) own 42% of total pets.
28
Pet ownership in multifamily housing up 15% to 48%.
29
Dog ownership highest among families with kids: 52%.
Interpretation
Consumer Demographics Interpretation
In the consumer demographics of the U.S. pet supplies market, pet ownership is rising with 67% of households owning pets in 2023 up from 62% in 2020, while Millennials lead at 32% of pet owners and women drive most purchase decisions at 71%.
02 · Category
Future Projections10 stats
01
Global pet supplies market projected to reach $230 billion by 2032 at 6.5% CAGR.
02
U.S. pet industry expenditures forecasted to hit $200 billion by 2030.
03
Premium pet food segment to grow 9% annually through 2028.
04
E-commerce pet sales expected to double to 50% by 2027.
05
Sustainable pet products market to reach $15B by 2030.
06
Pet humanization trend to drive 7.8% CAGR in supplies.
07
Asia-Pacific pet supplies to grow fastest at 8.5% CAGR to 2030.
08
Smart pet tech devices market to hit $20B by 2028.
09
Vegan pet food projected to grow 12% annually.
10
Personalized pet nutrition via DNA: $2B by 2027.
Interpretation
Future Projections Interpretation
Future projections show the pet supplies industry is set for rapid expansion, with the global market projected to hit $230 billion by 2032 at a 6.5% CAGR as growth accelerates in premium and sustainable products and e-commerce is expected to reach 50% of sales by 2027.
03 · Category
Market Size & Growth29 stats
01
The global pet supplies market size was valued at USD 104.46 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030.
02
U.S. pet industry expenditures reached $136.8 billion in 2022, marking a 10.5% increase from 2021.
03
The pet food segment dominated the pet supplies market with over 45% revenue share in 2022.
04
North America held the largest market share of 38.5% in the global pet supplies industry in 2023.
05
The pet supplies market in Asia-Pacific is projected to grow at the fastest CAGR of 7.2% during 2023-2030.
06
Total U.S. pet industry sales hit $147 billion in 2023, up 7% from the previous year.
07
The global pet accessories market was valued at $33.4 billion in 2022, growing at 5.8% CAGR.
08
Europe pet supplies market accounted for 25% of global revenue in 2023.
09
Pet supplies e-commerce sales grew by 15.2% YoY in 2023 globally.
10
The U.S. pet supplies market is forecasted to reach $50 billion by 2025.
11
Latin America pet supplies market expanded at 8.4% CAGR from 2018-2023.
12
Global pet grooming products market size was $2.8 billion in 2023.
13
Middle East & Africa pet supplies sector grew 9.1% in 2023.
14
U.S. pet supplies retail sales totaled $32.5 billion in 2022.
15
The premium pet supplies segment captured 55% market share in 2023.
16
Global pet toys market valued at $9.2 billion in 2023, up 6.5%.
17
China pet supplies market reached CNY 250 billion in 2023.
18
U.K. pet supplies industry grew 4.2% to £7.2 billion in 2023.
19
India pet supplies market projected to hit $1.5 billion by 2025 at 18% CAGR.
20
Brazil pet supplies sales increased 12% to BRL 45 billion in 2023.
21
Australia pet supplies market size was AUD 3.8 billion in 2023.
22
Canada pet industry expenditures rose to CAD 14 billion in 2023.
23
Germany pet supplies market valued at €6.5 billion in 2023.
24
Japan pet supplies sector hit ¥1.8 trillion in 2023.
25
South Korea pet market grew 10% to KRW 5.5 trillion in 2023.
26
France pet supplies sales reached €4.2 billion in 2023.
27
Italy pet industry market size was €3.1 billion in 2023.
28
Spain pet supplies grew 5.5% to €2.8 billion in 2023.
29
Mexico pet supplies market valued at MXN 120 billion in 2023.
Interpretation
Market Size & Growth Interpretation
With the global pet supplies market reaching USD 104.46 billion in 2022 and projected to grow at a 6.1% CAGR through 2030, the industry is clearly expanding across regions, while North America’s 38.5% share in 2023 and Asia-Pacific’s fastest 7.2% CAGR signal strong ongoing momentum in this market size and growth category.
More related reading
04 · Category
Product Segments26 stats
01
Pet food sales dominated with 52% of total pet supplies revenue in 2023.
02
Pet toys market segment grew 8.2% YoY to $10.1 billion globally in 2023.
03
Cat litter products accounted for 15% of U.S. pet supplies sales.
