GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Aesthetics

The most popular aesthetics among people range from minimalism and rustic to industrial and bohemian styles.

Highlights: Most Popular Aesthetics

  • The Soft Girl aesthetic is one of the most popular trend with 3.4 million #softgirl Instagram posts.
  • Vintage aesthetic ranks high with over 16 million Instagram tags.
  • Amino Apps data reveals Dark Academia as one of the highest growing aesthetics with 280,000 posts.
  • Over 1 million individuals are a part of communities related to 'Cottagecore' aesthetic on Reddit.
  • #VSCO peaked with just over 200 million mentions on Instagram.
  • The Pastel aesthetic is tagged in over 5 million posts on Instagram.
  • #grungeaesthetic has over 3.7 million posts on Instagram.
  • 'E-girl' trend saw a whopping 91% increase in Pinterest searches in 2019.
  • #ArtHoe posts on Instagram are up to 1.6 million.
  • According to Google Trends, Korean aesthetic related searches increased by 80% in 2018.
  • The Aesthetic Society reported the highest number of aesthetic procedures with 18.1 million in 2019 in the US.
  • Pinterest data reveals a 669% increase in 'Chill & Curated' aesthetic saves in 2019.
  • #aquariumaesthetic is up to nearly 800k views on TikTok.
  • 'Y2K aesthetic' was searched almost 100% more times in 2020 compared to 2019 on Google.
  • 'Minimalist Aesthetic' has over 9 million posts on Instagram.
  • Posts with the hashtag #celebrityculture aesthetic have been liked 278.6k times on TikTok.
  • The '90s aesthetic saw a surge of 669% in search volume on Pinterest in 2019.

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The Latest Most Popular Aesthetics Explained

The Soft Girl aesthetic is one of the most popular trend with 3.4 million #softgirl Instagram posts.

The statistic indicates that the Soft Girl aesthetic is a highly popular trend on Instagram, with a significant presence of 3.4 million posts under the #softgirl hashtag. This number suggests a widespread interest and engagement with the Soft Girl aesthetic within the Instagram community, highlighting its appeal and influence on social media. The large volume of posts also indicates that the trend is not only popular but actively shared and participated in by users who identify with or are interested in this particular aesthetic. Overall, the statistic underscores the significant impact and reach of the Soft Girl trend within the realm of social media and highlights its prominence in current fashion and lifestyle trends.

Vintage aesthetic ranks high with over 16 million Instagram tags.

The statistic “Vintage aesthetic ranks high with over 16 million Instagram tags” indicates that the trend or style of vintage aesthetics is very popular on Instagram, as evidenced by the significant number of posts tagged with related keywords. With over 16 million Instagram tags dedicated to vintage aesthetics, it suggests that a large number of users are actively sharing and engaging with content that embodies this nostalgic and classic aesthetic. This high level of engagement and interest in vintage aesthetics on a visually-focused platform like Instagram showcases its enduring appeal and influence within the social media sphere, appealing to individuals who appreciate the charm and nostalgia associated with retro styles.

Amino Apps data reveals Dark Academia as one of the highest growing aesthetics with 280,000 posts.

The statistic sourced from Amino Apps reveals that the Dark Academia aesthetic has experienced significant growth, with a total of 280,000 posts dedicated to it. This suggests that Dark Academia has gained popularity and traction among users of the platform, indicating a rising interest in this particular aesthetic trend. The high number of posts associated with Dark Academia indicates a strong engagement and presence within the online community, emphasizing its appeal and relevance in current cultural discussions and trends. This statistic provides insights into the growing popularity and influence of Dark Academia as an aesthetic preference among users of Amino Apps.

Over 1 million individuals are a part of communities related to ‘Cottagecore’ aesthetic on Reddit.

The statistic stating that over 1 million individuals are part of communities related to the ‘Cottagecore’ aesthetic on Reddit indicates a significant level of interest and engagement with this specific aesthetic trend within the Reddit platform. The term ‘Cottagecore’ refers to a style that romanticizes rural life, simplicity, and nature, and the fact that such a large number of individuals are participating in communities related to this aesthetic suggests a widespread and growing interest in this particular lifestyle and fashion movement. This statistic reflects the popularity and influence of ‘Cottagecore’ as a cultural phenomenon on social media platforms like Reddit, where users can connect, share ideas, and find inspiration within this niche community.

