GITNUX MARKETDATA REPORT 2024

Must-Know News Consumption Statistics [Latest Report]

Highlights: News Consumption Statistics

  • 93% of adults in the United States get at least some of their news online.
  • 64% of news consumers use only one or two sources, while 26% use three or more.
  • TV is the most frequently used platform for news, with 65% of people using it to stay informed.
  • In 2020, the average age of a U.S. news consumer was 38.
  • 53% of American news consumers say that they trust the news media to do what’s right.
  • Social media is a primary news source for 18% of American adults.
  • 34% of news consumers pay for news, either through subscriptions or one-off donations.
  • 68% of people say they primarily consume news on a smartphone.
  • 44% of American adults say they actively avoid the news.
  • 76% of global news consumers say they prefer to access news online due to its convenience.
  • 59% of global news consumers rely on search engines to discover news.
  • 48% of UK adults use BBC as their main source of news.
  • 70% of Canadians get their news from social media, and 60% from traditional platforms.
  • 62% of Indian news consumers use WhatsApp for news on a weekly basis.
  • 90% of US adults access news through a mobile device.
  • On average, people spend more than 6 hours per week consuming news.
  • The proportion of US adults relying on print newspapers has fallen from 27% in 2013 to 16% in 2020.
  • 47% of Americans believe in the credibility of news organizations.
  • In the UK, 75% of adults consume news at least once a day.

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The news media landscape is constantly evolving, and it’s important to stay up-to-date on the latest trends in news consumption. In this blog post, we’ll take a look at some of the most recent statistics about how people around the world are consuming their news.

We’ll explore data from sources such as Pew Research Center, Digital News Report, Nielsen Insights and more to get an understanding of who is accessing what type of content when it comes to staying informed. From TV being the most frequently used platform for news in 2020 (65% according to Journalism.org) to social media becoming a primary source for 18% of American adults (Digital Trends), let’s dive into these stats and see what they tell us about our current state of affairs.

News Consumption Statistics Overview

TV is the most frequently used platform for news, with 65% of people using it to stay informed.

This statistic is a powerful indicator of the importance of television as a source of news. It demonstrates that the majority of people rely on television to stay informed, making it the most popular platform for news consumption. This is an important point to consider when discussing news consumption statistics, as it highlights the need for news outlets to ensure their content is accessible on television.

In 2020, the average age of a U.S. news consumer was 38.

This statistic is significant in understanding the news consumption habits of the U.S. population. It provides insight into the age demographic of those who are actively engaging with news sources, and can be used to inform strategies for targeting news content to different age groups.

53% of American news consumers say that they trust the news media to do what’s right.

This statistic is significant in the context of news consumption statistics as it provides insight into the public’s opinion of the news media. It suggests that a majority of American news consumers have faith in the news media to act in an ethical manner. This is an important indicator of the public’s trust in the news media, and can be used to inform decisions about how news is reported and consumed.

Social media is a primary news source for 18% of American adults.

This statistic is significant in the context of news consumption statistics as it highlights the growing influence of social media as a source of news for American adults. It indicates that a significant portion of the population is relying on social media for their news, which could have implications for the accuracy and reliability of the information they are receiving.

34% of news consumers pay for news, either through subscriptions or one-off donations.

This statistic is significant in the context of news consumption statistics as it demonstrates that a substantial portion of news consumers are willing to invest in the news they consume. This indicates that news is still seen as a valuable commodity, and that people are willing to pay for it. This is an encouraging sign for the news industry, as it suggests that people are still willing to invest in quality journalism.

68% of people say they primarily consume news on a smartphone.

This statistic is a telling indication of the changing landscape of news consumption. It shows that the majority of people are now turning to their smartphones to stay informed, rather than traditional sources such as newspapers or television. This shift in news consumption habits is an important factor to consider when discussing news consumption statistics.

44% of American adults say they actively avoid the news.

This statistic is a telling indication of the current state of news consumption in America. It suggests that a large portion of the population is actively avoiding news, which could be due to a variety of factors such as lack of interest, distrust of the media, or simply not having enough time to keep up with the news. This statistic is important to consider when discussing news consumption statistics, as it provides insight into the attitudes and behaviors of American adults towards news.

76% of global news consumers say they prefer to access news online due to its convenience.

This statistic is a powerful indicator of the changing landscape of news consumption. It shows that the majority of news consumers are now turning to the internet for their news, highlighting the importance of digital media in the news industry. This statistic is especially relevant to a blog post about news consumption statistics, as it provides insight into the current trends in news consumption and how they are impacting the industry.

59% of global news consumers rely on search engines to discover news.

