GITNUXREPORT 2025

Mountain Bike Industry Statistics

Mountain biking industry grows rapidly, projected market exceeds $12 billion globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The mountain bike segment in the US grew by 12% in units sold during 2022

Statistic 2

The COVID-19 pandemic led to a 35% increase in mountain biking participation in 2020

Statistic 3

The online sales channel for mountain bikes grew by 20% in 2022

Statistic 4

The number of mountain bike riders in Europe increased by 15% between 2018 and 2022

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Overall participation in mountain biking in Australia increased by 10% in 2022

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The number of mountain bike trail centers worldwide has increased by 40% since 2015, reaching over 2,000 centers by 2023

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Around 60% of mountain bikes sold globally are designed for trail riding

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Kids’ mountain bikes make up about 20% of the total market share in 2022

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Major brands like Trek, Specialized, and Giant hold over 70% of the global mountain bike market share

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Electric mountain bikes (e-MTBs) account for over 45% of premium bike sales in North America

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The average spend per mountain biker in the US is around $600 annually on equipment and accessories

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Women’s mountain bikes represent about 25% of all mountain bike sales globally

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About 65% of mountain bikes sold are suited for cross-country riding, the most popular category

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Approximately 80% of mountain bikers own more than one bike, showcasing diverse riding needs

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The average age of mountain bike riders worldwide is approximately 35 years old, with a rising trend among younger demographics

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The majority of mountain bike riders (around 75%) participate mainly in trail riding, with downhill and cross-country following

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Approximately 90% of mountain bikes sold in emerging markets are imported, primarily from Asia, due to limited local manufacturing

Statistic 18

The share of women participating in bike parks and downhill mountain biking increased by 20% from 2018 to 2022, reflecting broader inclusion

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The average distance traveled per mountain biking trip is approximately 12 miles, with some riders covering over 30 miles in a day

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The global mountain bike market was valued at approximately $4.1 billion in 2021

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The industry is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030

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North America held over 35% of the mountain bike market share in 2021

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The Asia-Pacific region is projected to witness the highest growth rate, with a CAGR of 10%

Statistic 24

E-mountain bikes accounted for approximately 25% of global mountain bike sales in 2021

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The average price of a mountain bike increased by 5% from 2021 to 2022, reaching around $850

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The mountain bike accessories market is projected to reach $1.5 billion by 2025

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Mountain biking is recognized as one of the fastest-growing sports in the US with over 8 million participants in 2022

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The average annual growth rate of e-MTB sales from 2018 to 2022 was around 18%

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The MTB tire market is expected to reach $250 million by 2024 globally

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Aluminum remains the most popular frame material, used in about 60% of mountain bikes in 2022

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Mountain bike components market, including suspensions and drivetrains, is projected to reach $2.5 billion by 2025

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The number of mountain biking events and competitions increased by 22% in 2022, with over 1,200 events worldwide

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The global mountain bike apparel market is expected to reach $1 billion by 2026, with an annual growth rate of 7%

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The largest mountain bike manufacturer by revenue is Giant Bicycles, with estimated revenues exceeding $950 million in 2022

Statistic 35

Over 12 million mountain bikes are sold annually worldwide, with a significant increase noted during the pandemic years

Statistic 36

The trend toward lightweight mountain bikes has led to a 15% increase in demand for advanced carbon and aluminum frames from 2019 to 2022

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The mountain biking community has grown significantly on social media platforms, with a 30% increase in followers across major brands from 2020 to 2023

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The average retail price of a full-suspension mountain bike is approximately $1,200 in 2022, up from $1,050 in 2021

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The number of women participating in mountain bike racing has increased by 25% over the last three years, originating more female-led events

Statistic 40

The global demand for mountain bike tires is projected to grow at a CAGR of 6% through 2025, reaching $400 million

Statistic 41

The most popular mountain bike suspension system sold in 2022 was full suspension, accounting for approximately 70% of the market

Statistic 42

The average rider in North America rides about 15 times a year, with an average session duration of 2 hours

Statistic 43

Bike-sharing programs in urban areas that include mountain bikes increased by 45% between 2018 and 2022, facilitating outdoor activity and tourism

Statistic 44

The online mountain bike retail segment grew to represent approximately 25% of total sales in 2022, which is a 10% increase from 2020

Statistic 45

The demand for sustainable and eco-friendly materials for mountain bike manufacturing increased by 20% from 2021 to 2023, reflecting growing environmental concerns

Statistic 46

The global mountain bike market is expected to generate over $12 billion in revenue by 2030, considering the current growth trends

Statistic 47

Mountain bike maintenance and repair services saw a 25% increase in demand during 2020-2022, driven by increased riding activity

Statistic 48

The use of e-MTBs in professional racing events has increased by 30% since 2019, indicating rising acceptance of electric technology

