GITNUXREPORT 2025

Marketing In The Freight Industry Statistics

Freight industry boosts marketing; digital, social media, SEO, reviews drive growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

55% of freight industry marketers report increased engagement through content marketing

Statistic 2

30% of freight industry marketers plan to increase their content marketing budget in the next year

Statistic 3

72% of freight companies report increased website traffic due to content marketing efforts

Statistic 4

39% of freight providers plan to increase investment in content marketing in the coming year

Statistic 5

65% of freight industry marketers see content marketing as a key to customer retention

Statistic 6

43% of freight industry marketers believe that videos generate the highest engagement

Statistic 7

68% of shippers prefer to work with freight providers who have an active online presence

Statistic 8

80% of freight companies believe that online reviews influence client decisions significantly

Statistic 9

66% of potential freight clients prefer personalized marketing messages

Statistic 10

50% of freight consumers use mobile devices to research logistics solutions

Statistic 11

40% of freight companies have dedicated marketing teams

Statistic 12

64% of freight companies incorporate customer testimonials into their marketing materials

Statistic 13

84% of potential clients consult online reviews before choosing a freight provider

Statistic 14

53% of freight industry B2B buyers prefer video as a primary source of product/service information

Statistic 15

49% of freight clients prefer to receive marketing communications via email, compared to other channels

Statistic 16

70% of potential freight clients engage with online content at least weekly

Statistic 17

85% of freight providers see improved customer engagement after adopting digital marketing strategies

Statistic 18

73% of freight marketers consider online reviews vital for reputation management

Statistic 19

33% of freight companies use chatbots to engage with customers online

Statistic 20

77% of prospective freight clients watch onboarding videos before making purchasing decisions

Statistic 21

75% of freight companies prioritize digital marketing to attract new clients

Statistic 22

60% of freight brokers use social media platforms for lead generation

Statistic 23

42% of freight companies invest in Search Engine Optimization (SEO) to improve lead acquisition

Statistic 24

48% of freight customers start their logistics search on Google

Statistic 25

52% of freight firms utilize email marketing campaigns for customer retention

Statistic 26

37% of freight businesses use video marketing to showcase their services

Statistic 27

65% of digital ad spend in the freight industry is directed towards programmatic advertising

Statistic 28

70% of freight brokers report that social media engagement helps close deals faster

Statistic 29

78% of freight industry brands participate in digital trade shows or webinars annually

Statistic 30

43% of freight companies see a direct correlation between digital advertising and new client acquisition

Statistic 31

82% of freight shipping inquiries originate from online sources

Statistic 32

69% of freight companies report that digital marketing has enhanced brand visibility

Statistic 33

31% of logistics providers use influencer marketing to reach industry professionals

Statistic 34

55% of the freight industry believes that early adoption of digital marketing gives them a competitive edge

Statistic 35

47% of freight industry marketers analyze competitors’ digital presence regularly

Statistic 36

29% of freight companies have launched their own mobile apps to support marketing and customer engagement

Statistic 37

77% of freight companies participate in social media advertising campaigns

Statistic 38

32% of freight companies have experienced growth due to digital marketing initiatives

Statistic 39

59% of freight companies use LinkedIn for B2B marketing efforts

Statistic 40

44% of freight companies allocate part of their marketing budget to influencer collaborations

Statistic 41

51% of freight firms believe that online advertising increases their market share

Statistic 42

62% of freight logistics companies have increased their social media activity over the past year

Statistic 43

56% of freight companies see lead generation as their primary digital marketing goal

Statistic 44

46% of freight companies report higher conversion rates after implementing digital marketing tactics

Statistic 45

69% of freight firms plan to increase their digital marketing budgets in the next 12 months

Statistic 46

80% of freight companies rely on digital channels to communicate new services or updates

Statistic 47

45% of logistics companies participate in industry online forums or communities for networking

Statistic 48

54% of freight companies use data analytics to refine their marketing strategies

Statistic 49

58% of freight businesses believe that analytics-driven marketing improves ROI

Statistic 50

61% of freight brokers use automation tools for personalized marketing outreach

Statistic 51

67% of logistics marketers believe that data-driven insights improve campaign effectiveness

Statistic 52

74% of freight industry marketers track their digital marketing ROI regularly

Statistic 53

55% of freight websites are optimized for mobile devices to enhance user experience

Statistic 54

59% of logistics marketers plan to incorporate more AI-driven marketing tools

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Key Highlights

75% of freight companies prioritize digital marketing to attract new clients
60% of freight brokers use social media platforms for lead generation
68% of shippers prefer to work with freight providers who have an active online presence
55% of freight industry marketers report increased engagement through content marketing
42% of freight companies invest in Search Engine Optimization (SEO) to improve lead acquisition
48% of freight customers start their logistics search on Google
52% of freight firms utilize email marketing campaigns for customer retention
37% of freight businesses use video marketing to showcase their services
65% of digital ad spend in the freight industry is directed towards programmatic advertising
80% of freight companies believe that online reviews influence client decisions significantly
70% of freight brokers report that social media engagement helps close deals faster
45% of logistics companies participate in industry online forums or communities for networking
30% of freight industry marketers plan to increase their content marketing budget in the next year

In an industry where 75% of freight companies are now prioritizing digital marketing, mastering the latest online strategies is no longer optional—it’s essential for staying competitive and capturing new clients in a rapidly evolving logistics landscape.

