Mexico’s beverage market still moves fast, even as tastes shift toward functional and lower sugar options. In 2023 alone, bottled water jumped to 92 liters per person while light beer made up 55% of all beer variety, alongside a sharp rise in energy drink habits among young adults. We compiled the latest consumption, production, and trade figures to show what is driving the squeeze between classic favorites and new everyday drinks across Mexico.
Key Takeaways
- Average annual beer consumption per capita in Mexico was 65 liters in 2023
- Soft drinks consumption per capita in Mexico reached 140 liters in 2022, highest in Latin America
- Bottled water consumption per capita increased to 92 liters in 2023
- Mexico exported 8.9 billion liters of beer in 2023, valued at USD 5.2 billion
- Tequila exports hit 370 million liters in 2023, generating USD 3.4 billion
- Beer imports to Mexico totaled 120 million liters in 2023, mainly from USA
- In 2023, the total beverage market in Mexico was valued at USD 45.2 billion, reflecting a 4.5% year-over-year growth driven by rising demand for functional drinks
- Mexico's non-alcoholic beverage segment grew by 5.8% in volume terms during 2022-2023, reaching 28.4 billion liters
- The soft drinks category in Mexico accounted for 52% of the total beverage market revenue in 2023
- Beer production in Mexico totaled 11.2 billion liters in 2023, led by Grupo Modelo and Heineken
- Tequila production reached 456 million liters in 2022, with 80% exported
- Mexico produced 1.8 billion liters of carbonated soft drinks in 2023, primarily by FEMSA and Arca Continental
- 45% of Mexicans shifted to healthier beverages like low-sugar options in 2023
- Craft beer segment expected to grow at 15% CAGR to 2028, reaching 1 billion liters
- Non-alcoholic beverage market projected to hit USD 30 billion by 2027
Mexicans are shifting toward functional and lower sugar drinks, even as beer, tequila, and bottled water remain staples.
Related reading
01 · Category
Consumption Patterns19 stats
01
Average annual beer consumption per capita in Mexico was 65 liters in 2023
02
Soft drinks consumption per capita in Mexico reached 140 liters in 2022, highest in Latin America
03
Bottled water consumption per capita increased to 92 liters in 2023
04
Tequila consumption within Mexico was 91 million liters in 2023
05
78% of Mexicans aged 18-34 consume energy drinks weekly, averaging 1.2 liters per month
06
RTD coffee consumption grew to 0.8 liters per capita in urban Mexico in 2023
07
62% of Mexican households purchased carbonated soft drinks monthly in 2022
08
Fruit juice consumption per capita stood at 18 liters in 2023
09
Beer consumption among millennials in Mexico averaged 72 liters per year in 2023
10
Low/no-alcohol beer consumption rose to 5% of total beer intake in 2023
11
55% of beer consumed in Mexico is light beer variety in 2023
12
35% of soft drink consumption is diet or zero-sugar in urban areas 2023
13
Daily bottled water intake per capita is 250ml in Mexico City 2023
14
42% of Gen Z prefer functional beverages over sodas in 2023 surveys
15
Average household spends MXN 1,200 monthly on beverages in 2023
16
Tequila consumption peaks at 25% during holidays, 120ml per occasion
17
68% of consumers buy beer for home consumption weekly
18
Juice consumption highest in children under 12 at 25 liters/year
19
Out-of-home beer consumption accounts for 28% of total in 2023
Interpretation
Consumption Patterns Interpretation
It appears Mexico’s national beverage strategy is to hydrate with water just enough to responsibly chase it with beer, while using soda as a baseline and tequila for punctuation.
02 · Category
Exports and Imports19 stats
01
Mexico exported 8.9 billion liters of beer in 2023, valued at USD 5.2 billion
02
Tequila exports hit 370 million liters in 2023, generating USD 3.4 billion
03
Beer imports to Mexico totaled 120 million liters in 2023, mainly from USA
04
Concentrates for soft drinks imported USD 450 million worth in 2022
05
Mezcal exports grew to 9.8 million liters in 2023, valued at USD 240 million
06
Mexico imported 2.1 billion liters of bottled water ingredients in 2023
07
Energy drink imports reached USD 180 million in 2023, from USA and Europe
08
Fruit juice exports from Mexico were 450 million liters in 2023, to USA primarily
09
Pulque-related exports were negligible at 0.5 million liters, but imports of fermented beverages hit USD 20 million
10
Total beverage exports from Mexico reached USD 10.5 billion in 2023
11
Exports of non-alcoholic beverages from Mexico totaled USD 1.2 billion in 2023
12
USA received 85% of Mexico's beer exports, 7.6 billion liters in 2023
13
Imports of premium spirits reached USD 500 million in 2023
14
Tequila exports to Europe grew 18% to 45 million liters in 2023
15
Soft drink imports minimal at 50 million liters, USD 120 million value
16
China imported USD 50 million in Mexican agave spirits in 2023
17
Total beverage trade balance surplus of USD 8.3 billion in 2023
18
Wine imports from Chile totaled 150 million liters in 2023
19
RTD tea imports valued at USD 80 million primarily from Asia
Interpretation
Exports and Imports Interpretation
Mexico’s beverage industry reveals a country that is brilliantly drunk on success, overwhelmingly quenching America’s thirst while importing the very things—like bottled water ingredients and premium spirits—needed to keep the party and the profits flowing.
