Gitnux/Report 2026

Cycle Industry Statistics

284Statistics
97Sources
12Sections
1Visuals
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November 11, 2026Updated
Cycle Industry Statistics
James OkoroWritten by James Okoro·Edited by Felix Zimmermann·Fact-checked by Rajesh Patel
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The cycle industry at a glance

The bicycle industry is normalizing after the pandemic boom: the global market was valued at $84.3 billion in 2025, while e-bikes, services and cycling infrastructure remain the main growth engines.

$84.3B[82]
Global market size, 2025
10.1%[82]
Global CAGR, 2026–2033
9.7M[57]
EU bicycles produced, 2023
52.7%[83]
German e-bike market share, 2025
Market size
Grand View Research valued the global bicycle market at $84.3 billion in 2025 and estimated it would reach $92.3 billion in 2026. Germany’s bicycle and e-bike market generated €5.85 billion in sales in 2025.[82][83]
Forecast & CAGR
The global bicycle market is forecast to grow at a 10.1% compound annual growth rate from 2026 to 2033, reaching $180.5 billion by 2033. The forecast reflects expected support from cycling infrastructure, e-bike adoption and bike-sharing systems.[82]
Market share & regions
Europe produced 9.7 million non-motorized bicycles in 2023, down 24% from 12.7 million in 2022. Portugal was the largest reporting EU producer at 1.8 million units, followed by Romania at 1.5 million and Italy at 1.2 million.[57]
Segmentation
E-bikes represented 52.7% of German bicycle and e-bike sales in 2025, compared with 47.3% for conventional bicycles; approximately 2 million e-bikes were sold. In 2024, Germany sold 2.05 million e-bikes and 1.8 million conventional bicycles.[83]
Key players & concentration
The German bicycle-industry association ZIV represents around 140 companies, and its member companies accounted for about 90% of bicycles and e-bikes produced in Germany in 2024. This indicates substantial concentration among organized domestic producers, although the broader global market remains fragmented across brands, assemblers and component suppliers.[83]
Pricing
In Germany in 2024, the gross average selling price was €500 for a conventional bicycle and €2,650 for an e-bike. Retail discounting reduced e-bike prices by an average of 10.1%, while conventional bicycle prices increased by 6.4%.[83]
Trends, drivers & challenges
The industry is moving through inventory normalization after the pandemic demand surge. Giant reported that global bicycle markets remained subdued in 2025 because of inventory adjustment, tariff-policy changes, geopolitical risk and exchange-rate volatility, while Oaklins identified e-bikes, cargo bikes, digital platforms and cycling infrastructure as structural growth areas.[84]
Consumer behavior & competition
A record 112 million Americans, or 35% of people aged three and older, rode a bicycle at least once in 2024. In the United States, the bicycle market was worth about $6.6 billion in 2024, down 8% year over year, while direct-to-consumer e-bike sales added roughly 450,000 units and about $800 million that conventional market measures missed.[85]
M&A
Oaklins recorded 49 cycling-industry transactions in the 12 months to July 2025 and 399 transactions over the prior decade, with cumulative disclosed deal volume of €13.4 billion. Recent activity includes Decathlon Pulse and BA Capital acquiring stakes in Brompton in 2026, including a reported 10% stake for Decathlon Pulse and 5% for BA Capital.[84][25]
Regulation
The EU Batteries Regulation applies to e-bike batteries and introduces a mandatory battery passport for relevant battery categories placed on the EU market from 18 February 2027. The regulation also includes requirements concerning the removability and replaceability of portable and light-means-of-transport batteries.[86][87]
Latest news
The latest market data from Germany, published in March 2026, showed 3.8 million bicycles and e-bikes sold in 2025, down 3.9% from 2024, while total German industry sales fell 7.7% to €5.85 billion. The same report said bicycle production rose 3% to 658,000 units, while e-bike production declined 3% to 1.285 million units.[83]

02 Ranking

Top 10 Companies in the Cycle Industry

The leading companies in the cycle industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

SRAM leads Gitnux's 2026 cycle ranking with an Overall score of 9.9, with supplies bicycle drivetrains, brakes, suspension, wheels and electronic systems worldwide. Specialized Bicycle Components is the highest-ranked bicycle and cycling gear manufacturer at 9.5, backed by serving riders through 8,000-plus stores for bicycles and cycling gear.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in bicycle components

    SRAM

    US

    Ranked #1 · 9.9 · Bicycle components

    Why we picked it: Its components footprint spans drivetrains, brakes, suspension, wheels, and electronic systems used globally.

    See in ranking ↓Visit sram.com ↗

  2. Leader in bicycle and gear

    Specialized Bicycle Components

    US

    Ranked #2 · 9.5 · Bicycle and gear

    Why we picked it: Its performance bicycle and cycling gear offering is paired with distribution via 8,000-plus stores.

    See in ranking ↓Visit specialized.com ↗

  3. Leader in mass-market bicycles

    Hero Cycles

    IN

    Ranked #4 · 9.2 · Mass-market bicycles

    Why we picked it: Its mass-market and electric bicycles scale is supported by more than 19,000 cycles daily export reach.

