GITNUX REPORT 2024

Global Eyelash Extension Industry Statistics: Market Growth, Trends, and Insights

Exploring the booming eyelash extension industry: Trends, stats, and projections shaping the beauty market.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Approximately 70% of eyelash extension clients return for fill appointments every 2-3 weeks

Statistic 2

Approximately 80% of eyelash extension clients report increased self-confidence after getting extensions

Statistic 3

The average eyelash extension client spends between $1,000 and $2,500 per year on extensions and maintenance

Statistic 4

About 75% of eyelash extension clients report spending less time on their daily makeup routine after getting extensions

Statistic 5

Approximately 40% of eyelash extension clients discover their technician through social media

Statistic 6

Approximately 35% of eyelash extension clients try extensions for a special event or occasion

Statistic 7

About 45% of eyelash extension clients report trying at least one other lash enhancement method before settling on extensions

Statistic 8

The average eyelash extension client tries 2-3 different technicians before finding their preferred service provider

Statistic 9

About 50% of eyelash extension clients report receiving compliments on their lashes at least once a week

Statistic 10

Approximately 65% of eyelash extension clients report feeling more confident without makeup after getting extensions

Statistic 11

About 55% of eyelash extension clients recommend the service to friends or family members

Statistic 12

The average eyelash extension client spends between 15 and 30 minutes per day on lash care and maintenance

Statistic 13

Approximately 90% of eyelash extension clients are women

Statistic 14

About 60% of eyelash extension clients are between the ages of 18 and 34

Statistic 15

Approximately 25% of eyelash extension clients experience some form of allergic reaction or irritation

Statistic 16

About 50% of eyelash extension clients opt for a natural look, while 30% prefer a glamorous style

Statistic 17

Approximately 65% of eyelash extension clients prefer a classic lash application technique

Statistic 18

Approximately 20% of eyelash extension clients opt for colored or glitter lashes

Statistic 19

Approximately 25% of eyelash extension clients combine their extensions with other lash treatments such as lash lifts or tints

Statistic 20

The offline distribution channel segment dominated the market with a share of 78.9% in 2020

Statistic 21

The online distribution channel segment is projected to expand at the fastest CAGR of 7.1% from 2021 to 2028

Statistic 22

Approximately 85% of eyelash extension technicians are self-employed or work as independent contractors

Statistic 23

The average eyelash extension technician earns between $30,000 and $50,000 per year

Statistic 24

About 40% of eyelash extension technicians offer mobile services

Statistic 25

About 30% of eyelash extension technicians offer additional beauty services such as brow shaping or facial treatments

Statistic 26

The average eyelash extension salon sees between 20 and 30 clients per week

Statistic 27

About 55% of eyelash extension technicians work in dedicated lash salons

Statistic 28

The average eyelash extension technician completes between 3 and 5 full sets per day

Statistic 29

The average eyelash extension technician spends between $2,000 and $5,000 on initial equipment and supplies

Statistic 30

The average eyelash extension technician has between 100 and 200 regular clients

Statistic 31

Approximately 55% of eyelash extension technicians offer both classic and volume lash applications

Statistic 32

About 70% of eyelash extension salons use social media marketing to attract new clients

Statistic 33

The average eyelash extension technician spends between $200 and $500 per month on supplies and restocking

Statistic 34

The average eyelash extension technician works between 30 and 40 hours per week

Statistic 35

Approximately 40% of eyelash extension technicians offer mobile or at-home services

Statistic 36

The average eyelash extension training course costs between $1,000 and $3,000

Statistic 37

Approximately 30% of eyelash extension technicians offer training or mentorship programs

Statistic 38

The global eyelash extension market size was valued at USD 1.36 billion in 2020

Statistic 39

The eyelash extension market is expected to grow at a CAGR of 6.2% from 2021 to 2028

