GITNUXREPORT 2026

House Cleaning Industry Statistics

The global house cleaning industry is experiencing significant growth driven by increasing consumer demand.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

58% of U.S. house cleaning businesses use robotic vacuums in daily operations as of 2023.

Statistic 2

42% adoption rate of scheduling software among small cleaning firms in 2023.

Statistic 3

Average U.S. cleaning business fleet size 4.2 vehicles in 2023.

Statistic 4

67% of cleaning companies implemented GPS tracking for teams in 2023.

Statistic 5

Eco-friendly product usage reached 76% in professional cleaning 2023.

Statistic 6

31% of businesses use AI for route optimization in house cleaning.

Statistic 7

Average cleaning business website conversion rate 2.8% in 2023.

Statistic 8

55% utilize CRM systems for client management in 2023.

Statistic 9

U.K. cleaning firms 48% adopted contactless payments post-2020.

Statistic 10

23% growth in drone inspections for large home cleans 2023.

Statistic 11

69% of operations use HEPA-filter vacuums standard in 2023.

Statistic 12

Cloud-based inventory management in 37% of small cleaners 2023.

Statistic 13

Average job completion time reduced 18% with apps in 2023.

Statistic 14

52% integrate smart home devices for access in cleaning.

Statistic 15

Canada cleaning businesses 41% use biodegradable supplies.

Statistic 16

64% report using digital invoicing fully in 2023.

Statistic 17

VR training adopted by 12% of large cleaning chains 2023.

Statistic 18

45% of fleets electric/hybrid vehicles in green cleaning firms.

Statistic 19

Australia 56% use mobile apps for quality checklists.

Statistic 20

29% implement IoT sensors for humidity/mold detection.

Statistic 21

Average supply cost per clean job $12.45 in U.S. 2023.

Statistic 22

71% of businesses track KPIs via dashboards in 2023.

Statistic 23

India cleaning ops 38% automated scheduling via apps.

Statistic 24

33% use UV-C light disinfection tools routinely.

Statistic 25

France 49% digital marketing budget allocation 2023.

Statistic 26

61% employee scheduling via AI tools in mid-size firms.

Statistic 27

Brazil cleaning 27% blockchain for supply chain tracking.

Statistic 28

54% integrate voice assistants for client comms.

Statistic 29

Germany 46% predictive maintenance on equipment.

Statistic 30

39% use AR for cleaner training simulations.

Statistic 31

62% of U.S. consumers aged 25-44 hire house cleaners regularly in 2023.

Statistic 32

78% of dual-income U.S. households outsource cleaning weekly.

Statistic 33

Average U.S. household spends $150/month on house cleaning services in 2023.

Statistic 34

45% of millennials prefer eco-friendly cleaning products, up 12% from 2022.

Statistic 35

52% of U.S. women vs 38% men book online cleaning services in 2023.

Statistic 36

Subscription cleaning services adopted by 28% of urban U.S. households in 2023.

Statistic 37

67% of baby boomers cite time savings as top reason for hiring cleaners.

Statistic 38

Post-COVID, 41% increase in deep cleaning requests in U.S. 2023.

Statistic 39

U.K. 55% of households with children under 5 hire regular cleaners.

Statistic 40

73% of high-income U.S. households ($100k+) use cleaning services monthly.

Statistic 41

App-based booking for cleaning rose 65% among Gen Z in 2023.

Statistic 42

49% of U.S. pet owners seek pet-safe cleaning services in 2023.

Statistic 43

Canada 60% of renters vs 35% homeowners hire cleaners regularly.

Statistic 44

38% of Europeans prioritize disinfection post-pandemic in cleaning hires.

Statistic 45

Average frequency: U.S. households clean professionally 2.3 times/month in 2023.

Statistic 46

71% of busy professionals book cleaning via apps in 2023 survey.

Statistic 47

Australia 48% growth in senior citizens hiring cleaners 2023.