    See in ranking ↓Visit herocycles.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the cycle industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

SRAM

Bicycle components · US

9.9
2

Specialized Bicycle Components

Bicycle and gear · US

9.5
3

Shimano

Bicycle components · JP

9.3
4

Hero Cycles

Mass-market bicycles · IN

9.2
5

Yadea Group

Electric bicycles · CN

9.0
6

KMC Chain Industrial

Bicycle chains and drivetrain components · TW

8.7
7

Orbea

Performance bicycles and e-bikes · ES

8.5
8

Maxxis International

Bicycle tires and cycling equipment · TW

8.4
9

Giant Group

Bicycles, e-bikes and cycling components · TW

8.3
10

Brompton Bicycle

Folding bicycles and e-bikes · GB

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

James Okoro. (2026, February 13). Top 10 companies in the cycle industry. In Cycle Industry Statistics. Gitnux. https://gitnux.org/cycle-industry-statistics/#top-companies

report visual · Projection

European sales of bicycles without an electric motor

European sales of bicycles without an electric motor fell from 16.5 million units in 2021 to 9.8 million units in 2024.

16.5 million units
Start
-15.94%
CAGR · 3y
9.8 million units
Projected
20212024
source-verifiedrolandberger.com2026

04 Statistics

Technology & Innovation

UK operators report widespread digital use for participation and retention, and high adoption of gym-management software. In 2023, 77% said digital experiences played an important role for customers.

Digital Transformation in the sports, fitness and recreation sector (sector benchmark)

  • 77% of UK fitness and leisure operators said their digital experiences played an important role for customers in 2023.[1]
  • 88% of UK fitness and leisure operators reported at least some operational savings through digital use in 2023.[1]
  • 93% of UK fitness and leisure operators said digital helped increase participation in 2023.[1]
  • 89% of UK fitness and leisure operators said digital helped increase customer retention in 2023.[1]
  • 55% of fitness and leisure operators in the UK reported a digital maturity score in 2023, compared with 52% across the wider sport and physical-activity sector.[1]
  • 53% of UK fitness and leisure operators said digital accounted for at least half of their revenue in 2023.[1]

Technology Adoption in the sports, fitness and recreation sector (sector benchmark)

  • 5% of fitness and wellness businesses reported cutting technology spending in 2025.[2]
  • 70% of UK gym operators offered online joining in 2025.[3]
  • 92% of UK gym operators used gym-management software in 2025.[3]
  • 58% of integrative-health operators were actively investing in or evaluating technology in 2025.[2]
  • 54% of fitness and wellness operators were investing in or evaluating new technology in 2025, comprising 18% actively investing and 36% reviewing their technology stack.[2]
  • 83% of UK gym operators had a member app in 2025.[3]

Cloud Computing in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 12.8% cited automating tasks performed by labor as a motivation in 2018.[4]
  • Across UK sport, fitness and leisure organisations, 100% were considering updates or changes to their cloud-based leisure-management systems within the next 12 months in 2024.[5]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 36.0% cited upgrading outdated processes or methods as a motivation in 2018.[4]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 47.0% cited improving process or method quality and reliability as a motivation in 2018.[4]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 27.1% cited another reason for adoption in 2018.[4]
  • Across UK sport, fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[5]

Big Data in the sports, fitness and recreation sector (sector benchmark)

  • 47% of UK fitness and leisure operators said they used data to drive deeper insight into their audiences in 2023.[1]
  • 44% of U.S. fitness-studio owners used their CRM to track customer interactions and communications in 2024.[6]
  • 36% of UK fitness and leisure operators said they collected audience data consistently and without duplication in 2023.[1]
  • 63% of surveyed sports fans worldwide identified data analytics as having the most positive impact on sports in 2024.[7]
  • 46% of U.S. fitness-studio owners used their CRM to generate reports and analytics on customer data in 2024.[6]

IoT in the sports, fitness and recreation sector (sector benchmark)

  • 41% of U.S. gym members used a wearable during workouts in 2024, up from 28% in 2022.[8]
  • Among sports executives assessing smart-stadium technology, 24.7% identified more efficient payment processes as a top-three benefit in 2023.[9]
  • Among U.S. fitness studios, 40% used smart equipment with connectivity and tracking capabilities in 2024.[6]
  • Among sports executives assessing smart-stadium technology, 65.1% identified sizeable upfront investment in hardware and software as a significant implementation challenge in 2023.[9]
  • Among sports executives assessing smart-stadium technology, 39.3% identified enhanced fan viewing experiences as a top-three benefit in 2023.[9]
  • 62% of U.S. gym members used their gym app when one was available in 2024.[8]

Innovation in the cycle industry

  • 33% was the share of e-cycles in global motorcycle trade in 2022, up from 12% in 2017.[10]

05 Statistics

Data & Analytics

Data governance remains inconsistent across sports organizations. In 2024, 56% of Irish sports clubs lacked a data-retention schedule, based on a survey of more than 100 clubs across four sports.