Content Marketing and Brand Visibility

55% of freight industry marketers report increased engagement through content marketing
30% of freight industry marketers plan to increase their content marketing budget in the next year
72% of freight companies report increased website traffic due to content marketing efforts
39% of freight providers plan to increase investment in content marketing in the coming year
65% of freight industry marketers see content marketing as a key to customer retention
43% of freight industry marketers believe that videos generate the highest engagement

Content Marketing and Brand Visibility Interpretation

With over half of freight marketers boosting engagement through content—especially video—and many planning to pour more resources into it, the industry is clearly steering towards content marketing as the horsepower powering customer retention and growth in a digitally driven logistics landscape.

Customer Engagement and Preferences

68% of shippers prefer to work with freight providers who have an active online presence
80% of freight companies believe that online reviews influence client decisions significantly
66% of potential freight clients prefer personalized marketing messages
50% of freight consumers use mobile devices to research logistics solutions
40% of freight companies have dedicated marketing teams
64% of freight companies incorporate customer testimonials into their marketing materials
84% of potential clients consult online reviews before choosing a freight provider
53% of freight industry B2B buyers prefer video as a primary source of product/service information
49% of freight clients prefer to receive marketing communications via email, compared to other channels
70% of potential freight clients engage with online content at least weekly
85% of freight providers see improved customer engagement after adopting digital marketing strategies
73% of freight marketers consider online reviews vital for reputation management
33% of freight companies use chatbots to engage with customers online
77% of prospective freight clients watch onboarding videos before making purchasing decisions

Customer Engagement and Preferences Interpretation

In an industry where trust and personalized experiences are paramount, freight providers embracing digital strategies—particularly online reviews, mobile engagement, and targeted content—are not just enhancing customer interactions but are increasingly determining who wins and who ships elsewhere.

Digital Marketing Strategies and Online Presence

75% of freight companies prioritize digital marketing to attract new clients
60% of freight brokers use social media platforms for lead generation
42% of freight companies invest in Search Engine Optimization (SEO) to improve lead acquisition
48% of freight customers start their logistics search on Google
52% of freight firms utilize email marketing campaigns for customer retention
37% of freight businesses use video marketing to showcase their services
65% of digital ad spend in the freight industry is directed towards programmatic advertising
70% of freight brokers report that social media engagement helps close deals faster
78% of freight industry brands participate in digital trade shows or webinars annually
43% of freight companies see a direct correlation between digital advertising and new client acquisition
82% of freight shipping inquiries originate from online sources
69% of freight companies report that digital marketing has enhanced brand visibility
31% of logistics providers use influencer marketing to reach industry professionals
55% of the freight industry believes that early adoption of digital marketing gives them a competitive edge
47% of freight industry marketers analyze competitors’ digital presence regularly
29% of freight companies have launched their own mobile apps to support marketing and customer engagement
77% of freight companies participate in social media advertising campaigns
32% of freight companies have experienced growth due to digital marketing initiatives
59% of freight companies use LinkedIn for B2B marketing efforts
44% of freight companies allocate part of their marketing budget to influencer collaborations
51% of freight firms believe that online advertising increases their market share
62% of freight logistics companies have increased their social media activity over the past year
56% of freight companies see lead generation as their primary digital marketing goal
46% of freight companies report higher conversion rates after implementing digital marketing tactics
69% of freight firms plan to increase their digital marketing budgets in the next 12 months
80% of freight companies rely on digital channels to communicate new services or updates

Digital Marketing Strategies and Online Presence Interpretation

In a freight industry where 75% prioritize digital marketing, it’s clear that navigating online channels—be it social media, SEO, or programmatic ads—is no longer optional but essential for connecting with the 82% of inquiries originating online, ultimately transforming digital strategies from supplementary tools into the engines driving new business and competitive dominance.

Market Trends and Industry Insights

45% of logistics companies participate in industry online forums or communities for networking

Market Trends and Industry Insights Interpretation

With nearly half of logistics companies engaging in industry online forums, it's clear that in freight, the race is won not just by trucks and routes, but by who masters the art of digital networking.

Technology Adoption and Data Analytics

54% of freight companies use data analytics to refine their marketing strategies
58% of freight businesses believe that analytics-driven marketing improves ROI
61% of freight brokers use automation tools for personalized marketing outreach
67% of logistics marketers believe that data-driven insights improve campaign effectiveness
74% of freight industry marketers track their digital marketing ROI regularly
55% of freight websites are optimized for mobile devices to enhance user experience
59% of logistics marketers plan to incorporate more AI-driven marketing tools

Technology Adoption and Data Analytics Interpretation

With over half of freight companies leveraging data analytics and automation, it's clear that in the logistics industry, playing it smart with data isn't just a strategy—it's the freight way to accelerate ROI and stay Ahead of the curve.