GITNUXREPORT 2025

Marketing In The Maritime Industry Statistics

Maritime marketing heavily emphasizes digital strategies, content, and analytics for growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of maritime industry marketers report increased engagement through social media platforms

Statistic 2

55% of maritime firms utilize content marketing to educate and attract clients

Statistic 3

50% of maritime B2B buyers rely on online content for decision-making

Statistic 4

33% of maritime marketing budgets are allocated to video marketing

Statistic 5

28% of maritime marketing efforts focus on sustainability and environmental initiatives

Statistic 6

40% of maritime marketing campaigns include influencer collaboration

Statistic 7

35% of maritime companies use customer testimonials and case studies to build credibility

Statistic 8

52% of maritime marketers believe content marketing helps strengthen B2B relationships

Statistic 9

40% of maritime marketing efforts are focused on promoting new vessel technology and innovations

Statistic 10

25% of maritime companies outsource their marketing activities to specialized agencies

Statistic 11

68% of maritime industry leaders see social media as a key channel for engaging with younger generations

Statistic 12

44% of maritime marketing content is now video-based, double the percentage from five years ago

Statistic 13

41% of maritime firms leverage industry-specific content to establish authority

Statistic 14

37% of maritime companies use virtual reality (VR) for immersive marketing experiences

Statistic 15

29% of maritime marketers incorporate sustainability narratives into their campaigns

Statistic 16

48% of maritime industry marketers use podcasts to reach industry professionals

Statistic 17

22% of maritime companies use influencer marketing specifically targeting industry experts

Statistic 18

39% of maritime companies incorporate storytelling into their marketing content

Statistic 19

29% of maritime industry marketing is dedicated to promoting corporate social responsibility initiatives

Statistic 20

36% of maritime companies engage audiences through interactive digital catalogs and brochures

Statistic 21

41% of maritime organizations host industry webinars and online panels as part of their marketing outreach

Statistic 22

52% of maritime marketers use user-generated content to enhance authenticity

Statistic 23

64% of maritime industry websites include customer success stories to bolster credibility

Statistic 24

47% of maritime marketing efforts focus on digital storytelling through blogs and videos

Statistic 25

40% of maritime organizations incorporate sustainability into their brand stories to appeal to eco-conscious clients

Statistic 26

31% of maritime firms plan to increase investment in influencer marketing next year

Statistic 27

24% of maritime companies have adopted interactive web features like quizzes and calculators for marketing

Statistic 28

49% of maritime industry marketers see increased engagement through targeted social media campaigns

Statistic 29

23% of maritime companies have adopted chatbot technology for customer service and lead qualification

Statistic 30

34% of maritime industry marketing efforts are aimed at promoting safety standards and certifications

Statistic 31

49% of maritime companies track customer engagement metrics across multiple digital channels

Statistic 32

55% of maritime companies plan to implement AI-driven chatbots to handle customer inquiries in the coming year

Statistic 33

44% of maritime firms aim to improve customer loyalty through digital rewards programs

Statistic 34

40% of maritime companies focus on educational webinars to navigate industry regulations and innovations

Statistic 35

58% of maritime companies focus on creating personalized marketing journeys for their clients

Statistic 36

72% of maritime companies prioritize digital marketing strategies to reach global clients

Statistic 37

45% of maritime industry decision-makers find digital advertising effective in their marketing mix

Statistic 38

42% of maritime companies participate in virtual trade events and webinars as part of their marketing strategy

Statistic 39

55% of maritime companies use LinkedIn for brand awareness and outreach

Statistic 40

54% of maritime firms target offshore and shipping industries specifically in their marketing efforts

Statistic 41

80% of maritime executives believe that digital transformation is critical to marketing success

Statistic 42

49% of maritime companies have increased their digital marketing budgets over the past year

Statistic 43

55% of maritime industry marketers update their marketing strategies quarterly

Statistic 44

62% of maritime companies use data analytics to refine their marketing campaigns

Statistic 45

59% of maritime organizations plan to increase their investment in digital marketing over the next year

Statistic 46

67% of maritime marketers see virtual trade shows as an effective alternative or supplement to physical events

Statistic 47

63% of maritime companies use analytics dashboards to monitor marketing performance in real-time

Statistic 48

54% of maritime industry marketers prioritize improving customer experience via digital channels

Statistic 49

50% of maritime companies recognize influencer partnerships as influential in brand building

Statistic 50

22% of maritime firms integrate blockchain technology into their supply chain marketing narratives

Statistic 51

30% of maritime companies use augmented reality apps to present vessel features

Statistic 52

48% of maritime marketers see lead generation as their primary marketing goal

Statistic 53

53% of maritime firms see organic search as crucial for lead generation

Statistic 54

66% of maritime companies see improved ROI after implementing analytics-driven marketing

Statistic 55

38% of maritime industry marketers use AI tools to personalize customer outreach

Statistic 56

60% of maritime companies measure the success of digital campaigns through website traffic and conversions

