Dubai’s media ecosystem is showing a sharp divide between reach and consumption, with social media ad spend hitting AED 1.8 billion in 2023 while news audiences increasingly choose mobile apps for their updates. Gulf News alone pulled in over 100 million monthly pageviews in Dubai, yet 85% of internet users accessed news on mobile during 2023. From 50,000 digital articles and 45 minutes of daily video viewing per news user to 10 million UAE users on OTT platforms like Shahid, the figures reveal a market that is moving faster than traditional headlines can capture.
Key Takeaways
- Digital news websites in Dubai attracted 25 million monthly unique visitors in 2023.
- Gulf News online pageviews exceeded 100 million monthly in Dubai market 2023.
- 85% of Dubai internet users accessed news via mobile apps in 2023.
- Dubai Film Festival showcased 250 films from 60 countries in 2023 edition.
- Dubai's film production incentives attracted 150 international projects worth AED 2 billion in 2023.
- 45 studios in Dubai Media City produced 300 hours of feature films in 2023.
- Circulation of Gulf News, Dubai's leading English daily, reached 120,000 print copies daily in 2023.
- Khaleej Times printed 85,000 copies per day on average in Dubai in 2022.
- Dubai's Arabic newspapers like Al Bayan had 60,000 daily circulation in 2023.
- Dubai's radio sector had 22 licensed stations in 2023, broadcasting in 10 languages.
- Radio listenership in Dubai averaged 2.5 hours per day per capita in 2022, with music stations at 60% share.
- Virgin Radio Dubai reached 1.2 million weekly listeners in 2023.
- Dubai's television industry produced over 1,500 hours of local Arabic content in 2023, with 60% focused on drama series aired on channels like Dubai TV.
- In 2022, MBC Group, headquartered in Dubai Media City, reached 140 million viewers across the MENA region through its 15 TV channels.
- Dubai TV channels invested AED 450 million in sports broadcasting rights for 2023, including exclusive FIFA World Cup coverage.
Dubai’s media boom is driven by mobile-first digital audiences, soaring video and social engagement, and major ad spend in 2023.
Related reading
01 · Category
Digital Media16 stats
01
Digital news websites in Dubai attracted 25 million monthly unique visitors in 2023.
02
Gulf News online pageviews exceeded 100 million monthly in Dubai market 2023.
03
85% of Dubai internet users accessed news via mobile apps in 2023.
04
Dubai Media Inc's digital platforms published 50,000 articles in 2023.
05
Online video consumption for news in Dubai averaged 45 minutes daily per user 2023.
06
Social media ad spend for Dubai media outlets reached AED 1.8 billion in 2023.
07
120 digital-only media startups in Dubai Media City by 2023.
08
YouTube channels from Dubai media garnered 5 billion views in 2023.
09
70% of Dubai's digital ad revenue came from programmatic buying in 2023.
10
Timeout Dubai website had 8 million monthly sessions in 2023.
11
Influencer marketing via digital platforms in Dubai grew 30% to AED 900 million 2023.
12
92% internet penetration in Dubai drove digital media growth to 25% YoY in 2023.
13
Arabic digital content consumption in Dubai rose 40% in 2023.
14
E-commerce affiliate content from Dubai sites generated AED 500 million in 2023.
15
15 million podcast downloads from Dubai-based media in 2023.
16
Dubai's OTT platforms like Shahid had 10 million UAE users in 2023.
Interpretation
Digital Media Interpretation
In Dubai’s Digital Media landscape, 25 million monthly unique visitors and 85% of internet users turning to mobile apps for news in 2023 show that audiences are increasingly getting news on the go while engagement is amplified by 45 minutes a day of online video consumption.
02 · Category
Film And Entertainment18 stats
01
Dubai Film Festival showcased 250 films from 60 countries in 2023 edition.
02
Dubai's film production incentives attracted 150 international projects worth AED 2 billion in 2023.
03
45 studios in Dubai Media City produced 300 hours of feature films in 2023.
04
Image Nation Abu Dhabi, with Dubai ops, invested AED 300 million in films in 2023.
05
Dubai International Film Festival attendance hit 85,000 in 2023.
06
VFX spending in Dubai film industry reached AED 150 million in 2023.