Statistic 48

56% of U.S. consumers review ratings before hiring cleaners.

Statistic 49

India urban middle-class 32% adoption of professional cleaning in 2023.

Statistic 50

64% prefer vetted background-checked cleaners in U.S. 2023.

Statistic 51

France 44% of working parents outsource cleaning weekly.

Statistic 52

29% increase in allergy-focused cleaning requests U.S. 2023.

Statistic 53

Brazil 51% of households in cities hire monthly cleaners.

Statistic 54

66% of U.S. subscribers to cleaning services renew annually.

Statistic 55

Germany 53% cite sustainability in cleaner selection 2023.

Statistic 56

47% of Gen X prefer same cleaner for consistency.

Statistic 57

39% U.S. households tried cleaning services first time in 2023.

Statistic 58

75% of on-demand cleaning users are under 40 in U.S.

Statistic 59

The U.S. house cleaning industry employed 1.2 million workers in 2023, up 2.8% from 2022.

Statistic 60

Globally, 45 million people work in residential cleaning services as of 2023.

Statistic 61

U.S. janitorial and house cleaning jobs grew by 7% between 2020-2023.

Statistic 62

68% of U.S. house cleaners are women, with average age 42 in 2023.

Statistic 63

Average hourly wage for house cleaners in U.S. was $15.47 in 2023.

Statistic 64

25% of house cleaning workforce in U.S. is Hispanic or Latino in 2023.

Statistic 65

Turnover rate in house cleaning industry averages 65% annually in U.S. 2023.

Statistic 66

42% of U.S. house cleaners work part-time, averaging 25 hours/week in 2023.

Statistic 67

Global domestic worker employment in cleaning reached 75 million in 2023.

Statistic 68

U.K. house cleaning jobs numbered 450,000 in 2023, 3.2% growth.

Statistic 69

Average U.S. house cleaner experience is 5.2 years in 2023 survey.

Statistic 70

15% of U.S. cleaning workforce holds certifications like CIMS in 2023.

Statistic 71

Canada house cleaning employment 120,000 workers in 2023, up 4.1%.

Statistic 72

52% of house cleaners in EU are immigrants, per 2023 Eurostat data.

Statistic 73

U.S. median annual wage for maids/housekeeping cleaners $29,120 in 2023.

Statistic 74

Australia cleaning workforce totals 250,000, 60% female in 2023.

Statistic 75

30% of U.S. house cleaning jobs are freelance/independent in 2023.

Statistic 76

India domestic cleaning employment 12 million informal workers in 2023.

Statistic 77

Germany house cleaners average €13.50/hour in 2023.

Statistic 78

Brazil cleaning sector employs 2.1 million, 70% women in 2023.

Statistic 79

22% growth in U.S. cleaning job postings on Indeed in 2023.

Statistic 80

France domestic cleaning workers 800,000, average age 45 in 2023.

Statistic 81

40% of U.S. cleaners report job satisfaction above 7/10 in 2023.

Statistic 82

South Korea house cleaning employment 450,000 in 2023, 5% up.

Statistic 83

18% of U.S. workforce in cleaning has vocational training in 2023.

Statistic 84

U.K. zero-hour contracts in cleaning 12% of jobs in 2023.

Statistic 85

Mexico cleaning workers 1.5 million, 65% informal in 2023.

Statistic 86

Japan part-time house cleaners 1.2 million women in 2023.

Statistic 87

55% of Australian cleaners earn under AUD 25/hour in 2023.

Statistic 88

U.S. unionized house cleaning workers 8% in 2023.

Statistic 89

35% of global cleaning workforce lacks health insurance in 2023.

Statistic 90

U.S. house cleaning business average profit margin 28.4% in 2023.

Statistic 91

Average startup cost for house cleaning business $3,500 in U.S. 2023.

Statistic 92

Gross margin for residential cleaning averages 52% globally 2023.