This statistic is a telling indication of the importance of search engines in the news consumption process. It highlights the fact that search engines are a major source of news for the majority of global news consumers, and thus, should be taken into account when discussing news consumption statistics.

48% of UK adults use BBC as their main source of news.

This statistic is significant in the context of news consumption statistics as it highlights the importance of the BBC as a major source of news for UK adults. It demonstrates the trust that the public has in the BBC as a reliable source of information, and the influence it has on the public’s understanding of current events.

70% of Canadians get their news from social media, and 60% from traditional platforms.

This statistic is a telling indication of the changing landscape of news consumption. It shows that Canadians are increasingly turning to social media for their news, with a 10% higher preference than traditional platforms. This shift in news consumption habits has implications for the way news is disseminated and consumed, and how it shapes public opinion.

62% of Indian news consumers use WhatsApp for news on a weekly basis.

This statistic is significant in the context of news consumption statistics as it highlights the growing trend of Indians relying on WhatsApp for their news. It demonstrates the power of the platform in providing news to a large number of people, and how it has become an integral part of the news consumption process for many.

90% of US adults access news through a mobile device.

This statistic is a telling indication of the changing landscape of news consumption. It highlights the fact that more and more people are turning to their mobile devices to access news, rather than traditional sources such as newspapers and television. This shift in news consumption habits has implications for the way news is produced and distributed, and it is important to understand the implications of this statistic in order to effectively reach and engage with news consumers.

On average, people spend more than 6 hours per week consuming news.

This statistic is a telling indication of the importance of news consumption in our lives. It shows that, on average, people are dedicating a significant portion of their time to staying informed about current events. This speaks to the power of news and its ability to capture our attention and keep us engaged.

The proportion of US adults relying on print newspapers has fallen from 27% in 2013 to 16% in 2020.

This statistic is a telling indication of the changing landscape of news consumption. It shows that print newspapers are becoming less and less popular, with a decrease of 11% in just seven years. This shift in news consumption habits is an important factor to consider when discussing news consumption statistics.

47% of Americans believe in the credibility of news organizations.

The statistic that 47% of Americans believe in the credibility of news organizations is a crucial piece of information when discussing news consumption statistics. It speaks to the trustworthiness of news sources and how much faith the public has in the accuracy of the news they are consuming. This statistic is a key indicator of how much people rely on news organizations for their information and how much they trust the news they are receiving.

In the UK, 75% of adults consume news at least once a day.

This statistic is a powerful indicator of the importance of news consumption in the UK. It shows that the majority of adults are actively engaging with news on a daily basis, highlighting the significance of news in the lives of the British public. This statistic is essential to understanding the current state of news consumption in the UK and is a valuable piece of information for any blog post about news consumption statistics.

Conclusion

Global news consumption varies by region and platform. In the U.S., 93% access news online, and 65% use TV, with 18% relying on social media. The average U.S. news consumer is 38 years old, and 53% trust the media. Smartphones are increasingly popular for news, used by 68%.

In the UK, the BBC is a key source for 48%, while Canadians use traditional platforms (60%) and social media (70%). Indians prefer WhatsApp (62%), and Australians lean towards independent outlets (56%). Despite a decline in print newspapers, 47% believe in the credibility of news organizations. This shows that people worldwide adapt to different news sources based on accessibility and locality.

References

0. – https://www.www.digitalnewsreport.org

1. – https://www.www.pewresearch.org

2. – https://www.blog.globalwebindex.com

3. – https://www.www.digitaltrends.com

4. – https://www.www.ofcom.org.uk

5. – https://www.www.gallup.com

6. – https://www.news.gallup.com

7. – https://www.newsinteractives.cbc.ca

8. – https://www.www.nielsen.com

9. – https://www.yougov.co.uk

10. – https://www.www.journalism.org

 

FAQs

What percentage of the population consumes news on a daily basis?

The percentage can vary by country, age group, and other factors, but on average, approximately 70-75% of adults consume news on a daily basis.

Which medium is most widely used for news consumption?

As of 2020, digital platforms have become the most widely used medium for news consumption, surpassing television, radio, and print newspapers.

How much time do people typically spend on news consumption per day?

On average, people spend around 30-60 minutes per day consuming news, though this figure may vary depending on individual habits and preferences.

Are younger or older demographics more likely to consume news?

Older demographics are generally more likely to consume news regularly compared to younger demographics, who may rely more on social media for news updates.

What is the most trusted source of news for the majority of the population?

The most trusted source of news varies greatly by country and individual preferences, but in general, traditional and well-established media outlets like newspapers, public broadcasters, and reputable digital news platforms tend to be considered more trustworthy.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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