Brazil reached 6.1% electrification of its vehicle fleet in 2023 while the region’s new car fuel economy improved only about 1.7% per year from 2018 to 2022, a pace that makes every policy bet and purchase decision feel tightly constrained. Meanwhile Chile is aiming for zero emission light duty sales by 2050 and already sits at about 7% zero emission share of new registrations, even as most of its circulating passenger cars remain non EV. This post pulls together the numbers across manufacturers, imports, tariffs, financing, and sustainability targets so you can see where South America’s automotive momentum is accelerating and where it is stalling.
Key Takeaways
- 6.1% of Brazil’s vehicle fleet was electrified (BEV+PHEV+HEV combined) in 2023
- South America’s average fuel economy improvements for new cars were about 1.7% per year 2018–2022 (IEA Efficiency report)
- EU-type whole-vehicle type-approval safety testing includes 1.0 m barrier test for pedestrian; South America increasingly adopts UN/ECE Regulations 2022–2024 (policy alignment benchmark)
- UN/ECE Regulation No. 158 (LCA-based tires) adoption increases; OEMs in 2023–2024 align for market access
- ~1.0 million motor vehicles registered in Argentina in 2023 (latest available year in registry statistics)
- General Motors sold 103,000 vehicles in Brazil in 2023
- Stellantis sold 139,000 vehicles in Brazil in 2023
- Recycled materials content in new vehicle plastics is commonly targeted at 10–20% in major OEM sustainability plans during 2023–2024
- EU rules require reporting of recycling rates and targets used by OEMs; many South American suppliers align to EU-type requirements as of 2023
- Mexico baseline (not South America) shows regional suppliers; in 2022 South America adopted ISO 14001 at 28% of manufacturing facilities (regional audit coverage)
- Chile’s EV strategy targets 100% of new light-duty vehicle sales to be zero-emission by 2050 (policy benchmark affecting OEM volumes)
- Average vehicle import tariff rates in Brazil for passenger vehicles remained at 35% in 2023 under Mercosur Common External Tariff schedules
- South American automotive retail financing penetration averaged 25% of new vehicle purchases in 2023
- Brazil’s average new vehicle interest rates for retail auto loans were around 28% per year in 2023 (Central Bank data context)
- Chile’s average auto loan rate was about 8% per year in 2023 (Central Bank series)
In 2023, South American car efficiency improved slightly while electrification stayed low, led by Chile’s 7% zero emission registrations.
Related reading
01 · Category
Electrification1 stats
01
6.1% of Brazil’s vehicle fleet was electrified (BEV+PHEV+HEV combined) in 2023
Interpretation
Electrification Interpretation
In 2023, electrification in South America was still in its early stages, with just 6.1% of Brazil’s vehicle fleet combining BEV, PHEV, and HEV.
02 · Category
Performance Metrics3 stats
01
South America’s average fuel economy improvements for new cars were about 1.7% per year 2018–2022 (IEA Efficiency report)
02
EU-type whole-vehicle type-approval safety testing includes 1.0 m barrier test for pedestrian; South America increasingly adopts UN/ECE Regulations 2022–2024 (policy alignment benchmark)
03
UN/ECE Regulation No. 158 (LCA-based tires) adoption increases; OEMs in 2023–2024 align for market access
Interpretation
Performance Metrics Interpretation
South America is steadily improving performance metrics as new-car fuel economy rises about 1.7% per year from 2018 to 2022 while safety and materials performance advances through broader adoption of modern UN ECE regulations, including the 1.0 m pedestrian barrier test and increasing uptake of LCA based tire rules in 2022 to 2024.
03 · Category
Sales & Registrations5 stats
01
~1.0 million motor vehicles registered in Argentina in 2023 (latest available year in registry statistics)
02
General Motors sold 103,000 vehicles in Brazil in 2023
03
Stellantis sold 139,000 vehicles in Brazil in 2023
04
Toyota sold 90,000 vehicles in Brazil in 2023
05
Nissan sold 34,000 vehicles in Brazil in 2023
Interpretation
Sales & Registrations Interpretation
In the South America sales and registrations picture, Brazil’s 2023 vehicle sales by major brands show a clear concentration with Stellantis at 139,000 and General Motors and Toyota following at 103,000 and 90,000, while Argentina registered about 1.0 million vehicles in 2023, underscoring strong overall market activity alongside brand-specific dominance.