Data Quality in the sports, fitness and recreation sector (sector benchmark)

  • 65% of Australian sports organisations said improving the quality of ticketing data was an objective in 2021.[11]
  • 7% of Australian sports organisations ranked distrust in their data among their top three data challenges in 2021.[11]
  • 27% of FIFA-sample football organisations disagreed or strongly disagreed that international sports-data metrics were clear and consistent in the study published in 2024.[12]
  • 27% of Australian sports organisations identified data quality and completeness as their biggest membership-data challenge in 2021.[11]
  • 39% of Australian sports organisations identified ticketing-data quality as a challenge in 2021.[11]

Data Governance in the sports, fitness and recreation sector (sector benchmark)

  • 56% of Irish sports clubs lacked a data-retention schedule in 2024, based on a survey of more than 100 clubs across four sports.[13]
  • 31% of football national-federation respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[12]
  • 53% of professional-club respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[12]
  • 41% of Irish sports clubs reported having no data-protection policies in 2024, based on a survey of more than 100 clubs.[13]
  • 41% of FIFA-sample football organisations said their data-analysis strategy was consistent across all business units in the study published in 2024.[12]
  • 9% of Irish sports clubs said they had conducted a data-protection impact assessment in 2024, based on a survey of more than 100 clubs.[13]

KPIs in the cycle industry

  • 1,025 direct manufacturing jobs were added by the European bicycle and parts-and-accessories industry between 2024 and 2025.[14]
  • €18.252 billion was the total value of European bicycle and EPAC sales in 2025, down 0.84% from 2024.[14]
  • 67,076 direct jobs were recorded in European bicycle and parts-and-accessories manufacturing in 2025.[14]
  • 15.618 million bicycles and EPACs were sold in Europe in 2025, down 2.6% from 2024.[14]
  • 10.820 million bicycles and EPACs were produced in Europe in 2025, according to the European Cycling Industries market profile.[14]
  • 57% of German cyclists usually used a service provider for bicycle servicing or repairs in 2025, including dealers, workshops and mobile services.[15]

06 Statistics

Strategy & Growth

Participation and category mix drive demand, with e-bikes and gravel showing sustained interest. In Europe, bicycle and EPAC sales were 2.6% lower in 2025 than in 2024.

Growth in the cycle industry

  • $5.4 billion in U.S. bicycle sales was recorded in 2020, up 64% from the preceding year.[16]
  • 111,556 fatbikes were sold in the Netherlands in 2024, representing 13% of new bicycle sales.[17]
  • 409,467 e-bikes were sold in the Netherlands in 2024, representing 47.7% of the market.[17]
  • 2025 European bicycle and EPAC sales were 2.6% lower than in 2024.[14]
  • 74,619 gravel bikes were sold in the Netherlands in 2024, up 13% year over year.[17]
  • 120,289 road bikes were sold in the Netherlands in 2024, up 5% year over year.[17]

Differentiation in the cycle industry

  • €3,972 was the average specialist-retail e-bike price in Germany in 2025.[18]
  • 5% was the 2024 year-over-year growth rate for road-bike sales in the Netherlands.[17]
  • 13% of Dutch new bicycle sales were fatbikes in 2024, distinguishing the category from conventional bicycle segments.[17]
  • €1,445 was the average specialist-retail bicycle price in Germany in 2025.[18]
  • 13% was the 2024 year-over-year growth rate for gravel-bike sales in the Netherlands.[17]
  • 46.2% of global bicycle-market revenue was attributed to specialty bicycle retailers in 2025.[18]

Mergers and acquisitions in the cycle industry

  • Velotech Inc., parent of BikeTiresDirect, Western Bikeworks and TriSports, was acquired by Backcountry in September 2025.[19]
  • EAV Bikes' assets were acquired by Trek-Group after the cargo-bike company entered administration in 2025.[20]
  • Terry Bicycles was acquired by Flagg Bicycle Group in July 2025.[21]
  • $810 million was the announced value of Pon Holdings' 2021 acquisition of Dorel Sports, creating one of the world's largest bicycle groups.[22]
  • Industry Nine acquired We Are One Composites in 2025 after using it as a carbon-rim source for five years.[23]
  • Factor Bikes received a strategic investment from VisionStone Investment in March 2025 through secondary share acquisition and new shares.[24]

Strategic partnerships in the cycle industry

  • Lidl became the majority owner of the Lidl-Trek professional cycling team in 2025 while Trek retained a significant stake.[25]
  • Astro and Darfon Electronics have operated a strategic e-bike-industry alliance since 2021.[26]
  • Lidl-Trek's expanded partnership was signed in October 2025 to strengthen the supermarket and bicycle-brand relationship in professional cycling.[25]
  • Factor Bikes' 2025 investment was structured through both secondary share acquisition and new share issuance.[24]
  • Project 529 and Upway announced a strategic partnership in January 2025 to support certified e-bike sales in the United States.[27]
  • The BMC–Laboral Kutxa partnership includes riders from Colombia and Chile on the announced 2027 roster.[28]

07 Statistics

People & Workforce

Workforce programs and hiring patterns are visible in company disclosures. For 2024, 1,025 additional direct manufacturing jobs were created in Europe’s bicycle, parts and accessories sector compared with 2024.

