Global clean energy investment reached US$1.7 trillion in 2023, tightening the link between steel marketing and decarbonization outcomes. At the same time, trade scale stays high, with Germany exporting US$46.6 billion in steel value in 2023. These pressures shape how demand shifts by region, which channels buyers trust, and how compliance like CBAM reporting affects messaging.
Key Takeaways
- 1.86 billion tons of crude steel production in 2022 worldwide, reflecting the global scale steel marketing addresses
- 6.6% share of global steel consumption by region in 2022 for India (as a portion of world steel demand by country/region), informing priority targeting
- Germany crude steel production was 31.7 million tons in 2023 (World Steel Association), relevant for European steel positioning
- 2.0% YoY growth in global crude steel production in 2023, indicating the direction of end-market demand
- Steel demand in North America increased by 2.0% in 2024 forecast (World Steel Association), supporting targeting by region
- The EU’s Carbon Border Adjustment Mechanism (CBAM) began a transitional reporting period on 1 October 2023, affecting steel marketing around compliance
- US$19.5 billion steel exports by value for the United States in 2023, indicating overseas marketing and channel value
- US$46.6 billion steel exports by value for Germany in 2023, showing European export marketing opportunities
- US$30.2 billion steel exports by value for China in 2023, indicating scale of international procurement markets
- The global marketing analytics market is forecast to reach US$42.6 billion by 2027, underscoring measurement/CRM analytics demand
- The global CRM market is projected to reach US$128.97 billion by 2032 (multiple industry forecasts), indicating continued software budget for steel sales/marketing
- The global marketing automation market size is projected to grow from US$3.5 billion in 2024 to US$9.5 billion by 2030 (forecast), supporting adoption in B2B steel lead nurture
- 79% of B2B buyers conduct online research during their purchasing journey, supporting digital marketing investment
- 63% of B2B marketers say they use marketing automation tools, indicating workflow automation in lead nurturing for steel
- Worldwide, 91% of business marketers use social media for marketing, supporting steel brand and thought leadership
Steel demand is rising globally, while exports and digital marketing analytics reshape how firms reach buyers profitably.
Related reading
01 · Category
Market Size4 stats
01
1.86 billion tons of crude steel production in 2022 worldwide, reflecting the global scale steel marketing addresses
02
6.6% share of global steel consumption by region in 2022 for India (as a portion of world steel demand by country/region), informing priority targeting
03
Germany crude steel production was 31.7 million tons in 2023 (World Steel Association), relevant for European steel positioning
04
In the UK, 16.9 million tonnes of steel and iron production capacity were used (blast furnace/basic oxygen) in 2022 (World Steel Association country production/use stats), informing domestic marketing sizing
Interpretation
Market Size Interpretation
With global crude steel output reaching 1.86 billion tons in 2022, steel marketing can be sized at massive scale while region-level focus is sharpened by India’s 6.6% share of world consumption and Germany’s 31.7 million tons of 2023 production alongside UK demand supported by 16.9 million tonnes used in 2022.
02 · Category
Industry Trends5 stats
01
2.0% YoY growth in global crude steel production in 2023, indicating the direction of end-market demand
02
Steel demand in North America increased by 2.0% in 2024 forecast (World Steel Association), supporting targeting by region
03
The EU’s Carbon Border Adjustment Mechanism (CBAM) began a transitional reporting period on 1 October 2023, affecting steel marketing around compliance
04
Energy transition equipment demand is rising; global clean energy investment reached US$1.7 trillion in 2023 (IEA), impacting steel-related market messaging for renewables
05
Google reports that 16% of searches are new (unused previously), supporting continuous SEO and keyword expansion strategies for steel
Interpretation
Industry Trends Interpretation
With global crude steel production up 2.0% YoY in 2023 and North America steel demand forecast to rise 2.0% in 2024, the most important industry trend for marketing in steel is that steady end-market growth is unfolding alongside policy and decarbonization pressure like CBAM’s 1 October 2023 reporting shift.
03 · Category
Channel Economics5 stats
01
US$19.5 billion steel exports by value for the United States in 2023, indicating overseas marketing and channel value
02
US$46.6 billion steel exports by value for Germany in 2023, showing European export marketing opportunities
03
US$30.2 billion steel exports by value for China in 2023, indicating scale of international procurement markets
04
E-mail remains a top B2B channel: 78% of marketers use email marketing (as a channel in B2B), supporting steel follow-up campaigns
05
In 2021, 13.6 million tonnes of steel scrap were collected for recycling in the EU (Eurostat), enabling recycled-steel marketing positioning
Interpretation
Channel Economics Interpretation
Channel economics in steel is being driven by large export value with the US exporting US$19.5 billion and Germany US$46.6 billion in 2023, while B2B follow through remains heavily email centric with 78% of marketers using it, and recycled-steel positioning is gaining momentum as the EU collected 13.6 million tonnes of scrap for recycling in 2021.
04 · Category
Budget Allocation3 stats
01
The global marketing analytics market is forecast to reach US$42.6 billion by 2027, underscoring measurement/CRM analytics demand
02
The global CRM market is projected to reach US$128.97 billion by 2032 (multiple industry forecasts), indicating continued software budget for steel sales/marketing
03
The global marketing automation market size is projected to grow from US$3.5 billion in 2024 to US$9.5 billion by 2030 (forecast), supporting adoption in B2B steel lead nurture
Interpretation
Budget Allocation Interpretation
Steel industry marketing budgets are likely to keep scaling toward measurable, software-led demand as the marketing automation market is forecast to nearly triple from US$3.5 billion in 2024 to US$9.5 billion by 2030 while CRM analytics and CRM markets keep expanding to US$42.6 billion by 2027 and US$128.97 billion by 2032 respectively.
More related reading
05 · Category
User Adoption4 stats
01
79% of B2B buyers conduct online research during their purchasing journey, supporting digital marketing investment
02
63% of B2B marketers say they use marketing automation tools, indicating workflow automation in lead nurturing for steel
03
Worldwide, 91% of business marketers use social media for marketing, supporting steel brand and thought leadership
04
In 2024, 49% of B2B marketers reported using marketing attribution tools (survey), helping steel firms tie campaigns to outcomes
Interpretation
User Adoption Interpretation
User Adoption is clearly rising in steel marketing as 79% of B2B buyers do online research and 63% of B2B marketers already use marketing automation, while 91% rely on social media and 49% adopt attribution tools to connect campaigns to outcomes.
06 · Category
Performance Metrics1 stats
01
63% of marketers report that improving ROI is a top marketing priority (Gartner-style survey), informing steel marketing focus
Interpretation
Performance Metrics Interpretation
With 63% of steel industry marketers prioritizing improved ROI, performance metrics are clearly driving marketing decisions toward demonstrating measurable returns.
07 · Category
Cost Analysis1 stats
01
The U.S. Bureau of Labor Statistics reported that the Producer Price Index (PPI) for iron and steel mills increased by 3.2% in 2023 (annual change), affecting price-led marketing
Interpretation
Cost Analysis Interpretation
In 2023, the 3.2% annual increase in the Producer Price Index for iron and steel mills signals rising input costs, making cost-focused marketing and pricing strategies more essential under the cost analysis category.
Reference
Cite This Report
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APA
Ryan Townsend. (2026, February 13). Marketing In The Steel Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-steel-industry-statistics
MLA
Ryan Townsend. "Marketing In The Steel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-steel-industry-statistics.
Chicago
Ryan Townsend. 2026. "Marketing In The Steel Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-steel-industry-statistics.
Sources & references
23 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)