Statistic 40

The global false eyelashes market is expected to reach $1.6 billion by 2025

Statistic 41

The global lash serum market is expected to reach $1.1 billion by 2026

Statistic 42

The global false eyelashes market is expected to grow at a CAGR of 7.4% from 2021 to 2028

Statistic 43

The global eyelash enhancing serum market is expected to reach $854.4 million by 2027

Statistic 44

The global magnetic eyelashes market is expected to reach $404.3 million by 2025

Statistic 45

The global eyelash growth serums market is expected to grow at a CAGR of 5.8% from 2021 to 2028

Statistic 46

The global eyelash enhancing agents market is expected to reach $463.46 million by 2027

Statistic 47

The global lash lift market is expected to reach $342.8 million by 2026

Statistic 48

The global eyelash serum market is expected to grow at a CAGR of 5.7% from 2021 to 2028

Statistic 49

The average cost of eyelash extensions ranges from $100 to $300 for a full set

Statistic 50

The average eyelash extension appointment takes between 1.5 to 2 hours for a full set

Statistic 51

About 60% of eyelash extension salons offer loyalty programs or package deals

Statistic 52

The average eyelash extension client spends between 30 and 45 minutes on fill appointments

Statistic 53

About 40% of eyelash extension salons offer complementary consultations before booking a full service

Statistic 54

About 35% of eyelash extension salons offer package deals or discounts for first-time clients

Statistic 55

Eyelash extensions typically last 6 to 8 weeks with proper care

Statistic 56

The synthetic eyelash segment accounted for the largest revenue share of 68.5% in 2020

Statistic 57

The strip lashes segment is expected to witness the fastest growth rate of 6.7% from 2021 to 2028

Statistic 58

The most popular eyelash extension length is between 10mm and 12mm

Statistic 59

The most common eyelash extension material is synthetic mink, accounting for approximately 70% of extensions used

Statistic 60

The global false eyelashes market share for synthetic lashes is expected to reach 68% by 2025

Statistic 61

The global false eyelashes market for strip lashes is expected to grow at a CAGR of 7.8% from 2021 to 2028

Statistic 62

North America dominated the eyelash extension market with a share of 35.2% in 2020

Statistic 63

Asia-Pacific is projected to witness the highest growth rate in the eyelash extension market from 2021 to 2028

Statistic 64

The global eyelash enhancing serum market in North America is expected to reach $367.7 million by 2027

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Summary

  • The global eyelash extension market size was valued at USD 1.36 billion in 2020
  • The eyelash extension market is expected to grow at a CAGR of 6.2% from 2021 to 2028
  • North America dominated the eyelash extension market with a share of 35.2% in 2020
  • The synthetic eyelash segment accounted for the largest revenue share of 68.5% in 2020
  • The strip lashes segment is expected to witness the fastest growth rate of 6.7% from 2021 to 2028
  • The offline distribution channel segment dominated the market with a share of 78.9% in 2020
  • The online distribution channel segment is projected to expand at the fastest CAGR of 7.1% from 2021 to 2028
  • The average cost of eyelash extensions ranges from $100 to $300 for a full set
  • Eyelash extensions typically last 6 to 8 weeks with proper care
  • Approximately 90% of eyelash extension clients are women
  • The most popular eyelash extension length is between 10mm and 12mm
  • About 50% of eyelash extension clients opt for a natural look, while 30% prefer a glamorous style
  • The average eyelash extension appointment takes between 1.5 to 2 hours for a full set
  • Approximately 70% of eyelash extension clients return for fill appointments every 2-3 weeks
  • The global false eyelashes market is expected to reach $1.6 billion by 2025

Flutter, flutter, blink, blink – the eyelash industry is no small business, with statistics revealing a booming market valued at a hefty USD 1.36 billion in 2020. From classic to glamorous, natural to glitter, it seems like the world cant get enough of those lush lashes. Did you know that the average eyelash extension client spends between $1,000 and $2,500 per year on maintenance? Thats more than just batting an eye! Dive into the fascinating world of eyelash extensions where lengths, styles, and fabulousness collide in a whirlwind of beauty statistics and lash-worthy facts.

