01 Industry overview
The beauty salon industry at a glance
U.S. beauty salons generated $27.5 billion in employer-firm revenue in 2024, while the broader hairdressing and beauty-treatment market reached $104 billion in 2025 and remains highly fragmented.
- $27.5B[58]
- Beauty salon revenue, 2024
- 7%[21]
- Employment growth, 2025–35
- 595,000[21]
- Hairdresser and cosmetologist jobs, 2025
- 2.6%[59]
- Top-four market share, 2025
- Market size
- U.S. beauty salons recorded $27.48 billion in revenue and $11.97 billion in annual payroll in 2024, according to the Census Bureau’s employer-firm data for NAICS 812112. A broader Euromonitor definition covering hairdressing and beauty treatment puts 2025 U.S. turnover at $104 billion.[58][59]
- Forecast & CAGR
- The Bureau of Labor Statistics projects employment for barbers, hairstylists and cosmetologists to grow 7% from 2025 to 2035. For the broader market, True North M&A reports a 2.2% compound annual growth rate from 2021 to 2026, although this is an industry-adviser estimate rather than an official forecast.[21][60]
- Segmentation
- The industry is commonly segmented by service format, including hair salons, nail salons, barbershops, waxing centers, membership spas, non-membership spas and medical spas. Zenoti’s 2025 benchmark report covers these seven categories and found that medical-spa locations grew 15% in 2024, the fastest expansion among the categories it tracked.[1]
- Key players & concentration
- The U.S. market is highly fragmented: Euromonitor identifies Regis as the largest company, with 1.7% of 2025 industry turnover, while the four largest companies together accounted for 2.6%. This indicates that independent salons and small chains account for most activity.[59]
- Trends, drivers & challenges
- Demand is shifting toward retention, memberships, digital booking and higher-value wellness services: Zenoti reported 24% membership-sales growth for salons, medspas and waxing businesses in 2024, while new-guest visits fell 9%. Labor availability, discretionary-spending pressure and chemical-safety compliance remain important operating challenges.[1][61][62]
- Consumer behavior & competition
- Customer retention is economically important: Zenoti found that 42% of loyal clients generated 80% of total revenue in its 2024 benchmark data. Mobile booking is also becoming standard, with 80% of salon and spa guests surveyed wanting to book through mobile devices.[1]
- M&A
- M&A activity is focused on fragmented salon platforms, franchise networks and salon-suite operators. Regis bought back 314 franchise salons in late 2024 for $22 million, adding approximately $83 million in annual revenue and $5.8 million in profit; True North M&A reported that deal volume declined slightly from 2024 to 2025 but expected activity to increase in 2026.[4][60]
- Regulation
- The FDA regulates salon cosmetics under the Federal Food, Drug, and Cosmetic Act and the Fair Packaging and Labeling Act. Hair-smoothing products that release formaldehyde when heated can expose workers and clients to inhalation risks; OSHA states that employers must take specified protective measures when workplace air concentrations exceed 0.5 ppm over eight hours or 2 ppm over 15 minutes.[61][62]
- Latest news
- The latest available industry benchmark data show a mixed 2024 performance: overall beauty-and-wellness revenue grew 2%, salon gift-card sales rose 93% year over year, membership sales increased 24% in the tracked service categories, and new-guest visits declined 9%. These results point to stronger monetization of existing clients rather than broad-based customer acquisition.[1]
Japan hairdressing and beauty market net-sales share by company revenue category
Other companies holds the largest share at 87.6%.
02 Ranking
Top 10 Companies in the Beauty Salon Industry
The leading companies in the beauty salon industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 10, 2026 · Next review December 10, 2026
Great Clips leads Gitnux's 2026 beauty salon ranking with an Overall score of 9.4, with over 4,400 salons serving 1.7 million customers weekly. L'Oréal is the highest-ranked professional beauty products company at 9.3, backed by €5.16 billion 2025 sales for its salon-focused Professional Products division.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in value hair salons
Great Clips
US
Ranked #1 · 9.4 · Value hair salons
Why we picked it: It runs franchised value hair salons at scale across the United States and Canada.
Leader in professional salon products
L'Oréal
FR
Ranked #2 · 9.3 · Professional salon products
Why we picked it: Its salon-focused professional haircare division posts €5.16 billion in 2025 sales.
#3 overall
Estée Lauder Companies
US
Ranked #3 · 9.1 · Professional salon products
Why we picked it: Its portfolio includes salon-use brands such as Aveda and Bumble and bumble.
Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Great Clips Value hair salons · US | 9.4 | 9.1 | 9.9 | 9.9 | 8.7 | |
Company snapshot · Great Clips · Data as of November 10, 2026 Great Clips has over 4,400 salons serving 1.7 million customers weekly.[63]
| |||||||
| 2 | L'Oréal Professional salon products · FR | 9.3 | 9.9 | 8.7 | 9.5 | 8.6 | |
Company snapshot · L'Oréal · Data as of November 10, 2026 Professional Products is L'Oréal's salon-focused division and generated €5.16 billion in 2025 sales.[64]
| |||||||
| 3 | Estée Lauder Companies Professional salon products · US | 9.1 | 9.6 | 8.6 | 8.9 | 9.3 | |
Company snapshot · Estée Lauder Companies · Data as of November 10, 2026 Owns Aveda and Bumble and bumble, brands sold and used in professional salons.[65]
| |||||||
| 4 | Wella Company Professional salon products · US | 9.1 | 9.0 | 8.5 | 9.2 | 9.9 | |
Company snapshot · Wella Company · Data as of November 10, 2026 Wella Professionals is identified as the world's No. 1 salon color brand.[66]
| |||||||
| 5 | Kao Professional salon products · JP | 8.9 | 9.9 | 8.3 | 8.8 | 8.1 | |
Company snapshot · Kao · Data as of November 10, 2026 Operates Kao Salon Division with Goldwell and Oribe brands for professional stylists.[67]
| |||||||
| 6 | Schwarzkopf Professional Professional hair care products for salons, global · DE | 8.9 | 9.1 | 8.8 | 8.2 | 9.3 | |
Company snapshot · Schwarzkopf Professional · Data as of November 10, 2026 Henkel's Hair Professional business unit reported approx. 1 billion EUR in sales.[68]
| |||||||
| 7 | Revlon Professional Professional salon hair care and color products, global · US | 7.9 | 8.2 | 8.1 | 7.7 | 7.6 | |
Company snapshot · Revlon Professional · Data as of November 10, 2026 Operates as Revlon's professional division serving salons with color and care products.[69]
| |||||||
| 8 | Coty Professional beauty products and salon services, global · US | 7.9 | 9.1 | 7.5 | 7.0 | 7.1 | |
Company snapshot · Coty · Data as of November 10, 2026 Owns professional beauty brands Wella, Clairol, OPI and ghd used in salons worldwide.[70]
| |||||||
| 9 | DreamDry Blow-dry and styling salon chain, United States · US | 7.4 | 7.0 | 8.5 | 7.1 | 7.0 | |
Company snapshot · DreamDry · Data as of November 10, 2026 Operates blow-dry bar salons offering styling services in U.S. metropolitan areas.[71]
| |||||||
| 10 | Jean Louis David Hair salon chain, France and Europe · FR | 7.1 | 7.0 | 7.0 | 7.1 | 7.6 | |
Company snapshot · Jean Louis David · Data as of November 10, 2026 Operates hair salon locations primarily in France under the Jean Louis David brand.[72]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 10, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Priyanka Sharma. (2026, February 13). Top 10 companies in the beauty salon industry. In Beauty Salon Industry Statistics. Gitnux. https://gitnux.org/beauty-salon-industry-statistics/#top-companies
03 Trends & forecasts
Top 10 Beauty Salon Industry Trends & Forecasts 2027
What is changing in the beauty salon industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Salon revenue grows modestly
High confidenceU.S. beauty salons generated $27.48 billion in employer-firm revenue and paid $11.97 billion in annual payroll in 2024. Zenoti reported that beauty and wellness businesses recorded 2% overall revenue growth in 2024, indicating a mature market with limited broad-based expansion.[58][1]
Forecast 2027: In 2027, U.S. salon revenue is likely to rise at a low-single-digit rate, supported by recurring personal-care demand but constrained by discretionary-spending pressure. Growth will depend more on higher-value services and retention than on large increases in customer volume.
02Employment expands faster than average
High confidenceThe Bureau of Labor Statistics projects employment for barbers, hairdressers, hairstylists and cosmetologists to increase 7% from 2025 to 2035, compared with 3% for all occupations. Hairdressers, hairstylists and cosmetologists held about 595,000 jobs in 2025.[21]
Forecast 2027: By 2027, staffing demand should continue to grow, especially for colorists, stylists and workers providing advanced treatments. Recruitment and retention will remain operational constraints because employment growth is occurring alongside substantial replacement demand.
03Market remains highly fragmented
Medium confidenceThe Census Bureau recorded $27.48 billion of 2024 revenue for U.S. beauty salons, while the overview's 2025 industry estimate places the four largest companies at only 2.6% of broader hairdressing and beauty-treatment turnover. The fragmented structure leaves most activity with independent salons and small chains.[58]
Forecast 2027: Fragmentation should persist through 2027, although franchise systems, salon-suite operators and multi-location platforms are likely to gain share incrementally. Consolidation will remain selective rather than transforming the industry into a concentrated market.
04Retention outperforms acquisition
High confidenceZenoti found that 42% of clients visiting more than once a year generated 80% of total revenue in 2024, while new-guest visits declined 9%. The data indicate that repeat visits and rebooking are more important revenue levers than broad customer acquisition.[1]
Forecast 2027: In 2027, salons will devote more marketing and staff attention to rebooking, personalized offers and client win-back campaigns. Businesses with weak retention will face higher customer-acquisition costs and more volatile revenue.
05Membership models keep gaining ground
High confidenceSalons, medspas and waxing businesses averaged 24% membership-sales growth in 2024, according to Zenoti. Its 2026 salon benchmark also reported 36% membership-sales growth for full-service salons in 2025.[1]
Forecast 2027: Memberships should become a more standard 2027 revenue model, particularly for recurring hair, waxing and maintenance services. Growth will moderate from recent high rates as adoption broadens, but memberships should improve visit frequency and revenue visibility.
06Mobile booking becomes standard
High confidenceZenoti reported that 80% of salon and spa guests want to book through mobile devices, while 97% of medical-spa clients expressed the same preference. Top-earning businesses had online-booking rates 61% higher than average in the cited benchmark data.[1]
Forecast 2027: By 2027, mobile booking, automated reminders and digital rebooking will be baseline capabilities rather than differentiators. Salons without convenient digital scheduling will risk lower conversion, weaker utilization and greater customer leakage.
07AI automates front-desk operations
Medium confidenceZenoti reported that its AI Concierge recovered missed-call revenue at a rate associated with 4% sales growth for high-adoption locations in 2025, compared with 1% for non-users. The evidence points to early gains from automated response and appointment capture.[1]
Forecast 2027: In 2027, AI will increasingly handle missed calls, FAQs, reminders, consultations and rebooking while human staff manage complex service and relationship issues. Adoption will be fastest among multi-location operators that can spread software costs across several sites.
08Medical spas continue expanding fastest
High confidenceMedical-spa locations grew 15% in 2024, the fastest expansion among the seven beauty and wellness categories tracked by Zenoti. Average 2024 revenue per medspa location was reported at $1.04 million, versus $459,949 for salons.[1]
Forecast 2027: Medical spas should remain one of the fastest-growing segments through 2027 as consumers combine cosmetic, skin-care and wellness services. Expansion will be tempered by clinical staffing requirements, pricing pressure and tighter compliance expectations.
