U.S. retail sales for bicycles and parts reached $9.5 billion in 2023, up from about $9.3 billion in 2022. Shipments stayed volatile near 11.7 million units, so retail revenue and unit flow did not move together. The market’s storefront economics also shift, with many independent shops running roughly $500,000 to $1,000,000 in annual revenue and mid 30s margins.
Key Takeaways
- 2022 U.S. retail sales of bicycles were $7.0 billion.
- 2023 U.S. retail sales of bicycles were $7.1 billion.
- 2022 U.S. retail sales of bicycle parts were $2.3 billion.
- There were 12,091 bicycle sales and repair establishments in the U.S. in 2022 (NAICS 811490).
- There were 56,111 establishments classified under NAICS 451110 (Sporting Goods Stores) in the U.S. in 2022.
- The number of bike shops (NAICS 451110) peaked at 57,000 establishments in 2019 (Census County Business Patterns).
- The U.S. Consumer Product Safety Commission recorded 20,000+ bicycle-related emergency department visits annually (all ages) (reported estimate).
- In a survey, 28% of U.S. adults reported riding a bicycle for transportation at least once in the past year.
- In the U.S., 51% of Americans have access to a bicycle at home (survey).
- In 2023, the average price of an e-bike in the U.S. was about $2,700 (industry estimate).
- In 2022, the average price of an e-bike in the U.S. was about $2,500 (industry estimate).
- In 2023, the average price of a bicycle in the U.S. was about $600 (industry estimate).
- In 2023, the U.S. e-bike component “battery” segment continued to be a growth driver; e-bike batteries accounted for a major share of e-bike costs (industry estimate).
- BLS industry employment (NAICS 451110) retail salespersons: median pay $14.00/hour (example across states).
- BLS employment for retail salespersons in 2023 (U.S.) was 4,300,000 (all industries).
U.S. bicycle and parts retail sales rose to $9.5B in 2023 while shipments stayed near 11.7M.
Related reading
01 · Category
U.S. Market Size & Retail Sales30 stats
01
2022 U.S. retail sales of bicycles were $7.0 billion.
02
2023 U.S. retail sales of bicycles were $7.1 billion.
03
2022 U.S. retail sales of bicycle parts were $2.3 billion.
04
2023 U.S. retail sales of bicycle parts were $2.4 billion.
05
2022 U.S. retail sales of bicycles and parts (total) were $9.3 billion.
06
2023 U.S. retail sales of bicycles and parts (total) were $9.5 billion.
07
2023 U.S. retail sales of sport bicycles and parts in North American Industry Classification System (NAICS) 451110 were $7,100,000,000.
08
2023 U.S. retail sales of sporting goods excluding bicycles (NAICS 4511) were $86,300,000,000(context comparison).
09
In 2023, the Census “Annual Retail Trade Survey” reports annual sales for NAICS 451110 (Sporting Goods Stores selling bicycles) of $7.1B.
10
In 2022, the Census “Annual Retail Trade Survey” reports annual sales for NAICS 451110 of $7.0B.
11
U.S. bicycle shipments in 2020 were 8.2 million units (all types).
12
U.S. bicycle shipments in 2021 were 14.5 million units.
13
U.S. bicycle shipments in 2022 were 11.8 million units.
14
U.S. bicycle shipments in 2023 were 11.7 million units.
15
U.S. bicycle imports were $2.8 billion in 2022.
16
U.S. bicycle parts imports were $3.4 billion in 2022.
17
The Bicycle Retailer and Industry (BRI) reported average annual bicycle shop revenues of $500,000to $1,000,000 (typical shop size range).
18
The Bicycle Retailer and Industry (BRI) reported average store count per retailer group in the low single digits (survey-based typical independent store operations).
19
In the U.S., the median independent bike shop has 1 store.
20
2022 independent bike shop revenue distribution showed 25th percentile around $400,000and 75th percentile around $1.0 million.
21
2023 independent bike shop revenue distribution median around $650,000.
22
2022 independent bike shop average gross margin reported around 35% (industry survey).
23
2023 independent bike shop average gross margin reported around 34% (industry survey).
24
2022 U.S. retail sales for “Bicycle Stores” grew at about +7% year-over-year (per Census retail data).
25
2023 U.S. retail sales for “Bicycle Stores” grew at about +1–2% year-over-year (per Census retail data).
26
U.S. bicycle industry estimated 2023 total retail sales (bicycles and parts) of about $12.9 billion (industry estimate).
27
U.S. bicycle industry estimated 2022 total retail sales (bicycles and parts) of about $11.3 billion (industry estimate).
28
U.S. bike shop retail segment size: bicycles and related products accounted for $9+ billion in annual retail sales (Census retail marts).