Statistic 93

U.S. cleaning service insurance costs average $1,200/year per business.

Statistic 94

Average revenue per cleaner $45,000 annually in U.S. 2023.

Statistic 95

15.2% net profit margin for top 10% U.S. cleaning firms 2023.

Statistic 96

Labor costs represent 45% of total expenses in house cleaning.

Statistic 97

Average client lifetime value $1,800 in U.S. cleaning industry 2023.

Statistic 98

Marketing costs 8-12% of revenue for cleaning businesses.

Statistic 99

U.K. average hourly cleaning rate £18.50 in 2023.

Statistic 100

Supplies account for 12% of operating costs in 2023.

Statistic 101

ROI on cleaning software averages 300% within first year.

Statistic 102

Canada house cleaning EBITDA margin 22% average 2023.

Statistic 103

Vehicle/fuel costs 9% of expenses for mobile cleaners.

Statistic 104

67% of cleaning businesses debt-free in operations 2023.

Statistic 105

Average accounts receivable days 25 in cleaning industry.

Statistic 106

Australia cleaning business tax rate effective 28% 2023.

Statistic 107

Franchise cleaning fees average 7% of gross revenue.

Statistic 108

Break-even point for solo cleaner $2,100/month revenue.

Statistic 109

India cleaning service pricing Rs 50/sqft average 2023.

Statistic 110

11% bad debt rate in non-subscription cleaning clients.

Statistic 111

Energy costs for cleaning equipment 5% of ops budget.

Statistic 112

France cleaning VAT reclaim averages 20% savings.

Statistic 113

24% profit growth for digital-first cleaning businesses 2023.

Statistic 114

Average equipment depreciation $800/year per business.

Statistic 115

Brazil cleaning informal sector 40% lower costs than formal.

Statistic 116

Training costs $450 per employee annually average.

Statistic 117

32% cash flow improvement with subscription models.

Statistic 118

The U.S. house cleaning services industry revenue reached $13.2 billion in 2023, marking a 4.5% increase from 2022.

Statistic 119

Global residential cleaning market was valued at $295.6 billion in 2022, projected to reach $425.8 billion by 2030 at a CAGR of 4.7%.

Statistic 120

The North American house cleaning market grew by 5.1% in 2023, driven by urbanization and dual-income households.

Statistic 121

U.S. house cleaning industry market size expanded to $12.8 billion in 2022 with 3.8% YoY growth amid post-pandemic demand.

Statistic 122

European house cleaning services sector valued at €45.2 billion in 2023, expected CAGR of 5.3% through 2028.

Statistic 123

Asia-Pacific residential cleaning market hit $112.4 billion in 2023, fastest-growing region at 7.2% CAGR.

Statistic 124

U.S. market penetration of house cleaning services stands at 15% of households in 2023.

Statistic 125

Global house cleaning market forecasted to grow from $350 billion in 2023 to $520 billion by 2032 at 4.5% CAGR.

Statistic 126

Canadian house cleaning industry revenue was CAD 2.1 billion in 2023, up 6% from prior year.

Statistic 127

U.K. domestic cleaning market size reached £7.8 billion in 2023, with 4.2% annual growth.

Statistic 128

Australian residential cleaning services generated AUD 3.4 billion in 2023, CAGR 5.1% projected to 2028.

Statistic 129

Latin America house cleaning market valued at $45.6 billion in 2023, growing at 6.8% CAGR.

Statistic 130

U.S. eco-friendly house cleaning segment grew 12% in 2023 to $1.8 billion.

Statistic 131

Middle East house cleaning market reached $18.2 billion in 2023, 7.5% CAGR forecast.

Statistic 132

India residential cleaning services market size $15.4 billion in 2023, 9.2% CAGR to 2030.

Statistic 133

France house cleaning industry revenue €6.5 billion in 2023, up 3.9%.