Hiring in the cycle industry

  • Over 80% of employees at Ideal Bike’s Taiwan plant were locally hired in 2024.[29]
  • 1,025 additional direct manufacturing jobs were created in Europe’s bicycle, parts and accessories sector compared with 2024.[14]
  • Approximately 200 employees worked for German bicycle manufacturer Corratec in 2026.[30]
  • 54 women were newly hired by Ideal Bike in 2024, compared with 51 in 2023.[29]
  • 67,076 direct jobs were provided by bicycle, parts and accessories manufacturing in Europe in 2025.[14]

Employee retention in the cycle industry

  • 63% was Giant Group’s internal job-rotation rate in 2024, indicating the scale of its employee-mobility and retention program.[31]
  • 56% of Visma-Lease a Bike’s 2024 revenue was spent on employee costs.[28]
  • €32.9 million was Visma-Lease a Bike’s employee-cost expenditure in 2024.[28]
  • 24 employees left Cycles Lapierre as headcount fell from 130 to 106 by mid-2026.[32]
  • 79% of Trek Bicycle employees surveyed in the United States said the company was a great place to work in 2026.[33]

Remote Work in the sports, fitness and recreation sector (sector benchmark)

  • In U.S. arts, entertainment and recreation, 22.1% of employees worked fully remotely in November 2024.[34]
  • Across European sport organisations, 29.2% had heard of remote working but had not used it in 2025.[35]
  • Across European sport organisations, 46.4% reported using remote working in 2025.[35]
  • Across European sport organisations, 24.4% had neither used nor heard of remote working in 2025.[35]

Hybrid Work in the sports, fitness and recreation sector (sector benchmark)

  • Across sports industry professionals, 70% preferred hybrid working in 2025.[36]
  • In U.S. arts, entertainment and recreation, 30.0% of employees worked in hybrid arrangements in November 2024.[34]
  • Across sports industry professionals, 46% were still working from the office five days a week in 2025.[36]
  • Among U.S. employees with remote-capable jobs, 54% worked hybrid in August 2026.[37]

Upskilling in the cycle industry

  • 7 regions were covered by Giant Group’s young-talent development program by 2025.[31]
  • 1 basic bicycle-concept test was included in Ideal Bike’s onboarding and development process for new employees in 2024.[38]
  • 63% was Giant Group’s internal job-rotation rate in 2024, supporting cross-functional employee development.[31]
  • NT$270,000 was the minimum reported total training expenditure at Ideal Bike in 2024.[38]
  • 4.95 hours was the average training time per employee at Ideal Bike in 2024.[38]

Employee Engagement in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. employees with remote-capable jobs, 25% of hybrid workers were engaged in 2025.[37]
  • Globally, 64% of employees were not engaged in 2025.[37]
  • Among U.S. employees with remote-capable jobs, 30% of exclusively remote workers were engaged in 2025.[37]
  • Globally, 16% of employees were actively disengaged in 2025.[37]
  • Among professional sports teams, 73% of employees were engaged between July 2025 and June 2026.[39]

DEI in the cycle industry

  • 80%+ was the local-resident hiring rate at Ideal Bike’s Taiwan plant across all employee levels in 2024.[29]
  • 38.68% of Giant Group STEM roles were held by women in 2025.[31]

08 Statistics

Customer & Sales

Consumer behavior supports service and circular options, alongside long holding periods. In a 2026 survey, 44.8% of respondents said they used their bicycle daily.

Customer experience in the cycle industry

  • 75% of respondents gave their cycling experience at least 4 out of 5 points in ENDURO’s 2025 reader survey, covering 127 countries.[40]
  • 82.4% of respondents strongly agreed or agreed that they would consider buying refurbished bicycles.[41]
  • 88.1% of bicycle users surveyed strongly agreed or agreed that they would use repair services in a circular bicycle model.[41]
  • 84.9% of respondents strongly agreed or agreed that they would return bicycles at end of use.[41]
  • 44.8% of respondents said they used their bicycle daily in a 2026 bicycle-industry consumer survey.[41]

Customer retention in the cycle industry

  • 33.4% of women surveyed by the NBDA started cycling during the two years covered by its bicycle-buying study.[42]
  • 20% of surveyed U.S. riders typically purchased a bicycle every one to three years.[43]
  • 23% of surveyed U.S. riders said they had purchased only one bicycle.[43]
  • 17% of surveyed U.S. riders typically purchased a bicycle every seven to ten years.[43]
  • 28% of surveyed U.S. riders typically purchased a bicycle every four to six years.[43]

Customer acquisition in the cycle industry

  • 64% was the increase in U.S. bicycle sales to $5.4 billion in 2020, according to Circana retail tracking data.[16]
  • 59.8% of VeloNews readers surveyed bought their bicycles from a local bike shop, indicating the importance of retail acquisition in cycling.[23]
  • 550,000 sales leads and enquiries were generated for bicycle retailers and brands by BikeExchange in fiscal 2020.[44]
  • 1.4 million annualized sales leads and enquiries were generated by BikeExchange based on its fourth-quarter fiscal 2020 run rate.[44]
  • 169,000 customers had engaged with Rad Power Bikes during the preceding 180 days, according to a 2026 filing.[45]

