The statistics on Black representation in media are eye-opening. From the percentage of African-American on-screen talent to the number of Black journalists employed by newsrooms, it’s clear that there is still a long way to go when it comes to achieving true diversity and inclusion in all aspects of media. This blog post will explore some key statistics related to this issue, including data about TV stations owned by Blacks, executives at major companies, magazine covers featuring Black women, streaming platforms with predominantly white content and more. We’ll also look at how these numbers have changed over time and what can be done going forward for greater representation across all forms of media.
This statistic is a powerful indicator of the progress that has been made in terms of Black representation in media. It shows that there has been an increase in the number of Black characters featured in TV, which is a positive step towards greater diversity and inclusion in the media. This statistic is a reminder that there is still work to be done in order to ensure that Black voices are heard and represented in the media.
The percentage of African-American on-screen talent remained between 14% and 15% from 2014-2019,
This statistic is a stark reminder of the lack of progress in Black representation in media over the past five years. It highlights the need for more meaningful and sustained efforts to ensure that African-American on-screen talent is given the opportunity to be seen and heard in the media.
Black Representation In Media Statistics Overview
There are only 11 Black-owned TV stations out of the 1,377 full-power TV stations in the US,
This statistic is a stark reminder of the lack of Black representation in the media. With only 11 Black-owned TV stations out of 1,377 full-power TV stations in the US, it is clear that Black voices are not being heard or seen in the media. This lack of representation has a direct impact on the way Black people are portrayed in the media, and it is essential that more Black-owned TV stations are established in order to ensure that Black voices are heard and seen.
African-American women only represent 2.6% of executives at major media, technology, and telecom companies,
This statistic is a stark reminder of the lack of representation of African-American women in executive positions at major media, technology, and telecom companies. It highlights the need for more diversity in these industries, and the need for more opportunities for African-American women to be able to rise to the top. It also speaks to the need for more Black representation in media, as these companies are often the ones creating the content that is seen by the public.
Black journalists make up 7.12% of newsroom employees in the US,
This statistic is a stark reminder of the lack of Black representation in newsrooms across the US. It highlights the need for greater diversity in the media industry, and the importance of giving Black journalists a platform to share their stories and perspectives. It also serves as a reminder of the systemic racism that exists in the media industry, and the need for greater efforts to ensure that Black journalists are given the same opportunities as their white counterparts.
65% of magazine covers featuring Black women use images that adhere to European beauty standards,
This statistic is a stark reminder of the pervasive influence of European beauty standards in media representation of Black women. It highlights the need for a shift in the way Black women are portrayed in the media, away from the narrow standards of beauty that have been imposed on them. It is a call to action for media outlets to recognize the diversity of beauty among Black women and to celebrate it in their coverage.
77% of Black Americans feel news organizations don’t cover their community accurately or fairly,
This statistic is a stark reminder of the lack of accurate and fair coverage of the Black community in the media. It highlights the need for more equitable representation of Black Americans in the media, and the importance of recognizing the unique experiences of the Black community. It is a call to action for media organizations to take steps to ensure that their coverage of the Black community is both accurate and fair.
Black film directors only accounted for 5.2% of the total from 2007 to 2019,
This statistic is a stark reminder of the lack of representation of Black directors in the media industry. It highlights the systemic racism that exists in the industry, and the need for more opportunities for Black filmmakers to tell their stories. It also serves as a call to action for media companies to take steps to increase the number of Black directors in their ranks.
Black representation in advertising is 27%, according to a survey by the Association of National Advertisers,
This statistic is a stark reminder of the lack of Black representation in advertising, highlighting the need for greater diversity in the industry. It serves as a call to action for advertisers to make a conscious effort to include more Black people in their campaigns and to ensure that their messaging is inclusive and representative of the diversity of their audiences.
62% of Black Americans believe social media platforms inadequately represent African-Americans,
This statistic is a powerful indicator of the lack of representation of African-Americans in social media platforms. It speaks to the need for more accurate and diverse representation of African-Americans in the media, and highlights the importance of creating a more inclusive and equitable media landscape.
Only 5% of major brand advertising features Black families,
This statistic is a stark reminder of the lack of Black representation in major brand advertising. It highlights the need for more diversity in the media, as it is clear that Black families are not being given the same visibility as other groups. This lack of representation can have a damaging effect on the self-esteem of Black people, as they are not seeing themselves represented in the media. It is essential that major brands take steps to ensure that Black families are given the same visibility as other groups, in order to create a more inclusive and diverse media landscape.
In 2020, Black adults spent an average of 817 minutes each week listening to radio,
This statistic is a powerful reminder of the importance of Black representation in media. It shows that Black adults are actively engaging with radio, which is a medium that has historically been used to amplify Black voices and stories. This statistic highlights the need for more Black representation in radio, as it demonstrates that Black adults are actively seeking out content that speaks to their experiences.
The percentage of Black-authored children’s books has risen from 10% in 2013 to 23% in 2018,
This statistic is a powerful indicator of the progress being made in terms of Black representation in media. It shows that the efforts to increase the visibility of Black authors in the children’s book market are having a positive effect, and that more and more children are being exposed to stories written by Black authors. This is an important step in creating a more inclusive and diverse media landscape.
Only 14.8% of lead actors in top-grossing films were Black in 2018,
This statistic is a stark reminder of the lack of Black representation in top-grossing films. It highlights the fact that Black actors are not being given the same opportunities as their white counterparts, and that the film industry is still failing to recognize the importance of diversity and inclusion. This statistic is a call to action for the film industry to make a conscious effort to create more opportunities for Black actors and to ensure that they are given the same chances to succeed.
In 2019, 10% of primetime scripted TV programs had a majority Black cast,
This statistic is a powerful indicator of the progress being made in terms of Black representation in media. It shows that there is a growing presence of Black characters in primetime scripted TV programs, which is a positive step towards greater diversity and inclusion in the media. This statistic is a testament to the hard work of Black actors, writers, and producers who are striving to create more equitable representation in the media.
Black photographers account for just 4.1% of working photographers in the US,
This statistic is a stark reminder of the lack of representation of Black photographers in the US media landscape. It highlights the need for greater diversity in the industry, and the importance of creating opportunities for Black photographers to showcase their work. It also serves as a reminder of the systemic racism that exists in the media industry, and the need for greater efforts to ensure that Black photographers are given the same opportunities as their white counterparts.
Black-owned media companies received only 1.4% of total US advertising spending in 2021,
This statistic is a stark reminder of the lack of representation of Black-owned media companies in the US advertising industry. It highlights the need for more equitable access to resources and opportunities for Black-owned media companies, which are essential for creating a more diverse and inclusive media landscape.
78% of Black Americans believe media representation impacts how others perceive their community,
This statistic is a powerful reminder of the importance of Black representation in media. It highlights the fact that Black Americans are acutely aware of the impact that media representation has on how their community is perceived by others. This statistic serves as a call to action for media outlets to ensure that Black Americans are accurately and fairly represented in the media.
Conclusion
The statistics presented in this blog post demonstrate the lack of Black representation in media. Despite some progress, there is still a long way to go before African-Americans are accurately and fairly represented across all forms of media. It is clear that more needs to be done by both industry leaders and consumers alike if we want to see real change when it comes to diversity and inclusion within the media landscape.
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