GITNUXREPORT 2025

Hr In The Cpg Industry Statistics

CPG HR focuses on engagement, technology, diversity, well-being, and remote work.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

46% of CPG companies use data analytics to improve HR decision-making

Statistic 2

43% of CPG firms use HR metrics to monitor employee satisfaction levels

Statistic 3

37% of CPG HR departments are conducting regular climate surveys to measure employee engagement

Statistic 4

58% of HR teams report an increasing reliance on analytics for workforce planning

Statistic 5

59% of HR departments are implementing predictive analytics to forecast workforce needs

Statistic 6

45% of CPG companies plan to increase investment in HR technology over the next year

Statistic 7

28% of HR departments plan to increase automation in administrative tasks within the next year

Statistic 8

37% of CPG firms are exploring blockchain technology for HR record management

Statistic 9

57% of HR leaders see technology as a key enabler for HR strategy in the CPG industry

Statistic 10

67% of HR leaders in the CPG industry prioritize employee engagement to improve productivity

Statistic 11

38% of HR professionals in the CPG industry are focusing on diversity and inclusion initiatives

Statistic 12

62% of CPG companies have implemented flexible work policies post-pandemic

Statistic 13

58% of CPG companies are increasing their focus on mental health and well-being programs

Statistic 14

70% of HR leaders report that employee wellness programs have positively impacted productivity

Statistic 15

54% of CPG HR managers emphasize the importance of sustainability in their employer branding

Statistic 16

85% of CPG companies consider diversity and inclusion a critical factor in their talent strategies

Statistic 17

52% of HR executives see mental health support as a priority for their workforce

Statistic 18

59% of HR professionals report challenges in maintaining company culture with remote work

Statistic 19

29% of CPG HR professionals believe that talent diversification improves innovation

Statistic 20

40% of HR teams are investing in employee recognition platforms to boost morale

Statistic 21

34% of HR professionals believe that flexible working arrangements lead to higher employee satisfaction

Statistic 22

53% of CPG HR departments are focusing on enhancing employee health and safety protocols

Statistic 23

63% of CPG companies measure the effectiveness of their HR initiatives through employee feedback

Statistic 24

27% of HR professionals in CPG are investing in mental health apps to support employee well-being

Statistic 25

53% of HR teams include employee wellness as a key KPI for HR performance

Statistic 26

51% of HR professionals believe that remote work has improved work-life balance

Statistic 27

44% of CPG companies are actively working to improve gender diversity at the leadership level

Statistic 28

54% of HR departments in CPG firms report talent acquisition as their top challenge

Statistic 29

29% of CPG HR departments are experimenting with AI-driven recruitment tools

Statistic 30

41% of HR leaders aim to improve employee retention through targeted engagement programs

Statistic 31

33% of HR professionals in CPG are exploring gig economy or freelance talent for seasonal spikes

Statistic 32

53% of HR teams are adopting video interviewing technologies to accelerate the hiring process

Statistic 33

15% of CPG employees are expected to leave within the next year, highlighting retention challenges

Statistic 34

42% of HR professionals are concerned about skills retention amidst automation

Statistic 35

78% of CPG companies cite talent acquisition as their biggest HR challenge

Statistic 36

69% of HR leaders believe that integrating AI can improve recruitment and onboarding processes

Statistic 37

55% of CPG firms are actively developing employer branding programs to attract top talent

Statistic 38

74% of HR departments in CPG companies believe that sustainability and corporate responsibility influence talent attraction

Statistic 39

72% of CPG companies offer digital learning platforms for employee training

Statistic 40

50% of HR teams in the CPG industry report a skills gap in digital literacy among their employees

Statistic 41

60% of HR executives report difficulty in onboarding remote employees in the CPG industry

Statistic 42

67% of HR professionals in the CPG sector believe upskilling is essential to meet future workforce demands

Statistic 43

39% of CPG companies are investing in leadership development programs

Statistic 44

49% of employees in the CPG industry are interested in career advancement opportunities