07
2,500 film professionals employed in Dubai in 2023.
08
Dubai co-produced 12 films with Hollywood studios in 2023.
09
Cinema screens in Dubai totaled 650 with 85% occupancy during Eid 2023.
10
Advertising film production in Dubai generated AED 1.1 billion revenue 2023.
11
70 music videos shot in Dubai for global artists in 2023.
12
Animation studios in Dubai exported content worth AED 80 million in 2023.
13
Dubai's event filming for 500+ conferences captured 10,000 hours in 2023.
14
25% growth in AR/VR content production for entertainment in Dubai 2023.
15
Red Sea International Film Festival partnered with Dubai for 10 projects in 2023.
16
Total media industry GDP contribution in Dubai was AED 25 billion in 2023.
17
Overall media ad market in Dubai valued at AED 6.5 billion in 2023.
18
Dubai hosted 1,200 media events including advertising awards in 2023.
Interpretation
Film And Entertainment Interpretation
Dubai’s Film and Entertainment sector is showing strong momentum in 2023 with festivals drawing 85,000 attendees, Dubai Media City studios producing 300 hours of feature films, and incentives pulling in 150 international projects worth AED 2 billion.
03 · Category
Print Media18 stats
01
Circulation of Gulf News, Dubai's leading English daily, reached 120,000 print copies daily in 2023.
02
Khaleej Times printed 85,000 copies per day on average in Dubai in 2022.
03
Dubai's Arabic newspapers like Al Bayan had 60,000 daily circulation in 2023.
04
15 major magazines published in Dubai Media City, with total monthly circulation of 500,000 in 2023.
05
Print media ad revenue in Dubai declined 12% to AED 400 million in 2023.
06
45% of Dubai print media shifted to hybrid print-digital models by 2023.
07
Emirates Woman magazine distributed 40,000 copies quarterly in Dubai in 2023.
08
Dubai's newspaper recycling rate reached 92% in 2023, processing 10,000 tons annually.
09
28 new magazine titles launched in Dubai from 2020-2023.
10
Average print newsstand sales in Dubai dropped to 20,000 per title daily in 2023.
11
Forbes Middle East, based in Dubai, printed 75,000 copies per issue in 2023.
12
Print media workforce in Dubai totaled 2,500 journalists in 2023.
13
60% of Dubai print ads were full-page in lifestyle magazines in 2023.
14
Al Emarat Al Youm newspaper pages averaged 80 per daily edition in 2023.
15
Dubai's business dailies like The National had 50,000 subscribers in 2023.
16
Print production costs in Dubai rose 15% due to paper imports in 2023.
17
35% of print media content in Dubai focused on real estate ads in 2023.
18
Harper's Bazaar Arabia circulated 30,000 copies monthly in Dubai 2023.
Interpretation
Print Media Interpretation
In Dubai’s print media sector, daily circulation remains strong with Gulf News reaching 120,000 copies in 2023, but print advertising fell 12% to AED 400 million while 45% of outlets shifted to hybrid print digital models, showing the category is adapting fast to stay relevant.
More related reading
04 · Category
Radio20 stats
01
Dubai's radio sector had 22 licensed stations in 2023, broadcasting in 10 languages.
02
Radio listenership in Dubai averaged 2.5 hours per day per capita in 2022, with music stations at 60% share.
03
Virgin Radio Dubai reached 1.2 million weekly listeners in 2023.
04
45% of Dubai drivers tune into radio during commute, totaling 15 million hours annually in 2023.
05
Dubai 92, the leading FM station, aired 1,800 hours of talk shows in 2023.
06
Digital radio (DAB+) penetration in Dubai reached 12% of households by 2023.
07
Radio advertising revenue in Dubai grew 8% to AED 250 million in 2023.
08
30% of radio content in Dubai is podcast-style on-demand in 2023.
09
Arabic radio stations in Dubai captured 55% market share in 2022.
10
Dubai Eye 103.8 FM hosted 450 live events broadcasts in 2023.
11
Female listenership to radio in Dubai rose to 48% in 2023 from 42% in 2020.
12
18 new radio programs launched in Dubai during Expo 2020, continuing into 2023.
13
Radio streaming apps usage in Dubai hit 1.5 million monthly active users in 2023.