Customer loyalty in the cycle industry

  • 16.8% of respondents reported using their bicycles for 15 years before disposal, transfer or sale.[41]
  • 67% of VeloNews print readers owned enough cycling equipment that replacing it would cost more than the equivalent for social followers, based on the reported 27% spending premium.[23]
  • 83.9% of respondents in a bicycle-industry survey owned their bicycle rather than using a leasing model.[41]
  • 24.5% of respondents typically kept their bicycles for 10 years before disposing of, giving away or selling them.[41]
  • 12.1% of respondents reported using their bicycles for 20 years before disposal, transfer or sale.[41]

Lead generation in the cycle industry

  • 12.5 times per week was the average frequency with which VeloNews audience members used the internet to find cycling information.[23]
  • 1.4 million sales leads and enquiries was BikeExchange’s annualized run rate from the fourth quarter of fiscal 2020.[44]
  • 550,000 sales leads and enquiries were sent to bicycle retailers and brands through BikeExchange in fiscal 2020.[44]
  • 2 times as likely to purchase were store visitors responding to a direct email compared with customers driven by search, according to a bicycle-retailer marketing report.[20]
  • 7 times as likely to purchase were customers responding to direct email compared with customers responding to social-media marketing, according to the same bicycle-retailer report.[20]

09 Statistics

Marketing & Brand

Cycling brands rely on social channels while some retailers add video. In Promoboxx’s 2023 survey, 87% of cycling retailers used video marketing on average.

Marketing in the cycle industry

  • 58% of surveyed bicycle-industry businesses marketed online through methods other than social media.[20]
  • 95% of surveyed bicycle-industry businesses used social media to market to customers.[20]
  • 87% of cycling retailers in Promoboxx’s 2023 survey reported using video marketing on average.[46]
  • Facebook was the top social-media channel preferred by cycling retailers for paid advertising in Promoboxx’s 2023 survey.[46]
  • 9% of surveyed bicycle retailers used specialist print media such as consumer cycling publications.[20]

Digital marketing in the cycle industry

  • 61% was Trek’s increase in total social-media engagement after its content strategy work.[47]
  • 12.5 times per week was the average rate at which VeloNews readers and followers used the internet for cycling information.[23]
  • 900,000-plus Facebook followers, 400,000-plus Instagram followers, 200,000-plus Twitter followers and 74,000-plus YouTube subscribers were reported for Trek in a social-media case study.[47]
  • 82% was Trek’s increase in engagement per social-media post after its content strategy work.[47]
  • 1.3 million subscribers made Global Cycling Network the highest-subscriber endurance cycling channel on YouTube in the cited industry analysis.[20]

Branding in the cycle industry

  • More than 90 countries were served by Trek Bicycle, according to a social-media case study describing its global brand challenge.[47]
  • 1.3 million YouTube subscribers were attributed to Global Cycling Network in an analysis of cycling brands and audiences.[20]
  • 74,000-plus YouTube subscribers were reported for Trek in the cited cycling-brand case study.[47]
  • 400,000-plus Instagram followers were reported for Trek in the cited cycling-brand case study.[47]
  • 900,000-plus Facebook followers formed Trek’s largest reported social audience in the cited brand case study.[47]

Social media in the cycle industry

  • 86% of Australian bicycle retailers used Facebook to communicate with consumers and friends in the 2016 industry survey.[48]
  • 100% of riders surveyed in Pinkbike’s state-of-the-sport study used Instagram.[49]
  • 56% of Australian bicycle retailers used Twitter in the 2016 industry survey.[48]
  • 62% of Australian bicycle retailers used Instagram in the 2016 industry survey.[48]
  • 14% of Australian bicycle retailers used Pinterest in the 2016 industry survey.[48]

Influencer Marketing in the sports, fitness and recreation sector (sector benchmark)

  • Gymshark generated more than 16,000 influencer posts globally in 2023, with a 6.12% engagement rate.[47]
  • 22.6 million influencer posts about sports and fitness were published globally in 2023, according to Sprout Social’s industry benchmark.[47]
  • Sports and fitness represented 18.7% of Instagram influencer estimated media value in Spain in 2024, the largest sector share.[50]
  • Sports and fitness influencer content achieved a 1.6% average engagement rate globally in 2023.[47]
  • TikTok sports and fitness influencer posts generated a 2.51% average engagement rate globally in 2023.[47]

10 Statistics

Operations & Execution

Inventory normalization and manufacturing changes appear in operator metrics. BIKE24’s average inventory turnover period was 111 days in 2025, down from 135 days in 2024.

