GITNUX MARKETDATA REPORT 2024

Must-Know Makeup Statistics [Recent Analysis]

Highlights: The Most Important Makeup Statistics

  • The global cosmetics market was valued at $380.2 billion in 2019.
  • The United States is the largest beauty market, with a revenue of $89.4 billion in 2020.
  • In 2018, about 63.9% of U.S. women use makeup daily.
  • The annual average spending on makeup products per U.S. consumer in 2020 was $103.
  • Sales of cosmetic and beauty products worldwide had a decline of 8% in 2020, mainly due to the COVID-19 pandemic.
  • The lipstick market is valued at $13.1 billion in 2020.
  • Around 45% of U.S. women said their primary reason for using makeup was to enhance their natural appearance.
  • In 2022, the global eye makeup market size is expected to be worth $21.4 billion.
  • 70% of women in the U.S. between the ages of 18-49 use skincare products regularly.
  • The age group between 30-59 years old spent the highest amount on makeup, with an average of $164 annually in 2020.
  • Approximately 35% of global cosmetic sales were made through online channels in 2020.
  • In 2022, the foundation market has a projected value of $14.2 billion.
  • About 57% of global makeup consumers are aged between 18-34 years.
  • Asia-Pacific was the largest market for cosmetic products in 2020, holding a share of about 37% of the global cosmetic market.
  • The global market for vegan cosmetics is estimated to reach $20.8 billion by 2025.
  • Men’s grooming products are expected to grow at a rate of 5.23% between 2020-2027, with a forecasted value of $223.2 billion by the end of 2027.
  • The fastest-growing category in cosmetics between 2017 and 2018 was skincare, with a growth rate of 9.4%.
  • In 2020, the leading cosmetics company worldwide was L’Oréal, with a revenue of $33.6 billion.
  • In the U.S., consumers buying cosmetics online increased from 28% in 2017 to 41% in 2018.

Table of Contents

The global cosmetics market has seen tremendous growth in recent years, with the industry valued at $380.2 billion in 2019 and expected to reach $463.5 billion by 2027. The United States is currently the largest beauty market, generating a revenue of $89.4 billion in 2020, while U.S women use makeup daily at a rate of 63.9%. On average, consumers spent around $103 on makeup products per person last year and sales had an 8% decline due to the COVID-19 pandemic; however certain categories such as lipstick ($13.1B) and eye makeup ($21.4B) are still growing steadily despite this setback . Additionally, 45% of U.S women said their primary reason for using makeup was to enhance their natural appearance while 70% used skincare products regularly between 18-49 years old age group spending an annual average amount of 164$. Furthermore 35 %of cosmetic sales were made through online channels worldwide which increased from 28%-41 %in 2017 & 2018 respectively ,while Asia Pacific held 37 % share globally In 2022 vegan cosmetics will have estimated value worth 20$8 Billion whereas men’s grooming product will grow 523%, reaching 223$2 Billion by end of 2027 . Lastly L’Oréal topped all other companies with 33$6 Billion revenue being leading company worldwide in 2020

The Most Important Statistics
The global cosmetics market was valued at $380.2 billion in 2019.

This statistic is a testament to the immense popularity of cosmetics around the world. It speaks to the fact that makeup is a multi-billion dollar industry, and that it is a major part of the global economy. This statistic is a powerful reminder of the impact makeup has on our lives and the world at large.

The United States is the largest beauty market, with a revenue of $89.4 billion in 2020.

This statistic is a testament to the immense size and potential of the beauty market in the United States. It highlights the fact that the US is a major player in the global beauty industry, and that there is a huge opportunity for businesses to capitalize on this lucrative market. This is especially pertinent for a blog post about Makeup Statistics, as it provides a valuable insight into the size and scope of the makeup industry in the US.

Makeup Statistics Overview

In 2018, about 63.9% of U.S. women use makeup daily.

This statistic is a telling indication of the prevalence of makeup in the lives of U.S. women. It speaks to the fact that makeup is an integral part of many women’s daily routines, and that it is a widely accepted and embraced practice. This statistic is an important piece of information to consider when discussing the impact of makeup on society.

The annual average spending on makeup products per U.S. consumer in 2020 was $103.

This statistic is a telling indication of the importance of makeup products in the lives of U.S. consumers. It shows that, on average, people are willing to invest a significant amount of money in makeup products, demonstrating the importance of these products in their daily lives.

Sales of cosmetic and beauty products worldwide had a decline of 8% in 2020, mainly due to the COVID-19 pandemic.

This statistic is a stark reminder of the impact the COVID-19 pandemic has had on the beauty and cosmetics industry. It highlights the need for businesses to adapt to the changing environment and to find new ways to reach their customers. It also serves as a warning to those in the industry to be prepared for further disruption in the future. This statistic is an important piece of information for anyone interested in the makeup industry, as it provides insight into the current state of the market and the challenges it faces.

The lipstick market is valued at $13.1 billion in 2020.

This statistic is a testament to the immense popularity of lipstick, demonstrating the sheer size of the market and the potential for growth. It is a valuable piece of information for anyone interested in the makeup industry, as it provides insight into the current state of the market and the potential for success. Furthermore, it serves as a reminder of the importance of lipstick in the makeup industry, and the potential for businesses to capitalize on this lucrative market.

Around 45% of U.S. women said their primary reason for using makeup was to enhance their natural appearance.

This statistic is significant in the context of a blog post about Makeup Statistics because it reveals that a majority of women in the U.S. are using makeup to enhance their natural beauty, rather than to drastically change their appearance. This indicates that makeup is being used as a tool to boost confidence and self-esteem, rather than to create a false image.

