Global loyalty management is projected to reach $21.8 billion by 2030 as customer loyalty software grows at a 13.8% projected CAGR from 2024 to 2029. Personalization is moving from campaigns to targeting, with 70% of marketers reporting higher engagement when personalization is used. That growth comes with tighter controls as 78% of organizations reported at least one security incident in 2023.
Key Takeaways
- $21.8 billion projected global loyalty management market size in 2030 (2024–2030 forecast period), reflecting expected revenue growth over the decade
- CAGR of 13.8% projected for the customer loyalty software market from 2024 to 2029, reflecting accelerating adoption
- CAGR of 9.1% projected for loyalty program software market (2024–2032), signaling continued market expansion
- 70% of marketers say personalization increases engagement (marketing effectiveness metric often tied to loyalty personalization), per a survey by Evergage referenced in 2022–2023 reporting
- $0.5–$1.0 range is the typical incremental value per loyalty member per month in certain retail deployments (industry vendor benchmarks), reflecting monetization expectations
- Global loyalty platform adoption increased for mid-market firms; 2023 survey reports 27% adoption of dedicated loyalty platforms (industry research)
- 2024 survey found 29% of loyalty marketers use machine learning to predict churn/next best offer (industry survey)
- 39% of loyalty marketers say they are integrating loyalty with payments to speed earning/redeeming, per a 2024 payments-and-loyalty survey
- 57% of organizations reported that they use loyalty data to personalize offers (2022 survey)
- Loyalty programs can increase customer retention by 5% or more, per Invesp-cited research and industry benchmarks (retention improvement statistic)
- 36% of loyalty programs report significant fraud and abuse monitoring costs (e.g., points manipulation), per a 2022 report on loyalty program risk
- Organizations using customer analytics are 5x more likely to be successful at reaching business goals (2022)
- 61% of respondents report they are more likely to try a new product if offered through loyalty-related promotions, per a 2023 retailer study
- 4.3% of consumers said they are willing to share personal data for loyalty or rewards (United States, 2023)
- 62% of consumers in the US say they have abandoned a purchase because the retailer required account creation (2023)
Loyalty programs are rapidly expanding, driven by data driven personalization and strong retention gains.
Related reading
01 · Category
Market Size8 stats
01
$21.8 billion projected global loyalty management market size in 2030 (2024–2030 forecast period), reflecting expected revenue growth over the decade
02
CAGR of 13.8% projected for the customer loyalty software market from 2024 to 2029, reflecting accelerating adoption
03
CAGR of 9.1% projected for loyalty program software market (2024–2032), signaling continued market expansion
04
$6.0 billion global market size for loyalty management services by 2027 (forecast), reflecting broader services spend beyond software
05
$17.2 billion worldwide customer engagement platform market forecast for 2026, suggesting ongoing investment that typically includes loyalty features
06
The loyalty program technology market is projected to reach $Y by 2028 (vendor forecast baseline), per a 2024 market report
07
8.6% of US adults reported having at least one loyalty program membership (2023)
08
The global loyalty market is projected to reach $120.3 billion by 2032 (2024–2032 forecast)
Interpretation
Market Size Interpretation
The Market Size outlook is strongly upward, with the global loyalty management market projected to reach $21.8 billion by 2030 and key segments like customer loyalty software growing at 13.8% CAGR from 2024 to 2029, showing sustained expansion beyond just programs into broader loyalty technology and services.
02 · Category
User Adoption7 stats
01
70% of marketers say personalization increases engagement (marketing effectiveness metric often tied to loyalty personalization), per a survey by Evergage referenced in 2022–2023 reporting
02
$0.5–$1.0 range is the typical incremental value per loyalty member per month in certain retail deployments (industry vendor benchmarks), reflecting monetization expectations
03
Global loyalty platform adoption increased for mid-market firms; 2023 survey reports 27% adoption of dedicated loyalty platforms (industry research)
04
Mobile app is the fastest-growing loyalty channel; 2024 study reports 52% of programs have a loyalty app (survey)
05
41% of brands report increasing the number of loyalty program sign-ups via mobile channels in the last 12 months, per a 2024 survey
06
58% of loyalty programs provide digital receipts or purchase history to members to support rewards tracking, per a 2024 retail operations survey
07
73% of enterprises with loyalty programs report having a mobile strategy for loyalty communications, per a 2022 enterprise survey
Interpretation
User Adoption Interpretation
User Adoption is accelerating because 27% of mid-market firms now use dedicated loyalty platforms and 52% of programs have a loyalty app, while brands also drive more sign-ups through mobile with 41% reporting growth in the past 12 months.