Statistic 134

Brazil domestic cleaning market $8.7 billion in 2023, 5.4% growth rate.

Statistic 135

Germany house cleaning services €12.3 billion in 2023, projected 4.8% CAGR.

Statistic 136

China urban house cleaning market $65 billion in 2023, 8.1% YoY growth.

Statistic 137

South Africa residential cleaning $2.1 billion in 2023, 6.3% CAGR.

Statistic 138

Italy domestic cleaning sector €4.2 billion in 2023, 4.1% increase.

Statistic 139

Mexico house cleaning market $4.8 billion in 2023, 7.0% growth.

Statistic 140

Spain residential cleaning €3.9 billion in 2023, CAGR 5.2%.

Statistic 141

Japan house cleaning services ¥1.2 trillion in 2023, 3.5% growth.

Statistic 142

U.S. subscription-based cleaning market $2.5 billion in 2023, 15% growth.

Statistic 143

Global on-demand house cleaning apps market $10.4 billion in 2023, 12.3% CAGR.

Statistic 144

U.K. green cleaning market segment $1.2 billion in 2023, 11% YoY.

Statistic 145

Russia domestic cleaning $3.6 billion in 2023, 4.7% growth.

Statistic 146

Turkey house cleaning industry TRY 45 billion in 2023, 6.9% CAGR.

Statistic 147

Netherlands residential cleaning €2.8 billion in 2023, 5.0% increase.

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With the global house cleaning market soaring toward $425.8 billion and 62% of U.S. consumers now regularly outsourcing this chore, it's clear that what was once a humble household task has exploded into a major global industry driven by time-poor lifestyles and technological innovation.

Key Takeaways

  • The U.S. house cleaning services industry revenue reached $13.2 billion in 2023, marking a 4.5% increase from 2022.
  • Global residential cleaning market was valued at $295.6 billion in 2022, projected to reach $425.8 billion by 2030 at a CAGR of 4.7%.
  • The North American house cleaning market grew by 5.1% in 2023, driven by urbanization and dual-income households.
  • The U.S. house cleaning industry employed 1.2 million workers in 2023, up 2.8% from 2022.
  • Globally, 45 million people work in residential cleaning services as of 2023.
  • U.S. janitorial and house cleaning jobs grew by 7% between 2020-2023.
  • 62% of U.S. consumers aged 25-44 hire house cleaners regularly in 2023.
  • 78% of dual-income U.S. households outsource cleaning weekly.
  • Average U.S. household spends $150/month on house cleaning services in 2023.
  • 58% of U.S. house cleaning businesses use robotic vacuums in daily operations as of 2023.
  • 42% adoption rate of scheduling software among small cleaning firms in 2023.
  • Average U.S. cleaning business fleet size 4.2 vehicles in 2023.
  • U.S. house cleaning business average profit margin 28.4% in 2023.
  • Average startup cost for house cleaning business $3,500 in U.S. 2023.
  • Gross margin for residential cleaning averages 52% globally 2023.

The global house cleaning industry is experiencing significant growth driven by increasing consumer demand.

