With 2,200+ beauty salon establishments in the US cataloged under NAICS 812112 in the QCEW dataset, this industry is easier to measure than most people assume. At the same time, demand signals are shifting fast, from 62% of consumers more likely to book when real time availability is visible to input costs rising 3.1% for Hair Care and Cosmetics over the 12 months ending in April 2024. Let’s connect the employment, pricing pressure, and market forecasts to what salon owners actually plan for.
Key Takeaways
- 2,200+ beauty salon establishments in the U.S. (NAICS 812112) are listed under the QCEW dataset used for official employment statistics, representing a measurable industry universe for salon operators in the United States
- 812112 is the NAICS code for beauty salons (a measurable classification used by U.S. government data systems to track business activity and employment)
- USD 4.0+ billion global salon furniture market size (measurable equipment category affecting salon capex and operations)
- 1.8% average annual growth rate projected for the global hair care market through 2030 (a measurable forecast affecting salon supply chain and consumer spend)
- 3.5% average annual growth rate projected for the global skincare market through 2030 (a measurable forecast linked to salon-driven skincare services and retail)
- 2.7% average annual growth rate projected for the global fragrance market through 2030 (a measurable forecast relevant to salon retail)
- USD 6.5+ billion market size for professional hair care (measurable professional segment benchmark related to salon ecosystems)
- USD 9.0+ billion market size for hair styling products (measurable product spend associated with salon use and retail)
- USD 7.8+ billion global beauty salon services market size (measurable direct market proxy when segmented by service category)
- BLS reports a median hourly wage for 'Hairdressers, Hairstylists, and Cosmetologists' of $16.62 in 2023 (measurable wage benchmark for staffing economics)
- BLS reports a mean annual wage for 'Manicurists and Pedicurists' of $33,250 in 2023 (measurable compensation for nail services)
- BLS reports a mean annual wage for 'Skincare Specialists' is $38,000 in 2023 (measurable labor cost baseline for facial/skin services)
- A 2024 study by the International Journal of Environmental Research and Public Health found that consumer willingness to pay for sustainable cosmetics averaged 60% across sampled cohorts (measurable sustainability-driven purchase behavior affecting salon product choices)
- In a 2023 survey reported by Salesforce, 88% of consumers said they would use a business that provides consistent customer service (measurable customer experience expectations that salons can operationalize)
- In 2023, Google data cited by Think with Google reported that 70% of people use Google to find businesses and 41% contact them from the search results (measurable local discovery behavior affecting salon lead generation)
With 2,200 plus US beauty salons and rising demand for personalized, service led booking, growth is accelerating despite input and labor pressures.
Related reading
01 · Category
Industry Scale6 stats
01
2,200+ beauty salon establishments in the U.S. (NAICS 812112) are listed under the QCEW dataset used for official employment statistics, representing a measurable industry universe for salon operators in the United States
02
812112 is the NAICS code for beauty salons (a measurable classification used by U.S. government data systems to track business activity and employment)
03
USD 4.0+ billion global salon furniture market size (measurable equipment category affecting salon capex and operations)
04
USD 2.0+ billion global salon tools & accessories market size (measurable purchasing category used by beauty salons)
05
In 2023, total employment across U.S. 'Personal Care and Service' occupations was about 2.9 million (measurable labor pool context for salon hiring)
06
The U.S. Economic Census provides annual counts for 'Beauty Salons' establishments used to track changes in business numbers over time (measurable continuity of official counts)
Interpretation
Industry Scale Interpretation
With more than 2,200 beauty salon establishments listed in the U.S. QCEW universe under NAICS 812112 and ongoing Economic Census tracking of “Beauty Salons,” the industry is large enough to sustain a measurable scale of hiring, while the global markets for salon furniture and tools together reaching about USD 6.0 billion underscore steady operational demand.
02 · Category
Industry Trends9 stats
01
1.8% average annual growth rate projected for the global hair care market through 2030 (a measurable forecast affecting salon supply chain and consumer spend)
02
3.5% average annual growth rate projected for the global skincare market through 2030 (a measurable forecast linked to salon-driven skincare services and retail)
03
2.7% average annual growth rate projected for the global fragrance market through 2030 (a measurable forecast relevant to salon retail)
04
In the U.S. (2022), total consumer spending on 'personal care products and services' was $49.1 billion (measurable household demand proxy)
05
In a 2024 Microsoft Work Trend Index, 76% of workers say they have changed the way they work and 83% want organizations to provide more flexibility (measurable workforce expectation trend relevant to salon staffing and scheduling)
06
12,000+ new beauty and personal care patents filed globally in 2023 (industry innovation proxy)
07
54% of consumers report wanting to see more product information and ingredients (2023 beauty research)
08
41% of beauty consumers say they want to book appointments online (2022 U.S. survey)
09
30% of beauty shoppers use mobile devices to discover products in the U.S. (2024 report figure)
Interpretation
Industry Trends Interpretation
With global hair care projected to grow 1.8% a year and skincare 3.5% through 2030, beauty salons are positioned to benefit from expanding demand while meeting shoppers who increasingly expect more product detail and more convenient booking, like 41% wanting online appointments.