Process optimization in the cycle industry

  • 2 suppliers represented more than 10% of annual purchases in 2024 at an electric-bicycle company, according to its SEC filing.[45]
  • 111 days was BIKE24’s average inventory turnover period in 2025, down from 135 days in 2024.[51]
  • 4.7% was Giant Group operating-profit growth year over year in the first nine months of 2026, reaching NT$1.32 billion.[31]
  • 60% was the decline in Giant Group operating profit in 2024 as revenue fell and operating expenses declined less rapidly.[31]
  • 6.2% was Giant Group revenue growth year over year in the third quarter of 2026, its second consecutive quarter of year-over-year growth.[31]

Operational efficiency in the cycle industry

  • 28% was BIKE24 revenue growth in one localized market region during 2025, according to the company’s earnings discussion.[51]
  • 27% was BIKE24 gross-profit growth in 2025, broadly in line with revenue growth.[51]
  • 0.6 percentage points was the improvement in BIKE24 miscellaneous operating income and expenses in 2025.[51]
  • 4.9 million euros of additional liquidity was generated by BIKE24 through inventory sell-down during 2024.[51]
  • 21.9% was the year-over-year increase in BIKE24 inventory to EUR80.8 million at March 31, 2026.[52]

Quality management in the cycle industry

  • 25 individual manufacturing and design changes were made to affected Shimano cranksets as part of nine overall changes.[53]
  • 1 bicycle model family was recalled by Bianchi in 2025 after a quality-control inspection identified a defect in its integrated carbon-fiber handlebar.[28]
  • 2.8 million Shimano Hollowtech cranksets were estimated to be affected by the global inspection and recall program.[54]
  • Thousands of warranty claims relating to Shimano cranksets were received between 2013 and 2022, alongside dozens of reported consumer injuries.[55]
  • 11.5 million dollars was the civil penalty agreed by Shimano over delayed reporting of a bicycle-crankset hazard in the United States.[55]

Supply chain in the cycle industry

  • 3 principal geographic regions—Tianjin, Wuxi and Taizhou—make up the main production and supply-chain clusters of China’s electric-bicycle industry.[45]
  • 31% was BIKE24 revenue growth in the Benelux countries during 2024.[56]
  • 45.9 million euros was BIKE24 revenue from Spain, France, Italy, Belgium, the Netherlands and Luxembourg in 2024.[56]
  • 10 million euros was the reduction in BIKE24 trade working capital during 2024 through targeted inventory measures.[51]
  • 6.3 million euros was BIKE24 revenue outside Europe in 2024, down 36% year over year.[56]

Outsourcing / Offshoring in the sports, fitness and recreation sector (sector benchmark)

  • Across EU enterprises sourcing internationally, 47.4% moved administrative and management functions abroad during 2021–2023, an economy-wide offshoring benchmark.[57]
  • Across EU enterprises sourcing internationally, 18.6% moved business functions to India during 2021–2023, an economy-wide offshoring benchmark.[57]
  • Across EU enterprises sourcing internationally, 27.8% cited lower non-labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[57]
  • Across EU enterprises sourcing internationally, 17.1% moved business functions to the United Kingdom during 2021–2023, an economy-wide offshoring benchmark.[57]
  • Across EU enterprises sourcing internationally, 72.8% moved business functions to other EU countries during 2021–2023, an economy-wide offshoring benchmark.[57]

11 Statistics

Finance & Pricing

Margins and working-capital swings track discounting and inventory actions. BIKE24’s gross margin was 27.1% in 2025, broadly stable with 27.2% in 2024.

Pricing strategy in the cycle industry

  • 27.1% was BIKE24’s gross margin in 2025, broadly stable with 27.2% in 2024 despite competitive pricing.[38]
  • 1.9 billion New Taiwan dollars was Giant Group’s 2024 inventory provision caused partly by aggressive discounting.[31]
  • 19% of BIKE24 revenue came from complete-bike sales in 2024, while parts, accessories and clothing contributed 81%.[56]
  • 18% was Giant Group’s fourth-quarter 2024 gross margin excluding inventory-provision expenses.[31]
  • 13.5% was Giant Group’s gross margin in the fourth quarter of 2024 after heavy discounts and inventory provisions.[31]

Cost reduction in the cycle industry

  • 60.8 million dollars was Giant Group’s approximate 2024 inventory-impairment loss, equivalent to NT$1.9 billion.[58]
  • 99,886 dollars was Bunch Bikes’ marketing expense in fiscal 2025, down from 134,770 dollars in fiscal 2024.[45]
  • 4.7 million euros was BIKE24’s inventory write-down in 2024, compared with 3.5 million euros in 2025.[38]
  • 10 million euros was BIKE24’s trade-working-capital reduction from targeted inventory measures in 2024.[51]
  • 91,747 dollars was Bunch Bikes’ facilities expense in fiscal 2025 after relocating to a smaller facility.[45]

Profitability in the cycle industry

  • 1.26 billion New Taiwan dollars was Giant Group’s 2024 net profit after tax, down 62.8% year over year.[31]
  • 3.22 New Taiwan dollars was Giant Group’s earnings per share in 2024.[31]
  • -291.1 million euros was Pierer Mobility’s bicycle-segment EBIT in 2024.[50]
  • -256.4 million euros was Pierer Mobility’s bicycle-segment EBITDA in 2024.[50]
  • -53.7% was Pierer Mobility’s year-over-year bicycle-division revenue change in 2024.[50]