09Gift cards strengthen customer acquisition
Medium confidenceSalon gift-card sales increased 93% year over year in 2024, according to Zenoti, and 24% of gift cards were redeemed by new customers. Gift cards therefore function both as a prepaid revenue source and as an acquisition channel.[1]
Forecast 2027: Gift cards should remain an important seasonal and referral tool in 2027, particularly for salons seeking new-client trials. Growth is likely to normalize from the exceptional 2024 increase as the post-pandemic recovery effect fades.
10Average-ticket pressure limits growth
Medium confidenceZenoti's 2025 benchmark report stated that even top-performing businesses experienced a 9% decline in average ticket size, while its report also described pricing pressure in medical spas. This suggests that customers are becoming more price-sensitive despite continued service demand.[1]
Forecast 2027: In 2027, operators will increasingly use tiered menus, bundles, memberships and retail add-ons to protect spend per visit without relying solely on headline price increases. Value positioning will be especially important for discretionary services and newer customers.
04 Statistics
Technology & Innovation
AI adoption shows measurable business impact: 4% sales growth for salons using AI vs 1% for non-users in Zenoti’s 2026 benchmark. Clients also report comfort with AI receptionist interaction reaching 67% for ages 30–44.
AI in the beauty salon industry
- 55% of salon and spa clients said they were comfortable interacting with an AI receptionist in 2025, rising to 67% among clients aged 30–44 in the United States.[1]
- 23% of salon professionals surveyed identified AI-driven tools as a major growth opportunity for their businesses in 2026.[2]
- 4% sales growth was reported for salons using AI, compared with 1% for non-users, a 3-percentage-point advantage in Zenoti’s 2026 benchmark.[1]
- 45% of consumers used AI tools to find local business recommendations in 2025, including recommendations for salons and other beauty businesses.[3]
- 40% or more of missed calls with booking intent were converted into bookings by Zenoti’s AI-powered phone tools in 2025.[1]
- 77% of beauty-technology professionals and industry leaders identified conversational AI agents as the AI application with the greatest potential for immersive customer experiences in 2024.[4]
Automation in the beauty salon industry
- 35% of beauty-business customers preferred automation instead of live staff for appointment reminders in 2024.[5]
- 16% of beauty-business customers preferred automation instead of live staff for providing information about products used during an appointment in 2024.[5]
- 20% of beauty-business customers preferred automation instead of live staff for managing loyalty programs in 2024.[5]
- 12% of beauty-business customers preferred automation instead of live staff for chatbots or other customer-service requests in 2024.[5]
- 18% of beauty-business customers preferred automation instead of live staff for tracking product orders in 2024.[5]
- 34% of beauty-business customers preferred automation instead of live staff for booking appointments in 2024.[5]
Digital Transformation in the home and personal services sector (sector benchmark)
- Across U.S. service-based SMBs, 69% used at least one operational automation to save time in data collected in December 2025.[6]
- Across U.S. service-based SMBs, 42% said they could not survive without their digital tools in data collected in December 2025.[6]
- Among England adult social care providers, 73% used digital social care records in February–March 2025.[7]
- Among England adult social care providers, 63% used digital rostering tools in February–March 2025.[7]
Technology Adoption in the home and personal services sector (sector benchmark)
- Among surveyed homecare businesses, 96% used rostering software in 2024.[8]
- Among surveyed homecare businesses, 92% used finance software in 2024.[8]
- Among England adult social care providers, 73% used at least one care technology for care and support in February–March 2025.[7]
- Among surveyed homecare businesses, 98% used care-management software in 2024.[8]
- Among surveyed homecare businesses, 94% used auditing and compliance software in 2024.[8]
Cloud Computing in the home and personal services sector (sector benchmark)
- Among EU businesses using cloud computing, 68% used it for file storage in 2023.[9]
- Across EU small and medium-sized enterprises, 44% bought cloud-computing services in 2023.[9]
- Among EU businesses using cloud computing, 83% used it to host email systems in 2023.[9]
- Across EU businesses, 45% bought cloud-computing services in 2023.[9]
- Across EU large businesses, 78% bought cloud-computing services in 2023.[9]
Big Data in the home and personal services sector (sector benchmark)
- Among surveyed homecare providers, 57% reported improved visibility of care after adopting smart technology in 2024.[8]
- Among surveyed homecare providers, 64% said smart technology helped them better audit care quality in 2024.[8]
- Among surveyed homecare providers, 76% said smart technology helped them better evidence care quality in 2024.[8]
- Among surveyed homecare agencies with reporting tools, 22% were not using their data to inform business decisions or benefit clients in 2025.[10]
05 Statistics
Data & Analytics
Performance gaps show up in utilization, rebooking, and revenue per location. For example, average staff-utilization was 67% in 2025 benchmark data, while the top 10% reached 84%.
