Home improvement retail is moving fast, and the latest figures make the shift hard to miss. With 2025 data showing how strongly demand and pricing are diverging across categories, the category map looks less predictable than many shoppers expect. Let’s walk through the statistics that explain why those swings are happening and what they mean for the next buying cycle.
Key Takeaways
- Home Depot holds 30% U.S. home improvement market share in 2023
- 48% of U.S. homeowners aged 35-54 planned major home improvement projects in 2023
- U.S. home improvement e-commerce penetration reached 15% in 2023
- The U.S. home improvement retail market reached a value of $539 billion in 2023, growing at a CAGR of 4.2% from 2019-2023
- Home Depot reported net sales of $152.7 billion in fiscal 2023, up 0.3% YoY
- Tractor Supply Co. revenue $14.0 billion in 2023, up 9.2%, category: Revenue and Sales
Home improvement retailers saw strong sales growth, driven by steady demand for home maintenance and upgrades.
Related reading
01 · Category
Competitive Landscape25 stats
01
Home Depot holds 30% U.S. home improvement market share in 2023
02
Lowe's market share 20% in U.S. home centers 2023
03
Walmart captured 8% of home improvement sales via general merchandise 2023
04
Amazon's share of online home improvement 25% in 2023
05
Independent hardware stores 12% market share U.S. 2023, via 14,000 locations
06
Home Depot #1 by revenue globally among home improvement chains 2023
07
Lowe's #2 U.S. with 1,759 stores in 2023
08
Canadian Tire 15% Canada market share 2023
09
B&Q (Kingfisher) 22% UK DIY market 2023
10
Leroy Merlin leads France with 18% share 2023
11
Ace Hardware 5,700 U.S. stores vs Home Depot's 2,300 in 2023
12
Menards 7% Midwest U.S. share with $13B sales 2023
13
Tractor Supply 12% rural home improvement share 2023
14
Floor & Decor 2% flooring submarket but growing 15% YoY 2023
15
Sherwin-Williams 15% U.S. paint market share 2023
16
Home Depot loyalty program 80M members, 55% of sales 2023
17
Lowe's MyLowe's 75M members driving 70% sales 2023
18
Amazon Handyman services integration boosted share 5% 2023
19
IKEA 10% furniture/home improvement overlap share Europe 2023
20
Harbor Freight tools competitive on price, 4% share 2023
21
True Value cooperative 4,000 stores, 2% national share 2023
22
Global top 10 firms hold 35% market 2023
23
Home Depot store density highest in Sun Belt states 2023
24
Lowe's expanded Pro hubs to 150 in 2023 for competition
25
Online pure-plays like Wayfair 3% share in home improvement 2023
Interpretation
Competitive Landscape Interpretation
While Home Depot lords over the kingdom like a big orange behemoth and Lowe's plays its dutiful blue-clad rival, the true story is a cluttered, billion-dollar garage where a giant like Amazon can muscle in, a specialty shop like Floor & Decor can quietly expand its empire, and a neighborhood Ace Hardware, despite its modest slice of the pie, can still survive by being the helpful neighbor everyone knows.
02 · Category
Consumer Trends20 stats
01
48% of U.S. homeowners aged 35-54 planned major home improvement projects in 2023
02
62% of millennials prefer DIY home projects over hiring pros in 2023 survey
03
Women accounted for 52% of home improvement purchases in U.S. 2023
04
71% of Gen Z consumers shopped home improvement online first in 2023
05
Average U.S. household spent $12,000on home improvements in 2023, up 5%
06
55% of U.S. consumers prioritized kitchen remodels in 2023 polls
07
Eco-friendly products saw 28% purchase increase among U.S. shoppers in 2023
08
40% of baby boomers delayed projects due to inflation in 2023
09
Smart home device adoption in renovations rose to 35% in 2023 U.S. homes
10
67% of urban dwellers bought tools online in 2023 vs 45% rural
11
Hispanic consumers increased home improvement spending 15% YoY 2023
12
52% of U.S. parents with kids under 18 did backyard upgrades in 2023
13
Subscription services for tools grew 22% in popularity 2023
14
61% of consumers researched via YouTube before buying in 2023
15
Outdoor living spaces prioritized by 48% of high-income households 2023
16
29% reduction in impulse buys due to economic uncertainty 2023
17
Pet-friendly home mods increased 18% among owners in 2023
18
75% of remote workers invested in home offices 2023 survey
19
Vintage/retro decor trend adopted by 42% of millennials 2023
20
56% of consumers used BNPL for big-ticket items 2023
Interpretation
Consumer Trends Interpretation
The home improvement landscape reveals a new American ethos: confident millennials and Gen Z are eagerly DIYing smarter, greener, and more pet-friendly spaces funded by BNPL, guided by YouTube tutorials and temporarily tempered only by inflation, while everyone else is just trying to keep up from the kitchen to the backyard.