Statistic 57

43% of maritime companies attend international trade shows to boost offline marketing efforts

Statistic 58

66% of maritime companies believe that content personalization increases customer retention

Statistic 59

31% of maritime businesses have adopted augmented reality (AR) within their marketing strategies

Statistic 60

46% of maritime companies have increased their social media advertising spend over the past year

Statistic 61

69% of maritime marketing professionals believe AR/VR offers an immersive advantage in marketing

Statistic 62

37% of maritime organizations use big data to personalize marketing messages

Statistic 63

43% of maritime marketers find influencer collaborations more cost-effective than traditional advertising

Statistic 64

58% of maritime companies recognize social media as the most efficient channel for brand awareness

Statistic 65

60% of maritime companies track digital engagement metrics monthly to assess campaign performance

Statistic 66

38% increase in maritime industry email open rates using personalized campaigns

Statistic 67

54% of maritime outbound marketing efforts utilize email newsletters to maintain engagement

Statistic 68

60% of maritime companies have a dedicated marketing budget

Statistic 69

70% of maritime industry websites are mobile-friendly

Statistic 70

46% of maritime brands are investing in SEO to improve online visibility

Statistic 71

35% of maritime companies are investing in voice search optimization for better visibility

Statistic 72

65% of maritime companies utilize online reviews and ratings as part of their marketing strategy

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Sources

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Key Highlights

72% of maritime companies prioritize digital marketing strategies to reach global clients
65% of maritime industry marketers report increased engagement through social media platforms
55% of maritime firms utilize content marketing to educate and attract clients
48% of maritime marketers see lead generation as their primary marketing goal
60% of maritime companies have a dedicated marketing budget
45% of maritime industry decision-makers find digital advertising effective in their marketing mix
38% increase in maritime industry email open rates using personalized campaigns
42% of maritime companies participate in virtual trade events and webinars as part of their marketing strategy
50% of maritime B2B buyers rely on online content for decision-making
55% of maritime companies use LinkedIn for brand awareness and outreach
33% of maritime marketing budgets are allocated to video marketing
70% of maritime industry websites are mobile-friendly
28% of maritime marketing efforts focus on sustainability and environmental initiatives

In an era where 72% of maritime companies are harnessing digital marketing to reach a global clientele, the industry is transforming its approach—boosting engagement through social media, immersive content, and data-driven strategies to steer the future of maritime commerce.

Content Marketing and Customer Engagement Strategies

65% of maritime industry marketers report increased engagement through social media platforms
55% of maritime firms utilize content marketing to educate and attract clients
50% of maritime B2B buyers rely on online content for decision-making
33% of maritime marketing budgets are allocated to video marketing
28% of maritime marketing efforts focus on sustainability and environmental initiatives
40% of maritime marketing campaigns include influencer collaboration
35% of maritime companies use customer testimonials and case studies to build credibility
52% of maritime marketers believe content marketing helps strengthen B2B relationships
40% of maritime marketing efforts are focused on promoting new vessel technology and innovations
25% of maritime companies outsource their marketing activities to specialized agencies
68% of maritime industry leaders see social media as a key channel for engaging with younger generations
44% of maritime marketing content is now video-based, double the percentage from five years ago
41% of maritime firms leverage industry-specific content to establish authority
37% of maritime companies use virtual reality (VR) for immersive marketing experiences
29% of maritime marketers incorporate sustainability narratives into their campaigns
48% of maritime industry marketers use podcasts to reach industry professionals
22% of maritime companies use influencer marketing specifically targeting industry experts
39% of maritime companies incorporate storytelling into their marketing content
29% of maritime industry marketing is dedicated to promoting corporate social responsibility initiatives
36% of maritime companies engage audiences through interactive digital catalogs and brochures
41% of maritime organizations host industry webinars and online panels as part of their marketing outreach
52% of maritime marketers use user-generated content to enhance authenticity
64% of maritime industry websites include customer success stories to bolster credibility
47% of maritime marketing efforts focus on digital storytelling through blogs and videos
40% of maritime organizations incorporate sustainability into their brand stories to appeal to eco-conscious clients
31% of maritime firms plan to increase investment in influencer marketing next year
24% of maritime companies have adopted interactive web features like quizzes and calculators for marketing
49% of maritime industry marketers see increased engagement through targeted social media campaigns

Content Marketing and Customer Engagement Strategies Interpretation

Amidst turbulent waters, maritime marketers are charting a course toward digital storytelling, sustainability, and influencer collaborations—proof that in the industry’s evolving landscape, smart content and social savvy are as vital as a skilled captain to navigate the digital waves.