04
Dog accessories like collars/leashes held 12% market share in 2023.
05
Aquatics supplies segment valued at $2.5 billion in U.S. 2023.
06
Bird supplies generated $1.2 billion in sales worldwide.
07
Reptile products market size reached $1.8 billion globally in 2023.
08
Grooming tools and shampoos: 9% of pet supplies revenue.
09
Pet apparel segment exploded to $6.4 billion in 2023.
10
Beds and housing products: 11% U.S. market share.
11
Treats and chews category sales up 12% to $8.7 billion.
12
Small animal supplies (hamsters etc.) at $900 million U.S.
13
Health supplements for pets reached $2.2 billion in 2023.
14
Travel gear for pets: $1.5 billion segment growth 14%.
15
Dental care products for dogs/cats: $1.1 billion sales.
16
Waste management products like bags: 7% share.
17
Training aids and crates: $3.4 billion globally.
18
Holiday-themed pet products sales peaked at $800 million.
19
Organic/natural pet supplies segment: 18% growth.
20
Interactive toys for cats: $2.3 billion sub-segment.
21
Flea/tick prevention: largest in health segment at $4.5B.
22
Carrier bags/purses for pets: $1.9 billion luxury niche.
23
Rawhide alternatives treats: up 25% to $1.2B.
24
Aquarium filters/pumps: $700 million annual sales.
25
Pet cameras and tech gadgets: $900 million emerging.
26
hypoallergenic bedding: 22% of beds market.
Interpretation
Product Segments Interpretation
Within the product segments of the pet supplies industry, pet food leads the revenue mix at 52% in 2023 while fast growth in toys at 8.2% YoY to $10.1 billion shows consumers are expanding beyond essentials.
05 · Category
Sales Channels25 stats
01
E-commerce accounted for 42% of U.S. pet supplies sales in 2023.
02
Mass market retailers like Walmart held 28% of pet supplies sales.
03
Pet specialty stores captured 24% market share in 2023.
04
Online platforms like Chewy.com generated $11 billion in 2023.
05
Supermarkets/grocery stores: 15% of pet product sales.
06
Club stores (Costco/Sam's) grew 18% in pet sales.
07
Direct-to-consumer brands via DTC sites: 12% share.
08
Amazon dominated online pet sales with 38% share.
09
Veterinary clinics dispensed 8% of pet supplies.
10
Dollar stores entered pet supplies with 5% growth.
11
Farm supply stores: 6% of rural pet sales.
12
Subscription box services like BarkBox: $500M revenue.
13
Pop-up shops and events: 3% emerging channel.
14
Drugstores/pharmacies: 4% of health product sales.
15
Independent boutiques: 7% premium sales share.
16
Mobile pet stores/apps: 2.5% digital channel growth.
17
Wholesale clubs pet sales up 20% post-pandemic.
18
Social commerce (Instagram/FB shops): 9% online sales.
19
Convenience stores testing pet snacks: 1% share.
20
Airport retail pet travel items: $200M annual.
21
Marketplace apps (Instacart): 11% grocery pet sales.
22
Brick-and-mortar decline to 52% from 65% in 2019.
23
Omnichannel shoppers spend 30% more on pets.
24
International e-commerce cross-border: 15% growth.
25
Pet vending machines in Asia: emerging 4% channel.
Interpretation
Sales Channels Interpretation
In the sales channels race for U.S. pet supplies in 2023, e-commerce led with 42% of sales while mass market retailers and pet specialty stores lagged at 28% and 24%, showing how quickly online is reshaping where consumers shop.
report visual · Comparison
Pet ownership is rising—who’s driving demand?
U.S. pet ownership increased from 2020 to 2023, with Millennials as the largest generation of pet owners and dogs/cats representing major household shares.
70 million U.S. households have dogs, 48 million have cats in 2023.70
67% of U.S. households own a pet in 2023, up from 62% in 2020.67%
Millennials represent 32% of pet owners in the U.S., highest among generations.32%
Reference
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APA
Sophie Moreland. (2026, February 13). Pet Supplies Industry Statistics. Gitnux. https://gitnux.org/pet-supplies-industry-statistics
MLA
Sophie Moreland. "Pet Supplies Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pet-supplies-industry-statistics.
Chicago
Sophie Moreland. 2026. "Pet Supplies Industry Statistics." Gitnux. https://gitnux.org/pet-supplies-industry-statistics.
Sources & references
79 datasets cited across this report · attribution is report-level
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