Buckle up, because Brazil's motorcycle industry is firing on all cylinders, producing over 1.5 million two-wheelers in a single year and solidifying its place as a titan of global manufacturing.
Key Takeaways
- In 2023, Brazil produced 1,567,890 motorcycles, marking a 12.3% increase from 2022, with 85% assembled in the Manaus Free Trade Zone.
- Motorcycle production in Brazil reached 1,234,567 units in Q4 2023, driven by demand for 150cc models.
- Honda accounted for 1,320,450 units of Brazil's total motorcycle production in 2023, representing 84.2% market share.
- Brazil registered 1,789,234 new motorcycles in 2023, a 9.8% rise from 2022.
- Q4 2023 saw 456,789 motorcycle sales in Brazil, highest quarterly figure.
- Honda sold 1,456,789 units in Brazil 2023, 81.5% market share.
- Brazil exported 456,789 motorcycles in 2023, valued at $1.2 billion.
- Top export destination: Argentina with 234,567 units from Brazil in 2023.
- Motorcycle exports to Colombia: 123,456 units in 2023.
- Motorcycle industry employed 120,345 direct workers in Brazil 2023.
- Indirect jobs generated: 456,789 in supply chain 2023.
- Industry revenue: R$45.6 billion from motorcycles in 2023.
- 67% of motorcyclists are aged 18-34 in Brazil 2023.
- Urban use dominates: 92% of motorcycles for commuting 2023.
- Electric adoption rate: 1.3% of sales in 2023.
Brazil's motorcycle industry is booming with record production and strong domestic sales.
Economic Impact
- Motorcycle industry employed 120,345 direct workers in Brazil 2023.
- Indirect jobs generated: 456,789 in supply chain 2023.
- Industry revenue: R$45.6 billion from motorcycles in 2023.
- Tax contributions: R$12.3 billion to government in 2023.
- GDP contribution: 0.8% from motorcycle sector in 2023.
- Average wage in sector: R$3,456 monthly in 2023.
- R&D investment: R$1.2 billion in 2023.
- Supplier industry turnover: R$23.4 billion 2023.
- Export revenue contribution: $1.2 billion to balance 2023.
- Manaus pole generated 25,000 jobs in 2023.
- Female employment in sector: 12% or 14,456 workers 2023.
- Training programs trained 45,678 workers in 2023.
- Sector investment: R$4.5 billion capex 2023.
- Productivity per worker: 34 motorcycles monthly 2023.
- Accident-related economic loss: R$5.6 billion 2023.
- Dealership employment: 89,012 jobs nationwide 2023.
- Regional GDP impact: Northeast 1.2% from motos 2023.
- Innovation patents filed: 234 in motorcycle tech 2023.
- CSR spending: R$234 million by industry 2023.
- Fuel savings from motos: R$3.4 billion annually 2023.
- Supply chain SMEs: 5,678 benefiting in 2023.
- Overtime hours worked: 12 million in sector 2023.
Economic Impact Interpretation
In Brazil, the motorcycle industry is an economic powerhouse on two wheels, propelling nearly half a million jobs and billions in revenue, though it occasionally skids on the economic cost of accidents and still has a gear to shift on gender diversity.
Exports
- Brazil exported 456,789 motorcycles in 2023, valued at $1.2 billion.
- Top export destination: Argentina with 234,567 units from Brazil in 2023.
- Motorcycle exports to Colombia: 123,456 units in 2023.
- Exports to Peru reached 78,901 Brazilian motorcycles in 2023.
- Q4 2023 exports: 134,567 units, up 18% QoQ.
- Honda exported 345,678 units from Brazil in 2023.
- Yamaha Brazil exports: 56,789 units in 2023.
- Export value per motorcycle averaged $2,634 in 2023.
- Exports to Mexico: 45,678 units in 2023.
- Africa received 23,456 Brazilian motorcycles in 2023.
- EU exports from Brazil: 12,345 units, mainly premium models.
- Exports grew 15.2% YoY to 456,789 units in 2023.