03 · Category
Market Size and Growth20 stats
01
In 2023, the total beverage market in Mexico was valued at USD 45.2 billion, reflecting a 4.5% year-over-year growth driven by rising demand for functional drinks
02
Mexico's non-alcoholic beverage segment grew by 5.8% in volume terms during 2022-2023, reaching 28.4 billion liters
03
The soft drinks category in Mexico accounted for 52% of the total beverage market revenue in 2023
04
Bottled water sales in Mexico surged to 12.1 billion liters in 2023, up 7.2% from the previous year
05
Mexico's beverage industry contributed 1.2% to the national GDP in 2022, with a market volume of USD 42.8 billion
06
The energy drinks market in Mexico expanded to USD 1.8 billion in 2023, growing at a CAGR of 8.4% from 2018-2023
07
Ready-to-drink (RTD) tea and coffee beverages reached 1.2 billion liters in Mexico in 2023
08
The overall beverage consumption per capita in Mexico stood at 182 liters in 2022
09
Mexico's carbonated soft drinks market volume hit 15.6 billion liters in 2023
10
Functional beverage sales grew by 12.3% in 2023, contributing USD 2.1 billion to the market
11
The Mexican beer market is forecasted to grow by 3.2% in volume from 2023-2027
12
Non-carbonated soft drinks volume reached 4.2 billion liters in 2023, growing 6.1%
13
Sports drinks market valued at USD 650 million in 2023
14
Total RTD beverages revenue hit USD 1.5 billion in 2023
15
Aguas frescas packaged sales grew to 850 million liters in 2023
16
The beverage wholesale market in Mexico was USD 38 billion in 2022
17
Hot drinks segment declined 1.2% but valued at USD 2.8 billion in 2023
18
Cider and FABs volume was 180 million liters in 2023
19
Spirits market (ex-tequila) reached USD 4.1 billion in 2023
20
Wine consumption volume was 320 million liters in 2023
Interpretation
Market Size and Growth Interpretation
Mexico is increasingly dousing its national thirst with a sobering mix of ubiquitous soda, a rising tide of bottled water, and a potent shot of functional energy, proving that what the country drinks is both a major economic engine and a mirror of its evolving consumer demands.
More related reading
04 · Category
Production and Supply19 stats
01
Beer production in Mexico totaled 11.2 billion liters in 2023, led by Grupo Modelo and Heineken
02
Tequila production reached 456 million liters in 2022, with 80% exported
03
Mexico produced 1.8 billion liters of carbonated soft drinks in 2023, primarily by FEMSA and Arca Continental
04
Bottled water production capacity in Mexico exceeded 15 billion liters annually in 2023
05
The number of tequila distilleries in Mexico increased to 1,800 in 2023
06
Beer manufacturing plants in Mexico numbered 45 in 2022, with a total capacity of 12 billion liters
07
Mexico's juice production volume was 2.4 billion liters in 2023
08
Energy drink production in Mexico hit 450 million liters in 2023
09
Pulque production, a traditional fermented beverage, totaled 15 million liters in 2022 across 120 producers
10
Mezcal production volume reached 12.5 million liters in 2023, certified by 1,200 producers
11
Mexico's rum production totaled 45 million liters in 2023
12
Soft drink bottling plants number 250 in Mexico as of 2023
13
Annual capacity for beer in Cuauhtémoc Moctezuma brewery is 1.2 billion liters
14
95% of tequila is produced in Jalisco state, 432 million liters in 2023
15
Concentrate production for CSDs was 1.5 billion liters equivalent in 2023
16
350 million liters of isotonic drinks produced in 2023
17
Traditional atole production estimated at 200 million liters annually
18
28 major beer producers control 98% of market production in 2023
19
Hard seltzer production debuted at 50 million liters in 2023
Interpretation
Production and Supply Interpretation
While Mexico’s thirst for beer, tequila, and soda could fill oceans, its true national spirit is found in the precise, industrial-scale engineering of hydration and intoxication.
05 · Category
Trends and Forecasts17 stats
01
45% of Mexicans shifted to healthier beverages like low-sugar options in 2023
02
Craft beer segment expected to grow at 15% CAGR to 2028, reaching 1 billion liters
03
Non-alcoholic beverage market projected to hit USD 30 billion by 2027
04
Premium tequila demand forecasted to rise 10% annually through 2025
05
E-commerce beverage sales in Mexico to grow 25% YoY to 2025
06
Sustainable packaging adoption in beverages to reach 60% by 2027
07
Functional drinks market CAGR of 11.2% projected for 2023-2028
08
RTD cocktails expected to double in volume to 500 million liters by 2028
09
Alcohol-free beer market to expand to 800 million liters by 2027
10
Plant-based milk alternatives market to grow 20% CAGR to 2028
11
Health claims on beverage labels increased 40% from 2020-2023
12
Delivery app beverage orders up 35% post-pandemic to 2025 forecast
13
Organic juice segment projected to reach USD 300 million by 2027
14
Beer market revenue forecast USD 18 billion by 2027
15
Sugar tax impact reduced CSD volume by 10% since 2014, stabilizing 2023
16
Premiumization trend lifts spirits ASP by 12% annually to 2026
17
Kombucha and kombucha-like drinks to hit 100 million liters by 2028
Interpretation
Trends and Forecasts Interpretation
While Mexico's taste buds are earnestly flirting with wellness and low-sugar sips, their party spirit is defiantly upgrading to premium tequilas and craft beers, all conveniently delivered in sustainable packaging to their doors by an app.
Reference
Cite This Report
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APA
Timothy Grant. (2026, February 13). Mexico Beverage Industry Statistics. Gitnux. https://gitnux.org/mexico-beverage-industry-statistics
MLA
Timothy Grant. "Mexico Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mexico-beverage-industry-statistics.
Chicago
Timothy Grant. 2026. "Mexico Beverage Industry Statistics." Gitnux. https://gitnux.org/mexico-beverage-industry-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level