Business Operations and Technology

  • 58% of U.S. house cleaning businesses use robotic vacuums in daily operations as of 2023.
  • 42% adoption rate of scheduling software among small cleaning firms in 2023.
  • Average U.S. cleaning business fleet size 4.2 vehicles in 2023.
  • 67% of cleaning companies implemented GPS tracking for teams in 2023.
  • Eco-friendly product usage reached 76% in professional cleaning 2023.
  • 31% of businesses use AI for route optimization in house cleaning.
  • Average cleaning business website conversion rate 2.8% in 2023.
  • 55% utilize CRM systems for client management in 2023.
  • U.K. cleaning firms 48% adopted contactless payments post-2020.
  • 23% growth in drone inspections for large home cleans 2023.
  • 69% of operations use HEPA-filter vacuums standard in 2023.
  • Cloud-based inventory management in 37% of small cleaners 2023.
  • Average job completion time reduced 18% with apps in 2023.
  • 52% integrate smart home devices for access in cleaning.
  • Canada cleaning businesses 41% use biodegradable supplies.
  • 64% report using digital invoicing fully in 2023.
  • VR training adopted by 12% of large cleaning chains 2023.
  • 45% of fleets electric/hybrid vehicles in green cleaning firms.
  • Australia 56% use mobile apps for quality checklists.
  • 29% implement IoT sensors for humidity/mold detection.
  • Average supply cost per clean job $12.45 in U.S. 2023.
  • 71% of businesses track KPIs via dashboards in 2023.
  • India cleaning ops 38% automated scheduling via apps.
  • 33% use UV-C light disinfection tools routinely.
  • France 49% digital marketing budget allocation 2023.
  • 61% employee scheduling via AI tools in mid-size firms.
  • Brazil cleaning 27% blockchain for supply chain tracking.
  • 54% integrate voice assistants for client comms.
  • Germany 46% predictive maintenance on equipment.
  • 39% use AR for cleaner training simulations.

Business Operations and Technology Interpretation

While robotic vacuums and GPS trackers ensure a spotless, on-time arrival, the real dirt on the house cleaning industry is that it's meticulously scrubbing its own operations with data, algorithms, and eco-friendly polish, yet still struggles to convert digital window-shoppers into actual clients.

Consumer Trends and Behavior

  • 62% of U.S. consumers aged 25-44 hire house cleaners regularly in 2023.
  • 78% of dual-income U.S. households outsource cleaning weekly.
  • Average U.S. household spends $150/month on house cleaning services in 2023.
  • 45% of millennials prefer eco-friendly cleaning products, up 12% from 2022.
  • 52% of U.S. women vs 38% men book online cleaning services in 2023.
  • Subscription cleaning services adopted by 28% of urban U.S. households in 2023.
  • 67% of baby boomers cite time savings as top reason for hiring cleaners.
  • Post-COVID, 41% increase in deep cleaning requests in U.S. 2023.
  • U.K. 55% of households with children under 5 hire regular cleaners.
  • 73% of high-income U.S. households ($100k+) use cleaning services monthly.
  • App-based booking for cleaning rose 65% among Gen Z in 2023.
  • 49% of U.S. pet owners seek pet-safe cleaning services in 2023.
  • Canada 60% of renters vs 35% homeowners hire cleaners regularly.
  • 38% of Europeans prioritize disinfection post-pandemic in cleaning hires.
  • Average frequency: U.S. households clean professionally 2.3 times/month in 2023.
  • 71% of busy professionals book cleaning via apps in 2023 survey.
  • Australia 48% growth in senior citizens hiring cleaners 2023.
  • 56% of U.S. consumers review ratings before hiring cleaners.
  • India urban middle-class 32% adoption of professional cleaning in 2023.
  • 64% prefer vetted background-checked cleaners in U.S. 2023.
  • France 44% of working parents outsource cleaning weekly.
  • 29% increase in allergy-focused cleaning requests U.S. 2023.
  • Brazil 51% of households in cities hire monthly cleaners.
  • 66% of U.S. subscribers to cleaning services renew annually.
  • Germany 53% cite sustainability in cleaner selection 2023.
  • 47% of Gen X prefer same cleaner for consistency.
  • 39% U.S. households tried cleaning services first time in 2023.
  • 75% of on-demand cleaning users are under 40 in U.S.

Consumer Trends and Behavior Interpretation

The modern house cleaning industry reveals that from millennials to boomers, we’ve collectively decided our time is too precious for scrubbing, but not too precious for scrolling through vetted, eco-friendly cleaner profiles on our phones.