Consumer Behavior

  • Approximately 70% of eyelash extension clients return for fill appointments every 2-3 weeks
  • Approximately 80% of eyelash extension clients report increased self-confidence after getting extensions
  • The average eyelash extension client spends between $1,000 and $2,500 per year on extensions and maintenance
  • About 75% of eyelash extension clients report spending less time on their daily makeup routine after getting extensions
  • Approximately 40% of eyelash extension clients discover their technician through social media
  • Approximately 35% of eyelash extension clients try extensions for a special event or occasion
  • About 45% of eyelash extension clients report trying at least one other lash enhancement method before settling on extensions
  • The average eyelash extension client tries 2-3 different technicians before finding their preferred service provider
  • About 50% of eyelash extension clients report receiving compliments on their lashes at least once a week
  • Approximately 65% of eyelash extension clients report feeling more confident without makeup after getting extensions
  • About 55% of eyelash extension clients recommend the service to friends or family members
  • The average eyelash extension client spends between 15 and 30 minutes per day on lash care and maintenance

Interpretation

In the world of eyelash extensions, statistics speak louder than words - or should we say, flutter louder than lashes. With a whopping majority of clients returning every few weeks for their lash fill, the industry isn't just about accentuating the eyes; it's about boosting self-confidence and streamlining beauty routines. From social media sleuthing to multiple technician trials, these clients are on a quest for the perfect flutter, willing to invest both time and dollars for that coveted eye-catching look. And let's not forget the joy of receiving weekly lash compliments or the liberation of feeling confident makeup-free. So, next time you bat those extensions, remember: it's not just about the lashes, it's about the confidence they bring.

Consumer Demographics

  • Approximately 90% of eyelash extension clients are women
  • About 60% of eyelash extension clients are between the ages of 18 and 34

Interpretation

In a world where fluttering eyelashes can speak louder than words, the statistics of the eyelash extension industry paint a picture of femininity and youthfulness. With 90% of clients being women, it seems that the quest for mesmerizing lashes remains a beacon of beauty prominently embraced by the fairer sex. And with 60% of these clients falling within the 18 to 34 age range, one can't help but think of a generation that seeks to bat their way through life with confidence and style, one lash at a time. In this age of selfies and self-expression, perhaps it's no surprise that the eyes have it when it comes to making a statement.

Consumer Health and Safety

  • Approximately 25% of eyelash extension clients experience some form of allergic reaction or irritation

Interpretation

The Eyelash Extension Industry seems to operate on the motto "Beauty is pain" as approximately 25% of clients end up sporting more than just fabulous lashes – they also sport some not-so-fabulous allergic reactions or irritation. Perhaps it's time for the industry to rethink its approach and focus on making eyes pop without the tears.

Consumer Preferences

  • About 50% of eyelash extension clients opt for a natural look, while 30% prefer a glamorous style
  • Approximately 65% of eyelash extension clients prefer a classic lash application technique
  • Approximately 20% of eyelash extension clients opt for colored or glitter lashes
  • Approximately 25% of eyelash extension clients combine their extensions with other lash treatments such as lash lifts or tints

Interpretation

In the world of eyelash extensions, it seems that natural beauty is winning over flashy trends, with 50% of clients opting for a more subtle flutter. However, for the bold and glamorous, fear not – 30% prefer to make a statement with a touch of glamour. Classic techniques reign supreme, as 65% of clients stick to the time-tested methods. For those looking to add a pop of color or sparkle, 20% dare to be different with colored or glitter lashes. And for the multitaskers among us, 25% combine their extensions with other lash treatments, proving that in the quest for beauty, versatility is key.

