Online grocery shopping is expanding worldwide, with global shoppers up 20% year over year in 2023. In the US and UK, weekly use and penetration are rising—37% of US consumers shop weekly and 55% of UK households use online grocery delivery. Still, adoption is uneven: 52% of non-adopters cite cost, while delivery fees deter many and stockouts remain a concern for shoppers.
Key Takeaways
- Cost is the main barrier for 52% of non-adopters
- 45% complain about delivery fees deterring use
- Product quality concerns for 38% of potential users
- 37% of US consumers shopped online groceries weekly in 2023
- 55% of UK households used online grocery delivery in 2023
- Global online grocery shoppers increased 20% YoY in 2023
- 35-44 year olds make up 28% of US online grocery shoppers
- Women represent 62% of online grocery users globally
- Urban dwellers 3x more likely to shop online groceries in US
- Online grocery sales in the US reached $47.4 billion in 2023
- Global online grocery market size was valued at $383.4 billion in 2022
- US online grocery penetration rate hit 13.2% of total grocery sales in 2023
- 65% of online grocery shoppers prefer delivery over pickup
- 72% value same-day delivery in online grocery
- Organic products 30% more popular online vs in-store
Rising use of online grocery is driven by convenience and delivery, despite pricing, fees, and quality concerns.
Related reading
01 · Category
Challenges18 stats
01
Cost is the main barrier for 52% of non-adopters
02
45% complain about delivery fees deterring use
03
Product quality concerns for 38% of potential users
04
Stockout issues reported by 30% of online shoppers
05
Delivery time slots unavailable for 25% weekly
06
Poor substitution policies frustrate 35% of users
07
Tech glitches affect 20% of app users monthly
08
Minimum order requirements barrier for 22%
09
Privacy concerns deter 18% from online grocery
10
High abandonment rate of 68% at checkout
11
Rural access limited for 40% of non-urban users
12
Packaging damage in 15% of deliveries
13
Customer service response slow for 27%
14
Price accuracy issues in 12% of orders
15
Sustainability doubts for 23% of eco-conscious shoppers
16
Integration with smart home devices lags at 5%
17
Labor shortages delay 18% of deliveries
18
Regulatory hurdles slow expansion in 10 countries
Interpretation
Challenges Interpretation
Cost and delivery friction are the biggest challenges, with 52% of non adopters citing cost and 45% blaming delivery fees, showing that the category’s barriers are largely financial and logistical rather than operational.
02 · Category
Consumer Adoption19 stats
01
37% of US consumers shopped online groceries weekly in 2023
02
55% of UK households used online grocery delivery in 2023
03
Global online grocery shoppers increased 20% YoY in 2023
04
42% of millennials prefer online grocery shopping
05
Post-COVID, 28% of US consumers continue online grocery habits
06
65% of Australian shoppers tried online groceries in 2023
07
India saw 30M new online grocery users in 2023
08
51% of Canadians now buy groceries online regularly
09
Brazil online grocery users up 35% to 25M in 2023
10
China 70% urban penetration for online groceries
11
France 40% of consumers use online grocery monthly
12
45% of Germans tried online grocery post-2020
13
32% of online grocery adopters in US save time as primary reason
14
60% of UK online shoppers repeat monthly
15
Southeast Asia online grocery adoption at 25% in urban areas
16
Mexico 38% household penetration in 2023
17
29% of global consumers abandoned in-store for online groceries
18
South Africa online grocery users doubled to 5M in 2023
19
48% of Spanish consumers shop online groceries bi-weekly
Interpretation
Consumer Adoption Interpretation
Consumer adoption is clearly accelerating, with online grocery use reaching 55% of UK households and growing 20% globally year over year in 2023, signaling that digital shopping has moved well beyond early stages.
