Must-Know Home Based Business Statistics [Current Data]

Highlights: Home Based Business Statistics

  • As of 2020, over 50% of small businesses in the United States are home-based.
  • An estimated 69% of U.S. entrepreneurs start their businesses at home.
  • Home-based businesses in Canada saw a 40% growth rate from 2017 to 2019.
  • About 81% of home-based business owners report feeling happier than when they were employed.
  • Around 57% of home-based businesses are individually run, without any employees.
  • Nearly 36% of women report launching their businesses from home.

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In the ever-evolving world of entrepreneurship, one trend that is steadily on the rise is the proliferation of home-based businesses. These ventures range from online retail stores, freelance consulting, to digital marketing services and many more. Join us as we delve into the fascinating realm of home-based businesses, illuminated by the latest trends and statistics. Understand how this global shift towards home entrepreneurship is reshaping traditional business landscapes while providing new and promising opportunities for aspiring entrepreneurs across the globe. It’s time we put the spotlight on the current home-based business statistics – insights that may well give you the push to launch your own business from your living room desk.

The Latest Home Based Business Statistics Unveiled

As of 2020, over 50% of small businesses in the United States are home-based.

Highlighting that as of 2020, over half of American small businesses operate from home offers a powerful perspective into the growing trend of home-based entrepreneurship. It underscores a transformative shift in the American business landscape, towards more flexible and cost-effective models. This piece of data breathes life into this blog post about Home Based Business Statistics, acting as substantial evidence of the evolution of conventional business norms. True to the saying that ‘numbers never lie’, this statistic is a testament to the allure of the home-based business model — lower overhead costs, no commute times and increased work-life balance. No longer is business confined to traditional brick-and-mortar establishments, the home is the new frontier for business innovation and sustainable growth.

An estimated 69% of U.S. entrepreneurs start their businesses at home.

In the vibrant landscape of home-based businesses, the statistic ‘An estimated 69% of U.S. entrepreneurs start their businesses at home.’ emerges as a lighthouse guiding aspiring entrepreneurs. This insight provides a testament to the robust potential of home-based entrepreneurship, uncovering the nascent beginnings of nearly 69% of all U.S. entrepreneurs nestled within the comfort of their homes. Within the dialogue of Home Based Business Statistics, this revelation reiterates that successful entrepreneurship doesn’t always demand a high-tech, office-based launchpad. It serves to empower and inspire countless aspiring entrepreneurs, emboldening them to transform their innovative ideas into promising home-based businesses; whilst simultaneously highlighting the significant contribution of these home-based ventures towards the grand tapestry of U.S. economy.

Home-based businesses in Canada saw a 40% growth rate from 2017 to 2019.

Gazing upon the stunning 40% growth rate of home-based businesses in Canada from 2017 to 2019 paints a vibrant image of the entrepreneurial spirit soaring across the country. This transformative hike underscores the mushrooming allure and viability of home-based enterprises. It serves as a beacon for those contemplating the leap into home entrepreneurship, illuminating the path with proof of growth. In the light of home business statistics, this data offers a compelling illustration of the shifting trends in work culture and entrepreneurship, revealing an exciting new chapter in the Canadian economic narrative.

About 81% of home-based business owners report feeling happier than when they were employed.

The illustration of the 81% happiness index among home-based business owners weaves an intriguing narrative about the emotional benefits of self-employment in a home setting. Surpassing mere financial considerations, this figure underscores a significant link between the flexibility and control offered by home-based businesses and enhanced personal satisfaction. In the grand tapestry of Home Based Business Statistics, this statistic shines like a compelling beacon, inviting readers to contemplate the profound joy that can accompany the pursuit of entrepreneurial ambition within the comfort of one’s own home. It portrays a pleasant subplot to the general dialogue; a reminder that beyond the data and numbers, emotional and psychological fulfillment can be integral indicators of success.

Around 57% of home-based businesses are individually run, without any employees.

Delving into the realm of home-based business statistics, one encounters the enlightening figure that approximately 57% of these businesses are independently operated without any employees. This nugget carries weight in interpreting the landscape of home-based businesses, challenging the preconceived notion of big crews working behind the scenes of every mini-enterprise.

Rather, this indicates a prevalent trend of autonomy and individual agency dominating the scene. This offers a panoramic view not only of the size and structure of these businesses, but also the multitasking abilities of entrepreneurs, and the potential for others to consider running their own home-based businesses with the alone ranger’s spirit. It further underscores the advantage – or necessity – of wearing multiple hats: the manager, the marketer, the financer and the innovator rolled into one.

Within the heartbeat of this statistic, therefore, lies the rhythm of personal resilience, adaptability, and the unquenchable thirst for entrepreneurial independence. For anyone with an entrepreneurial itch, this statistic showcases that individual-run home businesses aren’t just a possibility, but a growing reality in today’s world.

Nearly 36% of women report launching their businesses from home.

In the dynamic mosaic of the home-based business universe, one color shines brilliantly – that of female entrepreneurship. The brush stroke portraying nearly 36% of women commencing their businesses from the comfort of their homes speaks volumes about the transformative role of home environments into productive income-generating spaces. This potent figure provides a thought-provoking perspective on how the pillars of enterprise are swiftly shifting towards a more flexible and personalized setting, painting a new picture of success. Through this revelation, we can celebrate the changing contours of business paradigms and acknowledge the growing force of women leveraging their creative ingenuity right from their living rooms. The silhouette of a woman entrepreneur dutifully working from home has indeed become a dominant figure in the tapestry of the contemporary business terrain.


Home-based businesses have undeniably reshaped the global economic landscape. With the increasing number of individuals opting to venture into home-based entrepreneurship, these businesses have proven to be not just viable, but also profitable and rewarding. The fascinating statistics highlighted in this blog post further emphasize the sheer scale, diversity, growth and popularity of this business trend. It’s a clear indication that this is not just a temporary wave, but a booming industry built on flexibility, innovation, and self-determination. Whether you are considering starting a home-based business, or looking for inspiration to take your existing venture to new heights, these statistics present a compelling narrative of success and incredible potential waiting to be tapped into.


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What are the most popular types of home-based businesses?

Some common types include freelancers, independent contractors, consultants, and Tutors. Online businesses such as E-commerce, digital courses, or blogging are also popular. Some people also run home-based businesses selling handmade crafts or other products.

What are the advantages of a home-based business?

Working from home has several advantages such as cost savings as there is no need to rent a physical office, flexibility to set the work schedule based on personal convenience, and reduction in commuting time.

Are home-based businesses profitable?

Yes, many home-based businesses can be profitable, but profitability varies widely depending on the type of business, the amount of time invested, and other factors. It also depends on the entrepreneur's skills, business strategy, and the demand for the product or service.

Is it difficult to start a home-based business?

It can be challenging, as with starting any business. It requires market research, business planning, time management, discipline, and perseverance. However, many resources are available to support new entrepreneurs including online trainings, mentorship programs, and small business grants.

Do I need a special permit or license for a home-based business?

It depends on the type of business and local regulations. Many freelancers and consultants require no special permits. However, certain types of businesses such as food preparation or certain types of consulting may require a license. It's important to check with local authorities or a legal advisor.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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