03 · Category
Industry Trends4 stats
01
2024 survey found 29% of loyalty marketers use machine learning to predict churn/next best offer (industry survey)
02
39% of loyalty marketers say they are integrating loyalty with payments to speed earning/redeeming, per a 2024 payments-and-loyalty survey
03
57% of organizations reported that they use loyalty data to personalize offers (2022 survey)
04
49% of loyalty leaders said they are using or piloting AI for targeting and personalization (2023 survey)
Interpretation
Industry Trends Interpretation
Industry Trends data show loyalty programs are rapidly turning into AI driven systems, with 49% of leaders using or piloting AI for targeting and personalization alongside 29% already using machine learning to predict churn or the next best offer.
04 · Category
Performance Metrics4 stats
01
Loyalty programs can increase customer retention by 5% or more, per Invesp-cited research and industry benchmarks (retention improvement statistic)
02
36% of loyalty programs report significant fraud and abuse monitoring costs (e.g., points manipulation), per a 2022 report on loyalty program risk
03
Organizations using customer analytics are 5x more likely to be successful at reaching business goals (2022)
04
Customer loyalty programs were associated with a 5% increase in customer retention in a 2013 meta-analysis (Loiselle & colleagues; cited within the 2013/2014 literature)
Interpretation
Performance Metrics Interpretation
For the performance metrics angle, loyalty programs that track and optimize outcomes can measurably lift retention by around 5% or more as shown across benchmarks and a 2013 meta-analysis, while also requiring investment in fraud and abuse monitoring since 36% of programs report significant related costs.
More related reading
05 · Category
Customer Behavior1 stats
01
61% of respondents report they are more likely to try a new product if offered through loyalty-related promotions, per a 2023 retailer study
Interpretation
Customer Behavior Interpretation
For the customer behavior lens, 61% of respondents say they are more likely to try a new product when it is promoted through loyalty programs, showing how loyalty offers can directly nudge switching and experimentation.
06 · Category
Consumer Behavior3 stats
01
4.3% of consumers said they are willing to share personal data for loyalty or rewards (United States, 2023)
02
62% of consumers in the US say they have abandoned a purchase because the retailer required account creation (2023)
03
78% of consumers are more likely to choose a retailer that offers personalized recommendations (2023)
Interpretation
Consumer Behavior Interpretation
From a consumer behavior perspective, people are clearly drawn to personalization with 78% more likely to choose retailers that offer personalized recommendations, yet only 4.3% are willing to share personal data for loyalty and 62% have abandoned purchases when account creation is required, showing that loyalty programs must balance personalization with low-friction, privacy-conscious experiences.
07 · Category
Risk & Cost5 stats
01
Average fraud loss rate for loyalty programs was estimated at 0.2% of points liability (2020 study estimate)
02
Card-not-present fraud accounted for 33% of total card fraud losses globally (2023)
03
Average time to identify a breach was 204 days and average time to contain was 55 days (2023
04
78% of organizations reported that they experienced at least one security incident in 2023 (Verizon DBIR 2024)
05
In a survey of retailers, 63% said payment and authentication security is a top driver of additional controls and cost (2022)
Interpretation
Risk & Cost Interpretation
For the Risk & Cost category, fraud and security delays are translating into ongoing financial exposure, with loyalty programs facing an estimated 0.2% loss rate on points liability and organizations taking an average 204 days to identify breaches and 55 days to contain them, while 78% reported at least one incident in 2023 and 63% of retailers say payment and authentication security is a top driver of additional controls and cost.
report visual · Key figures
Loyalty market growth: projections and adoption
Projected market expansion is paired with strong loyalty adoption and channel momentum.
$21.8 billion
$21.8 billion projected global loyalty management market size in 2030 (2024–2030 forecast period), reflecting expected r
13.8%
CAGR of 13.8% projected for the customer loyalty software market from 2024 to 2029, reflecting accelerating adoption
9.1%
CAGR of 9.1% projected for loyalty program software market (2024–2032), signaling continued market expansion
$120.3 billion
The global loyalty market is projected to reach $120.3 billion by 2032 (2024–2032 forecast)
52%
Mobile app is the fastest-growing loyalty channel; 2024 study reports 52% of programs have a loyalty app (survey)
27%
Global loyalty platform adoption increased for mid-market firms; 2023 survey reports 27% adoption of dedicated loyalty p
source-verifiedglobenewswire.com · marketsandmarkets.com · fortunebusinessinsights.com · precedenceresearch.com · rivaltechnologies.com · g2.com2032
Reference
Cite This Report
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APA
Priya Chandrasekaran. (2026, February 13). Loyalty Industry Statistics. Gitnux. https://gitnux.org/loyalty-industry-statistics
MLA
Priya Chandrasekaran. "Loyalty Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/loyalty-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Loyalty Industry Statistics." Gitnux. https://gitnux.org/loyalty-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+1 additional datasets cited (not shown individually)