Financial planning in the cycle industry

  • 1–5% was BIKE24’s 2024 revenue-growth guidance range compared with 2023.[52]
  • 80.8 million euros was BIKE24 inventory at March 31, 2026, up 21.9% year over year.[52]
  • 0.7–4.2% was BIKE24’s guided adjusted EBITDA-margin range for 2024.[52]
  • 111.5 million euros was Pierer Mobility’s bicycle-division sales in 2024, compared with 240.7 million euros in 2023.[50]

12 Statistics

Product & Service

Service behavior and repair frequency align with price sensitivity and circular use. In France, 71% of cyclists repaired their bicycle or had it repaired at least once during 2022.

Product development in the cycle industry

  • 45% of surveyed Rwandan bicycle users said better bicycle design would encourage higher bicycle use in 2022.[59]
  • 75% of surveyed Rwandan bicycle owners modified their bicycles after purchase to better suit their needs in 2022.[59]
  • 29% of surveyed Rwandan bicycle owners had purchased forks as spare parts for pre-owned bicycles in 2022.[59]
  • 49% of surveyed Rwandan men said better bicycle design would encourage higher bicycle use in 2022, compared with 39% of women.[59]
  • 28% of surveyed Rwandan bicycle owners had purchased pedals as spare parts for pre-owned bicycles in 2022, compared with 32% for new bicycles.[59]

Product lifecycle in the cycle industry

  • 62% of surveyed Rwandan respondents had owned a bicycle at some point by 2022.[59]
  • 41% of French electric-assist bicycle owners had their bicycle professionally serviced at least once a year in 2022.[60]
  • 71% of French cyclists repaired their bicycle or had it repaired at least once during 2022.[60]
  • 75% of bicycles in Rwanda were pre-owned in 2022, with used bicycles costing about half as much as new bicycles.[59]
  • 36% of French owners of bicycles priced above €400 had their bicycle professionally serviced at least once a year in 2022.[60]

After-sales in the cycle industry

  • 76% of bicycle owners in Rwanda had to repair their bicycles at least once a month in 2022.[59]
  • 78% of surveyed Rwandan bicycle users worried about the cost of bicycle maintenance in 2022.[59]
  • 26% of bicycle owners in Rwanda said it was difficult to find a mechanic in 2022.[59]
  • 40% of German cyclists usually used a bicycle dealer or bike shop for servicing or repairs in 2025.[15]
  • 95% of bicycle owners in Rwanda used a local mechanic to fix their bicycle in 2022.[59]

Value proposition in the cycle industry

  • 68% of surveyed Rwandan bicycle owners said bicycles met their transportation needs in 2022.[59]
  • 82% of Rwandan buyers of used bicycles said price was the main selling point in 2022.[59]
  • 73% of French cyclists who had used a professional bicycle repairer in 2022 considered the prices charged reasonable.[60]
  • 60% of surveyed Rwandan respondents said they did not own a bicycle because they could not afford one in 2022.[59]
  • 70% of surveyed Rwandan respondents were concerned about road safety in 2022.[59]

13 Statistics

Sustainability & Ethics

ESG reporting depth varies across bicycle companies, while circular initiatives show measurable outputs. Giant reported 318.62 million liters of water recovered through recycling and reuse initiatives in 2025.

Sustainability in the cycle industry

  • 19.6% of Giant Group’s electricity came from renewable sources in 2025.[31]
  • 318.62 million liters of water were recovered through recycling and reuse initiatives by Giant Group in 2025.[31]
  • 15.618 million bicycles and EPACs were sold in Europe in 2025.[14]
  • 10.820 million bicycles and EPACs were produced in Europe in 2025.[14]
  • 9.7 million bicycles were produced in the EU in 2023, including 1.8 million in Portugal, 1.5 million in Romania, 1.2 million in Italy and 0.8 million in Poland.[61]

ESG in the cycle industry

  • 58% of 19 bicycle companies analyzed in a 2026 study reported comprehensive environmental, social and governance coverage.[62]
  • 26% of the bicycle companies analyzed reported limited, primarily environmental sustainability coverage.[62]
  • 159 indicators were reported by Giant in the 2026 study of bicycle-company sustainability reports.[62]
  • 76 indicators were reported by Mérida in the 2026 study of bicycle-company sustainability reports.[62]
  • 16% of the bicycle companies analyzed reported partial environmental-and-social coverage with limited governance disclosure.[62]

Ethics in the cycle industry

  • 63% was Giant Group’s internal job-rotation rate in 2024.[31]
  • 38.68% of Giant Group’s STEM roles were held by women in 2025.[31]
  • 36.97% of Giant Group’s STEM roles were held by women in 2024.[31]
  • 4 years of young-talent development were reported by Giant Group across 7 regions in 2025.[31]
  • 4 women directors were appointed by Giant Group in 2024.[31]