14
65% of Dubai radio ad spend focused on automotive sector in 2023.
15
Sunrise FM, Dubai's Hindi station, grew listeners by 22% to 800,000 in 2023.
16
Public radio funding in Dubai totaled AED 50 million in 2023 for content development.
17
120 radio presenters employed full-time in Dubai stations in 2023.
18
Peak radio listening time in Dubai is 7-9 AM, with 70% traffic updates.
19
Cross-platform radio campaigns in Dubai achieved 25% higher ROI in 2023.
20
Dubai FM 94.5 aired 2,000 hours of music programming in 2023.
Interpretation
Radio Interpretation
Dubai’s radio audience remains strongly anchored in everyday use, with per capita listening at 2.5 hours per day and commuters driving 45% of listens, while digital radio still grows toward 12% household penetration by 2023.
05 · Category
Television20 stats
01
Dubai's television industry produced over 1,500 hours of local Arabic content in 2023, with 60% focused on drama series aired on channels like Dubai TV.
02
In 2022, MBC Group, headquartered in Dubai Media City, reached 140 million viewers across the MENA region through its 15 TV channels.
03
Dubai TV channels invested AED 450 million in sports broadcasting rights for 2023, including exclusive FIFA World Cup coverage.
04
The number of free-to-air TV channels operating from Dubai increased by 25% from 2019 to 2023, totaling 45 channels.
05
72% of Dubai households subscribed to pay-TV services like OSN in 2023, up from 65% in 2020.
06
Dubai One channel broadcast 350 hours of English-language programming in 2023, targeting expats with 40% lifestyle content.
07
Local TV news production in Dubai averaged 120 hours per week across major channels in 2022.
08
55% of prime-time TV viewership in Dubai in 2023 was dominated by Egyptian drama imports aired on Dubai channels.
09
Dubai Media Incorporated launched 12 new TV shows in Ramadan 2023, achieving 28% audience share.
10
IPTV services in Dubai grew by 18% in subscribers to 2.1 million in 2023.
11
40% of Dubai's TV ad spend in 2022, amounting to AED 1.2 billion, was allocated to Ramadan campaigns.
12
Choueiri Group, based in Dubai, handled 35% of TV advertising sales for UAE channels in 2023.
13
Dubai channels aired 200 hours of live cultural events coverage in 2023, including Expo 2020 wrap-up.
14
65% of UAE nationals in Dubai prefer local TV channels for news, watching average 3.2 hours daily in 2023.
15
Digital terrestrial TV coverage in Dubai reached 99.8% of population by end of 2022.
16
Dubai TV's children's programming block aired 500 episodes in 2023, with 70% original content.
17
Revenue from TV production studios in Dubai Media City hit AED 800 million in 2023.
18
28 new TV series were filmed in Dubai studios in 2022, employing 5,000 crew members.
19
Dubai channels' social media engagement for TV shows reached 50 million interactions in 2023.
20
15% growth in 4K content production for Dubai TV channels in 2023.
Interpretation
Television Interpretation
Dubai’s television sector is rapidly expanding and deepening its audience reach, with 1,500 hours of local Arabic programming in 2023 and a strong rise in pay TV adoption where 72% of households subscribed in 2023 up from 65% in 2020.
report visual · Key figures
Dubai’s digital audience and ad reach (2023)
Digital news websites and major online outlets drive very large monthly reach, while mobile remains the dominant news access channel.
25
Digital news websites in Dubai attracted 25 million monthly unique visitors in 2023.
100
Gulf News online pageviews exceeded 100 million monthly in Dubai market 2023.
85%
85% of Dubai internet users accessed news via mobile apps in 2023.
6.5
Overall media ad market in Dubai valued at AED 6.5 billion in 2023.
1.8
Social media ad spend for Dubai media outlets reached AED 1.8 billion in 2023.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Sutherland. (2026, February 13). Dubai Media Industry Statistics. Gitnux. https://gitnux.org/dubai-media-industry-statistics
MLA
David Sutherland. "Dubai Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dubai-media-industry-statistics.
Chicago
David Sutherland. 2026. "Dubai Media Industry Statistics." Gitnux. https://gitnux.org/dubai-media-industry-statistics.
Sources & references
56 datasets cited across this report · attribution is report-level