GITNUX MARKETDATA REPORT 2024

Digital Art Industry Statistics

The digital art industry is projected to continue its rapid growth, fueled by increasing demand for digital art products and services.

Highlights: Digital Art Industry Statistics

  • The digital art market value was estimated at 105.2 million USD in 2020.
  • Digital Art Medium accounted for 12% of all new artworks created in 2020.
  • Overall art market was valued at $64.1 billion in 2019, where digital art is a relatively emerging segment.
  • Sales of digital art rose by 300% in 2020.
  • The largest NFT sale to date involved a digital artwork piece that sold for $69 million.
  • There was an 830% increase in demand for digital art tutorials on YouTube in 2020.
  • Products customized with digital art saw a 44% increase in sales in 2020.
  • The digital artwork market was expected to grow at a CAGR of 4.5% from 2021 to 2028.
  • Only 19% of digital artists have ever sold an artwork.
  • An estimated 85% of all art is digital during its production process.
  • Of the art sector’s total $50 billion in sales, digital art accounted for $250 million, or 0.5% of all sales.
  • In 2020, digital artists selling in new ways (like NFT) earned over 30% more than those selling through traditional avenues.
  • From March 2020, the number of new artists on the digital marketplace OpenSea grew by 400%.
  • More than 80,000 artists reportedly produce NFT art.

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The Latest Digital Art Industry Statistics Explained

The digital art market value was estimated at 105.2 million USD in 2020.

The statistic that the digital art market value was estimated at 105.2 million USD in 2020 means that the total worth of digital art sales within that specific year amounted to 105.2 million US dollars. This figure provides insight into the economic significance and growth potential of the digital art industry, highlighting its increasing popularity and commercial viability among consumers and investors. This statistic can be used to analyze trends in the digital art market, assess the impact of technological advancements on the art world, and guide decision-making processes for stakeholders in the art industry, such as artists, collectors, galleries, and art market analysts.

Digital Art Medium accounted for 12% of all new artworks created in 2020.

In 2020, digital art medium, which refers to artistic creations produced using digital technologies like computer software or tablets, accounted for 12% of all new artworks created. This statistic indicates that digital art continues to gain prominence in the art world, with a significant portion of artists opting to create using digital tools. The data suggest a growing trend towards utilizing technology in the artistic process and reflect the increasing relevance of digital platforms for both the creation and distribution of art.

Overall art market was valued at $64.1 billion in 2019, where digital art is a relatively emerging segment.

The statistic indicates that the overall art market had a total value of $64.1 billion in 2019, highlighting the significant economic impact of the art industry. The mention of digital art as a relatively emerging segment suggests that technology is playing an increasingly important role in the art market, attracting new audiences and creating opportunities for innovation and growth. This statistic underscores the diversification and expansion of the art market beyond traditional forms of art, signaling a dynamic and evolving industry that is adapting to modern trends and technologies.

Sales of digital art rose by 300% in 2020.

The statistic “Sales of digital art rose by 300% in 2020” indicates that the total sales volume of digital art products increased threefold in the year 2020 compared to the previous year. This significant increase suggests a substantial surge in consumer interest and demand for digital art pieces. The growth rate of 300% highlights a substantial shift towards digital art consumption, potentially driven by factors such as the increased online presence of art platforms, the rise of digital art marketplaces, and the shifting preferences of art buyers towards more accessible and technologically-driven art forms. This statistic reflects a notable trend towards the digitalization of the art market and signals opportunities for artists, collectors, and platforms involved in this space.

The largest NFT sale to date involved a digital artwork piece that sold for $69 million.

The statistic indicates that the largest Non-Fungible Token (NFT) sale in history involved a digital artwork piece that fetched a staggering $69 million. This sale highlights the growing popularity and value of NFTs, which are unique digital assets that are authenticated using blockchain technology and have gained considerable attention in the art world and beyond. The significant price tag reflects the increasing demand for digital art and collectibles in the NFT market, as well as the willingness of collectors and investors to pay substantial sums for one-of-a-kind digital creations. This milestone sale underscores the potential for NFTs to revolutionize the way we view and trade digital art and other unique digital assets in the evolving digital economy.

There was an 830% increase in demand for digital art tutorials on YouTube in 2020.

The statistic indicates that in 2020, there was a significant surge in interest and demand for digital art tutorials on YouTube. Specifically, there was an 830% increase compared to previous years, suggesting a remarkable and substantial rise in the number of viewers seeking to learn about digital art techniques on the platform. This surge could be attributed to various factors such as the growing popularity of digital art, increased use of technology for art creation, and potentially a shift towards online learning due to global circumstances like the COVID-19 pandemic. The substantial growth in demand for digital art tutorials on YouTube indicates a thriving interest in this creative medium and the increasing accessibility of educational content online.

Products customized with digital art saw a 44% increase in sales in 2020.

The statistic “Products customized with digital art saw a 44% increase in sales in 2020” indicates that products that were personalized or enhanced with digital art experienced a significant rise in sales compared to the previous year. This suggests that incorporating digital art into product customization played a key role in driving consumer interest and purchases. The 44% increase in sales highlights the positive impact that digital art can have on product appeal and customer engagement, potentially leading to higher revenue and market success for businesses offering customized products with digital art.

