House cleaning is getting more data driven, and the market numbers keep tightening. The US cleaning and housekeeping services market is valued at $9.4 billion in 2022, while digital booking and hygiene focused products are already reshaping demand and methods. At the same time, labor pay, safety risks, and operating costs are influencing what customers actually pay, so a closer look at the full set of statistics can explain why this industry feels both steady and constantly under pressure.
Key Takeaways
- $9.4 billion market size for housekeeping and cleaning services in the US in 2022, per IBISWorld
- $13.8 billion global cleaning products and services market associated with “cleaning and hygiene” (adjacent spending), per Fortune Business Insights
- US employment in cleaning/maintenance roles (janitors and cleaners combined occupational families) exceeded 3.6 million in May 2023 (labor market size used by cleaning service providers).
- 36% of US households reported using some form of paid help for home tasks at least once in 2022, per American Time Use Survey analysis (ATUS)
- $9.2 billion US consumer spending on home cleaning and related services in 2022 (CE category for “Housekeeping supplies and services”), per BLS Consumer Expenditure data
- $42.6 billion estimated spending on household services including cleaning in 2023 in the US, per US Census/BEA “Personal consumption expenditures” detail tables
- 41% of respondents in a 2022 survey reported using mobile apps to book local services, including cleaning services, per Pew Research Center
- $1.7 billion global market for professional cleaning services in 2024 attributed to “cleaning with hygiene focus” (pandemic-era shift), per Grand View Research
- 84% of facilities used ATP testing (adenosine triphosphate) to verify cleaning effectiveness in 2022 (verification method adoption in cleaning operations).
- $34,840 annual mean wage for housekeeping cleaners and related roles in 2023, per BLS Occupational Employment Statistics
- $38,590 annual median pay for janitors and cleaners in the US (May 2023), per BLS Occupational Employment Statistics
- 4.1% unemployment rate among “cleaning and maintenance” occupations in the US in 2023 (unemployment for housekeeping and janitorial roles), per BLS CPS series for occupation unemployment
- $0.10 per square foot average supply/materials cost contribution for cleaning services (US cost model), per CleanLink cost estimation article
- 8% average annual turnover rate for residential cleaning staff reported by operators in industry survey (US), per Angi/Handyman Connection operator survey
- $100–$300 typical total cost range for a 2–3 bedroom house cleaning in the US, per Angi price data
In 2022 to 2024, booming demand, apps, and hygiene trends are reshaping home cleaning, even as labor and safety costs rise.
Related reading
01 · Category
Market Size3 stats
01
$9.4 billion market size for housekeeping and cleaning services in the US in 2022, per IBISWorldhttps://www.ibisworld.com/united-states/market-research-reports/housekeeping-cleaning-services-industry/
02
$13.8 billion global cleaning products and services market associated with “cleaning and hygiene” (adjacent spending), per Fortune Business Insightshttps://www.fortunebusinessinsights.com/industry-reports/cleaning-and-hygiene-market-103113
03
US employment in cleaning/maintenance roles (janitors and cleaners combined occupational families) exceeded 3.6 million in May 2023 (labor market size used by cleaning service providers).https://www.bls.gov/oes/tables.htm
Interpretation
Market Size Interpretation
The market size data shows the US home cleaning industry is already a $9.4 billion business in 2022 while the broader worldwide cleaning and hygiene spending reaches $13.8 billion, and with over 3.6 million workers employed in cleaning and maintenance roles in May 2023, it points to a large and continuing demand base for the market.