Business intelligence in the beauty salon industry
- 61% higher online-booking rates were recorded for top-earning salons than the average salon in 2024 benchmark data.[1]
- 67% was the average staff-utilization rate for U.S. salons in 2025, compared with 84% for the top 10%.[1]
- $459,949 was the average annual revenue per U.S. salon location in 2025, compared with $1,249,558 for top earners.[1]
- 3 times the average rate was achieved by top-earning salons for rebooking clients within 24 hours in 2024 benchmark data.[1]
- 84% was the staff-utilization rate for top-earning salons in 2024, compared with 67% across the industry average.[1]
- 10% was the average salon rebooking rate in 2025, compared with 30% for the top 10% of salons.[1]
Data analytics in the beauty salon industry
- 5% was the growth rate for beauty and wellness businesses focused on memberships and location expansion in 2024, compared with 2% overall industry growth.[1]
- 15% was the medical-spa location growth rate in 2024, compared with 7% growth for nail-salon locations.[1]
- 8% was the salon cancellation rate and 3% was the salon no-show rate in 2024 benchmark data.[1]
- 33% more revenue per guest was associated with Zenoti salons using online booking than with phone-primary salons in 2025.[1]
- $2,600 or more in additional monthly revenue per location was generated by guest-specific pricing in 2025 benchmark guidance.[1]
- 6% higher ticket values were associated with dynamic pricing across a beauty and wellness location in 2025 benchmark guidance.[1]
Data Quality in the home and personal services sector (sector benchmark)
- Across supply-management organizations, 49% reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[11]
- Across supply-management organizations, 67% said their data quality was better or significantly better than two years earlier in 2024.[11]
- Across supply-management organizations, 23% reported spending at least 21% of their time cleaning data in 2024.[11]
- Across organizations in APQC cross-industry research, 43% reported already using data-quality assessments within data governance in 2024.[12]
Data Governance in the home and personal services sector (sector benchmark)
- Among organizations surveyed globally, 81% considered their data-governance program useful in 2024.[11]
- Among organizations surveyed globally, 61% reported having a dedicated data-governance function in 2024.[11]
- Among organizations surveyed globally, 47% reported housing their data-governance function in a center of excellence in 2024.[11]
- Among consumer-services companies, 31% reported having a formal data-governance organization in 2024, making this a relevant benchmark for personal-services businesses.[13]
- Among organizations surveyed globally, 53% of companies with more than 10,000 employees reported a formal data-governance organization in 2024.[13]
KPIs in the beauty salon industry
- 33% was the top-earner rebooking rate for barbershops in 2023, compared with 20% for high achievers and 10% for the average barbershop.[14]
- 54% was the 90th-percentile online-booking rate for full-service salons in 2025, compared with 45% at the 75th percentile.[1]
- 33% was the top-earner rebooking rate for salons in 2023, compared with 18% for high achievers and 12% for the average salon.[14]
- 61% was the 90th-percentile online-booking rate for specialty salons in 2025, compared with 26% at the median.[1]
- 10% was the full-service salon cancellation rate and 1% was the no-show rate in 2025 benchmark data.[1]
- 12% was the average salon rebooking rate in 2023, measured as appointments booked within 24 hours of the latest visit.[14]
06 Statistics
Strategy & Growth
Growth efforts emphasize monetizing the existing base and moving appointments online. Zenoti benchmark guidance shows 68% of appointments booked online at top-earning salons vs 30% at average salons.
Growth in the beauty salon industry
- Top-earning salons generated $325,969 in annual upsell revenue in the 2023 Zenoti benchmark.[1]
- Nail salons recorded 12% revenue growth in 2023, more than twice the overall beauty and wellness industry average of 5%.[1]
- Online gift-card sales increased 16% industry-wide in 2023 among beauty and wellness businesses.[1]
- Package sales at membership-based spas increased 85% in 2023.[1]
- Beauty and wellness businesses in Europe grew 7% between 2024 and 2025, according to a European benchmark report.[15]
- Average salons generated $100,363 in annual upsell revenue in the 2023 Zenoti benchmark.[1]
Differentiation in the beauty salon industry
- 76% of appointments were booked online at top-earning barbershops in the 2023 Zenoti benchmark, compared with 45% at average barbershops.[1]
- 35% of appointments were booked online at top-earning medspas in the 2023 Zenoti benchmark, compared with 10% at average medspas.[14]
- 15% of total beauty and wellness industry revenue came from upsells in the 2023 Zenoti benchmark.[1]
- 68% of appointments were booked online at top-earning salons in the 2023 Zenoti benchmark, compared with 30% at average salons.[1]
- 20% of revenue came from upsells at top-earning salons in the 2023 Zenoti benchmark.[1]
Mergers and acquisitions in the beauty salon industry
- Hair Cuttery reopened more than 500 salons within four weeks after its 2020 acquisition.[16]
- Alline Salon Group operated 314 salons when acquired by Regis Corporation in December 2024.[17]
- Hair Cuttery operated more than 800 salons before its bankruptcy and subsequent asset acquisition in 2020.[16]
- Alline Salon Group contributed $83 million of trailing-twelve-month revenue before its acquisition by Regis Corporation in December 2024.[17]
- Salon Republic acquired Mosaic Salon + Spa, which operated ten locations in the greater Seattle area, in 2024.[18]
- Regis Corporation acquired Alline Salon Group for $22 million of initial consideration in December 2024, with up to $3 million in additional earn-out payments.[17]
Strategic partnerships in the beauty salon industry
- Gorgeous Collective stated a five-year goal of at least 200 Clean Your Dirty Face locations after its 2026 acquisition-platform launch.[19]
- 164 Beauty Systems Group stores operated as franchised Armstrong McCall locations in North America in 2025.[20]
- Approximately 820 distributor sales consultants supported salon relationships for Beauty Systems Group in 2025.[20]
- Clean Your Dirty Face had 40 locations open or under development when Image Studios launched the Gorgeous Collective acquisition platform in 2026.[19]
- Sally Beauty Holdings reported affiliate partnerships as a channel for professional-customer engagement in its Beauty Systems Group strategy for fiscal 2026.[17]
- 93% of Regis Corporation’s salon base was franchised when the company partnered with Alline Salon Group through its acquisition in 2024.[17]
07 Statistics
People & Workforce
Hiring pressure remains a constraint into 2026, with 76% of salon owners saying recruiting new staff was difficult or very difficult in 2024. Projected employment openings for barbers, hairstylists and cosmetologists total 80,300 from 2025 to 2035.
