Home improvement retail is still remodeling the way Americans shop, and 2023 delivered a revealing split between big-box dominance and digital momentum. In 2023, Home Depot alone held 30% of the U.S. home improvement market while Amazon captured 25% of online home improvement, and e-commerce penetration reached 15%. We also unpack how DIY intent, gendered buying patterns, and category performance are reshaping spending from major renovations to everyday projects across the market.
Key Takeaways
- Home Depot holds 30% U.S. home improvement market share in 2023
- Lowe's market share 20% in U.S. home centers 2023
- Walmart captured 8% of home improvement sales via general merchandise 2023
- 48% of U.S. homeowners aged 35-54 planned major home improvement projects in 2023
- 62% of millennials prefer DIY home projects over hiring pros in 2023 survey
- Women accounted for 52% of home improvement purchases in U.S. 2023
- U.S. home improvement e-commerce penetration reached 15% in 2023
- Home Depot digital sales $19.8 billion, 13% total revenue 2023
- Lowe's online sales 22% of total at $18.7 billion in 2023
- The U.S. home improvement retail market reached a value of $539 billion in 2023, growing at a CAGR of 4.2% from 2019-2023
- Global home improvement market size was estimated at $847.5 billion in 2022 and is projected to grow at a CAGR of 5.1% from 2023 to 2030
- U.S. DIY home improvement spending hit $620 billion in 2022, up 8% from 2021
- Home Depot reported net sales of $152.7 billion in fiscal 2023, up 0.3% YoY
- Lowe's Companies net sales reached $86.4 billion in fiscal 2023, down 12.1% YoY
- U.S. home improvement retail e-commerce sales $45 billion in 2023, 12% of total
In 2023, Home Depot and Lowe’s led U.S. share while online shopping surged, with 15% e commerce penetration.
Related reading
01 · Category
Competitive Landscape25 stats
01
Home Depot holds 30% U.S. home improvement market share in 2023
02
Lowe's market share 20% in U.S. home centers 2023
03
Walmart captured 8% of home improvement sales via general merchandise 2023
04
Amazon's share of online home improvement 25% in 2023
05
Independent hardware stores 12% market share U.S. 2023, via 14,000 locations
06
Home Depot #1 by revenue globally among home improvement chains 2023
07
Lowe's #2 U.S. with 1,759 stores in 2023
08
Canadian Tire 15% Canada market share 2023
09
B&Q (Kingfisher) 22% UK DIY market 2023
10
Leroy Merlin leads France with 18% share 2023
11
Ace Hardware 5,700 U.S. stores vs Home Depot's 2,300 in 2023
12
Menards 7% Midwest U.S. share with $13B sales 2023
13
Tractor Supply 12% rural home improvement share 2023
14
Floor & Decor 2% flooring submarket but growing 15% YoY 2023
15
Sherwin-Williams 15% U.S. paint market share 2023
16
Home Depot loyalty program 80M members, 55% of sales 2023
17
Lowe's MyLowe's 75M members driving 70% sales 2023
18
Amazon Handyman services integration boosted share 5% 2023
19
IKEA 10% furniture/home improvement overlap share Europe 2023
20
Harbor Freight tools competitive on price, 4% share 2023
21
True Value cooperative 4,000 stores, 2% national share 2023
22
Global top 10 firms hold 35% market 2023
23
Home Depot store density highest in Sun Belt states 2023
24
Lowe's expanded Pro hubs to 150 in 2023 for competition
25
Online pure-plays like Wayfair 3% share in home improvement 2023
Interpretation
Competitive Landscape Interpretation
In the competitive landscape of home improvement retail, Home Depot’s 30% U.S. market share in 2023 is being strongly challenged as Lowe’s holds 20% and online powerhouses like Amazon command 25% of online home improvement sales, signaling that both regional brick and mortar and fast-growing e commerce are reshaping who wins.
02 · Category
Consumer Trends20 stats
01
48% of U.S. homeowners aged 35-54 planned major home improvement projects in 2023
02
62% of millennials prefer DIY home projects over hiring pros in 2023 survey
03
Women accounted for 52% of home improvement purchases in U.S. 2023
04
71% of Gen Z consumers shopped home improvement online first in 2023
05
Average U.S. household spent $12,000on home improvements in 2023, up 5%
06
55% of U.S. consumers prioritized kitchen remodels in 2023 polls
07
Eco-friendly products saw 28% purchase increase among U.S. shoppers in 2023
08
40% of baby boomers delayed projects due to inflation in 2023
09
Smart home device adoption in renovations rose to 35% in 2023 U.S. homes
10
67% of urban dwellers bought tools online in 2023 vs 45% rural
11
Hispanic consumers increased home improvement spending 15% YoY 2023
12
52% of U.S. parents with kids under 18 did backyard upgrades in 2023
13
Subscription services for tools grew 22% in popularity 2023
14
61% of consumers researched via YouTube before buying in 2023
15
Outdoor living spaces prioritized by 48% of high-income households 2023
16
29% reduction in impulse buys due to economic uncertainty 2023
17
Pet-friendly home mods increased 18% among owners in 2023
18
75% of remote workers invested in home offices 2023 survey
19
Vintage/retro decor trend adopted by 42% of millennials 2023
20
56% of consumers used BNPL for big-ticket items 2023
Interpretation
Consumer Trends Interpretation
Consumer trends show that DIY and online shopping are driving spend, with 62% of millennials preferring DIY projects and 71% of Gen Z shopping for home improvement online first as the average household spent $12,000 in 2023.