03 · Category
Demographics15 stats
01
35-44 year olds make up 28% of US online grocery shoppers
02
Women represent 62% of online grocery users globally
03
Urban dwellers 3x more likely to shop online groceries in US
04
Gen Z (18-24) 22% of UK online grocery market
05
Households with children under 18 45% more likely to use online grocery
06
High-income earners (>100k) 40% of US online grocery spend
07
55+ age group saw 15% adoption rise in Europe
08
Millennials (25-40) dominate 50% of India online grocery users
09
Suburban parents 35% of Canadian online shoppers
10
Single-person households 25% more engaged in Brazil online grocery
11
College-educated 2x more likely in China online grocery
12
Females 65% of Australian online grocery buyers
13
Low-income (<30k) adoption up 20% post-COVID in France
14
Boomers (55+) now 18% of German online grocery users
15
Working mothers 50% of Mexico online shoppers
Interpretation
Demographics Interpretation
For the demographics of online grocery shopping, women account for 62% of users globally and the 35 to 44 age group represents 28% of US shoppers, showing that this behavior is strongly shaped by who you are.
More related reading
04 · Category
Market Growth20 stats
01
Online grocery sales in the US reached $47.4 billion in 2023
02
Global online grocery market size was valued at $383.4 billion in 2022
03
US online grocery penetration rate hit 13.2% of total grocery sales in 2023
04
Online grocery market in Europe expected to grow at 14.5% CAGR from 2023-2030
05
India's online grocery sector grew 65% YoY in 2023
06
UK online grocery sales accounted for 28% of total groceries in 2023
07
Brazil online grocery market projected to reach $10B by 2025
08
China online grocery sales exceeded $200B in 2022
09
Australia online grocery penetration at 12% in 2023
10
Canada online grocery sales grew 25% in 2023 to $6.5B
11
Southeast Asia online grocery market to hit $25B by 2025
12
US online grocery sales forecast to reach $150B by 2025
13
Global online grocery CAGR projected at 18.3% through 2030
14
France online grocery share at 11% in 2023
15
Mexico online grocery grew 40% YoY in 2023
16
Germany online grocery penetration 9.5% in 2023
17
South Korea online grocery sales $15B in 2022
18
Turkey online grocery market up 50% in 2023
19
UAE online grocery reached $2.5B in 2023
20
Spain online grocery share 8% in 2023
Interpretation
Market Growth Interpretation
Online grocery is accelerating globally with the US reaching $47.4 billion in 2023 and Europe forecast to grow at a 14.5% CAGR from 2023 to 2030, confirming strong market growth across major regions.
05 · Category
Preferences And Trends19 stats
01
65% of online grocery shoppers prefer delivery over pickup
02
72% value same-day delivery in online grocery
03
Organic products 30% more popular online vs in-store
04
58% choose apps over websites for grocery shopping
05
Subscription models adopted by 25% of US online shoppers
06
Personalized recommendations influence 40% of purchases
07
Plant-based items sales up 50% via online grocery
08
67% prefer contactless payment in online grocery
09
Bulk buying trends up 35% during online orders
10
Eco-friendly packaging sought by 55% of shoppers
11
Voice shopping for groceries used by 12% weekly
12
49% integrate meal kits with online grocery
13
Local produce preferred by 62% in online selections
14
AR try-before-buy features boost conversions 20%
15
70% loyalty program members shop more online
16
Impulse buys 15% higher online than in-store
17
41% cite convenience as top preference for online grocery
18
Alcohol delivery via grocery apps up 80%
19
28% of online grocery carts include pet food
Interpretation
Preferences And Trends Interpretation
Online grocery shoppers clearly favor convenience and tailored experiences, with 72% valuing same-day delivery and 40% influenced by personalized recommendations.
Reference
Cite This Report
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APA
Helena Kowalczyk. (2026, February 13). Online Grocery Shopping Statistics. Gitnux. https://gitnux.org/online-grocery-shopping-statistics
MLA
Helena Kowalczyk. "Online Grocery Shopping Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-grocery-shopping-statistics.
Chicago
Helena Kowalczyk. 2026. "Online Grocery Shopping Statistics." Gitnux. https://gitnux.org/online-grocery-shopping-statistics.
Sources & references
59 datasets cited across this report