Distribution Channels

  • The offline distribution channel segment dominated the market with a share of 78.9% in 2020
  • The online distribution channel segment is projected to expand at the fastest CAGR of 7.1% from 2021 to 2028

Interpretation

In the fascinating world of eyelash extensions, the offline distribution channel has been reigning supreme with a strong grip on 78.9% of the market in 2020, strutting its stuff like a well-coiffed supermodel on the runway. However, don't underestimate the online distribution channel, lurking in the shadows ready to steal the spotlight with a projected CAGR of 7.1% from 2021 to 2028. It seems the battle of the lashes is not just happening on faces, but also in the digital marketplace, where even the longest and most fluttery extensions may find stiff competition.

Industry Employment

  • Approximately 85% of eyelash extension technicians are self-employed or work as independent contractors
  • The average eyelash extension technician earns between $30,000 and $50,000 per year
  • About 40% of eyelash extension technicians offer mobile services
  • About 30% of eyelash extension technicians offer additional beauty services such as brow shaping or facial treatments
  • The average eyelash extension salon sees between 20 and 30 clients per week
  • About 55% of eyelash extension technicians work in dedicated lash salons
  • The average eyelash extension technician completes between 3 and 5 full sets per day
  • The average eyelash extension technician spends between $2,000 and $5,000 on initial equipment and supplies
  • The average eyelash extension technician has between 100 and 200 regular clients
  • Approximately 55% of eyelash extension technicians offer both classic and volume lash applications
  • About 70% of eyelash extension salons use social media marketing to attract new clients
  • The average eyelash extension technician spends between $200 and $500 per month on supplies and restocking
  • The average eyelash extension technician works between 30 and 40 hours per week
  • Approximately 40% of eyelash extension technicians offer mobile or at-home services

Interpretation

In the fascinating world of eyelash extensions, statistics reveal a thriving landscape where independence and entrepreneurship flourish. With a majority of technicians taking control of their careers as self-employed individuals, the industry boasts a blend of creativity and business acumen. From offering a range of beauty services to embracing mobile options, these technicians are not just enhancing lashes but shaping a lifestyle. The numbers paint a picture of dedication, with a steady stream of clients frequenting specialized salons. In a realm where lashes speak volumes, the technicians are not just artists—they are savvy marketers and meticulous professionals.

Industry Training

  • The average eyelash extension training course costs between $1,000 and $3,000
  • Approximately 30% of eyelash extension technicians offer training or mentorship programs

Interpretation

In the world of eyelash extensions, it seems that the price of fluttery perfection comes with a hefty tag, ranging from a grand to three grand just to master the art. It appears that the high demand for these luscious lashes has also spawned a new breed of educators, with nearly a third of technicians branching out into training and mentorship realms. So, while the cost may make you blink twice, the transparency and skill-sharing in the industry suggest that these long-lasting lashes are not just an investment in beauty but also in fostering a community of eyelash aficionados.

Market Size and Growth

  • The global eyelash extension market size was valued at USD 1.36 billion in 2020
  • The eyelash extension market is expected to grow at a CAGR of 6.2% from 2021 to 2028
  • The global false eyelashes market is expected to reach $1.6 billion by 2025
  • The global lash serum market is expected to reach $1.1 billion by 2026
  • The global false eyelashes market is expected to grow at a CAGR of 7.4% from 2021 to 2028
  • The global eyelash enhancing serum market is expected to reach $854.4 million by 2027
  • The global magnetic eyelashes market is expected to reach $404.3 million by 2025
  • The global eyelash growth serums market is expected to grow at a CAGR of 5.8% from 2021 to 2028
  • The global eyelash enhancing agents market is expected to reach $463.46 million by 2027
  • The global lash lift market is expected to reach $342.8 million by 2026
  • The global eyelash serum market is expected to grow at a CAGR of 5.7% from 2021 to 2028

Interpretation

In a world where fluttering eyelashes can be more valuable than gold, the booming eyelash extension industry continues to bat its way to success. With market sizes reaching billions and projections soaring higher than some falsies on a windy day, it's clear that the quest for luscious lashes knows no bounds. From serums to lifts, enhancements to magnets, it seems like there's no end in sight for the innovation and investment in the pursuit of batting perfection. Who knew that the secret to global economic growth lay in the blink of an eye?