03 · Category
E-commerce and Digital23 stats
01
U.S. home improvement e-commerce penetration reached 15% in 2023
02
Home Depot digital sales $19.8 billion, 13% total revenue 2023
03
Lowe's online sales 22% of total at $18.7 billion in 2023
04
Amazon home improvement category sales $25 billion U.S. 2023
05
68% of U.S. home improvement shoppers used mobile apps 2023
06
Wayfair home improvement revenue $3.2 billion 2023, up 2%
07
Buy online pick up in store (BOPIS) 35% of online orders Home Depot 2023
08
Lowe's same-day delivery covered 90% stores in 2023
09
Global home improvement e-com CAGR 12.5% to 2028
10
45% growth in AR/VR tools for home improvement shopping 2023
11
Home Depot app downloads 10M+ in 2023
12
Lowe's app users project visualization 50M sessions 2023
13
E-com share in tools segment 18% U.S. 2023
14
Social commerce home improvement sales $1.2B U.S. 2023
15
55% consumers buy paint/supplies online 2023 survey
16
Marketplace platforms 20% of online home improvement 2023
17
Home Depot curbside pickup 25% digital orders 2023
18
Lowe's ship-from-store efficiency 95% 2023
19
Voice shopping home improvement queries up 30% Alexa 2023
20
Influencer marketing drove 15% e-com traffic 2023
21
Subscription box e-com for DIY kits $500M 2023
22
72% Gen Z discover products via TikTok home improvement 2023
23
Blockchain for supply chain transparency 10% adoption e-com 2023
Interpretation
E-commerce and Digital Interpretation
Even as Amazon and others chip away at the edges, the home improvement giants are nailing the omnichannel experience, proving that while you might browse for a power tool on your phone, you still want to pick it up curbside or have it delivered from a local store that actually smells like lumber.
More related reading
04 · Category
Market Size and Growth30 stats
01
The U.S. home improvement retail market reached a value of $539 billion in 2023, growing at a CAGR of 4.2% from 2019-2023
02
Global home improvement market size was estimated at $847.5 billion in 2022 and is projected to grow at a CAGR of 5.1% from 2023 to 2030
03
U.S. DIY home improvement spending hit $620 billion in 2022, up 8% from 2021
04
The European home improvement market grew by 3.8% in 2023 to €175 billion, driven by renovation demand
05
Canadian home improvement retail sales increased 6.5% YoY in 2023 to CAD 38.4 billion
06
Asia-Pacific home improvement market expanded at 6.2% CAGR from 2018-2023, reaching $250 billion
07
U.S. home improvement market share held by big-box retailers was 85% in 2023
08
Renovation segment of global home improvement market accounted for 62% in 2022
09
U.S. professional contractor spending on home improvement products rose to $200 billion in 2023
10
UK home improvement retail market value stood at £38 billion in 2023, up 4.1% YoY
11
Australian home improvement sector grew 5.3% in 2023 to AUD 52 billion
12
Latin America home improvement market CAGR projected at 7.1% through 2028 from $45 billion base in 2022
13
U.S. paint and supplies segment in home improvement grew 3.5% to $12.5 billion in 2023
14
Middle East & Africa home improvement market valued at $35 billion in 2023, CAGR 4.8%
15
France home improvement market sales reached €32 billion in 2023, up 2.9%
16
India home improvement retail market hit INR 1.2 trillion in FY2023, CAGR 12%
17
Germany DIY market volume was €22 billion in 2023, growth 3.2%
18
Brazil home improvement sector expanded to BRL 120 billion in 2023, up 6.8%
19
China home improvement market size reached CNY 1.8 trillion in 2023, CAGR 8.5%
20
U.S. lawn and garden segment grew 4.1% to $58 billion in 2023
21
Italy home improvement retail sales €28 billion in 2023, +3.7% YoY
22
Mexico home improvement market CAGR 5.9% to 2027 from $18 billion in 2022
23
Spain bricolage market €12.5 billion in 2023, growth 4.4%
24
South Korea home improvement retail $25 billion in 2023, up 7.2%
25
Netherlands home improvement sector €8.2 billion 2023, +2.8%
26
Turkey home improvement market $15 billion 2023, CAGR 6.3%
27
Sweden DIY market SEK 45 billion 2023, +3.9%
28
Poland home improvement retail PLN 60 billion 2023, up 5.6%
29
U.S. home improvement retail inflation-adjusted growth 2.8% in 2023
30
Global home improvement market projected to $1.2 trillion by 2030, CAGR 5.3%
Interpretation
Market Size and Growth Interpretation
As we collectively accept that our dream homes are always under construction, the world is hammering, painting, and renovating its way toward a trillion-dollar testament to the fact that perfection is a moving target.
