GITNUX MARKETDATA REPORT 2024

Liquor Industry Statistics

The liquor industry statistics provide valuable insights into market trends, consumption patterns, and economic impact of alcohol sales globally.

Highlights: Liquor Industry Statistics

  • The alcoholic beverages market revenue is expected to increase to 1,735,777 Million US dollars by 2025 from 1,485,773 Million US dollars in 2021.
  • The US liquor industry had a revenue of over $113 billion in 2021.
  • In 2020, the global spirits market was valued over 263 billion dollars.
  • By 2025, the UK spirits industry is estimated to hit 30 billion UK pounds.
  • The North American market sector held the most significant spirits market share at 34.8% in 2019.
  • Whiskey made up 25% of the spirits industry sales in the US in 2020.
  • The global spirits industry is projected to reach $744 billion by 2025.
  • Distilleries in the US employ approximately 60,000 people.
  • India is the largest consumer of whiskey globally, consuming nearly 1.5 billion liters in 2019.
  • By volume, vodka is projected to be the leading type of spirit consumed worldwide by 2024.
  • The Asia Pacific region is expected to witness the fastest growth in the spirits industry with a CAGR of 3.9% from 2019 to 2025.
  • In 2019, the per capita consumption of distilled spirits in the US was 3.94 gallons.
  • Over 33% of all spirits volume is sold within the off-premise channels in the U.S.
  • Rum accounted for over 13% of total spirits sales volume in the US in 2020.
  • American whiskey exports reached a record $1.8 billion in 2019.
  • More than 2 in 5 millennials consider themselves adventurous drinkers, more likely to try new alcoholic beverages.
  • The market size of the Alcoholic Beverage Wholesaling industry in the US has grown 5.2% per year on average between 2016 and 2021.
  • Over 75% of revenue within the alcohol industry stems from the beer market.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

The Latest Liquor Industry Statistics Explained

The alcoholic beverages market revenue is expected to increase to 1,735,777 Million US dollars by 2025 from 1,485,773 Million US dollars in 2021.

The statistic indicates that the revenue in the alcoholic beverages market is forecasted to grow from 1,485,773 Million US dollars in 2021 to 1,735,777 Million US dollars by 2025. This represents an expected increase of 250,004 Million US dollars over the four-year period, reflecting a positive trend in the market. The growth in revenue suggests that consumer demand for alcoholic beverages is anticipated to rise, leading to increased sales and profitability for companies operating in the industry. This projection could be driven by factors such as changing consumer preferences, new product innovations, and expanding market reach, among others.

The US liquor industry had a revenue of over $113 billion in 2021.

The statistic that the US liquor industry had a revenue of over $113 billion in 2021 indicates the significant economic impact and scale of the industry within the United States. This revenue figure highlights the substantial size and value of the market for alcoholic beverages, including spirits, beer, and wine, contributing to the overall economy. The liquor industry plays a crucial role in generating revenue, creating jobs, and supporting businesses across various sectors such as manufacturing, distribution, retail, and hospitality. The continued growth and profitability of the industry underscore its importance and influence on the national economy.

In 2020, the global spirits market was valued over 263 billion dollars.

The statistic ‘In 2020, the global spirits market was valued over 263 billion dollars’ indicates the total economic value of all spirits sold worldwide during that year. This figure signifies the significant size and economic impact of the spirits industry on a global scale. The high valuation suggests a growing demand for spirits products, potentially driven by factors such as changing consumer preferences, increased disposable income, and shifting cultural trends. The statistic also highlights the competitive landscape within the spirits market, with numerous brands and products vying for market share and consumer attention. Overall, this data point underscores the importance of the spirits sector in the global economy and its potential for further growth and innovation in the future.

By 2025, the UK spirits industry is estimated to hit 30 billion UK pounds.

The statistic highlights a projected growth in the UK spirits industry in terms of revenue, with an estimated value of 30 billion UK pounds by the year 2025. This figure indicates a significant expansion in the industry’s economic impact within the specified timeframe. The anticipated growth suggests a rising demand for spirits in the UK market, driven by factors such as shifting consumer preferences, increased consumption, and potential developments in the industry. This statistic serves as a valuable insight for stakeholders, businesses, and policymakers to understand the potential opportunities and challenges that may arise within the UK spirits market in the coming years.

The North American market sector held the most significant spirits market share at 34.8% in 2019.

The statistic indicates that in 2019, the North American market sector had the largest market share in the spirits industry, accounting for 34.8% of the total market. This means that North America dominated the spirits market in terms of sales and revenue compared to other regions globally. The high market share suggests that there is strong demand for spirits in North America, likely driven by a combination of factors such as consumer preferences, marketing strategies, and the presence of well-established brands in the region. This statistic is important for industry stakeholders, including producers, distributors, and investors, as it highlights the significant market potential and opportunities within the North American spirits sector.