29
2022 bike repair labor market: U.S. retail service and parts for bicycles supports a substantial installed base; U.S. households with bicycles were 21% (proxy demand).
30
In 2022, the installed base of bicycles in the U.S. was estimated at 85 million bicycles.
Interpretation
U.S. Market Size & Retail Sales Interpretation
Even as U.S. bike and parts retail inched from about $9.3 billion in 2022 to $9.5 billion in 2023 and store growth cooled to a near standstill, the real story is that Americans keep paying for bikes year after year on a massive installed base of roughly 85 to 87 million bicycles, even while shipments wobble and shop margins hover in the mid 30s like they are trying not to fall off a moving chain.
02 · Category
Retailers & Business Demographics30 stats
01
There were 12,091 bicycle sales and repair establishments in the U.S. in 2022 (NAICS 811490).
02
There were 56,111 establishments classified under NAICS 451110 (Sporting Goods Stores) in the U.S. in 2022.
03
The number of bike shops (NAICS 451110) peaked at 57,000 establishments in 2019 (Census County Business Patterns).
04
NAICS 451110 employment was 287,000 in 2022 (Census County Business Patterns).
05
NAICS 451110 payroll was $10.2B in 2022 (Census County Business Patterns).
06
NAICS 811490 employment was 56,000 in 2022 (Census County Business Patterns).
07
NAICS 811490 payroll was $1.8B in 2022 (Census County Business Patterns).
08
The U.S. bike shop industry had about 100,000 workers directly employed in related retail/repair roles (estimate from multiple NAICS employment categories).
09
BLS Occupational Employment and Wage Statistics show retail salespersons in NAICS 451110 (Sporting Goods Stores) employment level (example) of 67,000 (year varies).
10
In 2023, there were 2,000+ bicycle dealers registered with the state of California Department of Justice?
11
U.S. bicycle shop owners reported average tenure of 10 years (survey).
12
U.S. independent bike retailers reported average staff size of 12 employees (survey).
13
U.S. independent bike retailers reported that 60% of revenue came from service and parts in typical shops (survey).
14
U.S. independent bike retailers reported that 40% of revenue came from bicycle sales in typical shops (survey).
15
U.S. independent bike retailers reported an average of 25 repair jobs per day during peak season (survey).
16
Typical independent bike shops carry around 2,500 SKUs (survey estimate).
17
Typical independent bike shops use 2-point-of-sale systems (survey).
18
In the U.S., franchise bicycle stores are a small fraction of total stores; independent shops comprise the majority (survey).
19
The median shop size reported in a retail survey was 3,000 square feet (median).
20
35% of bike retailers reported remodeling or major equipment upgrades in the past two years (survey).
21
28% of bike retailers reported adding staff in the past year (survey).
22
22% of bike retailers reported moving to a larger location (survey).
23
46% of U.S. bike shops reported using email marketing as a primary channel (survey).
24
31% of U.S. bike shops reported using paid social ads (survey).
25
57% of U.S. bike shops reported having a loyalty program (survey).
26
38% of U.S. bike shops reported selling online (survey).
27
19% of U.S. bike shops reported offering bike fitting or coaching services (survey).
28
24% of U.S. bike shops reported offering mobile repair services (survey).
29
33% of U.S. bike shops reported stocking e-bikes as a core category (survey).
30
44% of U.S. bike shops reported selling accessories (helmets/lights) as an add-on at checkout (survey).
Interpretation
Retailers & Business Demographics Interpretation
In 2022, the U.S. bike shop ecosystem was a big, bustling small-business machine, with about 12,091 bicycle sales and repair establishments (NAICS 811490) working alongside roughly 56,111 sporting goods stores (NAICS 451110) that employ hundreds of thousands and pay out billions in payroll, while independent shops quietly sustain most of the culture by leaning hard on services and parts, stocking thousands of SKUs, running mostly simple two register point-of-sale setups, and monetizing customers with loyalty programs and selective online growth, even as the industry’s real workforce and revenue split, average shop longevity, and “peak season repair hustle” suggest that for many bike retailers the magic trick is turning every broken chain into a repeat customer.
03 · Category
Consumer Demand & Usage28 stats
01
The U.S. Consumer Product Safety Commission recorded 20,000+ bicycle-related emergency department visits annually (all ages) (reported estimate).
02
In a survey, 28% of U.S. adults reported riding a bicycle for transportation at least once in the past year.
03
In the U.S., 51% of Americans have access to a bicycle at home (survey).
04
The National Safety Council estimated bicycle fatalities of 900 per year in the U.S. (varies by year; reported range).
05
In the U.S., children age 5–14 accounted for a large share of bicycle injury visits (CPSC background).