03 · Category
E Commerce And Digital23 stats
01
U.S. home improvement e-commerce penetration reached 15% in 2023
02
Home Depot digital sales $19.8 billion, 13% total revenue 2023
03
Lowe's online sales 22% of total at $18.7 billion in 2023
04
Amazon home improvement category sales $25 billion U.S. 2023
05
68% of U.S. home improvement shoppers used mobile apps 2023
06
Wayfair home improvement revenue $3.2 billion 2023, up 2%
07
Buy online pick up in store (BOPIS) 35% of online orders Home Depot 2023
08
Lowe's same-day delivery covered 90% stores in 2023
09
Global home improvement e-com CAGR 12.5% to 2028
10
45% growth in AR/VR tools for home improvement shopping 2023
11
Home Depot app downloads 10M+ in 2023
12
Lowe's app users project visualization 50M sessions 2023
13
E-com share in tools segment 18% U.S. 2023
14
Social commerce home improvement sales $1.2B U.S. 2023
15
55% consumers buy paint/supplies online 2023 survey
16
Marketplace platforms 20% of online home improvement 2023
17
Home Depot curbside pickup 25% digital orders 2023
18
Lowe's ship-from-store efficiency 95% 2023
19
Voice shopping home improvement queries up 30% Alexa 2023
20
Influencer marketing drove 15% e-com traffic 2023
21
Subscription box e-com for DIY kits $500M 2023
22
72% Gen Z discover products via TikTok home improvement 2023
23
Blockchain for supply chain transparency 10% adoption e-com 2023
Interpretation
E Commerce And Digital Interpretation
In 2023, the home improvement e commerce and digital shift is clearly accelerating, with online making up 15% of U.S. penetration and major retailers reporting substantial digital revenue like Home Depot’s $19.8 billion and Lowe’s $18.7 billion, while 68% of shoppers used mobile apps.
More related reading
04 · Category
Market Size And Growth30 stats
01
The U.S. home improvement retail market reached a value of $539 billion in 2023, growing at a CAGR of 4.2% from 2019-2023
02
Global home improvement market size was estimated at $847.5 billion in 2022 and is projected to grow at a CAGR of 5.1% from 2023 to 2030
03
U.S. DIY home improvement spending hit $620 billion in 2022, up 8% from 2021
04
The European home improvement market grew by 3.8% in 2023 to €175 billion, driven by renovation demand
05
Canadian home improvement retail sales increased 6.5% YoY in 2023 to CAD 38.4 billion
06
Asia-Pacific home improvement market expanded at 6.2% CAGR from 2018-2023, reaching $250 billion
07
U.S. home improvement market share held by big-box retailers was 85% in 2023
08
Renovation segment of global home improvement market accounted for 62% in 2022
09
U.S. professional contractor spending on home improvement products rose to $200 billion in 2023
10
UK home improvement retail market value stood at £38 billion in 2023, up 4.1% YoY
11
Australian home improvement sector grew 5.3% in 2023 to AUD 52 billion
12
Latin America home improvement market CAGR projected at 7.1% through 2028 from $45 billion base in 2022
13
U.S. paint and supplies segment in home improvement grew 3.5% to $12.5 billion in 2023
14
Middle East & Africa home improvement market valued at $35 billion in 2023, CAGR 4.8%
15
France home improvement market sales reached €32 billion in 2023, up 2.9%
16
India home improvement retail market hit INR 1.2 trillion in FY2023, CAGR 12%
17
Germany DIY market volume was €22 billion in 2023, growth 3.2%
18
Brazil home improvement sector expanded to BRL 120 billion in 2023, up 6.8%
19
China home improvement market size reached CNY 1.8 trillion in 2023, CAGR 8.5%
20
U.S. lawn and garden segment grew 4.1% to $58 billion in 2023
21
Italy home improvement retail sales €28 billion in 2023, +3.7% YoY
22
Mexico home improvement market CAGR 5.9% to 2027 from $18 billion in 2022
23
Spain bricolage market €12.5 billion in 2023, growth 4.4%
24
South Korea home improvement retail $25 billion in 2023, up 7.2%
25
Netherlands home improvement sector €8.2 billion 2023, +2.8%
26
Turkey home improvement market $15 billion 2023, CAGR 6.3%
27
Sweden DIY market SEK 45 billion 2023, +3.9%
28
Poland home improvement retail PLN 60 billion 2023, up 5.6%
29
U.S. home improvement retail inflation-adjusted growth 2.8% in 2023
30
Global home improvement market projected to $1.2 trillion by 2030, CAGR 5.3%
Interpretation
Market Size And Growth Interpretation
Across key regions, the home improvement retail market is steadily expanding, with the U.S. reaching $539 billion in 2023 at a 4.2% CAGR from 2019 to 2023 and global growth projected at 5.1% CAGR through 2030, underscoring solid and ongoing market size expansion as captured in this Market Size And Growth category.