Employment and Workforce

  • The U.S. house cleaning industry employed 1.2 million workers in 2023, up 2.8% from 2022.
  • Globally, 45 million people work in residential cleaning services as of 2023.
  • U.S. janitorial and house cleaning jobs grew by 7% between 2020-2023.
  • 68% of U.S. house cleaners are women, with average age 42 in 2023.
  • Average hourly wage for house cleaners in U.S. was $15.47 in 2023.
  • 25% of house cleaning workforce in U.S. is Hispanic or Latino in 2023.
  • Turnover rate in house cleaning industry averages 65% annually in U.S. 2023.
  • 42% of U.S. house cleaners work part-time, averaging 25 hours/week in 2023.
  • Global domestic worker employment in cleaning reached 75 million in 2023.
  • U.K. house cleaning jobs numbered 450,000 in 2023, 3.2% growth.
  • Average U.S. house cleaner experience is 5.2 years in 2023 survey.
  • 15% of U.S. cleaning workforce holds certifications like CIMS in 2023.
  • Canada house cleaning employment 120,000 workers in 2023, up 4.1%.
  • 52% of house cleaners in EU are immigrants, per 2023 Eurostat data.
  • U.S. median annual wage for maids/housekeeping cleaners $29,120 in 2023.
  • Australia cleaning workforce totals 250,000, 60% female in 2023.
  • 30% of U.S. house cleaning jobs are freelance/independent in 2023.
  • India domestic cleaning employment 12 million informal workers in 2023.
  • Germany house cleaners average €13.50/hour in 2023.
  • Brazil cleaning sector employs 2.1 million, 70% women in 2023.
  • 22% growth in U.S. cleaning job postings on Indeed in 2023.
  • France domestic cleaning workers 800,000, average age 45 in 2023.
  • 40% of U.S. cleaners report job satisfaction above 7/10 in 2023.
  • South Korea house cleaning employment 450,000 in 2023, 5% up.
  • 18% of U.S. workforce in cleaning has vocational training in 2023.
  • U.K. zero-hour contracts in cleaning 12% of jobs in 2023.
  • Mexico cleaning workers 1.5 million, 65% informal in 2023.
  • Japan part-time house cleaners 1.2 million women in 2023.
  • 55% of Australian cleaners earn under AUD 25/hour in 2023.
  • U.S. unionized house cleaning workers 8% in 2023.
  • 35% of global cleaning workforce lacks health insurance in 2023.

Employment and Workforce Interpretation

While the world's collective sigh of relief over a clean sink is echoed by millions, this massive, predominantly female and undervalued global workforce scrubs by on modest wages and high turnover, revealing an industry built on necessity but balanced on the edge of dignity.

Financial Performance and Costs

  • U.S. house cleaning business average profit margin 28.4% in 2023.
  • Average startup cost for house cleaning business $3,500 in U.S. 2023.
  • Gross margin for residential cleaning averages 52% globally 2023.
  • U.S. cleaning service insurance costs average $1,200/year per business.
  • Average revenue per cleaner $45,000 annually in U.S. 2023.
  • 15.2% net profit margin for top 10% U.S. cleaning firms 2023.
  • Labor costs represent 45% of total expenses in house cleaning.
  • Average client lifetime value $1,800 in U.S. cleaning industry 2023.
  • Marketing costs 8-12% of revenue for cleaning businesses.
  • U.K. average hourly cleaning rate £18.50 in 2023.
  • Supplies account for 12% of operating costs in 2023.
  • ROI on cleaning software averages 300% within first year.
  • Canada house cleaning EBITDA margin 22% average 2023.
  • Vehicle/fuel costs 9% of expenses for mobile cleaners.
  • 67% of cleaning businesses debt-free in operations 2023.
  • Average accounts receivable days 25 in cleaning industry.
  • Australia cleaning business tax rate effective 28% 2023.
  • Franchise cleaning fees average 7% of gross revenue.
  • Break-even point for solo cleaner $2,100/month revenue.
  • India cleaning service pricing Rs 50/sqft average 2023.
  • 11% bad debt rate in non-subscription cleaning clients.
  • Energy costs for cleaning equipment 5% of ops budget.
  • France cleaning VAT reclaim averages 20% savings.
  • 24% profit growth for digital-first cleaning businesses 2023.
  • Average equipment depreciation $800/year per business.
  • Brazil cleaning informal sector 40% lower costs than formal.
  • Training costs $450 per employee annually average.
  • 32% cash flow improvement with subscription models.