Hiring in the beauty salon industry
- 80,300 annual openings are projected for barbers, hairstylists and cosmetologists in the United States from 2025 to 2035.[21]
- 64% of salon professionals said recruiting staff was the larger staffing stress compared with retaining staff in a Phorest survey.[22]
- 9% employment growth is projected for manicurists and pedicurists in the United States from 2025 to 2035.[21]
- 76% of salon owners said recruiting new staff was difficult or very difficult in 2024.[22]
- 40% of salon-business respondents ranked hiring and staff retention as their number-two business risk for 2026.[2]
Employee retention in the beauty salon industry
- 466 employees in the 2024 salon-chain compensation study had exactly ten years of tenure.[23]
- 16% of licensed beauty professionals cited lack of workplace culture or leadership support as a personal challenge.[24]
- 25% of licensed beauty professionals said wellness-related challenges had reduced their interest in remaining in the industry.[24]
- 6,553 employees in the 2024 salon-chain compensation study had been with their employer for less than one year.[23]
- 11% of employees in the 2024 salon-chain compensation study had more than 11 years of tenure.[23]
Remote Work in the home and personal services sector (sector benchmark)
- Across U.S. other-services industries, 32.6% of workers did some work at home on average in 2024–2025.[21]
- Across U.S. education and health-services industries, 28.1% of workers did some work at home on average in 2024–2025.[21]
- Across U.S. service occupations, 6.5% of workers did some work at home on average in 2024–2025.[21]
- Across U.S. leisure and hospitality industries, 7.2% of workers did some work at home on average in 2024–2025.[21]
Hybrid Work in the home and personal services sector (sector benchmark)
- Among U.S. full-time employees able to work from home, 44.4% were hybrid during December 2023–March 2024.[25]
- Across U.S. full-time wage-and-salary employees, 28% worked in a hybrid arrangement during December 2023–March 2024.[25]
- Across U.S. health-care and social-assistance industries, 30% of full-time employees were hybrid during December 2023–March 2024.[25]
- Across U.S. professional and business services, 22% of full-time employees were hybrid during December 2023–March 2024.[25]
- Across U.S. education industries, 44% of full-time employees were hybrid during December 2023–March 2024.[25]
Upskilling in the beauty salon industry
- 77% of top-performing salons using salon-management software said it produced a major improvement in profitability in 2013.[26]
- 49% of licensed beauty professionals cited stress management and burnout as a personal challenge in 2024.[24]
- 38% of licensed beauty professionals reported decreased motivation or concentration at work from social and emotional challenges.[24]
- 51% of licensed beauty professionals cited work-life balance as a personal challenge in 2024.[24]
- 31% of salon-business respondents identified training and talent development as a major growth opportunity for 2026.[2]
Employee Engagement in the home and personal services sector (sector benchmark)
- In the United States, 32% of employees were engaged at work in 2025.[27]
- Across the United States and Canada, 31% of employees were engaged at work in 2025.[27]
- Across 183,000 business units in 53 industries and 90 countries, top-quartile engagement teams achieved 23% higher profitability than bottom-quartile teams in Gallup’s meta-analysis.[27]
- Globally, 27% of managers were engaged at work in 2025, down from 30% in 2024.[27]
08 Statistics
Customer & Sales
Retention signals are quantified through loyalty and rebooking behavior. Zenoti found 42% of loyal clients generated 80% of total revenue in 2024 benchmark data.
Customer experience in the beauty salon industry
- 59% of committed beauty clients said product or service recommendations for specific needs motivated them to remain with a provider in 2024.[30]
- 87% of committed beauty clients said they looked forward to catching up with their stylist in 2024.[30]
- 82% of beauty clients who had explored another provider said easy rescheduling would encourage them to return to their previous provider in 2024.[30]
- 94% of committed beauty clients said liking their stylist’s haircut or color motivated them to remain with that provider in 2024.[30]
- 75% of beauty clients who had explored another provider said better communication before or between appointments would encourage them to return in 2024.[30]
Customer retention in the beauty salon industry
Customer acquisition in the beauty salon industry
- 20% of surveyed salon consumers checked online reviews a few times per month when discovering salons.[30]
- 77% of surveyed U.S. consumers said specific details about purchased salon products or services were very or extremely important in a reliable review.[30]
- 20% of U.S. consumers surveyed for the salon discovery study looked up reviews on a website or app several times per week.[30]
- 28% of surveyed U.S. consumers named Google Reviews as their favorite source of online salon reviews.[30]
- 92% of surveyed U.S. consumers considered personal recommendations important to some degree when choosing a new salon.[30]
Customer loyalty in the beauty salon industry
- 57% of beauty consumers who tried another provider returned to their original stylist or barber in 2024.[30]
- 68% of committed beauty consumers had visited their provider for at least three years in 2024.[30]
- 61% of women surveyed by Square preferred to see the same beauty or personal-care provider each time they visited in 2025.[30]
- 67% of surveyed beauty consumers were in a committed relationship with their hair-care provider in 2024.[30]
- 62% of beauty subscriptions remained active after six months as of May 31, 2024.[30]
Lead generation in the beauty salon industry
- 20% of DaySmart salon respondents said text or email marketing helped their business in 2025.[2]
- 75% of beauty clients booked appointments through an online booking site in 2023.[30]
- 64% of beauty appointments on Square were booked outside typical 9-to-5 hours in 2024.[30]
- 67% of DaySmart salon respondents reported business growth of at least 30% during the year preceding the 2025 survey.[2]
- 20% of DaySmart salon respondents said built-in credit-card processing helped their business in 2025.[2]
09 Statistics
Marketing & Brand
Digital channels track strongly to booking outcomes. In 2024 benchmark evidence, 78% of salon and spa regulars checked online reviews before deciding whether to visit.
Marketing in the beauty salon industry
- 45% of DaySmart salon respondents used salon-supply distributors for ideas and content in 2025.[2]
- 57% more annual sales were recorded by beauty businesses selling both services and products than by businesses selling services only in 2024.[30]
- 30% of beauty businesses using Square reported lower cancellations and no-shows after enabling cancellation fees in 2023.[30]
- Two retail items were typically added at checkout by clients purchasing from beauty businesses in the first quarter of 2024.[30]
- 51% of DaySmart salon respondents used Facebook for ideas and content to grow or evolve their business in 2025.[2]
Digital marketing in the beauty salon industry
- 30% of average U.S. salons’ appointments were booked online in 2024.[1]
- 70% of salon and spa customers preferred online booking over calling in 2023.[31]
- 58% of salon and spa customers continued using only online booking after trying it in 2023.[31]
- 78% of top-earning U.S. nail salons’ appointments were booked online in 2024.[1]
- 80% of salon and spa guests wanted mobile appointment booking in 2024.[1]
Branding in the beauty salon industry
- 28% of surveyed U.S. consumers preferred Google Reviews when evaluating salons in 2018.[30]
- 94% of committed beauty clients cited liking their stylist’s haircut or color as a loyalty motivator in 2024.[30]
- 86% of committed beauty clients cited good pricing as a reason for staying with their provider in 2024.[30]
- 87% of committed beauty clients cited personal connection with their stylist as a loyalty motivator in 2024.[30]
- 77% of surveyed U.S. consumers considered specific review details very or extremely important when evaluating a salon in 2018.[30]
Influencer Marketing in the home and personal services sector (sector benchmark)
- Among U.S. home-services businesses, 33% expected to try influencer marketing for the first time in 2026.[33]
- Across surveyed brands, 54.3% used views, reach, or impressions as their primary influencer-marketing success metric in 2024.[34]
- Across surveyed brands, 83% perceived influencer marketing as effective in 2023.[34]
- Globally, 40% of brands engaged influencers on an extended basis in 2025, up from 29% previously.[35]
- Among U.S. Gen Z beauty shoppers, 90% bought a beauty product based on an influencer recommendation during the previous year.[36]
10 Statistics
Operations & Execution
Capacity reliability is measurable via cancellation and no-show rates. Benchmark data in 2024 shows an average salon had an 8% cancellation rate and a 3% no-show rate.
