Online grocery is no longer a side option, US shoppers already spent $47.4 billion online in 2023 and reached 13.7% of all grocery sales. With Walmart holding 37% of the market and mobile apps driving 62% of orders, the customer habits behind that shift look very different by age, gender, and city life. The next set of figures connects global order volume, delivery costs, and regional growth so you can see where the biggest momentum is building.
Key Takeaways
- Walmart held 37% US online grocery market share in 2023.
- Amazon captured 22% of US online grocery sales via Whole Foods in 2023.
- Instacart processed 1.2 billion orders globally in 2023.
- In 2023, 42% of US online grocery shoppers were aged 25-34 years old.
- Women represented 58% of online grocery users in the US in 2023.
- Millennials made up 36% of global online grocery consumers in 2023.
- Global online grocery market expected to grow at 19.2% CAGR to $2.5 trillion by 2030.
- US online grocery penetration forecasted to hit 21.5% by 2025.
- China online grocery sales projected to reach RMB 2.5 trillion by 2027.
- In 2023, the global online grocery market size was valued at $712.4 billion, up 18.2% from 2022.
- US online grocery sales hit $47.4 billion in 2023, accounting for 13.7% of total grocery sales.
- Europe's online grocery penetration reached 15.6% of total grocery sales in 2023.
- 62% of US online grocery orders were placed via mobile apps in 2023.
- Average online grocery basket size in US was $85 in 2023.
- 71% of UK online grocery users ordered weekly in 2023.
US online grocery is booming, with mobile-led growth and major players like Walmart and Amazon taking share.
Related reading
01 · Category
Competitive Landscape16 stats
01
Walmart held 37% US online grocery market share in 2023.
02
Amazon captured 22% of US online grocery sales via Whole Foods in 2023.
03
Instacart processed 1.2 billion orders globally in 2023.
04
Ocado Group delivered 1.1 billion items in the UK in 2023.
05
JD.com's online grocery GMV reached RMB 300 billion in China 2023.
06
BigBasket (Tata) had 15 million monthly users in India 2023.
07
Rappi dominated Latin America quick commerce with 45% share in 2023.
08
Woolworths online sales grew 24% to AUD 6 billion in Australia 2023.
09
Carrefour online grocery revenue hit €7.5 billion in Europe 2023.
10
DoorDash grocery deliveries increased 55% YoY in Canada 2023.
11
Coupang Eats grocery orders tripled to 500 million in South Korea 2023.
12
Cornershop by Uber had 10 million users in Mexico 2023.
13
Noon Grocery captured 30% UAE market share in 2023.
14
Tesco online sales were £8.2 billion, 18% of total in UK 2023.
15
Kroger via Ocado fulfilled 20% more orders in US 2023.
16
Alibaba Freshippo stores reached 500 locations in China 2023.
Interpretation
Competitive Landscape Interpretation
In 2023, the competitive online grocery landscape was dominated by major retailers and logistics platforms with Walmart leading US market share at 37% while Amazon held 22% and scale leaders like Instacart processed 1.2 billion orders and Ocado delivered 1.1 billion items in the UK, showing how winning depends on both consumer reach and operational throughput.
02 · Category
Consumer Demographics17 stats
01
In 2023, 42% of US online grocery shoppers were aged 25-34 years old.
02
Women represented 58% of online grocery users in the US in 2023.
03
Millennials made up 36% of global online grocery consumers in 2023.
04
Urban residents accounted for 72% of online grocery buyers worldwide in 2023.
05
Households with children under 18 comprised 55% of US online grocery users in 2023.
06
In the UK, 28% of online grocery shoppers were over 55 years old in 2023.
07
High-income earners (>$100k) were 40% more likely to shop online groceries in US 2023.
08
Gen Z (18-24) represented 22% of China's online grocery users in 2023.
09
65% of Brazilian online grocery shoppers lived in metropolitan areas in 2023.
10
In India, 48% of online grocery users were female professionals aged 25-40 in 2023.
11
Australian online grocery users had an average household size of 3.2 in 2023.
12
37% of European online grocery buyers had college degrees in 2023.
13
In Canada, 52% of online grocery shoppers were married couples in 2023.
14
South Korean online grocery users averaged 35 years old in 2023.
15
Mexican online grocery demographics showed 60% under 40 years in 2023.
16
45% of Middle East online grocery users were expatriates in 2023.
17
French online grocery shoppers were 55% female with median income €45k in 2023.
Interpretation
Consumer Demographics Interpretation
For the consumer demographics angle, online grocery in 2023 skewed strongly toward younger shoppers and family households, with 42% of US buyers aged 25 to 34 and 55% coming from households with children under 18, while women made up 58% of users.
03 · Category
Future Projections20 stats
01
Global online grocery market expected to grow at 19.2% CAGR to $2.5 trillion by 2030.
02
US online grocery penetration forecasted to hit 21.5% by 2025.
03
China online grocery sales projected to reach RMB 2.5 trillion by 2027.
04
India online grocery market to expand to $30 billion by 2025 at 50% CAGR.
05
UK online grocery share to reach 25% of total by 2027.
06
Brazil quick commerce grocery to grow 60% annually to 2028.
07
Australia online grocery penetration to 15% by 2026.
08
Europe online grocery GMV to €250 billion by 2027.
