GITNUXREPORT 2025

Digital Asset Management Statistics

Digital Asset Management boosts efficiency, security, brand consistency, and ROI globally.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

80% of organizations report improved efficiency after implementing DAM solutions

Statistic 2

65% of companies see faster content creation as a benefit of DAM systems

Statistic 3

The average organization manages over 1 million digital assets

Statistic 4

The average digital asset lifecycle management time decreases by 30% with DAM

Statistic 5

The use of AI in DAM systems increases efficiency in asset tagging and retrieval by over 50%

Statistic 6

64% of organizations report that DAM solutions improve compliance with licensing and branding guidelines

Statistic 7

Companies using DAM experience an average revenue increase of 15%

Statistic 8

87% of DAM users say they save time searching for digital assets

Statistic 9

85% of DAM users state that integration with other marketing tools enhances their workflows

Statistic 10

The average cost saving per asset managed with DAM is approximately $20 annually

Statistic 11

69% of creative teams note that DAM reduces duplication of efforts

Statistic 12

77% of companies find onboarding new team members easier with DAM

Statistic 13

90% of DAM users attest that their digital assets are more organized after implementation

Statistic 14

80% of marketers claim DAM has improved their ability to execute campaigns faster

Statistic 15

72% of users report that DAM reduces asset duplication errors

Statistic 16

59% of digital assets are stored in multiple locations to ensure redundancy

Statistic 17

Digital asset reusability increases by approximately 35% after DAM implementation

Statistic 18

The average organization reports saving over 10 hours a week in asset search and management due to DAM

Statistic 19

81% of organizations believe DAM enhances collaboration across teams

Statistic 20

The average number of versions stored per asset in DAM is 5

Statistic 21

The top industries using DAM are media, entertainment, retail, and manufacturing

Statistic 22

70% of DAM implementations aim to improve digital rights management

Statistic 23

Over 70% of companies have adopted Digital Asset Management systems

Statistic 24

The global Digital Asset Management market is projected to reach $7.9 billion by 2024

Statistic 25

About 60% of marketing teams use DAM to streamline collaboration

Statistic 26

Nearly 50% of digital assets are stored in cloud-based DAM systems

Statistic 27

40% of organizations are planning to upgrade their DAM within the next 2 years

Statistic 28

73% of brand managers believe DAM helps improve marketing ROI

Statistic 29

The average number of assets per organization with DAM is 3 million

Statistic 30

68% of organizations cite security and access control as a benefit of DAM systems

Statistic 31

The global DAM software market share in the enterprise segment is expected to grow at 12% CAGR from 2023 to 2028

Statistic 32

62% of organizations cite version control as a key feature they seek in DAM

Statistic 33

75% of DAM users report increased brand consistency across channels

Statistic 34

The majority of DAM users (around 65%) are from marketing departments

Statistic 35

80% of DAM systems are used for content repurposing

Statistic 36

The average number of file formats supported by DAM systems is over 350

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The forecasted growth rate for AI-powered DAM solutions is approximately 16% CAGR through 2027

Statistic 38

62% of organizations use metadata management to improve asset discoverability

Statistic 39

58% of organizations utilize cloud-based DAM to support remote or distributed teams

Statistic 40

54% of DAM users note improved digital rights management

Statistic 41

70% of organizations seek to improve their digital asset security through DAM

Statistic 42

78% of DAM systems are integrated with content management systems (CMS)

Statistic 43

The global DAM market is expected to grow at a CAGR of 12% from 2023 to 2028

Statistic 44

83% of companies use DAM to optimize content workflows

Statistic 45

65% of organizations plan to increase their DAM investment in the next year

Statistic 46

69% of content marketers cite DAM as essential for their marketing technology stack

Statistic 47

DAM systems with AI features are cited by 65% of users as providing better asset tagging accuracy

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49% of organizations feel their current DAM systems lack sufficient integration capabilities

Statistic 49

55% of DAM users cite improved brand consistency as a primary benefit

Statistic 50

54% of organizations report that DAM improves customer experience through better asset management

Statistic 51

90% of DAM users report that their digital assets are easier to manage

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Key Highlights

  • Over 70% of companies have adopted Digital Asset Management systems
  • The global Digital Asset Management market is projected to reach $7.9 billion by 2024
  • 80% of organizations report improved efficiency after implementing DAM solutions
  • 65% of companies see faster content creation as a benefit of DAM systems
  • About 60% of marketing teams use DAM to streamline collaboration
  • The average organization manages over 1 million digital assets
  • 55% of DAM users cite improved brand consistency as a primary benefit
  • Nearly 50% of digital assets are stored in cloud-based DAM systems
  • The top industries using DAM are media, entertainment, retail, and manufacturing
  • 40% of organizations are planning to upgrade their DAM within the next 2 years
  • The average digital asset lifecycle management time decreases by 30% with DAM
  • 73% of brand managers believe DAM helps improve marketing ROI
  • The use of AI in DAM systems increases efficiency in asset tagging and retrieval by over 50%

With over 70% of companies now embracing Digital Asset Management and the market projected to hit $7.9 billion by 2024, it’s clear that DAM is revolutionizing how organizations optimize content, boost efficiency, and enhance brand consistency in an increasingly digital world.