Process optimization in the beauty salon industry
- 80% of salon and spa customers wanted mobile appointment booking in 2024.[1]
- Top-earning beauty and wellness businesses had online-booking rates 61% higher than average in 2024.[1]
- The average salon recorded an 8% cancellation rate in 2024.[1]
- 30% of U.S. salon appointments were booked online in 2024, compared with 59% for top-earning salons.[1]
- 25% of salon bookings made through Google Reserve came from new clients in 2024.[1]
Operational efficiency in the beauty salon industry
- Salon revenue increased 2% overall in 2024 across the businesses measured by Zenoti.[1]
- The average salon had a 3% no-show rate in 2024.[1]
- Average salon staff utilization was 67% in 2024, compared with 84% for top-earning salons.[1]
- The average salon generated $459,949 in annual revenue per location in 2024.[1]
- New guest visits fell 9% industry-wide in 2024 across Zenoti-tracked beauty and wellness businesses.[1]
Quality management in the beauty salon industry
- 42% of loyal beauty and wellness clients generated 80% of total revenue in 2024.[1]
- 80% of salon and spa guests wanted mobile booking in 2024, indicating that booking convenience was a major service-quality expectation.[1]
- The average salon retained a 3% no-show rate and an 8% cancellation rate in 2024, measures commonly used to monitor booking-service reliability.[1]
Supply chain in the beauty salon industry
- 3.7% was the average year-over-year price increase reported for French hairdressing and beauty services in 2024.[37]
- Some U.S. Black hair salons reported being unable to purchase certain professional hair products during 2025 tariff-related supply disruptions.[38]
- The global Black hair-care industry was valued at about $3.2 billion in 2023, supporting demand for salon-related hair products.[38]
- Beauty product prices in France rose 3.7% over one year in 2024, increasing input and retail-cost pressure for salons.[37]
Outsourcing / Offshoring in the home and personal services sector (sector benchmark)
- 43% of facility organizations worldwide reported no change in their use of outsourcing or contractors during October–December 2025.[39]
- 18% of facility organizations worldwide reported decreasing their use of outsourcing or contractors during October–December 2025.[39]
- 33% of facilities-maintenance activities were contracted out on average by hospitals in the United States, according to a 2024 operations survey.[40]
- 91% of 200 leading food-services and facility-management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years to 2030, based on a 2024 survey.[41]
- 32% of building-service contractors expected a trend toward increased outsourcing of cleaning tasks, according to a 2024 U.S. market study.[42]
11 Statistics
Finance & Pricing
Price and capacity metrics support planning under discretionary-spending pressure. In 2024, average planned beauty-service price increases were 8.1% in the 2025 BeautyCouncil survey.
Pricing strategy in the beauty salon industry
- 45% of Canadian beauty businesses kept service prices unchanged in 2025.[43]
- The most common salon price increase in the 2024 U.S. survey was between 1% and 5%.[4]
- The average planned beauty-service price increase was 8.1% in the 2025 BeautyCouncil survey.[43]
- 53% of beauty and wellness professionals raised prices in 2024, according to a U.S. consumer and professional survey.[4]
Cost reduction in the beauty salon industry
- 25% of Google Reserve salon bookings came from new customers in 2024, providing customer acquisition without relying solely on traditional booking channels.[1]
- Top-earning salons operated at 84% staff utilization in 2024, compared with 67% for average salons, reducing idle paid capacity.[1]
- The average salon’s 8% cancellation rate in 2024 represented a direct opportunity to reduce unused appointment capacity.[1]
- Top-earning beauty and wellness businesses had online-booking rates 61% above average in 2024, reducing dependence on manual appointment handling.[1]
- Automated reminders, deposits and card-on-file policies were identified as the main measures associated with the average salon’s 3% no-show rate in 2024.[1]
Profitability in the beauty salon industry
- Salons, medspas and waxing businesses averaged 24% membership-sales growth in 2024.[1]
- U.S. salons, nail salons and barbershops represented 1.34 million no-payroll businesses in 2024.[3]
- Top-earning U.S. salons generated $1,249,558 in annual revenue per location in 2024.[1]
- U.S. salons nearly doubled gift-card sales, with growth of 93% in 2024.[1]
- The average U.S. salon generated $459,949 in annual revenue per location in 2024.[1]
Financial planning in the beauty salon industry
- New guest visits declined 9% industry-wide in 2024, making existing-client retention important for financial planning.[1]
- The average salon recorded a 3% no-show rate and an 8% cancellation rate in 2024, useful assumptions for capacity and cash-flow models.[1]
- 42% of loyal beauty and wellness clients generated 80% of revenue in 2024, supporting retention-focused revenue forecasting.[1]
- Top-earning salons generated $1,249,558 per location in 2024, providing an upper-tier planning benchmark.[1]
- The average salon generated $459,949 per location in 2024, providing a benchmark for annual revenue budgets.[1]
12 Statistics
Product & Service
Membership and app-led repeat visits show incremental visit growth. Customers visited five or more times annually after adding a customer mobile app increased by 12% in 2024 data.
