GITNUX MARKETDATA REPORT 2024

Eyelash Extension Industry Statistics: Market Report & Data

Highlights: The Most Important Eyelash Extension Industry Statistics

  • The global eyelash extensions market size was valued at USD 1.1 billion in 2018.
  • The global false eyelashes market is estimated to reach approximately USD 1,330 Million by 2023, growing at a CAGR of 4.2% from 2017 to 2023.
  • The Asia Pacific was identified as the most lucrative region in the global Eyelash Extensions market in 2019.
  • The online segment for eyelash extensions is projected to register the fastest CAGR of 5.4% from 2019 to 2025.
  • The U.S. held more than 90.0% share of North America market in 2018.
  • The mink eyelashes segment led the global market with a share of more than 40.0% in 2018.
  • The professional application segment held the largest share of more than 60.0% in 2018.
  • Europe is expected to witness substantial growth with a CAGR of 5.1% from 2019 to 2025.
  • Dupont's brand, Sorona, aims to capture 25% of the false eyelash market by 2023.
  • Approximately 71% of consumers are now shopping for beauty products online.
  • The eyelash extension product sales account for about 18.2% of the global beauty and personal care market.
  • Nearly 30% of eyelash extension businesses invest in advertising through social media.
  • The average price of a pair of professional eyelash extensions application ranges between $100 and $300.
  • In 2020, around 11% of salons in the US offered eyelash extension services.
  • Synthetic eyelashes are only projected to grow at a CAGR of 1.8% from 2020 to 2030.
  • Approximately 3-5% of the global population is allergic to eyelash extension glue.
  • The demand for colored eyelashes for eyelash extensions is projected to grow at a CAGR of 5.6% by 2025.

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Crowning the cosmetic world with its supreme allure, the eyelash extension industry has taken the global beauty market by storm, exhibiting robust growth and showcasing a dynamic trend landscape. The following blog post explores fascinating eyelash extension industry statistics, providing a closer look into the industry’s size, growth rate, consumer demographics, product preferences, as well as potential future trends. From market size to customer preferences and purchasing behavior, we dive deep into numbers to reveal the striking impact and extraordinary potential of this beauty niche.

The Latest Eyelash Extension Industry Statistics Unveiled

The global eyelash extensions market size was valued at USD 1.1 billion in 2018.

Delving into the colossal valuation of the global eyelash extensions market, standing at a staggering USD 1.1 billion in 2018, provides invaluable insights into the robust and dynamic nature of the eyelash extension industry. The mind-boggling figure underscores the immense vitality and consumer demand inherent in this niche, signaling lucrative business opportunities and exponential growth potential. Furthermore, it embodies the rising trend of personal grooming and beauty enhancement, while simultaneously mapping the trajectory of the cosmetic industry’s innovation and consumer behavioral patterns.

The global false eyelashes market is estimated to reach approximately USD 1,330 Million by 2023, growing at a CAGR of 4.2% from 2017 to 2023.

In the realm of Eyelash Extension Industry Statistics, the burgeoning ascension of the global false eyelashes market towards a projected valuation of approximately USD 1,330 Million by 2023, fuelled by a steady Compound Annual Growth Rate (CAGR) of 4.2% from 2017 to 2023, signifies a thriving cosmetic sub-sector. This upward trajectory underscores the escalating global consumer demand, reflecting the enduring fascination with augmenting one’s innate allure through eyelash embellishment. It underscores investment opportunities within the sector, indicating a fertile ground for brands to innovate, compete and grow, all the while contributing to changing consumer beauty trends worldwide.

The Asia Pacific was identified as the most lucrative region in the global Eyelash Extensions market in 2019.

Highlighting the Asia Pacific as the top-grossing region for the global Eyelash Extensions market in 2019 provides a geographical weight in the Eyelash Extension Industry Statistics discussion. This finding garners relevance as it points out where the lion’s share of market activity is concentrated, thus signaling where the cogs of this industry are most fervently spinning. Consequently, entrepreneurs, investors, and businesses within the beauty market can glean strategic cues to potentially tap into this thriving region, as well as anticipate promising market trends and movements in the eyelash extension scene, shaping their strategies and decisions for future growth and expansion.

The online segment for eyelash extensions is projected to register the fastest CAGR of 5.4% from 2019 to 2025.

Peering into the allure of the booming Eyelash Extension Industry, an intriguing forecast pops: the online sector of the market is set to flutter at the rapid Compound Annual Growth Rate (CAGR) of 5.4% from 2019 to 2025. Unmasking significant insight, this projection underscores the accelerating shift of consumer behavior towards digital platforms for beauty shopping. Essentially, it hints at a lucrative landscape for online beauty vendors and underscores the importance for brands in this industry to bolster their digital presence and strategies, to stay in step with this vibrant online growth streak.

The U.S. held more than 90.0% share of North America market in 2018.