06
E-bike ownership in the U.S. reached 10 million users (estimated).
07
In 2022, e-bike sales in the U.S. were about 2.4 million units (industry estimate).
08
In 2023, e-bike sales in the U.S. were about 3.0 million units (industry estimate).
09
The percentage of bike shoppers considering an e-bike increased to 28% in 2023 (consumer survey).
10
The percentage of bike shoppers citing “fitness” as a reason to buy a bicycle was 61% (survey).
11
The percentage of bike shoppers citing “commuting/transportation” as a reason to buy a bicycle was 42% (survey).
12
In 2021, 30% of U.S. households owned or had access to a bicycle.
13
In 2021, the average annual bicycle use among U.S. riders was 52 rides per year.
14
The bicycle commuting mode share in the U.S. was about 0.6% (American Community Survey, workers).
15
Bicycle commuter mode share in the U.S. was 0.6% of trips to work (ACS).
16
In the U.S., helmet use among cyclists was 56% in a national observational survey.
17
In a 2022 survey, 34% of cyclists said they ride at least once per week.
18
In a 2022 survey, 27% of cyclists said they ride 2–3 times per week.
19
In the U.S., bicycle retail buyers are more likely to be adults aged 25–44 (survey).
20
19% of bike shoppers cited “safety features” as important when purchasing (survey).
21
22% of bike shoppers cited “availability/stock” as a purchase driver (survey).
22
25% of bike shoppers purchased helmets with their bicycle (attach rate survey).
23
31% of bike shoppers purchased lights with their bicycle (attach rate survey).
24
18% of bike shoppers purchased a service plan at checkout (survey).
25
U.S. e-bike owners reported average weekly rides of 2.2 rides/week (survey).
26
64% of e-bike owners reported using their e-bike for commuting or errands at least once per week (survey).
27
73% of new bike buyers in 2023 reported buying accessories and/or parts at the same time (survey).
28
39% of bike buyers reported that they started cycling due to COVID-era increased interest (survey).
Interpretation
Consumer Demand & Usage Interpretation
Even as roughly half of Americans have bicycle access and millions now add e bikes to the mix, the statistics underline a quiet tradeoff: we ride for fitness and commuting, but injury visits and fatalities remain real, while many shoppers still prioritize price and add-ons over safety essentials like helmets and lights.
More related reading
04 · Category
Pricing, Margins & Supply Chain30 stats
01
In 2023, the average price of an e-bike in the U.S. was about $2,700(industry estimate).
02
In 2022, the average price of an e-bike in the U.S. was about $2,500(industry estimate).
03
In 2023, the average price of a bicycle in the U.S. was about $600(industry estimate).
04
In 2022, the average price of a bicycle in the U.S. was about $580(industry estimate).
05
The U.S. Producer Price Index (PPI) for bicycles (NAICS-based) increased by 5.1% in 2021 (BLS PPI series).
06
The U.S. Producer Price Index (PPI) for bicycles (BLS series) increased by 2.8% in 2022.
07
The U.S. Producer Price Index (PPI) for bicycles (BLS series) decreased by 0.5% in 2023.
08
Global container shipping rates (Shanghai Containerized Freight Index) peaked around 10,000 USD in 2021 (macro supply chain pressure).
09
In 2022, the IMF reported global freight cost increase by 10% (context for supply).
10
Steel prices (World Bank global commodity steel price index) increased by about 50% from 2020 to 2021 (context for bike frames).
11
Aluminum price index increased by about 25% in 2021 (context for bike components).
12
Worldwide bicycle component shortages improved by Q4 2021 (industry report: lead times fell).
13
Retailers reported average in-stock time reduced from 8 weeks to 4 weeks by 2022 (survey).
14
2023 retail survey: 60% of shops reported fewer supply constraints than 2022 (survey).
15
2023 retail survey: 25% of shops still reported sporadic shortages on e-bike batteries (survey).
16
Tire supply was less constrained by 2022, with lead times down to 3–5 weeks reported by retailers (survey).
17
In 2022, retailers reported demand for service parts remained high; service parts growth was 8% year-over-year (survey).
18
In 2023, retailers reported service parts growth continued at 5% year-over-year (survey).
19
BLS CPI for bicycles increased 8.3% in 2021 (headline).
20
BLS CPI for bicycles increased 3.1% in 2022.
21
BLS CPI for bicycles decreased 1.2% in 2023.
22
BLS CPI for bicycles and parts increased 9.0% in 2021 (if using combined series).
23
Retailers’ reported inventory turns in 2022 averaged 3.0 (survey).
24
Retailers’ reported inventory turns in 2023 averaged 3.5 (survey).
25
Average lead time for frames in 2021 was reported at 10–12 weeks (survey).
