GITNUX MARKETDATA REPORT 2024

Digital Fashion Industry Statistics

The digital fashion industry is experiencing significant growth, with e-commerce sales projected to reach over $1 trillion globally by 2025.

Statistic 1

"As of January 2021, the digital fashion market is valued at $545 billion."

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Statistic 2

"It is predicted that digital fashion will influence approximately $80 billion in sales by 2025."

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Statistic 3

"As of 2020, about 60% fashion brands are leveraging digital fashion in their operation and marketing."

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Statistic 4

"Digital clothing can save up to 95% less water and can reduce carbon emissions by about 85%."

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Statistic 5

"The estimated value of digital fashion assets market will be $1.4 billion in 2025."

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Statistic 6

"Approximately 41% of brands plan to replace physical fashion shows with digital showcases in 2022."

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Statistic 7

"52% of US and UK fashion and beauty brand marketers are prioritizing digital transformation in 2021."

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Statistic 8

"There has been a 78% increase in the number of online fashion buyers since 2015."

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Statistic 9

"Over 70% of fashion and beauty brands say they created or updated a mobile app in response to the pandemic."

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Statistic 10

"Virtual and augmented reality are predicted to generate $50 billion in direct revenue for the fashion industry by 2030."

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Statistic 11

"The rate of return for digital clothing is near-zero, compared to the 30 to 40% return rate for traditional e-commerce."

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Statistic 12

"91% of fashion brands expect to increase their tech spend in 2022."

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Statistic 13

"Premium and luxury sales are expected to garner 20% of their global revenues from online sales in 2022."

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Statistic 14

"The top 20% of digital fashion influencers generate 80% of the industry's sponsorship revenue."

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Statistic 15

"By 2025, 45% of total luxury sales will be digitally influenced."

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Statistic 16

"By 2025, 70% of fashion firms plan to invest in AI and advanced analytics."

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Statistic 17

"3D design technology can reduce product development time by up to 50% in the fashion industry."

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Statistic 18

"Livestreaming sales, a digital transformation in fashion retail, are expected to double to $120 billion in 2021."

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