09
Canada online grocery sales forecast CAD 15 billion by 2027.
10
South Korea online grocery to KRW 80 trillion by 2028.
11
Mexico online grocery market to $10 billion by 2027.
12
Middle East online grocery CAGR 28% to $15 billion by 2028.
13
France online grocery penetration to 20% by 2027.
14
Germany to see 18% online grocery share by 2028.
15
Japan online grocery growth to ¥5 trillion by 2027.
16
Quick commerce expected to account for 30% of online grocery by 2027 globally.
17
AI personalization to boost online grocery retention by 25% by 2026.
18
Autonomous delivery vehicles to handle 15% of grocery deliveries by 2030.
19
Subscription models to grow to 40% of online grocery revenue by 2028.
20
Sustainability features to influence 60% of online grocery choices by 2027.
Interpretation
Future Projections Interpretation
Online grocery is clearly accelerating worldwide, with projections like 19.2% CAGR to a $2.5 trillion market by 2030 and country-specific reach rising to 21.5% penetration in the US and 25% of the UK market by 2027, underscoring strong long term growth in the Future Projections category.
More related reading
04 · Category
Market Size And Growth20 stats
01
In 2023, the global online grocery market size was valued at $712.4 billion, up 18.2% from 2022.
02
US online grocery sales hit $47.4 billion in 2023, accounting for 13.7% of total grocery sales.
03
Europe's online grocery penetration reached 15.6% of total grocery sales in 2023.
04
China's online grocery market grew by 25.4% YoY to RMB 1.2 trillion in 2023.
05
India online grocery sector expanded to $6.5 billion in 2023 with 45% CAGR since 2019.
06
UK online grocery sales surged 12.8% to £18.9 billion in 2023.
07
Brazil's online grocery market value increased 32% to $4.2 billion in 2023.
08
Australia's online grocery penetration rate was 9.8% of total sales in 2023.
09
Global online grocery GMV projected to reach $1.1 trillion by 2027 at 12% CAGR.
10
Southeast Asia online grocery market hit $25 billion in 2023, growing 28% YoY.
11
Canada's online grocery sales grew 22% to CAD 8.5 billion in 2023.
12
Middle East online grocery market valued at $3.8 billion in 2023, up 35%.
13
South Korea's online grocery sector reached KRW 45 trillion in 2023.
14
Mexico online grocery sales climbed 40% to $2.1 billion in 2023.
15
Global dark store-based online grocery sales accounted for 45% of total in 2023.
16
US online grocery market share of Walmart was 28% in 2023.
17
Asia-Pacific online grocery market dominated with 52% global share in 2023.
18
France online grocery sales increased 14% to €12.5 billion in 2023.
19
Germany's online grocery penetration was 11.2% in 2023.
20
Japan online grocery market grew 15% to ¥2.8 trillion in 2023.
Interpretation
Market Size And Growth Interpretation
In 2023 the global online grocery market reached $712.4 billion growing 18.2% from 2022, showing that online channels are rapidly expanding in scale while countries like China grew 25.4% YoY and India posted a 45% CAGR since 2019.
05 · Category
Usage And Behavior17 stats
01
62% of US online grocery orders were placed via mobile apps in 2023.
02
Average online grocery basket size in US was $85in 2023.
03
71% of UK online grocery users ordered weekly in 2023.
04
Global average delivery fee for online groceries was $4.50in 2023.
05
55% of Chinese online grocery users opted for same-day delivery in 2023.
06
In India, 68% of online grocery purchases were for fresh produce in 2023.
07
Brazilian users spent average 25 minutes per online grocery session in 2023.
08
49% of Australian online grocery orders included subscription services in 2023.
09
Europe saw 33% of online grocery users abandon carts due to high fees in 2023.
10
Canadian online grocery repeat purchase rate was 78% in 2023.
11
60% of South Korean online grocery buys were via quick commerce apps in 2023.
12
Mexico online grocery users preferred pickup 42% over delivery in 2023.
13
52% of global online grocery shoppers used loyalty programs in 2023.
14
US customers rated delivery speed as top factor for 65% in 2023.
15
In France, 47% ordered groceries online during evenings (6-10pm) in 2023.
16
German online grocery app usage grew 28% to 15 million MAUs in 2023.
17
Japan saw 39% of online grocery orders for pantry staples in 2023.
Interpretation
Usage And Behavior Interpretation
Usage behavior is clearly mobile and schedule-driven, with 62% of US online grocery orders coming from mobile apps in 2023 and 71% of UK users shopping weekly.
report visual · Comparison
Who leads US online grocery share?
Walmart and other major players account for sizeable portions of the US online grocery market, with Walmart holding the largest share.
Walmart held 37% US online grocery market share in 2023.37%
US online grocery market share of Walmart was 28% in 2023.
28%
Amazon captured 22% of US online grocery sales via Whole Foods in 2023.
22%
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Margot Villeneuve. (2026, February 13). Online Grocery Statistics. Gitnux. https://gitnux.org/online-grocery-statistics
MLA
Margot Villeneuve. "Online Grocery Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-grocery-statistics.
Chicago
Margot Villeneuve. 2026. "Online Grocery Statistics." Gitnux. https://gitnux.org/online-grocery-statistics.
Sources & references
59 datasets cited across this report · attribution is report-level