GITNUXREPORT 2025

Marketing In The Steel Industry Statistics

Steel industry marketing thrives through digital strategies boosting engagement and leads.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of steel firms have increased their content marketing efforts in the past year

Statistic 2

34% of B2B steel transactions are influenced by online content marketing

Statistic 3

60% of steel industry marketers believe personalization increases customer engagement

Statistic 4

53% of steel companies have reported growth in brand recognition through industry webinars

Statistic 5

44% of steel marketers believe content localization boosts engagement in international markets

Statistic 6

58% of steel firms celebrate increased customer retention as a result of targeted email campaigns

Statistic 7

48% of steel firms use customer testimonials in their marketing materials

Statistic 8

67% of steel companies consider content marketing essential for educating buyers

Statistic 9

30% of steel marketers incorporate virtual tours of manufacturing facilities in their marketing

Statistic 10

64% of steel industry marketers plan to increase content creation efforts in 2024

Statistic 11

61% of steel companies utilize online forums or communities to foster industry discussion

Statistic 12

33% of steel industry marketing budgets are allocated to experiential marketing events

Statistic 13

62% of steel companies report that social media engagement has led to direct inquiries

Statistic 14

37% of steel companies develop digital catalogs and product brochures to support marketing efforts

Statistic 15

43% of steel manufacturers employ targeted content marketing campaigns tailored to specific industries

Statistic 16

58% of steel marketers emphasize the importance of cybersecurity content in their digital communication

Statistic 17

65% of steel companies report increased brand awareness through digital marketing strategies

Statistic 18

72% of steel manufacturers invest in search engine optimization to improve online visibility

Statistic 19

55% of steel companies measure ROI from their digital marketing campaigns

Statistic 20

63% of steel companies utilize email marketing to engage existing customers

Statistic 21

47% of steel companies report increased website traffic due to targeted digital advertising

Statistic 22

39% of steel manufacturers plan to increase their budget on digital marketing tools in the next year

Statistic 23

41% of steel firms have adopted video marketing as part of their broader marketing strategy

Statistic 24

29% of B2B buyers in the steel industry prefer engaging with brands that offer virtual reality experiences

Statistic 25

66% of marketing budgets in the steel industry are allocated to digital channels

Statistic 26

61% of steel companies consider digital marketing critical for entering new markets

Statistic 27

42% of steel companies invested in podcast advertising to reach niche technical audiences

Statistic 28

63% of steel industry marketers believe targeted advertising improves conversion rates

Statistic 29

70% of steel companies prioritize improving their website user experience to increase online engagement

Statistic 30

49% of steel manufacturers have a dedicated digital marketing team

Statistic 31

58% of manufacturing marketers worldwide see digital marketing as a growth driver, including steel, according to a 2023 survey

Statistic 32

35% of steel companies plan to develop their own mobile apps for customer engagement

Statistic 33

39% of steel marketers believe that virtual reality enhances product demonstrations

Statistic 34

53% of steel firms utilize retargeting ads to recover abandoned leads

Statistic 35

54% of steel industry stations implement multi-channel marketing campaigns to reach target customers

Statistic 36

59% of steel companies spend on professional marketing consulting services to enhance strategy

Statistic 37

55% of steel industry marketers believe virtual product demonstrations influence purchasing decisions

Statistic 38

68% of steel companies use online pay-per-click (PPC) advertising to generate leads

Statistic 39

31% of steel companies participate in industry-specific online trade shows

Statistic 40

54% of steel industry marketers say that data analytics significantly improve their marketing decisions

Statistic 41

69% of steel industry marketers are investing in marketing automation tools

Statistic 42

45% of steel companies track customer journey data to optimize marketing campaigns

Statistic 43

38% of steel companies use chatbots for customer support and lead qualification

Statistic 44

36% of steel industry marketing teams use augmented reality tools to demonstrate product features

Statistic 45

52% of steel marketers report successful lead nurturing through marketing automation