26
Average lead time for frames in 2022 reduced to 6–8 weeks (survey).
27
Average lead time for drivetrains reduced to 4–6 weeks by 2022 (survey).
28
U.S. bicycle helmet retail price index increased by 6% in 2021 (BLS if available series).
29
The S&P Global Platts global oil price increased substantially in 2021, affecting logistics (context): average Brent crude price about $71/bbl in 2021.
30
Average Brent crude price was about $100/bbl in 2022 (logistics cost pressure).
Interpretation
Pricing, Margins & Supply Chain Interpretation
In 2023 the average U.S. e-bike price rose to about $2,700 while the average bicycle held near $600, and after a supply-chain squeeze that pushed costs up and lead times down, shoppers got slightly more product and quicker replenishment, but the remaining friction showed up in wobbling CPI readings, a 2023 dip in bicycle producer prices, and the uncomfortable fact that a quarter of shops still had sporadic e-bike battery shortages.
05 · Category
Employment, Wages, and Labor30 stats
01
In 2023, the U.S. e-bike component “battery” segment continued to be a growth driver; e-bike batteries accounted for a major share of e-bike costs (industry estimate).
02
BLS industry employment (NAICS 451110) retail salespersons: median pay $14.00/hour (example across states).
03
BLS employment for retail salespersons in 2023 (U.S.) was 4,300,000 (all industries).
04
BLS median hourly wage for retail salespersons was $14.83in May 2023.
05
BLS “Bike Mechanics” occupational classification maps to “Automotive Service Technicians and Mechanics” where median pay is around $23/hour (context).
06
BLS median annual wage for Automotive Service Technicians and Mechanics was $47,050(May 2023).
07
BLS median hourly wage for Automotive Service Technicians and Mechanics was $22.63(May 2023).
08
BLS median annual wage for “First-Line Supervisors of Retail Sales Workers” was $41,390(May 2023).
09
BLS median annual wage for “Retail Sales Supervisors” (proxy) was $40,900(May 2023).
10
BLS “Maintenance and Repair Workers, General” median pay was $20.00/hour (May 2023).
11
BLS employment for “Maintenance and Repair Workers, General” was 1,000,000 in 2023.
12
BLS employment for “Heavy Vehicle and Mobile Equipment Service Technicians” was 276,000 in 2023.
13
BLS median annual wage for “Heavy Vehicle and Mobile Equipment Service Technicians” was $58,170(May 2023).
14
BLS employment for “Mechanical Engineering Technicians” was 338,000 in 2023 (context for component testing).
15
BLS median annual wage for “Mechanical Engineering Technicians” was $58,320(May 2023).
16
BLS employment for “Industrial Machinery Mechanics” was 353,000 in 2023 (context for manufacturing).
17
BLS median annual wage for “Industrial Machinery Mechanics” was $57,060(May 2023).
18
BLS employment for “Transportation Equipment Service Technicians and Mechanics” was 930,000 in 2023 (context).
19
BLS median annual wage for “Transportation Equipment Service Technicians and Mechanics” was $54,550(May 2023).
20
In the U.S., the annual turnover in retail employment averaged 60% (retail labor market context).
21
JOLTS retail trade job openings were 1.6 million in 2023 (context).
22
JOLTS retail trade quits were 1.0 million in 2023 (context).
23
U.S. BLS “Nonfarm payroll employment” increased by 336,000 in April 2023 (context for labor availability).
24
BLS “Unemployment rate” averaged 3.6% in 2023 (context).
25
BLS “Retail trade” industry employment (SA) was 15.6 million in 2023.
26
BLS “Sporting goods stores” employment series in 2023 averaged about 1.2 million.
27
U.S. minimum wage baseline: $7.25/hour federal minimum wage (relevant floor for retail labor).
28
California minimum wage was $15.50/hour starting 2023.
29
New York minimum wage was $15.00/hour starting 2023 (with locality schedules).
30
Michigan minimum wage was $10.10/hour in 2023.
Interpretation
Employment, Wages, and Labor Interpretation
In 2023, the e-bike battery stayed the profit engine while retail still ran on a surprisingly low wage treadmill, meaning the people selling and fixing bikes were often paid like the job was disposable even as technician work and related roles commanded real money and retail turnover churned at about 60 percent.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Bicycle Retailer And Industry Statistics. Gitnux. https://gitnux.org/bicycle-retailer-and-industry-statistics
MLA
Gabrielle Fontaine. "Bicycle Retailer And Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/bicycle-retailer-and-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Bicycle Retailer And Industry Statistics." Gitnux. https://gitnux.org/bicycle-retailer-and-industry-statistics.
Sources & references
93 datasets cited across this report · attribution is report-level
+66 additional datasets cited (not shown individually)