In 2022, the global eye makeup market size is expected to be worth $21.4 billion.

This statistic is a testament to the immense popularity of eye makeup, and its potential to be a lucrative industry. It shows that the eye makeup market is growing rapidly, and is expected to continue to do so in the coming years. This is an important point to consider when discussing makeup statistics, as it demonstrates the potential for businesses to capitalize on this trend.

70% of women in the U.S. between the ages of 18-49 use skincare products regularly.

This statistic is significant in the context of a blog post about Makeup Statistics because it demonstrates the importance of skincare in the lives of women in the U.S. It shows that skincare is a priority for a large portion of the female population, and that it is an important part of their beauty routine.

The age group between 30-59 years old spent the highest amount on makeup, with an average of $164 annually in 2020.

This statistic is a telling indication of the makeup industry’s success in targeting the 30-59 age group. It shows that this demographic is willing to invest in makeup products, and that the industry is doing a good job of providing them with the products they need. This is an important insight for anyone looking to understand the makeup market and how to best reach their target audience.

Approximately 35% of global cosmetic sales were made through online channels in 2020.

This statistic is a testament to the power of the digital age, showing that a significant portion of global cosmetic sales were made through online channels in 2020. This highlights the importance of digital marketing and e-commerce for makeup brands, and serves as a reminder that the beauty industry is increasingly becoming more digital-focused. This statistic is an essential piece of information for any blog post about makeup statistics, as it provides a valuable insight into the current state of the industry.

In 2022, the foundation market has a projected value of $14.2 billion.

This statistic is a testament to the immense potential of the makeup industry. It shows that the market is expected to grow exponentially in the coming years, indicating that makeup is becoming increasingly popular and profitable. This is great news for makeup enthusiasts, as it means that there will be more products and services available to them in the near future. Furthermore, it also serves as a reminder to makeup companies that they need to stay ahead of the curve in order to remain competitive.

About 57% of global makeup consumers are aged between 18-34 years.

This statistic is significant in the context of a blog post about Makeup Statistics because it reveals the age demographic that is most likely to purchase makeup products. Knowing this information can help marketers and businesses better target their products and services to the right audience. Additionally, it can help inform decisions about product development, pricing, and advertising.

Asia-Pacific was the largest market for cosmetic products in 2020, holding a share of about 37% of the global cosmetic market.

This statistic is a testament to the immense popularity of cosmetic products in the Asia-Pacific region. It highlights the fact that the region is a major player in the global cosmetic market, and that its influence is growing. This is an important point to consider when discussing makeup statistics, as it provides insight into the current trends and preferences of consumers in the region.

The global market for vegan cosmetics is estimated to reach $20.8 billion by 2025.

This statistic is a testament to the growing popularity of vegan cosmetics, indicating that the market is expected to experience a significant surge in the coming years. This is an important point to consider when discussing makeup statistics, as it shows that vegan cosmetics are becoming increasingly sought-after and could potentially become a major player in the makeup industry.

Men’s grooming products are expected to grow at a rate of 5.23% between 2020-2027, with a forecasted value of $223.2 billion by the end of 2027.

This statistic is a testament to the growing importance of men’s grooming products in the beauty industry. With a projected value of $223.2 billion by 2027, it is clear that men’s grooming products are becoming increasingly popular and sought after. This is an important trend to note for anyone interested in makeup statistics, as it shows the potential for growth in the male beauty market.

The fastest-growing category in cosmetics between 2017 and 2018 was skincare, with a growth rate of 9.4%.

This statistic is a testament to the importance of skincare in the cosmetics industry. It shows that skincare is becoming increasingly popular, and that people are investing more in taking care of their skin. This is an important trend to note in a blog post about makeup statistics, as it highlights the importance of skincare in the makeup industry.

In 2020, the leading cosmetics company worldwide was L’Oréal, with a revenue of $33.6 billion.

This statistic is a testament to the power of L’Oréal’s brand and the success of their products. It shows that the company has been able to capture a large portion of the cosmetics market and is a leader in the industry. This statistic is important to consider when discussing makeup statistics, as it provides insight into the current state of the cosmetics industry and the success of the leading companies.

In the U.S., consumers buying cosmetics online increased from 28% in 2017 to 41% in 2018.

This statistic is a telling indication of the growing trend of consumers turning to the internet for their makeup needs. It highlights the importance of online shopping for cosmetics and the potential for businesses to capitalize on this growing market. This statistic is an important piece of information for anyone looking to gain insight into the makeup industry and the changing landscape of consumer behavior.

Conclusion

From these statistics, it is clear that the cosmetics industry has seen tremendous growth over the past few years. The global market was valued at $380.2 billion in 2019 and is expected to reach $463.5 billion by 2027, with Asia-Pacific holding a share of about 37%. In 2020, L’Oréal was the leading cosmetics company worldwide with a revenue of $33.6 billion and U.S consumers buying cosmetics online increased from 28% in 2017 to 41% in 2018. Additionally, sales of cosmetic and beauty products had an 8% decline due to COVID-19 pandemic but are projected to grow again as people become more comfortable shopping for makeup online or returning back into stores when restrictions ease up further down the line.

References

0. – https://www.globenewswire.com

1. – https://www.euromonitor.com

2. – https://www.prnewswire.com

3. – https://www.fortunebusinessinsights.com

4. – https://www.npd.com

5. – https://www.mckinsey.com

6. – https://www.researchandmarkets.com

7. – https://www.beautypackaging.com

8. – https://www.statista.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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