#VSCO peaked with just over 200 million mentions on Instagram.

The statistic ‘#VSCO peaked with just over 200 million mentions on Instagram’ indicates that the hashtag ‘VSCO’ reached a high point of over 200 million mentions on the social media platform Instagram. This suggests that the hashtag was widely used and referenced by Instagram users during a specific period, likely indicating a significant level of interest and engagement with content related to VSCO, which is a popular photo editing and sharing app. The peak of 200 million mentions reflects the extent to which the hashtag was being used within the Instagram community, providing insight into the social media trends and activities surrounding the VSCO concept or community at that time.

The Pastel aesthetic is tagged in over 5 million posts on Instagram.

The statistic indicates that the Pastel aesthetic has been associated with over 5 million posts on Instagram. This suggests a significant level of popularity and interest in the Pastel aesthetic among Instagram users who are actively engaging with and sharing content related to this particular style. The high number of tagged posts reflects a widespread adoption and appreciation for the Pastel aesthetic on the platform, indicating that it is a visually appealing and influential trend within the Instagram community.

#grungeaesthetic has over 3.7 million posts on Instagram.

The statistic ‘ #grungeaesthetic has over 3.7 million posts on Instagram’ indicates the popularity and prevalence of the hashtag ‘grungeaesthetic’ on the social media platform. This number reflects the total count of unique posts that have been tagged with the specific hashtag, suggesting a significant level of engagement and interest from Instagram users in content associated with the ‘grunge aesthetic’. The high number of posts also implies a strong online community or trend surrounding this particular aesthetic, making it a prominent theme within the platform’s visual culture. The statistic can be used to analyze and understand the impact, reach, and relevance of the ‘grunge aesthetic’ trend within the wider context of Instagram and social media content creation.

‘E-girl’ trend saw a whopping 91% increase in Pinterest searches in 2019.

The statistic “E-girl trend saw a whopping 91% increase in Pinterest searches in 2019” indicates that there was a significant surge in interest in the E-girl trend on the Pinterest platform from the previous year. Specifically, the number of searches related to E-girls on Pinterest increased by 91% in 2019 compared to the previous year. This suggests that the E-girl trend gained widespread attention and popularity among Pinterest users during that time period, possibly driven by factors such as social media influence, fashion trends, or cultural movements. The substantial increase in searches for E-girl content highlights a notable shift in online behavior and interests within the Pinterest community in 2019.

#ArtHoe posts on Instagram are up to 1.6 million.

The statistic ‘#ArtHoe posts on Instagram are up to 1.6 million’ indicates that there are currently 1.6 million posts on Instagram using the specific hashtag ‘ArtHoe.’ This statistic provides insight into the popularity and prevalence of content related to the ArtHoe movement on the social media platform. By examining the number of posts associated with this hashtag, one can gather information about the reach and engagement of this particular topic within the Instagram community, as well as potentially understand trends and interests among users who engage with this content on the platform.

According to Google Trends, Korean aesthetic related searches increased by 80% in 2018.

The statistic “According to Google Trends, Korean aesthetic related searches increased by 80% in 2018” indicates a significant rise in online interest in Korean beauty and aesthetic trends over the course of that year. This statistic reflects a shifting consumer focus towards Korean culture, skincare, makeup, fashion, and overall aesthetic standards. The 80% increase demonstrates a substantial surge in the number of people seeking information, products, and inspiration related to Korean aesthetics. This trend could be driven by various factors, including the global popularity of K-pop, K-dramas, and the reputation of South Korea as a leader in innovative beauty and skincare products. Overall, this statistic points to the growing influence and appeal of Korean aesthetics on a global scale.

The Aesthetic Society reported the highest number of aesthetic procedures with 18.1 million in 2019 in the US.

The statistic indicates that in 2019, the Aesthetic Society recorded the highest number of aesthetic procedures, totaling 18.1 million in the United States. This figure reflects the substantial demand for aesthetic treatments such as cosmetic surgery, non-invasive procedures, and other beauty enhancements among individuals seeking to improve their physical appearance. The rising popularity of aesthetic procedures may be attributed to factors such as advancements in technology, increased social acceptance of cosmetic enhancements, and a greater emphasis on self-care and image consciousness. This statistic underscores the significant role that aesthetic procedures play in the beauty industry and highlights the evolving trends in personal grooming and self-enhancement.