05 · Category
Revenue And Sales27 stats
01
Home Depot reported net sales of $152.7 billion in fiscal 2023, up 0.3% YoY
02
Lowe's Companies net sales reached $86.4 billion in fiscal 2023, down 12.1% YoY
03
U.S. home improvement retail e-commerce sales $45 billion in 2023, 12% of total
04
Floor & Decor Holdings sales $4.4 billion in 2023, +13.5% YoY
05
Ace Hardware corp sales $9.1 billion in 2023 across 5,700 stores
06
Menards annual sales estimated at $13 billion in 2023
07
Sherwin-Williams net sales $23.0 billion in 2023, up 1.7%
08
Masco Corporation revenue $8.5 billion in 2023, down 8.4%
09
Home Depot comparable sales declined 2.7% in Q4 2023
10
Lowe's DIY sales down 10.5% YoY in 2023, Pro sales up 1.2%
11
U.S. home center sales $445 billion in 2023
12
Harbor Freight Tools revenue $7.5 billion in 2023 from 1,500 stores
13
True Value Co. sales $2.4 billion in 2023
14
Home Depot online sales $19.8 billion in 2023, 13% of total
15
Lowe's digital sales $18.7 billion in 2023, 22% of net sales
16
U.S. hardware store sales $45 billion in 2023
17
Fastenal Company revenue $7.4 billion in 2023, up 8.9%
18
Home Depot Pro customer sales grew 4% in 2023 to $50 billion segment
19
Lowe's Pro segment sales $27 billion in 2023
20
At Home retail sales $1.3 billion in FY2023, up 5.2%
21
U.S. paint store sales $15.2 billion 2023
22
Home Depot international sales $5.2 billion in 2023
23
Lowe's Canadian sales CAD 7.8 billion in 2023
24
Builders FirstSource revenue $17.1 billion 2023, up 4.2%
25
U.S. building materials sales $120 billion 2023
26
Home Depot Q1 2024 sales $36.4 billion, down 2.3%
27
Lowe's Q1 2024 sales $21.3 billion, down 7.0%
Interpretation
Revenue And Sales Interpretation
In the revenue and sales category, the sector shows sharp divergence with Home Depot up to $152.7 billion in fiscal 2023 while Lowe’s fell to $86.4 billion, even as home improvement e-commerce reached $45 billion in 2023 and accounted for 12% of total sales.
06 · Category
Revenue And Sales, Source Url: Https://investors.tractorsupply.com/financials/annual Reports1 stats
01
Tractor Supply Co. revenue $14.0 billion in 2023, up 9.2%, category: Revenue and Sales
Interpretation
Revenue And Sales, Source Url: Https://investors.tractorsupply.com/financials/annual Reports Interpretation
Tractor Supply Co. generated $14.0 billion in revenue in 2023, a 9.2% increase, underscoring solid growth in Revenue and Sales as reflected in its annual reports.
report visual · Key figures
U.S. home improvement market share by major retailers (2023)
Big-box retailers dominate U.S. home improvement market share, with Home Depot and Lowe’s leading while other players capture smaller portions.
30%
Home Depot holds 30% U.S. home improvement market share in 2023
20%
Lowe's market share 20% in U.S. home centers 2023
8%
Walmart captured 8% of home improvement sales via general merchandise 2023
25%
Amazon's share of online home improvement 25% in 2023
12%
Independent hardware stores 12% market share U.S. 2023, via 14,000 locations
62%
62% of millennials prefer DIY home projects over hiring pros in 2023 survey
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Home Improvement Retail Industry Statistics. Gitnux. https://gitnux.org/home-improvement-retail-industry-statistics
MLA
Priyanka Sharma. "Home Improvement Retail Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/home-improvement-retail-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Home Improvement Retail Industry Statistics." Gitnux. https://gitnux.org/home-improvement-retail-industry-statistics.
Sources & references
73 datasets cited across this report · attribution is report-level
press.aboutamazon.com
shopify.com
developer.amazon.com