GITNUX MARKETDATA REPORT 2024

Online Grocery Shopping Statistics [Fresh Research]

Highlights: Online Grocery Shopping Statistics

  • 62% of consumers who have bought groceries online intend to continue doing so even after the pandemic.
  • Millennials are 15% more likely to buy groceries online compared to Baby Boomers.
  • 79% of online grocery shoppers have purchased from Amazon.
  • The online grocery market is expected to grow at a CAGR of 23% from 2020 to 2027.
  • Fresh products account for 22% of online grocery sales followed by beverages at 21%.
  • The global online grocery shopping market was valued at $189.81 billion in 2019.
  • Convenience is the major driver for 45% of online grocery shoppers.
  • 60% of US online grocery shoppers use the same retailer for all their online grocery purchases.
  • 14% of US grocery sales are projected to be online by 2025.
  • 51% of online grocery shoppers prefer home delivery, while 49% opt for curbside pickup.
  • Online grocery shopping accounted for over 12% of all grocery and food sales in the UK during the peak of the COVID-19 pandemic.
  • 18-24-year-olds are most likely to purchase groceries online, with 61% reporting having done so.
  • Click and Collect accounts for 29% of online grocery orders in the UK.
  • Walmart has captured an estimated 30% market share of US online grocery sales.
  • 55% of Indian consumers have started buying groceries online due to the COVID-19 pandemic.
  • In 2020, 20% of the Canadian population aged 18-34 bought their groceries online at least once a month.
  • Online grocery shopping in China has reached an estimated market size of $90 billion in 2020.

Table of Contents

The world of online grocery shopping has seen a dramatic shift in recent years, with the COVID-19 pandemic accelerating this trend. According to statistics from various sources, 62% of consumers who have bought groceries online intend to continue doing so even after the pandemic is over. Millennials are 15% more likely than Baby Boomers to buy groceries online and 79% of shoppers purchase their items through Amazon. The global market for online grocery shopping is expected to grow at a CAGR (Compound Annual Growth Rate) of 23%, while 58% use their smartphones for placing orders. Fresh products account for 22%, followed by beverages at 21%. 83% buy frozen items each month and the average cart value stands at $95 USD per order. Convenience is cited as being the major driver behind 45 %of purchases, 60 % stick with one retailer when buying foodstuffs virtually and 14 % will be accounted for by 2025 according to projections made in 2020 . Home delivery remains popular among 51 percent whereas 49 prefer curbside pickup services; UK sales reached 12 percent during peak times last year whilst 18 – 24 year olds were most likely buyers (61%). Click & Collect accounts 29 percent here too but Walmart dominates US marketshare having captured an estimated 30%. India saw 55percent adoption due mainly because of Covid 19 restrictions , Canada 20percent aged 18 – 34 monthly purchasers meanwhile China’s ecommerce sector was valued around 90 billion dollars in 2020 alone.

The Most Important Statistics
62% of consumers who have bought groceries online intend to continue doing so even after the pandemic.

This statistic is a testament to the fact that online grocery shopping has become an integral part of many consumers’ lives, even after the pandemic. It shows that the convenience and safety of online grocery shopping has been embraced by a majority of consumers, and that they are likely to continue relying on it even after the pandemic is over.

Millennials are 15% more likely to buy groceries online compared to Baby Boomers.

This statistic is a key indicator of the changing landscape of grocery shopping, as it shows that Millennials are increasingly turning to online grocery shopping compared to Baby Boomers. This shift in consumer behavior is an important factor to consider when discussing the current state of online grocery shopping, and can provide valuable insight into the future of the industry.

Online Grocery Shopping Statistics Overview

79% of online grocery shoppers have purchased from Amazon.

This statistic is a testament to the power of Amazon in the online grocery shopping space. It shows that Amazon has become a go-to destination for shoppers looking to purchase groceries online. This statistic is important to consider when discussing the current state of online grocery shopping, as it demonstrates the influence Amazon has had on the industry.

The online grocery market is expected to grow at a CAGR of 23% from 2020 to 2027.

This statistic is a powerful indicator of the potential of the online grocery market. It suggests that the market is set to experience a significant growth in the coming years, making it an attractive option for those looking to invest in the sector. This statistic is a key piece of information for anyone interested in learning more about the online grocery shopping industry and its potential.

Fresh products account for 22% of online grocery sales followed by beverages at 21%.

This statistic is a telling indication of the current state of online grocery shopping. It reveals that fresh products are the most popular items purchased online, followed closely by beverages. This suggests that customers are increasingly turning to online grocery shopping for their fresh produce needs, and that the convenience of online shopping is a major factor in their decision-making.

The global online grocery shopping market was valued at $189.81 billion in 2019.

This statistic is a testament to the immense growth of the online grocery shopping market, highlighting the fact that it has become an increasingly popular way to purchase groceries. It is a powerful indicator of the potential of this industry and the opportunities it presents for businesses and consumers alike.

Convenience is the major driver for 45% of online grocery shoppers.

This statistic is a powerful indicator of the importance of convenience when it comes to online grocery shopping. It shows that nearly half of online grocery shoppers prioritize convenience when making their purchases, making it a key factor in the success of online grocery stores. This statistic is essential for understanding the current state of online grocery shopping and can be used to inform strategies for improving the customer experience.

60% of US online grocery shoppers use the same retailer for all their online grocery purchases.

This statistic is a testament to the power of customer loyalty when it comes to online grocery shopping. It shows that when customers find a retailer they trust, they are willing to stick with them for all their online grocery needs. This is an important insight for retailers looking to capitalize on the growing online grocery market, as it suggests that providing a reliable and trustworthy service is key to gaining and retaining customers.

14% of US grocery sales are projected to be online by 2025.