Pinterest data reveals a 669% increase in ‘Chill & Curated’ aesthetic saves in 2019.

The statistic, ‘Pinterest data reveals a 669% increase in ‘Chill & Curated’ aesthetic saves in 2019,’ indicates a substantial rise in the number of times users saved pins associated with the ‘Chill & Curated’ aesthetic on the Pinterest platform from the previous year. Specifically, the 669% increase suggests a significant surge in interest and engagement with this particular aesthetic trend throughout 2019. This statistic not only highlights the popularity of the ‘Chill & Curated’ aesthetic among Pinterest users but also reflects broader cultural trends and preferences in visual content consumption during that period.

#aquariumaesthetic is up to nearly 800k views on TikTok.

The statistic ‘#aquariumaesthetic is up to nearly 800k views on TikTok’ indicates the level of engagement and popularity of content tagged under the hashtag ‘aquariumaesthetic’ on the social media platform TikTok. With nearly 800k views, this statistic suggests that a significant number of TikTok users have viewed videos related to aquarium aesthetics, showcasing aquarium setups, fish, or aquatic plants. The high number of views suggests that content under this hashtag is trending and attracting attention among TikTok users who are interested in aquarium-related content, potentially indicating a growing community or interest in this niche topic on the platform.

‘Y2K aesthetic’ was searched almost 100% more times in 2020 compared to 2019 on Google.

The statistic indicates that the term ‘Y2K aesthetic’ was searched almost 100% more times in 2020 than in 2019 on Google. This suggests a significant increase in interest and curiosity surrounding the Y2K aesthetic, which is a design style inspired by the technology, fashion, and overall cultural vibes of the late 1990s and early 2000s. The surge in searches could be indicative of a broader cultural trend or nostalgia for this particular era, with individuals seeking to understand, adopt, or simply appreciate the aesthetic elements associated with Y2K. This statistic not only reveals an uptick in online engagement with the term but also reflects shifting consumer preferences and interests in popular culture.

‘Minimalist Aesthetic’ has over 9 million posts on Instagram.

The statistic that ‘Minimalist Aesthetic’ has over 9 million posts on Instagram indicates the popularity and widespread presence of this aesthetic trend on the social media platform. With a large number of posts dedicated to this theme, it is apparent that Minimalist Aesthetic has resonated with a significant number of users, sparking a considerable amount of interest and engagement. This statistic not only reflects the prevalence of Minimalist Aesthetic within the Instagram community but also suggests that it holds a strong influence and appeal for individuals seeking simplicity, clean lines, and a minimalist approach to aesthetics in their visual content creation and consumption.

Posts with the hashtag #celebrityculture aesthetic have been liked 278.6k times on TikTok.

The statistic indicates that posts featuring the hashtag #celebrityculture aesthetic have collectively received 278.6k likes on the social media platform TikTok. This figure represents the total number of times users have interacted positively with content related to celebrity culture aesthetics, indicating a significant level of engagement and interest in this particular topic. The high number of likes suggests that this hashtag is popular among TikTok users, reflecting the influence and appeal of celebrity culture and its associated aesthetics within the platform’s community.

The ’90s aesthetic saw a surge of 669% in search volume on Pinterest in 2019.

This statistic indicates that there was a notable increase in interest in the ’90s aesthetic on the social media platform Pinterest in 2019 compared to previous years. Specifically, the search volume for ’90s aesthetic-related content surged by 669%, which suggests a significant rise in user engagement and exploration of fashion, design, and cultural trends popular during the 1990s. This uptrend in interest could be attributed to various factors such as nostalgia for the past, a revival of ’90s fashion and pop culture in mainstream media, or simply evolving preferences within the Pinterest user base. The steep increase in search volume highlights the enduring appeal and influence of the ’90s aesthetic on contemporary audiences and their online activities.

References

0. – https://www.slate.com

1. – https://www.www.socialbakers.com

2. – https://www.www.later.com

3. – https://www.newsroom.pinterest.com

4. – https://www.www.pinterest100.com

5. – https://www.trends.google.com

6. – https://www.aminoapps.com

7. – https://www.www.surgery.org

8. – https://www.www.tiktok.com

9. – https://www.medium.com

10. – https://www.www.distractify.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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