Positioning the astounding 90% share of the North American eyelash extension market commanded by the U.S. in 2018 underlines not only the dominance of the industry within its borders, but also signals a booming beauty and personal care sector. This statistic foreshadows a thriving commercial environment with potential opportunities for new players to enter and existing players to expand. In the context of the eyelash extension industry, it vividly highlights consumer behavior trends, preference for esthetic enhancements, and subsequently, paints a broader picture of the enormous scalability of this industry within the U.S.

The mink eyelashes segment led the global market with a share of more than 40.0% in 2018.

The impressive demand for mink eyelashes, commanding a plenary share of over 40.0% in the global market in 2018, stands as a statement to their buzz in the eyelash extension industry. Achieving a dominant chunk in this booming sector unequivocally enhances mink eyelashes’ market stature, portraying them as a favored choice among consumers and a pivotal product in the industry’s trend-setting discourse. This, peppered with the growing allure of eyelash extensions, ushers in compelling revenue opportunities, advancing the industry’s growth trajectory and changing the landscape of aesthetic enhancements.

The professional application segment held the largest share of more than 60.0% in 2018.

Unveiling a significant trend in the Eyelash Extension Industry, the statistic reveals that the front runner in 2018 was indisputably the professional application segment, claiming a lion’s share of over 60.0%. This titan size proportion not only earmarks the segment’s dominance but also casts a spotlight on the potential market dynamics that all industry stakeholders need to reckon with. In the ever-evolving aesthetic landscape, where image-intensification and personal grooming have reign supreme, such compelling numbers underscore the vast customer preference towards professional services for eyelash extensions, thereof shaping marketing strategies, investment direction and product innovation endeavors.

Europe is expected to witness substantial growth with a CAGR of 5.1% from 2019 to 2025.

The forecasted statistics of Europe boasting a significant growth rate in the world of eyelash extensions, with a Compound Annual Growth Rate (CAGR) of 5.1% between the years 2019 and 2025, illustrates a booming trend and an expanding opportunity horizon in the beauty industry within the region. Highlighting the calculated expansion potential, this projection indicates a rich vein of untapped market potential for both manufacturers and service providers in the eyelash extension industry. Additionally, it suggests a growing consumer interest and acceptance of such beauty enhancement services, possibly leading to enhanced demand and further development of the beauty sector on the continent.

Dupont’s brand, Sorona, aims to capture 25% of the false eyelash market by 2023.

Honing in on the growth trajectory of Dupont’s brand, Sorona, which ambitiously targets securing a quarter of the false eyelash market by 2023, offers a fascinating lens to inspect the budding dynamics within the Eyelash Extension Industry. With this aspiration, Sorona is not merely stating its aggressive growth strategy, but also painting an insightful picture of the market potential for industry stakeholders. This statistic serves as a barometer of the market’s scalability and profitability while emphasizing the escalating competition, thereby laying a roadmap for businesses and investors keen on venturing or expanding within the glamorous world of eyelash extensions.

Approximately 71% of consumers are now shopping for beauty products online.

Illuminate this fascinating tidbit: nearly 71% of consumers nowadays are utilizing the digital sphere to shop for their beauty products. This not only underscores the digital transformation in our shopping behaviors but also has tremendous implications for the Eyelash Extension Industry. As trendsetters look online for beauty solutions, the potential for reaching a vastly expanded market can revolutionize the Eyelash Extension Industry; it opens avenues for companies to employ innovative marketing strategies, enhance online presence, and even develop e-commerce platforms. An immersive online shopping experience for this beauty niche not just complements brick-and-mortar salons but could drastically reshape the landscape of the industry. This digitization inevitably caters to a new generation of consumers whose lifestyle orbits around the internet. So, let’s welcome this game-changing era of beauty on-demand, at the click of a button.

The eyelash extension product sales account for about 18.2% of the global beauty and personal care market.

When uncovering the spectacular rise of the eyelash extension industry, it’s impossible to ignore the tantalizing statistic pinpointing eyelash extension product sales floating at an impressive 18.2% of the global beauty and personal care market. This commanding percentage doesn’t just forecast a trend, it unveils a transformation, a glamour revolution, if you will. As it stakes such a substantial claim in the global market, this number subtly whispers to investors about growth potential, and shouts to beauty aficionados about a new staple in beauty routines. Penetratingly, it echoes the industry’s transition from niche indulgence to mainstream essential, setting the stage for a fuller, more luscious landscape in the beauty and personal care industry.

Nearly 30% of eyelash extension businesses invest in advertising through social media.

In dissecting the nuances of the eyelash extension industry, it becomes particularly noteworthy to acknowledge how, as many as around 30% of businesses in this sphere, are harnessing the power of social media advertising to boost their market presence. This isn’t just an arbitrary figure—it’s a clear testament to the digital pivot within the beauty sector, reflective of their understanding of the modern customer’s lifestyle and the realization of the untapped potential social media platforms offer. The figure subtly underscores the significance of online visibility in this age and the growing reliance on digital strategies to drive customer engagement – an evolving trend in the Eyelash Extension industry worth monitoring.