Statistic 49

The development and adoption of smart bike technology, including GPS and performance tracking, increased by 40% from 2020 to 2023

Statistic 50

The average annual expenditure on mountain biking clothing and accessories in Europe is estimated at €250 per rider, contributing to a €1.5 billion market in the continent

Statistic 51

The number of mountain biking YouTube channels grew by 50% between 2019 and 2023, indicating rising digital interest in the sport

Statistic 52

Mountain bike training programs and coaching services have seen a 35% increase in enrollment from 2020 to 2023, driven by growing interest among newer riders

Statistic 53

The global demand for mountain bike helmets is expected to reach $600 million by 2025, expanding safety awareness

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The market share of used mountain bikes increased by 15% in 2022 as more riders seek affordable options

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Carbon fiber is used in about 30% of high-end mountain bikes, contributing to weight reduction and durability

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The average lifespan of a mountain bike frame is approximately 8 years with proper maintenance

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The average weight of a modern mountain bike is approximately 28 pounds (13 kg), with high-end models weighing less

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The number of mountain bike patents filed globally increased by 18% between 2017 and 2022, reflecting innovation in the industry

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Key Highlights

The global mountain bike market was valued at approximately $4.1 billion in 2021
The industry is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030
North America held over 35% of the mountain bike market share in 2021
The Asia-Pacific region is projected to witness the highest growth rate, with a CAGR of 10%
E-mountain bikes accounted for approximately 25% of global mountain bike sales in 2021
The mountain bike segment in the US grew by 12% in units sold during 2022
The average price of a mountain bike increased by 5% from 2021 to 2022, reaching around $850
The mountain bike accessories market is projected to reach $1.5 billion by 2025
The online sales channel for mountain bikes grew by 20% in 2022
Mountain biking is recognized as one of the fastest-growing sports in the US with over 8 million participants in 2022
The number of mountain bike riders in Europe increased by 15% between 2018 and 2022
Around 60% of mountain bikes sold globally are designed for trail riding
Kids’ mountain bikes make up about 20% of the total market share in 2022

The mountain bike industry is blasting into new heights, with a global valuation of $4.1 billion in 2021 and an anticipated $12 billion by 2030, fueled by a surge in electric bikes, rising participation rates, and expanding markets across North America, Europe, and Asia-Pacific alike.

Growth

The mountain bike segment in the US grew by 12% in units sold during 2022

Growth Interpretation

The 12% surge in US mountain bike sales in 2022 suggests that Americans are increasingly trading their couch for the trail, blending leisure with a push for outdoor adventure.

Growth, Trends, and Market Size

The COVID-19 pandemic led to a 35% increase in mountain biking participation in 2020

Growth, Trends, and Market Size Interpretation

The COVID-19 pandemic pedal-powered the mountain biking boom in 2020, with a 35% surge in participation turning outdoor trails into the newest pandemic refuge.

Growth, and Trends

The online sales channel for mountain bikes grew by 20% in 2022
The number of mountain bike riders in Europe increased by 15% between 2018 and 2022
Overall participation in mountain biking in Australia increased by 10% in 2022
The number of mountain bike trail centers worldwide has increased by 40% since 2015, reaching over 2,000 centers by 2023

Growth, and Trends Interpretation

As mountain biking accelerates into the mainstream—fueling a 20% online sales surge, a 15% European rider rise, and a worldwide trail center boom—it's clear that the sport is climbing higher than ever before.

Market Segmentation and Consumer Demographics

Around 60% of mountain bikes sold globally are designed for trail riding
Kids’ mountain bikes make up about 20% of the total market share in 2022
Major brands like Trek, Specialized, and Giant hold over 70% of the global mountain bike market share
Electric mountain bikes (e-MTBs) account for over 45% of premium bike sales in North America
The average spend per mountain biker in the US is around $600 annually on equipment and accessories
Women’s mountain bikes represent about 25% of all mountain bike sales globally
About 65% of mountain bikes sold are suited for cross-country riding, the most popular category
Approximately 80% of mountain bikers own more than one bike, showcasing diverse riding needs
The average age of mountain bike riders worldwide is approximately 35 years old, with a rising trend among younger demographics
The majority of mountain bike riders (around 75%) participate mainly in trail riding, with downhill and cross-country following
Approximately 90% of mountain bikes sold in emerging markets are imported, primarily from Asia, due to limited local manufacturing
The share of women participating in bike parks and downhill mountain biking increased by 20% from 2018 to 2022, reflecting broader inclusion
The average distance traveled per mountain biking trip is approximately 12 miles, with some riders covering over 30 miles in a day

Market Segmentation and Consumer Demographics Interpretation

With over 70% market dominance held by giants like Trek, Specialized, and Giant, and nearly half of North America's high-end sales powered by electric e-MTBs, the mountain biking industry is riding a dual trail of mainstream dominance and electrified innovation, while a diverse roster of riders—averaging 35 years and spending around $600 annually—prove that the passion for biking is as varied as the terrains they conquer.