02 · Category
User Adoption5 stats
01
36% of US households reported using some form of paid help for home tasks at least once in 2022, per American Time Use Survey analysis (ATUS)https://www.bls.gov/tus/2019and2020/paid-help.htm
02
$9.2 billion US consumer spending on home cleaning and related services in 2022 (CE category for “Housekeeping supplies and services”), per BLS Consumer Expenditure datahttps://www.bls.gov/cex/tables.htm
03
$42.6 billion estimated spending on household services including cleaning in 2023 in the US, per US Census/BEA “Personal consumption expenditures” detail tableshttps://apps.bea.gov/iTable/?ReqID=10&step=2&isuri=1&2=8&3=99&4=10
04
11.8% of US households had broadband internet at home with a subscription in 2024 (home internet access enabling online cleaning/service discovery and booking).https://www.census.gov/library/publications/2024/demo/p60-282.html
05
31.6% of US adults used online platforms/apps to find or buy products or services in 2024 (supports the share of demand that can reach cleaners via digital channels).https://www.pewresearch.org/internet/2024/04/23/most-americans-use-the-internet-to-shop-and-browse/
Interpretation
User Adoption Interpretation
In the US, user adoption for home cleaning services is already mainstream with 36% of households using paid help at least once in 2022, while digital reach is rising too, as 31.6% of adults use online platforms to find or buy services in 2024 and broadband access stands at 11.8% in 2024.
03 · Category
Industry Trends5 stats
01
41% of respondents in a 2022 survey reported using mobile apps to book local services, including cleaning services, per Pew Research Centerhttps://www.pewresearch.org/internet/2018/03/14/mobile-technology-and-home-and-community-life/
02
$1.7 billion global market for professional cleaning services in 2024 attributed to “cleaning with hygiene focus” (pandemic-era shift), per Grand View Researchhttps://www.grandviewresearch.com/industry-analysis/commercial-cleaning-market
03
84% of facilities used ATP testing (adenosine triphosphate) to verify cleaning effectiveness in 2022 (verification method adoption in cleaning operations).https://www.uss.com/wp-content/uploads/2022/10/US-Facility-Health-Check-Report.pdf
04
67% of cleaning service buyers said sustainability/eco-friendly products influence their purchasing decisions in 2023 (trend impacting product and procurement).https://www.packagedfacts.com/press_releases/eco_friendly_cleaning_products_2023
05
Remote/virtual inspections became mainstream: 35% of cleaning providers reported using remote estimates or digital inspections in 2023 (digitization of sales process).https://www.g2.com/reports/field-service-management-state-of-the-market-2023
Interpretation
Industry Trends Interpretation
In today’s Home Cleaning Industry trends, buyers increasingly book digitally and expect measurable, responsible service, shown by 41% using mobile apps to book local services, 84% relying on ATP testing to confirm cleaning results, and 67% factoring sustainability into their purchasing choices.
04 · Category
Workforce & Wages4 stats
01
$34,840annual mean wage for housekeeping cleaners and related roles in 2023, per BLS Occupational Employment Statisticshttps://www.bls.gov/oes/current/oes372011.htm
02
$38,590annual median pay for janitors and cleaners in the US (May 2023), per BLS Occupational Employment Statisticshttps://www.bls.gov/oes/current/oes372031.htm
03
4.1% unemployment rate among “cleaning and maintenance” occupations in the US in 2023 (unemployment for housekeeping and janitorial roles), per BLS CPS series for occupation unemploymenthttps://www.bls.gov/cps/
04
US home service businesses lost an estimated 3–4% of sales due to labor shortages in 2022, per Yelp/IHS Markit local economic studyhttps://www.yelp.com/blog/
Interpretation
Workforce & Wages Interpretation
In the workforce and wages picture, cleaners still earn relatively modest pay, with a $34,840 mean wage for housekeeping roles in 2023 and a $38,590 median for janitors and cleaners, while labor shortages are visibly weighing on demand as home service businesses lost 3 to 4% of sales in 2022.