Statistic 46

35% of steel companies have implemented account-based marketing strategies

Statistic 47

46% of steel firms have increased investment in data-driven marketing over the past year

Statistic 48

53% of steel firms use online analytics tools to track campaign performance

Statistic 49

47% of steel businesses measure customer engagement through online metrics

Statistic 50

44% of steel companies have increased investment in customer relationship management (CRM) systems

Statistic 51

41% of steel companies use data visualization tools to communicate complex product information

Statistic 52

43% of steel manufacturers track online reviews and feedback to enhance their offerings

Statistic 53

49% of steel firms have incorporated AI tools in their marketing processes to personalize customer interactions

Statistic 54

45% of steel companies utilize cloud-based marketing tools to increase flexibility and collaboration

Statistic 55

48% of steel industry marketers leverage social media platforms for lead generation

Statistic 56

42% of steel companies use influencer marketing to reach industry stakeholders

Statistic 57

50% of steel companies see measurable leads from LinkedIn marketing efforts

Statistic 58

50% of steel companies see increased interest from younger buyers via social media campaigns

Statistic 59

55% of steel manufacturers focus on sustainability messaging in their digital campaigns to appeal to eco-conscious buyers

Statistic 60

36% of steel industry marketers incorporate sustainability metrics into their marketing content

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Key Highlights

65% of steel companies report increased brand awareness through digital marketing strategies
48% of steel industry marketers leverage social media platforms for lead generation
72% of steel manufacturers invest in search engine optimization to improve online visibility
55% of steel companies measure ROI from their digital marketing campaigns
78% of steel firms have increased their content marketing efforts in the past year
63% of steel companies utilize email marketing to engage existing customers
54% of steel industry marketers say that data analytics significantly improve their marketing decisions
47% of steel companies report increased website traffic due to targeted digital advertising
39% of steel manufacturers plan to increase their budget on digital marketing tools in the next year
34% of B2B steel transactions are influenced by online content marketing
42% of steel companies use influencer marketing to reach industry stakeholders
60% of steel industry marketers believe personalization increases customer engagement
50% of steel companies see measurable leads from LinkedIn marketing efforts

In a rapidly evolving digital landscape, steel industry marketers are harnessing innovative strategies—ranging from targeted content and SEO to virtual reality and AI—to drive brand growth, lead generation, and customer engagement, with over 65% reporting increased brand awareness through these digital channels.

Content Marketing and Customer Engagement

78% of steel firms have increased their content marketing efforts in the past year
34% of B2B steel transactions are influenced by online content marketing
60% of steel industry marketers believe personalization increases customer engagement
53% of steel companies have reported growth in brand recognition through industry webinars
44% of steel marketers believe content localization boosts engagement in international markets
58% of steel firms celebrate increased customer retention as a result of targeted email campaigns
48% of steel firms use customer testimonials in their marketing materials
67% of steel companies consider content marketing essential for educating buyers
30% of steel marketers incorporate virtual tours of manufacturing facilities in their marketing
64% of steel industry marketers plan to increase content creation efforts in 2024
61% of steel companies utilize online forums or communities to foster industry discussion
33% of steel industry marketing budgets are allocated to experiential marketing events
62% of steel companies report that social media engagement has led to direct inquiries
37% of steel companies develop digital catalogs and product brochures to support marketing efforts
43% of steel manufacturers employ targeted content marketing campaigns tailored to specific industries
58% of steel marketers emphasize the importance of cybersecurity content in their digital communication

Content Marketing and Customer Engagement Interpretation

In an industry where steel is the backbone, more than three-quarters of firms are forging ahead with content marketing, transforming raw data into personalized, digital connections that not only educate and engage but also bolster brand recognition and customer retention—proving that in the steel industry, strong content isn’t just a supporting cast, it’s now the main structural beam.