Statistic 45

48% of HR teams in CPG are focusing on improving onboarding experiences for new employees

Statistic 46

66% of CPG companies prioritize implementing robust succession planning processes

Statistic 47

55% of CPG firms have increased their focus on remote team management

Statistic 48

61% of HR leaders report that training programs significantly improve employee performance

Statistic 49

69% of CPG companies have adopted some form of remote or hybrid working model

Statistic 50

25% of HR teams in the CPG industry are exploring virtual reality for training purposes

Statistic 51

49% of HR professionals in CPG feel that current training methods need modernization

Statistic 52

44% of CPG companies have developed talent pools to facilitate internal mobility

Statistic 53

41% of HR professionals say that cross-functional training enhances team collaboration

Statistic 54

30% of CPG HR teams are exploring gamification as a tool for employee engagement

Statistic 55

65% of HR leaders report that upskilling initiatives are essential for digital transformation

Statistic 56

43% of CPG companies are utilizing virtual onboarding programs to improve new hire integration

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Key Highlights

67% of HR leaders in the CPG industry prioritize employee engagement to improve productivity
45% of CPG companies plan to increase investment in HR technology over the next year
54% of HR departments in CPG firms report talent acquisition as their top challenge
38% of HR professionals in the CPG industry are focusing on diversity and inclusion initiatives
72% of CPG companies offer digital learning platforms for employee training
29% of CPG HR departments are experimenting with AI-driven recruitment tools
50% of HR teams in the CPG industry report a skills gap in digital literacy among their employees
62% of CPG companies have implemented flexible work policies post-pandemic
41% of HR leaders aim to improve employee retention through targeted engagement programs
33% of HR professionals in CPG are exploring gig economy or freelance talent for seasonal spikes
58% of CPG companies are increasing their focus on mental health and well-being programs
60% of HR executives report difficulty in onboarding remote employees in the CPG industry
46% of CPG companies use data analytics to improve HR decision-making

In an increasingly competitive and rapidly evolving landscape, HR in the Consumer Packaged Goods industry is at a pivotal crossroads, with 67% prioritizing employee engagement, nearly half planning to boost HR technology investments, and over half tackling talent acquisition and diversity initiatives to build a resilient, innovative workforce.

Data and Analytics-Driven HR Practices

46% of CPG companies use data analytics to improve HR decision-making
43% of CPG firms use HR metrics to monitor employee satisfaction levels
37% of CPG HR departments are conducting regular climate surveys to measure employee engagement
58% of HR teams report an increasing reliance on analytics for workforce planning
59% of HR departments are implementing predictive analytics to forecast workforce needs

Data and Analytics-Driven HR Practices Interpretation

In the competitive world of CPG, where nearly every HR metric signals the pulse of the workforce, embracing analytics isn’t just a trend but a strategic necessity to stay ahead and keep employees truly engaged.

Digital Transformation and Technology Adoption

45% of CPG companies plan to increase investment in HR technology over the next year
28% of HR departments plan to increase automation in administrative tasks within the next year
37% of CPG firms are exploring blockchain technology for HR record management
57% of HR leaders see technology as a key enabler for HR strategy in the CPG industry

Digital Transformation and Technology Adoption Interpretation

With over half of HR leaders viewing technology as crucial to strategy and nearly half of CPG companies ramping up investments—ranging from automation to blockchain—it's clear that the industry is embracing digital transformation to stay competitive and keep its human resources smartly (and securely) managed.