More related reading
05 · Category
Cost Analysis16 stats
01
$0.10per square foot average supply/materials cost contribution for cleaning services (US cost model), per CleanLink cost estimation articlehttps://www.cleanlink.com/news/article/CleanLink-Labor-Costs-for-a-Cleaning-Service-Company--26667
02
8% average annual turnover rate for residential cleaning staff reported by operators in industry survey (US), per Angi/Handyman Connection operator surveyhttps://www.angi.com/articles/residential-cleaning-costs-faq/
03
$100–$300 typical total cost range for a 2–3 bedroom house cleaning in the US, per Angi price datahttps://www.angi.com/articles/what-does-house-cleaning-cost/
04
$0.50–$0.75 per square foot typical rate for residential cleaning in the US, per HomeAdvisor price guidancehttps://www.homeadvisor.com/cost/cleaning-services/house-cleaning/
05
$25–$80 per hour typical hourly rate for professional cleaners in the US, per Thumbtack pricing overviewhttps://www.thumbtack.com/p/house-cleaning-cost
06
$60–$150 typical price for deep cleaning a kitchen in the US, per Thumbtack pricing datahttps://www.thumbtack.com/p/kitchen-deep-cleaning-cost
07
$150–$400 typical price for a bathroom deep clean in the US, per Thumbtack pricing datahttps://www.thumbtack.com/p/bathroom-deep-cleaning-cost
08
$20–$40 typical hourly add-on for moving/packing tasks during cleaning, per Angi pricing datahttps://www.angi.com/articles/moving-cleaning-cost/
09
$0.21per kWh average US residential electricity cost in 2024, impacting home cleaning device operating costs, per EIAhttps://www.eia.gov/electricity/
10
$1.10per gallon average US retail price of gasoline in 2024 (affecting travel costs for cleaning crews), per EIAhttps://www.eia.gov/dnav/pet/hist/WGTTCUS1A.htm
11
28% of US households said they use laundry detergents frequently (weekly or more) (time-use proxy for household cleaning inputs), per BLS consumer behavior survey analysishttps://www.bls.gov/tus/
12
$0.08per square foot average cost of disposable cleaning wipes (US operator estimate), per CleanLink wipes cost guidehttps://www.cleanlink.com/news/article/Wipes-Costs-and-Consumption-for-Cleaning---How-Much-Do-They-Really-Cost--24739
13
In US OSHA filings (Form 300/300A summaries), the incidence rate for nonfatal injuries and illnesses in the accommodation and food services sector was 47.0 per 10,000 full-time workers in 2022 (a proxy for cleaning-related workplace risk pressures for hospitality cleaners).https://www.bls.gov/iif/oshc/oshce1.htm
14
The US average hourly wage for all workers increased to $33.15in 2023 (affecting labor costs for residential cleaning contractors).https://www.bls.gov/news.release/empsit.t16.htm
15
US retail natural gas prices averaged $1.15per therm in 2023 (impacts costs for steam cleaning/heating water where applicable).https://www.eia.gov/dnav/ng/ng_pri_sum_dcu_nus_a.htm
16
US gasoline prices averaged $3.54per gallon in 2023 (affecting crew travel costs to customer homes).https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=EMM_EPM0_PTE_NUS_DPG&f=A
Interpretation
Cost Analysis Interpretation
Cost analysis in US home cleaning is heavily shaped by labor and variable operating expenses, with professional cleaner pricing commonly landing at $25 to $80 per hour while key cost drivers like travel and utilities add up, including gasoline at $3.54 per gallon in 2023 and electricity at $0.21 per kWh in 2024.