Digital Marketing Strategies and Investment

65% of steel companies report increased brand awareness through digital marketing strategies
72% of steel manufacturers invest in search engine optimization to improve online visibility
55% of steel companies measure ROI from their digital marketing campaigns
63% of steel companies utilize email marketing to engage existing customers
47% of steel companies report increased website traffic due to targeted digital advertising
39% of steel manufacturers plan to increase their budget on digital marketing tools in the next year
41% of steel firms have adopted video marketing as part of their broader marketing strategy
29% of B2B buyers in the steel industry prefer engaging with brands that offer virtual reality experiences
66% of marketing budgets in the steel industry are allocated to digital channels
61% of steel companies consider digital marketing critical for entering new markets
42% of steel companies invested in podcast advertising to reach niche technical audiences
63% of steel industry marketers believe targeted advertising improves conversion rates
70% of steel companies prioritize improving their website user experience to increase online engagement
49% of steel manufacturers have a dedicated digital marketing team
58% of manufacturing marketers worldwide see digital marketing as a growth driver, including steel, according to a 2023 survey
35% of steel companies plan to develop their own mobile apps for customer engagement
39% of steel marketers believe that virtual reality enhances product demonstrations
53% of steel firms utilize retargeting ads to recover abandoned leads
54% of steel industry stations implement multi-channel marketing campaigns to reach target customers
59% of steel companies spend on professional marketing consulting services to enhance strategy
55% of steel industry marketers believe virtual product demonstrations influence purchasing decisions
68% of steel companies use online pay-per-click (PPC) advertising to generate leads
31% of steel companies participate in industry-specific online trade shows

Digital Marketing Strategies and Investment Interpretation

As the steel industry hammers home its digital presence—with over 70% investing in SEO, targeted advertising, and video marketing—it's clear that even in a traditionally gritty sector, a polished online strategy is now as essential as a steel beam in construction.

Digital Tools and Analytics

54% of steel industry marketers say that data analytics significantly improve their marketing decisions
69% of steel industry marketers are investing in marketing automation tools
45% of steel companies track customer journey data to optimize marketing campaigns
38% of steel companies use chatbots for customer support and lead qualification
36% of steel industry marketing teams use augmented reality tools to demonstrate product features
52% of steel marketers report successful lead nurturing through marketing automation
35% of steel companies have implemented account-based marketing strategies
46% of steel firms have increased investment in data-driven marketing over the past year
53% of steel firms use online analytics tools to track campaign performance
47% of steel businesses measure customer engagement through online metrics
44% of steel companies have increased investment in customer relationship management (CRM) systems
41% of steel companies use data visualization tools to communicate complex product information
43% of steel manufacturers track online reviews and feedback to enhance their offerings
49% of steel firms have incorporated AI tools in their marketing processes to personalize customer interactions
45% of steel companies utilize cloud-based marketing tools to increase flexibility and collaboration

Digital Tools and Analytics Interpretation

In an industry where steel once meant only strength and resilience, over half of steel marketers now harness data analytics and automation—proving that in today's market, the only thing more solid than steel is the purpose-built intelligence shaping its future.

Social Media and Influencer Marketing

48% of steel industry marketers leverage social media platforms for lead generation
42% of steel companies use influencer marketing to reach industry stakeholders
50% of steel companies see measurable leads from LinkedIn marketing efforts
50% of steel companies see increased interest from younger buyers via social media campaigns

Social Media and Influencer Marketing Interpretation

With half of steel industry marketers successfully harnessing LinkedIn and social campaigns to generate leads and attract younger buyers, it's clear that even in a traditionally rugged sector, digital diplomacy is forging stronger connections—and steel isn't just for construction anymore.

Sustainability and Industry-Specific Initiatives

55% of steel manufacturers focus on sustainability messaging in their digital campaigns to appeal to eco-conscious buyers
36% of steel industry marketers incorporate sustainability metrics into their marketing content

Sustainability and Industry-Specific Initiatives Interpretation

With over half of steel manufacturers touting sustainability and more than a third backing it up with measurable metrics, the industry is forging a greener image—because in today's market, eco-conscious buyers weigh more than steel.