CSR in the cycle industry

  • 155,000 bicycles using recycled aluminum were introduced by Giant Group in 2024.[31]
  • 98% was Giant Group’s hazardous-waste recycling rate in 2025.[31]
  • 100% of Giant Group revenue was covered by its greenhouse-gas inventory in 2025.[31]
  • 47 Giant Group saddle products were fully switched to recycled materials in 2025.[31]
  • NT$20.34 million was generated through Giant Group’s certified-bike product-recovery program in Taiwan in 2025.[31]

Circular economy in the cycle industry

  • 100% plastic-free packaging was reported for woom’s circular-economy product initiative in 2025.[63]
  • 1 certified pre-owned bicycle brand was operated by Giant Group through its Certified Bike program in Taiwan in 2025.[31]
  • 100% recyclability was reported for Trek’s Voda Bio water-bottle body in 2024.[64]
  • 98% recycled material was used in woom’s WOW handlebars and fork at the upper reported level in 2025.[63]
  • 95% plant-based content was used in Trek’s Voda Bio water-bottle body in 2024.[64]

Carbon footprint in the cycle industry

  • 751 tonnes of CO2e were Canyon’s 2022 Scope 1-and-2 baseline emissions.[65]
  • 82,800 tonnes of CO2e were Canyon’s Scope 3 emissions in 2021.[65]
  • 524 tonnes of CO2e were Canyon’s Scope 1 emissions in 2024.[65]
  • 97,860 tonnes of CO2e were Canyon’s Scope 3 emissions in 2024.[65]
  • 98 tonnes of CO2e were Canyon’s Scope 2 emissions in 2024.[65]

15 Statistics

Globalization & Expansion

Trade flows remain shaped by major exporter concentration. In 2024, China accounted for 32% of recorded bicycle exports, while Taiwan accounted for 16%.

Globalization in the cycle industry

  • 16% of recorded bicycle exports came from Taiwan in 2024, the second-largest national share.[77]
  • 12% of recorded bicycle exports came from Germany in 2024, the third-largest national share.[77]
  • 32% of recorded bicycle exports came from China in 2024, making it the world's largest exporter.[77]
  • 14% of recorded bicycle imports were purchased by the United States in 2024, the largest national import share.[77]
  • 8% of recorded bicycle imports were purchased by the Netherlands in 2024.[77]

Supplier management in the cycle industry

  • 363,000 electric bicycles were exported by Taiwan in 2024, a 47% decrease from the previous year.[78]
  • 98.7% of Vietnam's recorded bicycle purchases came from China in 2024.[77]
  • 89.1% of Japan's recorded bicycle purchases came from China in 2024.[77]

Distribution channels in the cycle industry

  • 31% of Australian bicycle brands sold through direct-to-consumer channels in 2024.[79]
  • 23.8% of bicycle and e-bike sales in Germany used online specialist retailers in 2025.[80]
  • 21.3% of global bicycle-market revenue came from online sales in 2025, equal to $15.2 billion.[81]
  • 7.7% of bicycle and e-bike sales in Germany used online hypermarket, DIY or food-retail channels in 2025.[80]
  • 1.1% of bicycle and e-bike sales in Germany used brick-and-mortar hypermarkets, DIY stores or food retailers in 2025.[80]

Key questions about the Cycle Industry

How big is the global bicycle market in 2025?
The global bicycle market was valued at $84.3 billion in 2025, with Grand View Research also estimating it would reach $92.3 billion in 2026.
What growth rate does the industry face after 2026?
The global bicycle market is forecast to grow at a 10.1% compound annual growth rate from 2026 to 2033, reaching $180.5 billion by 2033.
Which companies lead the cycle industry?
SRAM leads Gitnux's 2026 cycle ranking with an Overall score of 9.9, with supplies bicycle drivetrains, brakes, suspension, wheels and electronic systems worldwide. Specialized Bicycle Components is the highest-ranked bicycle and cycling gear manufacturer at 9.5, backed by serving riders through 8,000-plus stores for bicycles and cycling gear.
What technology shift is shaping demand?
E-bikes keep majority-market status. In Germany, e-bikes represented 52.7% of bicycle and e-bike sales in 2025, compared with 47.3% for conventional bicycles.
How concentrated is production in Germany versus the global market?
The ZIV association represents around 140 companies and members accounted for about 90% of bicycles and e-bikes produced in Germany in 2024, while the broader global market remains fragmented across brands, assemblers and component suppliers.
How will upcoming battery rules affect operations?
The EU Batteries Regulation introduces a mandatory battery passport for relevant battery categories placed on the EU market from 18 February 2027, plus requirements for removability and replaceability of portable and light-means-of-transport batteries.
Reference

Cite This Report

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APA
James Okoro. (2026, February 13). Cycle Industry Statistics. Gitnux. https://gitnux.org/cycle-industry-statistics
MLA
James Okoro. "Cycle Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cycle-industry-statistics.
Chicago
James Okoro. 2026. "Cycle Industry Statistics." Gitnux. https://gitnux.org/cycle-industry-statistics.

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