Pricing and Services

  • The average cost of eyelash extensions ranges from $100 to $300 for a full set
  • The average eyelash extension appointment takes between 1.5 to 2 hours for a full set
  • About 60% of eyelash extension salons offer loyalty programs or package deals
  • The average eyelash extension client spends between 30 and 45 minutes on fill appointments
  • About 40% of eyelash extension salons offer complementary consultations before booking a full service
  • About 35% of eyelash extension salons offer package deals or discounts for first-time clients

Interpretation

The eyelash extension industry certainly knows how to bat its way to the bank! With prices ranging from a flutter-inducing $100 to $300 for a full set, it's clear that beauty is not cheap. But hey, time is money, and spending 1.5 to 2 hours getting those luscious lashes is a small price to pay for looking fabulous. And for the savvy customers out there, loyalty programs and package deals are like finding a hidden gem in a sea of mascara tubes. So, if you're thinking of fluttering into the world of eyelash extensions, remember to shop around for those salons offering consultations and discounts—your lashes will thank you later!

Product Longevity

  • Eyelash extensions typically last 6 to 8 weeks with proper care

Interpretation

In the world of eyelash extensions, longevity is key, much like a successful marriage or a reliable Wi-Fi connection. Just as a well-tended garden yields abundant blooms, maintaining those fluttery fringe adornments ensures a lasting youthful gaze that can captivate hearts and turn heads for a solid 6 to 8 weeks. So, take care of those extensions like they're your favorite plant, your significant other, or your Netflix login—because in the blink of an eye, they can transform your look from drab to fab with just a flutter of the lash.

Product Types

  • The synthetic eyelash segment accounted for the largest revenue share of 68.5% in 2020
  • The strip lashes segment is expected to witness the fastest growth rate of 6.7% from 2021 to 2028
  • The most popular eyelash extension length is between 10mm and 12mm
  • The most common eyelash extension material is synthetic mink, accounting for approximately 70% of extensions used
  • The global false eyelashes market share for synthetic lashes is expected to reach 68% by 2025
  • The global false eyelashes market for strip lashes is expected to grow at a CAGR of 7.8% from 2021 to 2028

Interpretation

In a world where the eyes are the windows to the soul, it seems that synthetic eyelashes are the curtains of choice, adorning 68.5% of those windows in 2020. However, it appears that strip lashes are gearing up for a dramatic entrance, poised to steal the spotlight with a growth rate of 6.7% in the coming years. With the most popular lengths falling between 10mm and 12mm, it seems that the mantra "go big or go home" holds true in the eyelash extension world. And let's not forget about synthetic mink, the material of choice for 70% of extensions, proving that luxury and sustainability can go hand in hand. As we look ahead to 2025, it seems that the future is looking bright for false eyelashes, with synthetic lashes projected to dominate 68% of the market. So bat those lashes, flutter those strip lashes, and let the global eyelash extension extravaganza continue to grow at a dazzling rate of 7.8% - because in this world, beauty truly is in the eye of the beholder.

Regional Market Share

  • North America dominated the eyelash extension market with a share of 35.2% in 2020
  • Asia-Pacific is projected to witness the highest growth rate in the eyelash extension market from 2021 to 2028
  • The global eyelash enhancing serum market in North America is expected to reach $367.7 million by 2027

Interpretation

Move over, diamonds - eyelashes are a girl's new best friend! With North America batting its lashes at a 35.2% market share in 2020, it seems our friends across the pond are truly seeing things through rose-tinted lashes. Meanwhile, Asia-Pacific is poised for a growth spurt destined to flutter hearts, with the global eyelash enhancing serum market set to baton pass to North America at a hefty $367.7 million by 2027. So, pucker up, world - it's time to brush on some serious lash love!

References