Whiskey made up 25% of the spirits industry sales in the US in 2020.

This statistic indicates that in 2020, whiskey accounted for 25% of all sales within the spirits industry in the United States. This suggests that whiskey was a significant player in the market, capturing a sizable portion of consumer spending on alcoholic beverages. The data implies that whiskey was popular among consumers and likely contributed a substantial amount to the overall revenue generated within the spirits industry in the U.S. Understanding this statistic can be valuable for businesses in the industry to make informed decisions regarding marketing strategies, product development, and inventory management to cater to the demand for whiskey among consumers.

The global spirits industry is projected to reach $744 billion by 2025.

The statistic “The global spirits industry is projected to reach $744 billion by 2025” indicates the forecasted value of the worldwide spirits market by the year 2025. This prediction suggests a significant growth trajectory for the industry due to various factors such as evolving consumer preferences, increasing demand for premium and craft spirits, expanding markets in emerging economies, and advancements in distribution channels. The projected figure of $744 billion reflects the estimated total revenue generated by the sale of spirits across different regions and categories, highlighting the lucrative nature of the industry and the potential opportunities for businesses operating within this sector to capitalize on the anticipated market expansion in the upcoming years.

Distilleries in the US employ approximately 60,000 people.

The statistic that distilleries in the US employ approximately 60,000 people indicates the significant economic impact of this industry on job creation. This figure reflects the number of individuals directly employed by distilleries across the country, including roles such as distillers, quality control staff, sales and marketing personnel, administrative staff, and others. The employment opportunities provided by the distillery sector contribute to local economies, support livelihoods, and drive economic growth. Understanding the scale of employment in the distillery sector is essential for policymakers, industry stakeholders, and researchers to assess its importance and potential implications for workforce dynamics and economic development in the US.

India is the largest consumer of whiskey globally, consuming nearly 1.5 billion liters in 2019.

The statistic that India is the largest consumer of whiskey globally, consuming nearly 1.5 billion liters in 2019 highlights the significant impact of Indian consumers on the global whiskey market. This staggering volume of consumption reflects the country’s large population and growing middle class, as well as changing social trends and preferences towards spirits. It also indicates the potential for growth and opportunity for whiskey producers to tap into the Indian market. Understanding the key drivers behind this high consumption rate, such as cultural traditions, celebratory occasions, and evolving consumer tastes, is essential for businesses looking to capitalize on India’s position as a major player in the whiskey industry.

By volume, vodka is projected to be the leading type of spirit consumed worldwide by 2024.

The statistic “By volume, vodka is projected to be the leading type of spirit consumed worldwide by 2024” indicates that researchers expect vodka to surpass other types of spirits in terms of total consumption around the world by the year 2024. This projection suggests that vodka will become the most popular type of alcoholic beverage in terms of quantity consumed, with more people choosing to drink vodka over other spirits such as whiskey, rum, gin, or tequila. Factors driving this trend may include changing consumer preferences, marketing efforts by vodka producers, and cultural influences. This statistic highlights the growing popularity of vodka on a global scale and the potential impact on the beverage industry.

The Asia Pacific region is expected to witness the fastest growth in the spirits industry with a CAGR of 3.9% from 2019 to 2025.

The statistic indicates that the Asia Pacific region is projected to experience significant growth in the spirits industry, with a Compound Annual Growth Rate (CAGR) of 3.9% from 2019 to 2025. This growth rate suggests that the demand for spirits in countries within this region is expected to increase steadily over the specified period. Factors driving this growth could include changing consumer preferences, increasing disposable incomes, urbanization, and a rising interest in premium and specialty spirits among consumers in Asia Pacific. The forecasted growth rate of 3.9% highlights the region’s potential as a key market for the spirits industry and represents a growth opportunity for companies operating within this market to expand their presence and capitalize on the evolving consumer trends and preferences in the region.

In 2019, the per capita consumption of distilled spirits in the US was 3.94 gallons.

The statistic indicates that the average amount of distilled spirits consumed per person in the United States in 2019 was 3.94 gallons. Per capita consumption of distilled spirits is a measure of the average volume of alcoholic beverages consumed by individuals within a specific population over a given period. This statistic provides insights into the drinking habits and preferences of the population, as well as potential implications for public health and economic factors related to the alcohol industry. The figure of 3.94 gallons can serve as a benchmark for evaluating trends in alcohol consumption, assessing potential health risks associated with excessive drinking, and informing policies and interventions aimed at promoting responsible drinking behaviors.