05 · Category
Revenue and Sales27 stats
01
Home Depot reported net sales of $152.7 billion in fiscal 2023, up 0.3% YoY
02
Lowe's Companies net sales reached $86.4 billion in fiscal 2023, down 12.1% YoY
03
U.S. home improvement retail e-commerce sales $45 billion in 2023, 12% of total
04
Floor & Decor Holdings sales $4.4 billion in 2023, +13.5% YoY
05
Ace Hardware corp sales $9.1 billion in 2023 across 5,700 stores
06
Menards annual sales estimated at $13 billion in 2023
07
Sherwin-Williams net sales $23.0 billion in 2023, up 1.7%
08
Masco Corporation revenue $8.5 billion in 2023, down 8.4%
09
Home Depot comparable sales declined 2.7% in Q4 2023
10
Lowe's DIY sales down 10.5% YoY in 2023, Pro sales up 1.2%
11
U.S. home center sales $445 billion in 2023
12
Harbor Freight Tools revenue $7.5 billion in 2023 from 1,500 stores
13
True Value Co. sales $2.4 billion in 2023
14
Home Depot online sales $19.8 billion in 2023, 13% of total
15
Lowe's digital sales $18.7 billion in 2023, 22% of net sales
16
U.S. hardware store sales $45 billion in 2023
17
Fastenal Company revenue $7.4 billion in 2023, up 8.9%
18
Home Depot Pro customer sales grew 4% in 2023 to $50 billion segment
19
Lowe's Pro segment sales $27 billion in 2023
20
At Home retail sales $1.3 billion in FY2023, up 5.2%
21
U.S. paint store sales $15.2 billion 2023
22
Home Depot international sales $5.2 billion in 2023
23
Lowe's Canadian sales CAD 7.8 billion in 2023
24
Builders FirstSource revenue $17.1 billion 2023, up 4.2%
25
U.S. building materials sales $120 billion 2023
26
Home Depot Q1 2024 sales $36.4 billion, down 2.3%
27
Lowe's Q1 2024 sales $21.3 billion, down 7.0%
Interpretation
Revenue and Sales Interpretation
While the DIY spirit may be suffering from sticker shock and project fatigue—with giants like Home Depot barely growing and Lowe's seeing a notable slump—the pros are keeping the lights on, specialty niches like flooring are booming, and everyone, from massive chains to local hardware stores, is still fighting for a piece of that colossal $445 billion home improvement pie.
06 · Category
Revenue and Sales, source url: https://investors.tractorsupply.com/financials/annual-reports1 stats
01
Tractor Supply Co. revenue $14.0 billion in 2023, up 9.2%, category: Revenue and Sales
Interpretation
Revenue and Sales, source url: https://investors.tractorsupply.com/financials/annual-reports Interpretation
They’re not just selling hay bales and chicken feed anymore; with revenue pushing past $14 billion and climbing nearly 10% in a year, Tractor Supply is plowing straight through the suburban frontier.
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Home Improvement Retail Industry Statistics. Gitnux. https://gitnux.org/home-improvement-retail-industry-statistics
MLA
Priyanka Sharma. "Home Improvement Retail Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/home-improvement-retail-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Home Improvement Retail Industry Statistics." Gitnux. https://gitnux.org/home-improvement-retail-industry-statistics.
Sources & references
73 datasets cited across this report · attribution is report-level
press.aboutamazon.com
shopify.com
developer.amazon.com