The digital artwork market was expected to grow at a CAGR of 4.5% from 2021 to 2028.

This statistic indicates that the digital artwork market is projected to experience a Compound Annual Growth Rate (CAGR) of 4.5% between 2021 and 2028. CAGR is a measure used to understand the growth rate over a specific period of time and provides a smoothed rate of return. In this context, a CAGR of 4.5% suggests a steady and gradual expansion of the digital artwork market over the forecasted seven-year period. This growth rate reflects an increasing demand for digital artwork, likely driven by factors such as technological advancements, shifting consumer preferences, and the growing popularity of digital platforms for art consumption and creation.

Only 19% of digital artists have ever sold an artwork.

The statistic that only 19% of digital artists have ever sold an artwork indicates that a relatively small proportion of individuals creating digital art have successfully monetized their work through sales. This could suggest challenges in the digital art market, such as competition, lack of visibility, or difficulty in reaching potential buyers. It may also highlight potential barriers or limitations faced by digital artists in terms of marketing their work effectively or establishing themselves within the industry. This statistic underscores the need for support and resources to help digital artists promote and sell their creations, as well as potential opportunities for growth and improvement within the digital art sector.

An estimated 85% of all art is digital during its production process.

The statistic ‘An estimated 85% of all art is digital during its production process’ indicates that the majority of artwork today incorporates digital technology at some stage of its creation. This statistic suggests a significant shift in the art industry towards the use of digital tools such as computers, software, and digital drawing tablets. Artists are increasingly leveraging technology to enhance their creative processes, allowing for greater precision, efficiency, and accessibility. The widespread adoption of digital methods in art production reflects the evolving nature of the art world and the increasing integration of technology into various artistic disciplines.

Of the art sector’s total $50 billion in sales, digital art accounted for $250 million, or 0.5% of all sales.

This statistic indicates that within the art sector, digital art made up a relatively small portion of total sales, accounting for only $250 million out of the total $50 billion in sales. This amounts to 0.5% of all sales within the sector. The data highlights that while digital art is a growing and increasingly popular segment of the art market, it still represents a small fraction of the overall sales in comparison to other traditional forms of art. This suggests that there is potential for further growth and development in the digital art market as technology continues to advance and consumer preferences evolve.

In 2020, digital artists selling in new ways (like NFT) earned over 30% more than those selling through traditional avenues.

The statistic suggests that in the year 2020, digital artists who took advantage of new selling methods, such as Non-Fungible Tokens (NFTs), earned over 30% more income compared to those who relied on traditional avenues of selling their art. This indicates a significant shift in the art market towards digital formats and innovative technologies, with NFTs gaining traction as a novel way for artists to monetize their work. The higher earnings of artists utilizing NFTs highlight the potential for digital art platforms to provide new opportunities and higher financial returns for artists willing to adapt to the changing landscape of the art market.

From March 2020, the number of new artists on the digital marketplace OpenSea grew by 400%.

The statistic indicating that the number of new artists on the digital marketplace OpenSea grew by 400% from March 2020 suggests a significant and substantial increase in artist participation on the platform within a one-year timeframe. This growth rate implies that the number of new artists joining OpenSea during the specified period quadrupled compared to the preceding year. The substantial surge in artist engagement could be indicative of various factors, such as increased awareness and adoption of cryptocurrencies, NFTs (non-fungible tokens), and digital artwork, as well as expanding opportunities for artists to showcase and sell their work in the digital space. This statistic highlights the platform’s appeal and growing popularity among artists seeking to monetize and showcase their creative endeavors in the rapidly evolving digital art and collectibles market.

More than 80,000 artists reportedly produce NFT art.

The statistic “More than 80,000 artists reportedly produce NFT art” suggests that there is a significant number of artists actively creating non-fungible token (NFT) art within the digital space. This statistic reflects the growing popularity of NFTs as a new medium for artists to showcase and sell their work in a decentralized and secure manner. The large number of artists involved indicates a diverse and vibrant community contributing to the expansion and adoption of NFT technology in the art world. This statistic highlights the democratization of art creation and distribution enabled by blockchain technology, allowing artists to directly connect with a global audience and potentially revolutionize traditional art market practices.

Conclusion

Understanding the statistics of the digital art industry provides valuable insights into the rapidly growing landscape of digital creativity. From the increasing number of digital art buyers to the rising demand for NFTs, these trends highlight the significant opportunities and challenges facing artists and businesses in this dynamic sector. By staying informed and leveraging these statistics, stakeholders can navigate the digital art industry with a better understanding of market dynamics and emerging trends.

References

0. – https://www.www.economist.com

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2. – https://www.www.forbes.com

3. – https://www.www.thinkwithgoogle.com

4. – https://www.apnews.com

5. – https://www.decrypt.co

6. – https://www.acleris.com

7. – https://www.www.digitalartsonline.co.uk

8. – https://www.www.businessnewsdaily.com

9. – https://www.insights.dice.com

10. – https://www.www.ft.com

11. – https://www.www.jpost.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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