GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Cologne

The most popular cologne is preferred by 35% of men aged 25-34.

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"Acqua Di Gio by Giorgio Armani often ranks highly in summer cologne lists."

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"The most popular notes in colognes include bergamot, vetiver, and cedarwood."

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"Aventus by Creed is one of the most expensive yet popular colognes."

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"Tom Ford's colognes are rated highly for unique and luxurious scents."

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"The most popular cologne in 2022 was Dior Sauvage."

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"The men's fragrance market was valued at 24.6 billion USD in 2021."

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"FragranceNet saw a surge in cologne sales by 20% during the pandemic."

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"There has been a 10% increase in demand for vegan colognes."

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"YSL's Y Eau de Parfum is particularly popular among millennials."

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"Sales of colognes increased by 15% in the holiday season of 2021."

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"Versace Eros remains a favorite among college-aged men."

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"Paco Rabanne 1 Million was the best-selling cologne in Europe in 2020."

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"Men's grooming forums frequently vote Dior Sauvage as the best all-around cologne."

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"Over 50% of high-end cologne users purchase their fragrances online."

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"Over 60% of men prefer woody fragrances."

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"The average American man spends $50 to $100 on cologne a year."

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"Chanel Bleu de Chanel has been a top seller for over a decade."

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"Fragrance enthusiasts on forums often recommend niche brands."

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Statistic 19

"Jean Paul Gaultier Le Male has been a consistent bestseller since its release."

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Statistic 20

"45% of women buy cologne for their partners."

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