After-sales in the beauty salon industry
- 12% more customers visited salons and spas five or more times annually after businesses added a customer mobile app, based on 2024 data.[1]
- 9% more customers visited five or more times annually when beauty and wellness businesses introduced loyalty-reward programs, based on 2024 data.[1]
- 30% higher retention was associated with hyper-personalized experiences at beauty and wellness businesses in 2024 benchmark data.[1]
- 42% of loyal beauty and wellness clients generated 80% of sales in 2024, while 58% of one-time clients generated 20%, according to U.S. and international benchmark data.[1]
- 10% more salon and spa customers visited five or more times annually after businesses introduced membership programs, based on 2024 performance data.[1]
Value proposition in the beauty salon industry
- 81% of salon and spa customers wanted to receive appointment reminders by text message in 2024.[1]
- 24% of U.S. salon clients always or usually walked in for appointments in 2024, while another 24% did so sometimes.[1]
- 72% of Gen Z salon and spa clients had abandoned an appointment because of booking friction, according to Zenoti’s 2025 survey.[1]
- 79% of salon clients bought a product recommended by a provider at least sometimes, while 34% usually or always made the purchase, according to 2024 consumer research.[1]
- 36% of salon and spa customers preferred online booking over every other appointment method in 2024.[1]
13 Statistics
Sustainability & Ethics
Sustainability claims in the dataset use quantifiable resource effects. A UK impact study reports 286,000 litres of water saved annually by an average certified hair salon adopting recommended sustainable practices.
Sustainability in the beauty salon industry
- 286,000 litres of water can be saved annually by an average certified hair salon adopting recommended sustainable practices, according to a United Kingdom impact study published in 2021.[44]
- 86% of surveyed salon customers in the United Kingdom said their at-home hair-care practices were influenced at least somewhat by hairdresser experiences in 2014.[45]
- 73% of 38 surveyed German hair-salon customers considered water consumption very important or important during a hairdresser visit in 2021.[46]
- 39% of 38 surveyed German hair-salon customers considered sustainability very important when selecting shampoo and conditioners in 2021.[46]
- 24,150 kilowatt-hours of energy can be saved annually by an average certified hair salon adopting recommended sustainable practices, according to a United Kingdom impact study published in 2021.[44]
Ethics in the beauty salon industry
- 67.6% of surveyed nail-salon workers in New York and New Jersey reported symptoms related to chemical exposure in a 2022–2023 study.[47]
- 26% of surveyed nail-salon workers and managers in the New York metropolitan area identified as Chinese in a 2022–2023 study.[47]
- 40% lower than the national average was the median hourly wage reported for nail-salon workers in the United States in the cited industry research.[47]
- 40.5% of surveyed nail-salon workers in New York and New Jersey reported health-related concerns in a 2022–2023 study.[47]
- 52.1% of surveyed nail-salon workers and managers in the New York metropolitan area identified as Korean in a 2022–2023 study.[47]
Circular economy in the beauty salon industry
- 49% of waste-related circularity opportunities identified in the hairdressing industry involved waste management such as recycling, according to a 2024 study.[48]
- 65% lower water and energy use was reported for salons using ECOHEADS shampoo nozzles, according to a 2024 industry report.[49]
- Nearly 100% of materials used in hairdressing businesses were assessed as potentially recyclable in a 2024 circular-economy study.[48]
- 46% of circularity and sustainability opportunities identified in the hairdressing industry targeted waste, according to a 2024 study.[48]
- 26% of waste-related circularity opportunities identified in the hairdressing industry involved procurement choices enabling recycling or reprocessing, according to a 2024 study.[48]
Carbon footprint in the beauty salon industry
- 69% less water use was reported for salon hair rinsing with a L’Oréal-Gjosa water-saving system in 2026.[50]
- 24,150 kilowatt-hours of annual energy use can be avoided by an average certified hair salon adopting sustainable-practice recommendations in the United Kingdom, according to a 2021 impact study.[44]
14 Statistics
Risk, Compliance & Legal
Workplace chemical exposure triggers specific operational requirements. OSHA states employers must take specified protective measures when workplace air concentrations exceed 0.5 ppm over eight hours or 2 ppm over 15 minutes.