Diversity, Inclusion, and Employee Well-being

67% of HR leaders in the CPG industry prioritize employee engagement to improve productivity
38% of HR professionals in the CPG industry are focusing on diversity and inclusion initiatives
62% of CPG companies have implemented flexible work policies post-pandemic
58% of CPG companies are increasing their focus on mental health and well-being programs
70% of HR leaders report that employee wellness programs have positively impacted productivity
54% of CPG HR managers emphasize the importance of sustainability in their employer branding
85% of CPG companies consider diversity and inclusion a critical factor in their talent strategies
52% of HR executives see mental health support as a priority for their workforce
59% of HR professionals report challenges in maintaining company culture with remote work
29% of CPG HR professionals believe that talent diversification improves innovation
40% of HR teams are investing in employee recognition platforms to boost morale
34% of HR professionals believe that flexible working arrangements lead to higher employee satisfaction
53% of CPG HR departments are focusing on enhancing employee health and safety protocols
63% of CPG companies measure the effectiveness of their HR initiatives through employee feedback
27% of HR professionals in CPG are investing in mental health apps to support employee well-being
53% of HR teams include employee wellness as a key KPI for HR performance
51% of HR professionals believe that remote work has improved work-life balance
44% of CPG companies are actively working to improve gender diversity at the leadership level

Diversity, Inclusion, and Employee Well-being Interpretation

In the CPG industry, while 67% of HR leaders champion employee engagement and 70% praise wellness programs for boosting productivity, the ongoing focus on diversity, mental health, and flexible work arrangements highlights a strategic shift towards cultivating a resilient, inclusive, and mentally healthy workforce—albeit with persistent challenges in maintaining culture and achieving gender parity at the top.

Talent Acquisition and Retention Strategies

54% of HR departments in CPG firms report talent acquisition as their top challenge
29% of CPG HR departments are experimenting with AI-driven recruitment tools
41% of HR leaders aim to improve employee retention through targeted engagement programs
33% of HR professionals in CPG are exploring gig economy or freelance talent for seasonal spikes
53% of HR teams are adopting video interviewing technologies to accelerate the hiring process
15% of CPG employees are expected to leave within the next year, highlighting retention challenges
42% of HR professionals are concerned about skills retention amidst automation
78% of CPG companies cite talent acquisition as their biggest HR challenge
69% of HR leaders believe that integrating AI can improve recruitment and onboarding processes
55% of CPG firms are actively developing employer branding programs to attract top talent
74% of HR departments in CPG companies believe that sustainability and corporate responsibility influence talent attraction

Talent Acquisition and Retention Strategies Interpretation

With over half of CPG HR teams naming talent acquisition as their top challenge amidst a rapidly evolving landscape—where AI, gig work, and sustainability heavily influence attraction and retention—the industry is navigating a high-stakes talent tug-of-war requiring both innovative tech and purpose-driven branding to stay competitive.

Workforce Development and Learning Initiatives

72% of CPG companies offer digital learning platforms for employee training
50% of HR teams in the CPG industry report a skills gap in digital literacy among their employees
60% of HR executives report difficulty in onboarding remote employees in the CPG industry
67% of HR professionals in the CPG sector believe upskilling is essential to meet future workforce demands
39% of CPG companies are investing in leadership development programs
49% of employees in the CPG industry are interested in career advancement opportunities
48% of HR teams in CPG are focusing on improving onboarding experiences for new employees
66% of CPG companies prioritize implementing robust succession planning processes
55% of CPG firms have increased their focus on remote team management
61% of HR leaders report that training programs significantly improve employee performance
69% of CPG companies have adopted some form of remote or hybrid working model
25% of HR teams in the CPG industry are exploring virtual reality for training purposes
49% of HR professionals in CPG feel that current training methods need modernization
44% of CPG companies have developed talent pools to facilitate internal mobility
41% of HR professionals say that cross-functional training enhances team collaboration
30% of CPG HR teams are exploring gamification as a tool for employee engagement
65% of HR leaders report that upskilling initiatives are essential for digital transformation
43% of CPG companies are utilizing virtual onboarding programs to improve new hire integration

Workforce Development and Learning Initiatives Interpretation

With nearly three-quarters of CPG companies investing in digital learning, yet half acknowledging digital skill gaps and remote onboarding challenges, the industry is caught in a paradoxical push for modernization that underscores a pressing need to evolve talent development from traditional methods—perhaps even embracing gamification and VR—to truly stay ahead in a digitally driven marketplace.