Customer Education and Service Improvement

23% of maritime companies have adopted chatbot technology for customer service and lead qualification
34% of maritime industry marketing efforts are aimed at promoting safety standards and certifications
49% of maritime companies track customer engagement metrics across multiple digital channels
55% of maritime companies plan to implement AI-driven chatbots to handle customer inquiries in the coming year
44% of maritime firms aim to improve customer loyalty through digital rewards programs
40% of maritime companies focus on educational webinars to navigate industry regulations and innovations

Customer Education and Service Improvement Interpretation

As the maritime industry charts a course toward digital transformation, with nearly half adopting AI chatbots and a focus on safety, engagement, and education, it’s clear that navigating the digital seas is becoming as crucial as mastering the waves.

Customer Engagement Strategies

58% of maritime companies focus on creating personalized marketing journeys for their clients

Customer Engagement Strategies Interpretation

With 58% of maritime companies tailoring personalized marketing journeys, it's clear that navigating the digital seas requires more than just ships—today's clients expect a bespoke voyage before they even set sail.

Digital Transformation and Marketing Adoption

72% of maritime companies prioritize digital marketing strategies to reach global clients
45% of maritime industry decision-makers find digital advertising effective in their marketing mix
42% of maritime companies participate in virtual trade events and webinars as part of their marketing strategy
55% of maritime companies use LinkedIn for brand awareness and outreach
54% of maritime firms target offshore and shipping industries specifically in their marketing efforts
80% of maritime executives believe that digital transformation is critical to marketing success
49% of maritime companies have increased their digital marketing budgets over the past year
55% of maritime industry marketers update their marketing strategies quarterly
62% of maritime companies use data analytics to refine their marketing campaigns
59% of maritime organizations plan to increase their investment in digital marketing over the next year
67% of maritime marketers see virtual trade shows as an effective alternative or supplement to physical events
63% of maritime companies use analytics dashboards to monitor marketing performance in real-time
54% of maritime industry marketers prioritize improving customer experience via digital channels
50% of maritime companies recognize influencer partnerships as influential in brand building
22% of maritime firms integrate blockchain technology into their supply chain marketing narratives
30% of maritime companies use augmented reality apps to present vessel features

Digital Transformation and Marketing Adoption Interpretation

In a sea of digital transformation, over 70% of maritime companies are charting their course with digital marketing, leveraging data analytics, virtual trade events, and social media—particularly LinkedIn—to navigate the competitive waters, while increasing budgets and embracing innovations like augmented reality and blockchain—proving that even in the rigid maritime industry, digital waves are steering success.

Lead Generation and Revenue Growth Initiatives

48% of maritime marketers see lead generation as their primary marketing goal
53% of maritime firms see organic search as crucial for lead generation

Lead Generation and Revenue Growth Initiatives Interpretation

With nearly half of maritime marketers prioritizing lead generation and over half recognizing organic search as essential, the industry is charting a course that balances targeted outreach with solid SEO navigation—proving that in the maritime world, even marketing needs to stay afloat on the right waves.

Marketing Adoption

66% of maritime companies see improved ROI after implementing analytics-driven marketing
38% of maritime industry marketers use AI tools to personalize customer outreach
60% of maritime companies measure the success of digital campaigns through website traffic and conversions
43% of maritime companies attend international trade shows to boost offline marketing efforts
66% of maritime companies believe that content personalization increases customer retention
31% of maritime businesses have adopted augmented reality (AR) within their marketing strategies
46% of maritime companies have increased their social media advertising spend over the past year
69% of maritime marketing professionals believe AR/VR offers an immersive advantage in marketing
37% of maritime organizations use big data to personalize marketing messages
43% of maritime marketers find influencer collaborations more cost-effective than traditional advertising
58% of maritime companies recognize social media as the most efficient channel for brand awareness
60% of maritime companies track digital engagement metrics monthly to assess campaign performance

Marketing Adoption Interpretation

As the maritime industry navigates toward a digital horizon, with two-thirds boosting ROI through analytics, nearly half embracing AR and social media, and over a third leveraging influencer and big data strategies, it's clear that sailing into the future now demands both a steady hand on the wheel and an eye on innovative, personalized marketing routes.

Marketing Adoption and Customer Engagement Strategies

38% increase in maritime industry email open rates using personalized campaigns
54% of maritime outbound marketing efforts utilize email newsletters to maintain engagement

Marketing Adoption and Customer Engagement Strategies Interpretation

With a 38% surge in email open rates driven by personalized campaigns and over half of maritime outbound marketing relying on newsletters, the industry is navigating toward more targeted and engaging communication, charting a course for smarter, more effective maritime marketing strategies.

Online Presence and Reputation Management

60% of maritime companies have a dedicated marketing budget
70% of maritime industry websites are mobile-friendly
46% of maritime brands are investing in SEO to improve online visibility
35% of maritime companies are investing in voice search optimization for better visibility
65% of maritime companies utilize online reviews and ratings as part of their marketing strategy

Online Presence and Reputation Management Interpretation

With a robust 60% dedicating marketing budgets and nearly three-quarters ensuring website mobile-friendliness, the maritime industry is charting a course toward digital dominance, where SEO, voice search, and online reviews serve as the GPS to visibility and competitiveness.