Compliance in the beauty salon industry
- 79% of surveyed New York nail salons had mechanical ventilation systems in 2022–2023, compared with 52% in New Jersey.[47]
- 56.3% of New Jersey nail salons cleaned manicure tables and pedicure stations for each customer in a 2022–2023 study.[47]
- 383 alleged cases involving no school or salon license were recorded in Texas cosmetology opening complaints during fiscal year 2023.[51]
- 1,245 New York appearance-enhancement businesses had cured inspection violations within the 30-day opportunity-to-cure process by July 2025.[52]
- 483 alleged cases involving no operator’s license were recorded in Texas cosmetology opening complaints during fiscal year 2023.[51]
Risk Management in the home and personal services sector (sector benchmark)
- Across UK businesses, 29% conducted a general risk assessment in 2025, while 48% of small businesses conducted a cyber-security risk assessment; UK-wide survey benchmark.[7]
- Across UK businesses, 11% of micro businesses and 21% of small businesses reviewed cyber-security risks posed by immediate suppliers in 2025; UK-wide survey benchmark.[7]
- U.S. personal and laundry services recorded 1.8 total recordable injury and illness cases per 100 full-time workers in 2024; national industry benchmark.[21]
- U.S. personal and laundry services recorded 48 workplace fatalities in 2024, compared with 37 in 2023; national industry benchmark.[21]
Cybersecurity in the home and personal services sector (sector benchmark)
- Across UK businesses, 43% identified at least one cyber-security breach or attack in the previous 12 months in 2025; UK-wide benchmark.[7]
- Verizon recorded 683 security incidents and 583 confirmed data breaches in the global Other Services sector for its 2025 report; industry benchmark covering November 2023–October 2024.[53]
- EU enterprises with at least 10 employees used at least one ICT security measure at a rate of 93% in 2024; European benchmark across covered business sectors.[9]
- Across UK businesses, 19% were victims of at least one cyber crime in the previous year in 2025/2026, representing approximately 267,000 businesses; UK-wide benchmark.[7]
Data Privacy in the home and personal services sector (sector benchmark)
- Verizon found personal data compromised in 57% of confirmed breaches in the global Other Services sector in its 2025 report; sector benchmark covering November 2023–October 2024.[53]
- EU internet users protected their personal data online at a rate of 76.9% in 2025 by managing access to their data; European consumer benchmark relevant to service providers.[9]
- EU internet users checked whether a website was secure before providing personal data at a rate of 39.0% in 2025; European consumer benchmark.[9]
- EU internet users read privacy-policy statements before sharing personal data at a rate of 37.6% in 2025; European consumer benchmark.[9]
Crisis Management in the home and personal services sector (sector benchmark)
- Across UK businesses, 25% had a formal cyber-incident response plan in 2025/2026, rising to 57% of medium and 76% of large businesses; UK-wide resilience benchmark.[7]
- Across UK businesses, 16% had external communications and public-engagement plans for cyber incidents in 2025/2026; UK-wide crisis-communications benchmark.[7]
- Across UK businesses, 40% reported their most disruptive breach or attack outside the organization in 2025/2026; UK-wide external-escalation benchmark.[7]
- Across UK businesses, 61% took some action to prevent future incidents after a breach or attack in 2025/2026, including 31% making people or training changes; UK-wide benchmark.[7]
15 Statistics
Globalization & Expansion
Expansion patterns concentrate in franchising and distribution footprints. Euromonitor’s concentration context is reinforced by Regis’ salon base being 93% franchised when it partnered with Alline Salon Group in 2024.
Globalization in the beauty salon industry
- More than 3,700 Sally Beauty stores operated worldwide in 2025, including over 500 in Europe, the United Kingdom, Ireland and South America.[20]
- 314 Alline salons operated across five U.S. states when Regis Corporation acquired the group in December 2024.[17]
- Over 5,000 stores distribute professional beauty products across the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, France, Ireland, Spain, Germany, the Netherlands and Peru in 2025.[20]
- Over 1,200 Beauty Systems Group stores operated in North America in 2025, including approximately 1,150 company-operated stores and 164 franchised stores.[20]
- 93% of Regis Corporation’s salon base was franchised when it acquired Alline Salon Group in December 2024, illustrating the company’s predominantly asset-light expansion model.[17]
Supplier management in the beauty salon industry
- Beauty Systems Group offered between 5,000 and 10,000 stock-keeping units per store to professional stylists and salons in 2025.[20]
- Sally Beauty Holdings reported that Beauty Systems Group serves salons through stores, business consultants, digital platforms and chain portals in fiscal 2025.[20]
- Sally Beauty Holdings planned a substantial update to the Beauty Systems Group app and e-commerce platform during fiscal 2026 to improve personalization and payment capabilities for professional customers.[17]
- Sally Beauty stores offered between 6,000 and 10,000 stock-keeping units per store in 2025, including third-party and exclusive-label professional products.[20]
- Approximately 820 distributor sales consultants supported professional beauty-product distribution through Beauty Systems Group in 2025.[20]
Stakeholder management in the beauty salon industry
- 36% of salon and spa customers preferred booking online over other scheduling methods in 2024.[1]
- 80% of salon and spa guests wanted mobile appointment booking in 2024, according to Zenoti’s consumer survey.[54]
- 57% of salon and spa customers had called to book a visit in 2024, making phone booking the most commonly used method in Zenoti’s survey.[1]
- 81% of salon and spa customers were interested in receiving text-message appointment reminders in 2024.[1]
- 97% of medical-spa clients wanted mobile appointment booking in 2024, compared with 80% of salon and spa guests.[54]
Distribution channels in the beauty salon industry
- 78% of appointments were booked online at top-earning nail salons in the 2024 Zenoti benchmark, compared with 42% at average nail salons.[54]
- 70% of salon and spa customers preferred online booking over calling in the 2023 PYMNTS survey.[31]
- 58% of salon and spa customers continued using online booking exclusively after trying it in 2023.[31]
- 30% of appointments were booked online at average salons in the 2024 Zenoti benchmark, compared with 59% at top-earning salons.[54]
16 Statistics
Regional markets
Japan provides a separate scale of salons and employment. The Japanese hair salon market was estimated at ¥1.3884 trillion in 2025, up 2.5% from 2024.
The beauty salon industry in Japan
- ¥2.124 trillion was the Japanese hair salon and barbershop market, based on company sales, in fiscal 2024, representing 101.5% of the previous fiscal year.[55]
- 596,942 employed beauticians worked in Japan at the end of March 2026, an increase of 8,651 from the previous year.[56]
- 162,431 beauty-industry establishments were recorded in Japan in 2021, with 80.2% operated by individuals and 19.8% by corporations.[56]
- 281,687 beauty salon establishments operated in Japan at the end of March 2026, up 1.4% year on year.[56]
- ¥1.3884 trillion was the estimated Japanese hair salon market size in 2025, up 2.5% from 2024.[57]
Key questions about the Beauty Salon Industry
What is the current U.S. beauty salon market size for employer-firm revenue?
How fast is employment expected to grow for beauty-related roles?
Which companies lead the beauty salon industry?
What technology shifts matter most for bookings and front-desk throughput?
How concentrated is the market and what does that imply for competition?
What booking reliability metrics are commonly used for capacity planning?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Priyanka Sharma. (2026, February 13). Beauty Salon Industry Statistics. Gitnux. https://gitnux.org/beauty-salon-industry-statistics
Priyanka Sharma. "Beauty Salon Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/beauty-salon-industry-statistics.
Priyanka Sharma. 2026. "Beauty Salon Industry Statistics." Gitnux. https://gitnux.org/beauty-salon-industry-statistics.
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Social media in the beauty salon industry