This statistic is a powerful indicator of the growing trend of online grocery shopping. By 2025, it is estimated that 14% of US grocery sales will be conducted online, demonstrating the increasing popularity of this convenient and efficient way of shopping. This statistic is an important piece of information for anyone interested in the current and future state of online grocery shopping.

51% of online grocery shoppers prefer home delivery, while 49% opt for curbside pickup.

This statistic is a telling indication of the current state of online grocery shopping. It reveals that the majority of shoppers prefer the convenience of home delivery, while a significant portion still opt for curbside pickup. This data point provides valuable insight into the preferences of online grocery shoppers and can be used to inform decisions about how to best serve them.

Online grocery shopping accounted for over 12% of all grocery and food sales in the UK during the peak of the COVID-19 pandemic.

This statistic is a testament to the power of online grocery shopping during the peak of the COVID-19 pandemic. It shows that even in the midst of a global health crisis, people were able to rely on online grocery shopping to meet their needs. This statistic is a reminder of the importance of online grocery shopping and its ability to provide a safe and convenient way to purchase food and groceries.

18-24-year-olds are most likely to purchase groceries online, with 61% reporting having done so.

This statistic is a key indicator of the growing trend of online grocery shopping among young adults. It shows that the 18-24 age group is leading the charge in embracing this new way of shopping for groceries, with a majority of them having already tried it. This is an important statistic to consider when discussing the overall impact of online grocery shopping on the market.

Click and Collect accounts for 29% of online grocery orders in the UK.

This statistic is a testament to the growing popularity of Click and Collect as a convenient and reliable way to shop for groceries online. It shows that more and more people are turning to this method of shopping, which is a clear indication that online grocery shopping is becoming increasingly popular in the UK.

Walmart has captured an estimated 30% market share of US online grocery sales.

This statistic is a testament to Walmart’s success in the online grocery shopping market, demonstrating their ability to capture a significant portion of the market share. It is a clear indication that Walmart is a major player in the online grocery shopping industry, and a key factor to consider when discussing the current state of the market.

55% of Indian consumers have started buying groceries online due to the COVID-19 pandemic.

This statistic is a powerful indicator of the impact the COVID-19 pandemic has had on the way people shop for groceries. It shows that the pandemic has caused a significant shift in consumer behavior, with more and more people turning to online grocery shopping as a safe and convenient way to get their groceries. This statistic is an important piece of information for anyone interested in the online grocery shopping industry, as it provides insight into the current state of the market and the potential for future growth.

In 2020, 20% of the Canadian population aged 18-34 bought their groceries online at least once a month.

This statistic is a telling indication of the growing trend of online grocery shopping among Canadians aged 18-34. It shows that a significant portion of the population is embracing the convenience of online grocery shopping, and this is likely to continue in the future. This statistic is important to consider when discussing online grocery shopping statistics, as it provides insight into the current state of the industry.

Online grocery shopping in China has reached an estimated market size of $90 billion in 2020.

This statistic is a testament to the immense growth of online grocery shopping in China, highlighting the potential of this market. It is a powerful indicator of the increasing demand for online grocery shopping, and serves as a reminder of the importance of staying up-to-date with the latest trends in the industry. This statistic is an invaluable resource for anyone looking to gain insight into the current state of online grocery shopping in China.

Conclusion

The statistics presented in this blog post demonstrate the growing popularity of online grocery shopping around the world. The pandemic has been a major driver for this trend, with 62% of consumers who have bought groceries online intending to continue doing so even after it ends. Millennials are 15% more likely than Baby Boomers to buy groceries online and 79% of shoppers use Amazon as their primary platform. Additionally, convenience is a key factor driving 45% of shoppers towards buying groceries online while fresh products account for 22%. Furthermore, 83% purchase at least one frozen item per month and 58% place orders using their smartphones.

Overall, these figures show that there is an increasing demand for digital grocery services worldwide due to its convenience and accessibility which will only grow further in the coming years as technology advances.

References

0. – https://www.businessinsider.com

1. – https://www.grandviewresearch.com

2. – https://www.foodnavigator.com

3. – https://www.statista.com

4. – https://www.spglobal.com

5. – https://www.businesswire.com

6. – https://www.globenewswire.com

7. – https://www.acosta.com

8. – https://www.loqate.com

9. – https://www.brainvire.com

10. – https://www.emarketer.com

11. – https://www.mintel.com

12. – https://www.nielsen.com

13. – https://www.igd.com

14. – https://www.kantarworldpanel.com

WifiTalents, cited April 2024: Online Grocery Shopping

FAQs

What percentage of consumers regularly use online grocery shopping services?

While this number varies between countries and regions, recent surveys show that on average around 30-40% of consumers regularly use online grocery shopping services.

How has the growth of online grocery shopping been impacted by the COVID-19 pandemic?

The COVID-19 pandemic has led to a significant increase in the adoption of online grocery shopping due to lockdowns, social distancing measures, and a general shift towards online services. Some reports indicate a growth of up to 70% during the pandemic compared to the pre-pandemic period.

What are some popular online grocery shopping platforms?

Popular online grocery shopping platforms include Amazon Fresh, Walmart Grocery, Instacart, and Ocado. Availability of these platforms may vary depending on the location and region.

What factors are important to consumers when selecting an online grocery shopping service?

When choosing an online grocery shopping service, consumers typically look for factors such as pricing, product variety, delivery speed, convenience, and reliability.

Are online grocery shopping services typically more expensive than in-person grocery shopping?

Online grocery shopping can sometimes be more expensive due to delivery fees, service fees, and potentially higher prices for some items. However, many online stores offer competitive pricing and discounts to attract customers, which can make online grocery shopping cost-effective depending on the shopper's preferences and location.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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