Market Size, Growth, and Trends

The global mountain bike market was valued at approximately $4.1 billion in 2021
The industry is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030
North America held over 35% of the mountain bike market share in 2021
The Asia-Pacific region is projected to witness the highest growth rate, with a CAGR of 10%
E-mountain bikes accounted for approximately 25% of global mountain bike sales in 2021
The average price of a mountain bike increased by 5% from 2021 to 2022, reaching around $850
The mountain bike accessories market is projected to reach $1.5 billion by 2025
Mountain biking is recognized as one of the fastest-growing sports in the US with over 8 million participants in 2022
The average annual growth rate of e-MTB sales from 2018 to 2022 was around 18%
The MTB tire market is expected to reach $250 million by 2024 globally
Aluminum remains the most popular frame material, used in about 60% of mountain bikes in 2022
Mountain bike components market, including suspensions and drivetrains, is projected to reach $2.5 billion by 2025
The number of mountain biking events and competitions increased by 22% in 2022, with over 1,200 events worldwide
The global mountain bike apparel market is expected to reach $1 billion by 2026, with an annual growth rate of 7%
The largest mountain bike manufacturer by revenue is Giant Bicycles, with estimated revenues exceeding $950 million in 2022
Over 12 million mountain bikes are sold annually worldwide, with a significant increase noted during the pandemic years
The trend toward lightweight mountain bikes has led to a 15% increase in demand for advanced carbon and aluminum frames from 2019 to 2022
The mountain biking community has grown significantly on social media platforms, with a 30% increase in followers across major brands from 2020 to 2023
The average retail price of a full-suspension mountain bike is approximately $1,200 in 2022, up from $1,050 in 2021
The number of women participating in mountain bike racing has increased by 25% over the last three years, originating more female-led events
The global demand for mountain bike tires is projected to grow at a CAGR of 6% through 2025, reaching $400 million
The most popular mountain bike suspension system sold in 2022 was full suspension, accounting for approximately 70% of the market
The average rider in North America rides about 15 times a year, with an average session duration of 2 hours
Bike-sharing programs in urban areas that include mountain bikes increased by 45% between 2018 and 2022, facilitating outdoor activity and tourism
The online mountain bike retail segment grew to represent approximately 25% of total sales in 2022, which is a 10% increase from 2020
The demand for sustainable and eco-friendly materials for mountain bike manufacturing increased by 20% from 2021 to 2023, reflecting growing environmental concerns
The global mountain bike market is expected to generate over $12 billion in revenue by 2030, considering the current growth trends
Mountain bike maintenance and repair services saw a 25% increase in demand during 2020-2022, driven by increased riding activity
The use of e-MTBs in professional racing events has increased by 30% since 2019, indicating rising acceptance of electric technology
The development and adoption of smart bike technology, including GPS and performance tracking, increased by 40% from 2020 to 2023
The average annual expenditure on mountain biking clothing and accessories in Europe is estimated at €250 per rider, contributing to a €1.5 billion market in the continent
The number of mountain biking YouTube channels grew by 50% between 2019 and 2023, indicating rising digital interest in the sport
Mountain bike training programs and coaching services have seen a 35% increase in enrollment from 2020 to 2023, driven by growing interest among newer riders
The global demand for mountain bike helmets is expected to reach $600 million by 2025, expanding safety awareness
The market share of used mountain bikes increased by 15% in 2022 as more riders seek affordable options

Market Size, Growth, and Trends Interpretation

With a soaring market valued at over $4 billion and an unstoppable 8.4% annual growth forecast, the mountain bike industry is pedaling hard into a future where e-bikes, eco-conscious materials, and social media buzz propel both enthusiasts and manufacturers toward a trail blazed with innovation, inclusivity, and expanding global horizons.

Product and Material Innovations

Carbon fiber is used in about 30% of high-end mountain bikes, contributing to weight reduction and durability
The average lifespan of a mountain bike frame is approximately 8 years with proper maintenance
The average weight of a modern mountain bike is approximately 28 pounds (13 kg), with high-end models weighing less
The number of mountain bike patents filed globally increased by 18% between 2017 and 2022, reflecting innovation in the industry

Product and Material Innovations Interpretation

As mountain biking's industry accelerates with an 18% spike in patents and a push toward lighter, more durable frames—particularly with carbon fiber—riders can expect bikes that are not only longer-lasting but also more innovative, even as the sport's core weight hovers around 28 pounds, proving that in this high-speed pursuit, technology's trail is ever expanding.