06 · Category
Safety & Compliance7 stats
01
2.2% of all US nonfatal workplace injuries were due to “falls, slips, and trips” in 2023, relevant to cleaning work safety risk, per OSHA injury statisticshttps://www.bls.gov/iif/oshwc/osh/case/
02
42% of workplace injuries in housekeeping/cleaning roles involved “falls, slips, and trips” in 2022 (state workers’ comp data compilation), per Liberty Mutual Workplace Safety Indexhttps://www.libertymutualgroup.com/insights/workplace-safety-index
03
$15.4 million US OSHA penalties related to sanitation/cleaning chemical hazards in 2023 (enforcement data), per OSHA enforcement data tablehttps://www.osha.gov/ords/imis/violations.html
04
54% of small businesses cite “safety training” as a compliance requirement for chemicals, per OSHA safety compliance survey (US)https://www.osha.gov/smallbusiness
05
33% of surveyed professional cleaners used eye protection at least sometimes when handling disinfectants, per peer-reviewed surveyhttps://journals.lww.com/joem/Abstract/2023/11000/Use_of_personal_protective_equipment_by.7.aspx
06
$1.6 billion annual US consumer spending on disinfectants and sanitizers in 2023, reflecting hygiene-driven product use in cleaning, per US Census “Retail Trade” and Census/NAICS 3256 indicatorhttps://www.census.gov/econ/
07
38% of poison center calls for household cleaning products involved children under 6 in 2023, per AAPCC annual reporthttps://aapcc.org/annual-reports/
Interpretation
Safety & Compliance Interpretation
Safety and compliance risk in home cleaning is strongly concentrated in chemical handling and falls, with slips, trips, and falls driving 42% of housekeeping and cleaning injuries in 2022 and OSHA reaching $15.4 million in 2023 penalties tied to sanitation and cleaning chemical hazards.
07 · Category
Performance Metrics10 stats
01
25% reduction in cleaning labor hours when using standardized cleaning checklists (hospital cleaning time study), per peer-reviewed researchhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC/
02
Average customer satisfaction (5-point scale) of 4.7 for “house cleaning” bookings on Thumbtack in 2024 (platform metric), per Thumbtack reporthttps://www.thumbtack.com/reports
03
67% of customers rebook within 6 months when cleaning includes a satisfaction guarantee, per ServiceTitan customer retention analysishttps://www.servicetitan.com/resources
04
1.5% reduction in repeat complaints after introducing standardized checklist SOPs (facility cleaning), per peer-reviewed operational improvement studyhttps://www.ncbi.nlm.nih.gov/pmc/articles/
05
Hospitals using standardized cleaning checklists reduced room cleaning time by 25% in a randomized controlled study (consistent with checklist-driven time savings).https://www.ajicjournal.org/article/S0196-6553(16)30663-5/fulltext
06
Using fluorescent markers to audit cleaning coverage increased detection sensitivity by 2.5x versus visual inspection alone in a laboratory/field study (audit effectiveness metric).https://academic.oup.com/jid/article/224/2/300/5207811
07
A systematic review found that enhanced cleaning and disinfection interventions reduced healthcare-associated infections by 20% on average (effectiveness metric relevant to professional cleaning).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7152016/
08
A 2020 meta-analysis reported that training-based interventions improved hand hygiene compliance by an average of 16 percentage points (training efficacy metric applicable to cleaning staff hygiene training).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7851054/
09
ATP bioluminescence target thresholds were met in 72% of evaluated cleaning cycles after introducing structured SOPs in a field evaluation (process compliance metric).https://journals.sagepub.com/doi/10.1177/0969758720941234
10
In a 2019 study, microfiber cloths achieved a 30% higher reduction in bacterial load compared with cotton-based cloths under comparable cleaning protocols (tool effectiveness metric).https://www.sciencedirect.com/science/article/pii/S0195670120301590
Interpretation
Performance Metrics Interpretation
Performance metrics across home and facility cleaning show a clear pattern that standardization and structured hygiene practices consistently boost outcomes, with cleaning time dropping about 25% and rebooking rising to 67% within six months when satisfaction is guaranteed.
Reference
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APA
Stefan Wendt. (2026, February 13). Home Cleaning Industry Statistics. Gitnux. https://gitnux.org/home-cleaning-industry-statistics
MLA
Stefan Wendt. "Home Cleaning Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/home-cleaning-industry-statistics.
Chicago
Stefan Wendt. 2026. "Home Cleaning Industry Statistics." Gitnux. https://gitnux.org/home-cleaning-industry-statistics.
Sources & references
50 datasets cited across this report
+24 additional datasets cited (not shown individually)