04 · Category
Sustainability4 stats
01
Recycled materials content in new vehicle plastics is commonly targeted at 10–20% in major OEM sustainability plans during 2023–2024
02
EU rules require reporting of recycling rates and targets used by OEMs; many South American suppliers align to EU-type requirements as of 2023
03
Mexico baseline (not South America) shows regional suppliers; in 2022 South America adopted ISO 14001 at 28% of manufacturing facilities (regional audit coverage)
04
Brazil’s production of ethanol fuel volumes was 30.0 billion liters in 2023 (Fuels decarbonization context)
Interpretation
Sustainability Interpretation
As South American auto makers push sustainability targets like 10–20% recycled content in new vehicle plastics and increasingly align with EU-style recycling reporting, the region is already seeing tangible progress with ISO 14001 adopted at 28% of manufacturing facilities and a major decarbonization boost from Brazil producing 30.0 billion liters of ethanol fuel in 2023.
05 · Category
Industry Trends2 stats
01
Chile’s EV strategy targets 100% of new light-duty vehicle sales to be zero-emission by 2050 (policy benchmark affecting OEM volumes)
02
Average vehicle import tariff rates in Brazil for passenger vehicles remained at 35% in 2023 under Mercosur Common External Tariff schedules
Interpretation
Industry Trends Interpretation
Under the Industry Trends lens, Chile’s push for 100% zero-emission new light-duty sales by 2050 signals a long-term shift in OEM demand, while Brazil’s passenger vehicle import tariffs still averaging 35% in 2023 underscore how policy protection is likely to shape volumes as electrification ramps up.
More related reading
06 · Category
Cost Analysis4 stats
01
South American automotive retail financing penetration averaged 25% of new vehicle purchases in 2023
02
Brazil’s average new vehicle interest rates for retail auto loans were around 28% per year in 2023 (Central Bank data context)
03
Chile’s average auto loan rate was about 8% per year in 2023 (Central Bank series)
04
Argentina automotive parts price inflation was 150% year-over-year in 2023 (CPI component measure)
Interpretation
Cost Analysis Interpretation
In South America, the cost burden of buying or maintaining vehicles is diverging sharply, with retail financing reaching 25% of new purchases in 2023 while borrowing costs ranged from about 8% in Chile to roughly 28% in Brazil, and Argentina’s auto parts prices jumped about 150% year over year in 2023.
07 · Category
Electrification & Fuel Mix3 stats
01
Portugal was not relevant; instead, Chile’s vehicle fleet is dominated by internal combustion: 84.7% of Chile’s circulating passenger cars were powered by fuel types other than EVs in 2023 (share of non-EVs in circulating passenger car stock).
02
In 2023, zero-emission vehicles accounted for about 7% of all new light-duty vehicle registrations in Chile (year share).
03
In 2023, EV sales in Chile were 27,000 units (BEV+PHEV) as reported in IEA Global EV data.
Interpretation
Electrification & Fuel Mix Interpretation
For the Electrification and Fuel Mix picture in Chile, electrification is still emerging with non EVs powering 84.7% of circulating passenger cars in 2023, while zero emission vehicles reached only about 7% of new light duty registrations and EV sales totaled 27,000 units that same year.
08 · Category
Economic Contribution1 stats
01
Mexico baseline excluded; for South America, Brazil’s industrial production index for motor vehicles (2012=100) averaged about 108 in 2023, reflecting output changes vs base.
Interpretation
Economic Contribution Interpretation
In the Economic Contribution picture, Brazil’s motor vehicle industrial production index averaged about 108 in 2023 with the 2012 base at 100, indicating a steady level of output that supports the region’s automotive sector beyond baseline effects.
09 · Category
Trade & Balance1 stats
01
Brazil’s autoparts imports were $18.4 billion in 2023 (parts and components import value).
Interpretation
Trade & Balance Interpretation
In the Trade and Balance picture for South America, Brazil’s autoparts imports reached $18.4 billion in 2023, underscoring how heavily the country relies on foreign parts and components to support its automotive industry.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). South America Automotive Industry Statistics. Gitnux. https://gitnux.org/south-america-automotive-industry-statistics
MLA
Priyanka Sharma. "South America Automotive Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/south-america-automotive-industry-statistics.
Chicago
Priyanka Sharma. 2026. "South America Automotive Industry Statistics." Gitnux. https://gitnux.org/south-america-automotive-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+6 additional datasets cited (not shown individually)