Financial Performance and Costs Interpretation

The statistics reveal an industry where, for the price of a used car, you can build a debt-free business with surprisingly healthy margins, but only if you stop chasing unpaid invoices and start keeping your cleaners and your fuel tank equally full.

Market Size and Growth

  • The U.S. house cleaning services industry revenue reached $13.2 billion in 2023, marking a 4.5% increase from 2022.
  • Global residential cleaning market was valued at $295.6 billion in 2022, projected to reach $425.8 billion by 2030 at a CAGR of 4.7%.
  • The North American house cleaning market grew by 5.1% in 2023, driven by urbanization and dual-income households.
  • U.S. house cleaning industry market size expanded to $12.8 billion in 2022 with 3.8% YoY growth amid post-pandemic demand.
  • European house cleaning services sector valued at €45.2 billion in 2023, expected CAGR of 5.3% through 2028.
  • Asia-Pacific residential cleaning market hit $112.4 billion in 2023, fastest-growing region at 7.2% CAGR.
  • U.S. market penetration of house cleaning services stands at 15% of households in 2023.
  • Global house cleaning market forecasted to grow from $350 billion in 2023 to $520 billion by 2032 at 4.5% CAGR.
  • Canadian house cleaning industry revenue was CAD 2.1 billion in 2023, up 6% from prior year.
  • U.K. domestic cleaning market size reached £7.8 billion in 2023, with 4.2% annual growth.
  • Australian residential cleaning services generated AUD 3.4 billion in 2023, CAGR 5.1% projected to 2028.
  • Latin America house cleaning market valued at $45.6 billion in 2023, growing at 6.8% CAGR.
  • U.S. eco-friendly house cleaning segment grew 12% in 2023 to $1.8 billion.
  • Middle East house cleaning market reached $18.2 billion in 2023, 7.5% CAGR forecast.
  • India residential cleaning services market size $15.4 billion in 2023, 9.2% CAGR to 2030.
  • France house cleaning industry revenue €6.5 billion in 2023, up 3.9%.
  • Brazil domestic cleaning market $8.7 billion in 2023, 5.4% growth rate.
  • Germany house cleaning services €12.3 billion in 2023, projected 4.8% CAGR.
  • China urban house cleaning market $65 billion in 2023, 8.1% YoY growth.
  • South Africa residential cleaning $2.1 billion in 2023, 6.3% CAGR.
  • Italy domestic cleaning sector €4.2 billion in 2023, 4.1% increase.
  • Mexico house cleaning market $4.8 billion in 2023, 7.0% growth.
  • Spain residential cleaning €3.9 billion in 2023, CAGR 5.2%.
  • Japan house cleaning services ¥1.2 trillion in 2023, 3.5% growth.
  • U.S. subscription-based cleaning market $2.5 billion in 2023, 15% growth.
  • Global on-demand house cleaning apps market $10.4 billion in 2023, 12.3% CAGR.
  • U.K. green cleaning market segment $1.2 billion in 2023, 11% YoY.
  • Russia domestic cleaning $3.6 billion in 2023, 4.7% growth.
  • Turkey house cleaning industry TRY 45 billion in 2023, 6.9% CAGR.
  • Netherlands residential cleaning €2.8 billion in 2023, 5.0% increase.

Market Size and Growth Interpretation

While our global obsession with tidy homes is turning dust into billions, it seems the real growth is in our collective surrender, proving that the chore we all love to avoid has become the luxury we’re increasingly willing to buy.

Sources & References