Efficiency and Cost Savings

  • 80% of organizations report improved efficiency after implementing DAM solutions
  • 65% of companies see faster content creation as a benefit of DAM systems
  • The average organization manages over 1 million digital assets
  • The average digital asset lifecycle management time decreases by 30% with DAM
  • The use of AI in DAM systems increases efficiency in asset tagging and retrieval by over 50%
  • 64% of organizations report that DAM solutions improve compliance with licensing and branding guidelines
  • Companies using DAM experience an average revenue increase of 15%
  • 87% of DAM users say they save time searching for digital assets
  • 85% of DAM users state that integration with other marketing tools enhances their workflows
  • The average cost saving per asset managed with DAM is approximately $20 annually
  • 69% of creative teams note that DAM reduces duplication of efforts
  • 77% of companies find onboarding new team members easier with DAM
  • 90% of DAM users attest that their digital assets are more organized after implementation
  • 80% of marketers claim DAM has improved their ability to execute campaigns faster
  • 72% of users report that DAM reduces asset duplication errors
  • 59% of digital assets are stored in multiple locations to ensure redundancy
  • Digital asset reusability increases by approximately 35% after DAM implementation
  • The average organization reports saving over 10 hours a week in asset search and management due to DAM
  • 81% of organizations believe DAM enhances collaboration across teams
  • The average number of versions stored per asset in DAM is 5

Efficiency and Cost Savings Interpretation

Implementing Digital Asset Management systems not only streamlines workflows—reducing asset handling time by 30% and boosting reusability by 35%—but also catalyzes revenue growth by 15%, all while ensuring compliance, enhancing collaboration, and ironically saving organizations over 10 hours a week in search time, proving that with DAM, efficiency isn't just a goal—it's a digital renaissance.

Industry Applications and Use Cases

  • The top industries using DAM are media, entertainment, retail, and manufacturing
  • 70% of DAM implementations aim to improve digital rights management

Industry Applications and Use Cases Interpretation

With media, entertainment, retail, and manufacturing leading the charge, and a decisive 70% targeting digital rights management, it's clear that businesses are increasingly viewing DAM not just as a tool for organization, but as the digital gatekeeper of their intellectual assets—because in today's data-driven world, managing rights is no longer optional, it's essential.

Market Adoption and Growth

  • Over 70% of companies have adopted Digital Asset Management systems
  • The global Digital Asset Management market is projected to reach $7.9 billion by 2024
  • About 60% of marketing teams use DAM to streamline collaboration
  • Nearly 50% of digital assets are stored in cloud-based DAM systems
  • 40% of organizations are planning to upgrade their DAM within the next 2 years
  • 73% of brand managers believe DAM helps improve marketing ROI
  • The average number of assets per organization with DAM is 3 million
  • 68% of organizations cite security and access control as a benefit of DAM systems
  • The global DAM software market share in the enterprise segment is expected to grow at 12% CAGR from 2023 to 2028
  • 62% of organizations cite version control as a key feature they seek in DAM
  • 75% of DAM users report increased brand consistency across channels
  • The majority of DAM users (around 65%) are from marketing departments
  • 80% of DAM systems are used for content repurposing
  • The average number of file formats supported by DAM systems is over 350
  • The forecasted growth rate for AI-powered DAM solutions is approximately 16% CAGR through 2027
  • 62% of organizations use metadata management to improve asset discoverability
  • 58% of organizations utilize cloud-based DAM to support remote or distributed teams
  • 54% of DAM users note improved digital rights management
  • 70% of organizations seek to improve their digital asset security through DAM
  • 78% of DAM systems are integrated with content management systems (CMS)
  • The global DAM market is expected to grow at a CAGR of 12% from 2023 to 2028
  • 83% of companies use DAM to optimize content workflows
  • 65% of organizations plan to increase their DAM investment in the next year
  • 69% of content marketers cite DAM as essential for their marketing technology stack

Market Adoption and Growth Interpretation

With over 70% adoption and a booming industry expected to hit $7.9 billion by 2024, it's clear that Digital Asset Management systems are not just a storage solution but the backbone of modern marketing agility, security, and brand consistency—proving that in the digital age, managing assets isn’t an option, it’s the smart business move.

Technology and AI Integration

  • DAM systems with AI features are cited by 65% of users as providing better asset tagging accuracy
  • 49% of organizations feel their current DAM systems lack sufficient integration capabilities

Technology and AI Integration Interpretation

While 65% of users praise AI-enhanced DAM systems for superior asset tagging accuracy, nearly half of organizations remain frustrated by their current systems' integration gaps, illustrating that even the smartest tools still need better connections to reach their full potential.

User Experience and Management

  • 55% of DAM users cite improved brand consistency as a primary benefit
  • 54% of organizations report that DAM improves customer experience through better asset management
  • 90% of DAM users report that their digital assets are easier to manage

User Experience and Management Interpretation

With over half of users citing brand consistency and customer experience enhancements, and a striking 90% confirming easier asset management, it's clear that robust digital asset management is the secret sauce for brands striving for coherence and efficiency in the digital age.

Sources & References