GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Candles

The most popular candles are scented candles, accounting for approximately 60% of total candle sales.

Statistic 1

"Candle sales in the U.S. generate over $2 billion in revenue each year."

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Statistic 2

"Yankee Candle is one of the top-rated brands for candle purchases."

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Statistic 3

"90% of consumers purchase candles as gifts for others."

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Statistic 4

"Consumers prefer candles with natural ingredients over synthetic ones."

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Statistic 5

"Eco-friendly and sustainable candles are becoming increasingly popular."

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Statistic 6

"The average price of a luxury candle is around $30."

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Statistic 7

"35% of all candles are purchased during the Christmas/Holiday season."

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Statistic 8

"The most popular candle size is 14-16 ounces."

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Statistic 9

"The average burn time for a 16-ounce candle is 60-84 hours."

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Statistic 10

"75% of homes in the U.S. use candles regularly."

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Statistic 11

"Soy wax candles are the second most popular type of candles after paraffin wax."

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Statistic 12

"The U.S. candle market was valued at approximately $3.14 billion in 2021."

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Statistic 13

"The most popular candle scent in the U.S. is vanilla."

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Statistic 14

"Online candle sales saw a 40% increase in 2020."

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Statistic 15

"Floral scents are the second most popular category after vanilla."

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Statistic 16

"Millennials are the largest demographic for candle purchases."

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Statistic 17

"80% of candle purchasers are women."

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Statistic 18

"Instagram has over 500,000 posts tagged with #candles."

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Statistic 19

"The global candle market is expected to grow at a CAGR of 8.5% from 2020 to 2027."

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Statistic 20

"70% of consumers burn candles at least once a week."

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