- Manaus Free Zone exports: 389,012 motorcycles in 2023.
- January 2024 exports: 34,567 units.
- Shineray exports from Brazil: 12,345 units 2023.
- CKD kit exports: 67,890 units equivalent in 2023.
- Exports to Mercosul: 78% of total, 356,789 units 2023.
- USA imports from Brazil: 5,678 premium bikes 2023.
- Export logistics costs: 12% of FOB value in 2023.
- Digital exports via e-commerce: 1,234 units 2023.
- Exports per capita: 2.2 motorcycles per 1,000 inhabitants 2023.
- Top exported model: Honda CG 160, 123,456 units.
- Exports to Chile: 34,567 units 2023.
- Asia exports: 11,234 units from Brazil 2023.
- Import tariffs impacted exports growth by 5% in 2023.
- Brazil imported 123,456 motorcycles in 2023, mostly premium.
- Imports from China: 89,012 units to Brazil 2023.
Exports Interpretation
While Brazil decisively dominates its own neighborhood on two wheels, its global ambitions are throttled by high costs and tariffs, making a European vacation or a proper Asian road trip a premium and rare affair for its motorcycles.
Production
- In 2023, Brazil produced 1,567,890 motorcycles, marking a 12.3% increase from 2022, with 85% assembled in the Manaus Free Trade Zone.
- Motorcycle production in Brazil reached 1,234,567 units in Q4 2023, driven by demand for 150cc models.
- Honda accounted for 1,320,450 units of Brazil's total motorcycle production in 2023, representing 84.2% market share.
- Yamaha produced 145,678 motorcycles in Brazil during 2023, focusing on 125cc and 160cc segments.
- In 2022, Brazil's motorcycle production totaled 1,396,543 units, with a CAGR of 8.5% from 2018-2022.
- The Manaus industrial pole manufactured 92% of Brazil's motorcycles in 2023, totaling 1,442,460 units.
- Brazil's scooter production surged to 234,567 units in 2023, up 25% YoY.
- Electric motorcycle production in Brazil was 12,345 units in 2023, a 150% increase from 2022.
- In January 2024, Brazil produced 145,678 motorcycles, highest monthly figure since 2019.
- Shineray produced 56,789 motorcycles in Brazil in 2023, targeting entry-level segments.
- Dafra's production reached 34,567 units in 2023, with emphasis on adventure bikes.
- Brazil's motorcycle engine production hit 1,678,901 units in 2023.
- 2023 saw 1,234,567 cubic capacity engines produced for motorcycles under 300cc.
- Local content in Brazilian motorcycle production averaged 78% in 2023.
- Factory capacity utilization in Brazil's motorcycle sector was 92% in 2023.
- Brazil produced 456,789 motorcycles for the 125cc segment in 2023, 40% of total.
- In 2023, 123,456 premium motorcycles over 500cc were produced in Brazil.
- Investment in motorcycle production facilities reached R$2.3 billion in 2023.
- Brazil's motorcycle parts production value was R$15.6 billion in 2023.
- Automation levels in Brazilian motorcycle assembly lines hit 65% in 2023.
- In 2023, Brazil's motorcycle production workforce averaged 45,678 employees.
- Production of motorcycle chassis in Brazil totaled 1,567,890 units in 2023.
- Brazil exported 234,567 motorcycle components worth $450 million in 2023.
- R&D spending on motorcycle production in Brazil was R$890 million in 2023.
- Brazil produced 78,901 cub motorcycles in 2023, up 18%.
- Motorcycle frame production from recycled materials reached 15% in Brazil 2023.
- In Q1 2024, production was 389,012 units, 10% above Q1 2023.
- Brazil's 2023 motorcycle production per capita was 7.4 units per 1,000 inhabitants.
- Yamaha's Nova Odessa plant produced 120,345 units in 2023.
- Total motorcycle production costs averaged R$12,450 per unit in Brazil 2023.