The average price of a pair of professional eyelash extensions application ranges between $100 and $300.

In a blog post dissecting the fundamental numbers and trends associated with the Eyelash Extension Industry, an in-depth understanding of the average cost for a pair of professionally applied eyelash extensions—from $100 to $300—serves as a vibrant color on the industry’s financial canvas. It’s a metric that, in essence, sketches an economic profile of the potential customers, projects income for the providers, and even signals competitiveness within the marketplace. Uncovering this price range can also hint at the quality and variety of services available, impacting both consumer decision-making and providers’ strategising in this flourishing beauty sector.

In 2020, around 11% of salons in the US offered eyelash extension services.

Drawing attention to the 2020 data revealing that around 11% of US salons offered eyelash extension services paints a vivid picture of a burgeoning trend within the beauty industry. It not only underscores the increasing acceptance and popularity of such services but also signals significant potential for growth in the eyelash extension market. This figure can catalyze entrepreneurial interest and inform business strategies, helping beauty experts and salon owners to understand the current market penetration for such services and possibly identify opportunities for expansion in their own service offerings.

Synthetic eyelashes are only projected to grow at a CAGR of 1.8% from 2020 to 2030.

Nestled within the broader landscape of the beauty industry, the Eyelash Extension sector is demystified by the projected growth of Synthetic Eyelashes at a Compound Annual Growth Rate (CAGR) of 1.8% from 2020 to 2030. This gentle upward trend tells a story of a niche faithfully holding its ground, while not anticipating a dramatic buoyancy. For entrepreneurs navigating the cosmetic market, this figure captures a steady, less volatile sub-sector offering a platform for moderate but predictable success. Simultaneously, industry players already invested in Synthetic Eyelashes can decipher this as an opportunity for incremental improvements and steady customer retention, rather than frenzied innovation. This statistic indeed feeds both strategy and expectations for those dancing with the Eyelash Extension industry.

Approximately 3-5% of the global population is allergic to eyelash extension glue.

Drawing attention to the fact that approximately 3-5% of the global population is allergic to eyelash extension glue is significant. This percentage may seem small, but when extrapolated to the global population, it represents a massive group of consumers who may experience adverse reactions to these products. For businesses operating within the eyelash extension industry, understanding this risk not only helps to better inform clients, but also creates an opportunity for market differentiation by developing hypoallergenic alternatives. This statistic also emphasises the role of strict regulatory standards and appropriate client sensitization to prevent allergic reactions.

The demand for colored eyelashes for eyelash extensions is projected to grow at a CAGR of 5.6% by 2025.

Painting a vivid picture of the escalating allure in the Eyelash Extension Industry, the statistic pinpoints a unique trend – the anticipated 5.6% Compound Annual Growth Rate for colored eyelashes by 2025. This upward trajectory not only foreshadows an evolving consumer aesthetic preference but also underscores the potential for market penetration and profitability within the industry. This foresight is of import for industry stakeholders, from manufacturers to beauticians, as it prompts them to master the art of colored eyelashes extensions, satisfying the stylized demands of the modern consumer. Through this prism, our statistic becomes an insightful compass, charting the course for future trends in the eyelash extension sphere.

Conclusion

The Eyelash Extension Industry’s impressive growth trajectory is a clear indication of its increasing popularity and demand in the beauty sector. With an escalating consumer focus on enhancing natural appearance, the industry continues to experience a surge in both the number of new businesses and the expansion of existing ones. It’s important to note that despite people’s varying disposable income levels, the trend shows that many still consider eyelash extensions as an essential part of their beauty regimen, making it a sustainable market. A deeper understanding of these statistics can help stakeholders make data-driven decisions that will shape the future of this flourishing industry.

References

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FAQs

What is the average annual growth of the eyelash extension industry?

Annual growth rate can differ vastly depending on geographical location and overall market conditions. However, as of the last five years, the eyelash extension industry is reported to have seen an average of 1.9% annual growth.

What is the market size of the eyelash extension industry globally?

As of 2020, the global eyelash extension market size was estimated to be around $1.1 billion and is expected to grow due to increasing demand.

What is the projected growth for the eyelash extension industry for the next 5 years?

The eyelash extension market is projected to register a CAGR of approximately 5.2% over the forecast period (2021 - 2026).

What are the major countries driving the growth of the eyelash extension industry?

The United States is a significant contributor to the market mainly due to the high disposable income and the trend of eyelash extensions as a part of regular beauty regimes. Other key markets include major European countries like the UK, France, and Germany, as well as emerging markets such as China and India.

What factors contribute to the growth of the eyelash extension industry?

Key growth drivers are increased consumer focus on beauty and appearance, advancements in professional beauty treatments, the influence of social media and celebrities, and increasing disposable income among women. Low entry barriers and the rise of training schools for technicians also fuel the industry's growth.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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