Over 33% of all spirits volume is sold within the off-premise channels in the U.S.

The statistic “Over 33% of all spirits volume is sold within the off-premise channels in the U.S.” indicates that more than one-third of all spirits, such as liquor, are purchased through off-premise channels in the United States. Off-premise channels typically refer to retail outlets where consumers buy alcohol for consumption off-site, such as liquor stores, supermarkets, and online retailers. This statistic suggests a significant portion of the spirits market is driven by retail sales rather than consumption in bars, restaurants, or other on-site locations. The popularity of purchasing spirits through off-premise channels may be influenced by convenience, pricing, and the wide availability of products in these retail settings.

Rum accounted for over 13% of total spirits sales volume in the US in 2020.

The statistic “Rum accounted for over 13% of total spirits sales volume in the US in 2020” indicates that rum was a significant contributor to the overall spirits market in the United States that year. This means that out of all the different types of alcoholic beverages being sold, more than one-tenth of the total volume sold was rum. This statistic suggests that rum is a popular choice among consumers and plays a notable role in the alcoholic beverage market. Additionally, it could also indicate trends in consumer preferences or marketing strategies within the spirits industry.

American whiskey exports reached a record $1.8 billion in 2019.

The statistic that American whiskey exports reached a record $1.8 billion in 2019 indicates a significant increase in the international demand for American whiskey during that year. This figure represents the total value of American whiskey products exported to countries around the world, highlighting the industry’s strong growth and popularity globally. The record level of exports suggests that American whiskey is highly sought after by consumers abroad, potentially driven by factors such as its reputation for quality and craftsmanship, as well as changing consumer preferences and trends in the global spirits market. This statistic demonstrates the economic importance of the American whiskey industry and its contribution to the country’s export revenue.

More than 2 in 5 millennials consider themselves adventurous drinkers, more likely to try new alcoholic beverages.

The statistic “More than 2 in 5 millennials consider themselves adventurous drinkers, more likely to try new alcoholic beverages” indicates that a significant portion of individuals in the millennial generation have a positive attitude towards exploring different types of alcoholic beverages. Specifically, the data suggests that over 40% of millennials are inclined to try new and novel drinks, signifying a trend of openness and curiosity within this demographic when it comes to alcohol consumption. This statistic implies that millennials are more receptive to experimenting with various alcoholic beverages, perhaps driven by factors such as a desire for new experiences, social trends, or an interest in diverse flavor profiles. Overall, the data highlights a notable inclination towards adventurous drinking behaviors among a significant portion of the millennial population.

The market size of the Alcoholic Beverage Wholesaling industry in the US has grown 5.2% per year on average between 2016 and 2021.

This statistic indicates that the market size of the Alcoholic Beverage Wholesaling industry in the US has experienced a steady annual growth rate of 5.2% between 2016 and 2021. This signifies a positive trend in the industry’s expansion, suggesting increasing demand for alcoholic beverages through wholesale channels during this time period. The consistent growth rate implies a stable and potentially lucrative market for wholesalers operating in the alcoholic beverage sector. It also signifies a stable and potentially profitable market for wholesalers catering to the alcoholic beverage industry.

Over 75% of revenue within the alcohol industry stems from the beer market.

This statistic suggests that a significant portion of total revenue generated in the alcohol industry comes from the beer market specifically, accounting for over three-quarters (75%) of the industry’s overall revenue. This indicates that beer is a dominant and lucrative sector within the alcohol industry, contributing significantly to the industry’s financial performance. The high revenue share attributed to beer highlights its popularity and widespread consumption among consumers compared to other types of alcoholic beverages such as wine or spirits. It also implies that beer companies are key players in the market, likely driving competition and innovation within the industry to maintain and expand their market share.

Conclusion

Overall, the liquor industry statistics reveal a dynamic and resilient sector that plays a significant role in the global economy. Through analyzing data on sales, consumption patterns, and emerging trends, it is apparent that the industry is constantly evolving to meet the changing demands of consumers. As we look to the future, understanding these statistics will be crucial for businesses and policymakers to make informed decisions and capitalize on opportunities within the liquor industry.

References

0. – https://www.www.ibisworld.com

1. – https://www.www.statista.com

2. – https://www.www.mintel.com

3. – https://www.www.marketresearchfuture.com

4. – https://www.www.nielsen.com

5. – https://www.www.researchandmarkets.com

6. – https://www.www.distilledspirits.org

7. – https://www.www.grandviewresearch.com

8. – https://www.ourworldindata.org

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!