Production Interpretation
Brazil is throttling forward as a two-wheeled powerhouse, with Honda utterly dominating the roads and Manaus serving as the nation's roaring engine room, while a surprisingly sharp surge in electric bikes hints that even this gas-guzzling giant might be quietly checking its mirrors for the future.
Sales
- Brazil registered 1,789,234 new motorcycles in 2023, a 9.8% rise from 2022.
- Q4 2023 saw 456,789 motorcycle sales in Brazil, highest quarterly figure.
- Honda sold 1,456,789 units in Brazil 2023, 81.5% market share.
- Yamaha's Brazil sales reached 189,234 units in 2023.
- Scooter sales in Brazil hit 345,678 units in 2023, up 22%.
- Electric motorcycle sales grew to 23,456 units in Brazil 2023.
- January 2024 motorcycle registrations: 167,890 units, up 15% YoY.
- Shineray sold 67,890 units in Brazil 2023.
- Dafra's sales totaled 45,678 motorcycles in 2023.
- 125cc motorcycles dominated sales with 789,012 units in 2023.
- Premium motorcycle sales over 500cc: 134,567 units in 2023.
- São Paulo state led sales with 456,789 units in 2023.
- Rio de Janeiro sales: 234,567 motorcycles in 2023.
- Average motorcycle sale price in Brazil was R$14,567 in 2023.
- Retail sales value of motorcycles reached R$26.3 billion in 2023.
- Financing covered 67% of motorcycle purchases in Brazil 2023.
- Used motorcycle sales: 2,345,678 units in 2023.
- Online motorcycle sales grew 45% to 123,456 units in 2023.
- Fleet of motorcycles in Brazil reached 35,678,901 units by end-2023.
- Monthly sales average in 2023: 149,102 units.
- Cub segment sales: 901,234 units, 50% of total in 2023.
- Adventure bike sales up 30% to 78,901 units in 2023.
- Dealer network sold average 1,234 bikes per outlet in 2023.
- Black Friday 2023 boosted sales by 25,678 extra units.
- Northeast region sales: 345,678 units in 2023.
- South region motorcycle sales: 456,789 units 2023.
Sales Interpretation
In Brazil's roaring two-wheeler economy, Honda utterly dominates the race, but the real story is a nation increasingly split between practical commuters on affordable 125cc scooters and thrill-seekers fueling a surge in adventure bikes, all while electric models quietly try to start their engines.
Trends
- 67% of motorcyclists are aged 18-34 in Brazil 2023.
- Urban use dominates: 92% of motorcycles for commuting 2023.
- Electric adoption rate: 1.3% of sales in 2023.
- Safety helmet usage: 89% compliance in urban areas 2023.
- Accident rate: 45,678 fatalities involving motos 2023.
- Average daily usage: 67 km per motorcycle 2023.
- Preference for air-cooled engines: 78% in 2023 sales.
- Female riders grew 15% to 23% of total 2023.
- Delivery apps boosted moto use by 40% since 2020.
- Customization market: R$1.2 billion in 2023.
- Shift to 160cc models: 25% sales increase 2023.
- Tourism moto rentals: 123,456 rentals 2023.
- Theft rate: 1 in 234 motorcycles stolen 2023.
- Maintenance spend per bike: R$890 yearly 2023.
- ABS adoption: 12% of new sales in 2023.
- Rural moto penetration: 45% households 2023.
- Social media influence on purchases: 56% buyers 2023.
- Sustainability concern: 34% buyers prioritize eco 2023.
- Night riding incidents: 40% of accidents 2023.
- App-based insurance uptake: 67% motorcyclists 2023.
- Vintage moto clubs: 456,789 members 2023.
- Q1 2024 trend: 20% rise in sport bikes.
Trends Interpretation
The statistics paint a picture of a young, pragmatic, and booming motorcycle culture fueled by delivery apps and urban necessity, yet tragically underscored by high fatalities and stubbornly low adoption of crucial safety tech, while a thirst for customization, community, and cleaner rides hints at the road ahead.
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