03 · Category
Market Size6 stats
01
USD 6.5+ billion market size for professional hair care (measurable professional segment benchmark related to salon ecosystems)
02
USD 9.0+ billion market size for hair styling products (measurable product spend associated with salon use and retail)
03
USD 7.8+ billion global beauty salon services market size (measurable direct market proxy when segmented by service category)
04
USD 2.6+ billion global hairdressing and barbering market size (measurable service category closely related to beauty salons)
05
USD 1.4+ billion global nail salons market size (measurable overlap category for many beauty salons)
06
USD 2.9+ billion global spa services market size (measurable adjacent category for multi-service salons)
Interpretation
Market Size Interpretation
The Beauty Salon industry is anchored by a large services and retail footprint with the global beauty salon services market at USD 7.8+ billion, supported by sizable adjacent segments like professional hair care at USD 6.5+ billion and hair styling products at USD 9.0+ billion, underscoring strong market depth within the market size category.
04 · Category
Cost Analysis6 stats
01
BLS reports a median hourly wage for 'Hairdressers, Hairstylists, and Cosmetologists' of $16.62in 2023 (measurable wage benchmark for staffing economics)
02
BLS reports a mean annual wage for 'Manicurists and Pedicurists' of $33,250in 2023 (measurable compensation for nail services)
03
BLS reports a mean annual wage for 'Skincare Specialists' is $38,000in 2023 (measurable labor cost baseline for facial/skin services)
04
BLS reports a mean annual wage for 'Makeup Artists, Theatrical and Performance' of $61,000in 2023 (measurable wage benchmark for special event and professional makeup services)
05
In the U.S., the BLS Productivity and Costs program reports compensation per hour for private industries at $42.74in Q4 2023 (measurable labor cost pressure benchmark for service firms)
06
In the U.S., the Producer Price Index for 'Hair Care and Cosmetics' inputs increased by 3.1% over the 12 months ending in April 2024 (measurable input cost pressure for salon products)
Interpretation
Cost Analysis Interpretation
Cost pressures in the Beauty Salon Industry are rising, with BLS productivity and costs showing compensation of $42.74 per hour in Q4 2023 and hair care and cosmetics input prices up 3.1% year over year to April 2024, meaning staffing and product costs are both climbing for service firms.
05 · Category
User Adoption4 stats
01
A 2024 study by the International Journal of Environmental Research and Public Health found that consumer willingness to pay for sustainable cosmetics averaged 60% across sampled cohorts (measurable sustainability-driven purchase behavior affecting salon product choices)
02
In a 2023 survey reported by Salesforce, 88% of consumers said they would use a business that provides consistent customer service (measurable customer experience expectations that salons can operationalize)
03
In 2023, Google data cited by Think with Google reported that 70% of people use Google to find businesses and 41% contact them from the search results (measurable local discovery behavior affecting salon lead generation)
04
In a 2020–2021 consumer survey published by BrightLocal, 87% of consumers used Google to search for a local business (measurable local search behavior)
Interpretation
User Adoption Interpretation
For the user adoption angle, salon success is being driven by online and experience expectations, with 87% of consumers using Google for local business searches and 41% contacting businesses directly from search results, alongside 88% saying they would use a business that delivers consistent customer service.
More related reading
06 · Category
Performance Metrics3 stats
01
In a 2023 National Center for Biotechnology Information (NCBI) publication on appointment reminders, reminder interventions increased show-up rates by an average of 10–20 percentage points (measurable behavioral lift directly relevant to salon appointment retention)
02
A 2017 systematic review published in BMC Health Services Research found that SMS reminders increased appointment adherence by 10–20% (measurable improvement for scheduling adherence applicable to beauty appointments)
03
In a 2022 peer-reviewed study in the Journal of Retailing and Consumer Services, personalized recommendations increased conversion by about 6% on average (measurable personalization uplift transferable to salons’ marketing and loyalty systems)
Interpretation
Performance Metrics Interpretation
For Beauty Salon Performance Metrics, the evidence is clear that targeted reminder and personalization tactics consistently move outcomes by meaningful margins, with show up rates improving by 10 to 20 percentage points from appointment reminders, appointment adherence rising 10 to 20 percent with SMS reminders, and conversions gaining about 6 percent through personalized recommendations.
07 · Category
Labor & Costs4 stats
01
$1.67per hour is the estimated cost impact of employee turnover for the average employer (2019 benchmark, U.S.)
02
3.3% average annual wage growth for U.S. service workers in 2023 (Consumer Price Index-adjusted wages trend estimate)
03
2.4% increase in average hourly earnings for leisure and hospitality employees from December 2023 to December 2024
04
The average U.S. cost of a gallon of gasoline was $3.39in April 2024 (affects mobile beauty services and commuting)
Interpretation
Labor & Costs Interpretation
For the Labor and Costs outlook, rising labor expenses are becoming a real pressure point, with service workers’ wages projected to grow 3.3% in 2023 and leisure and hospitality hourly earnings up 2.4% from December 2023 to December 2024, while turnover still adds about $1.67 per hour in estimated cost impact for the average employer.
08 · Category
Market & Size3 stats
01
2.4% year-over-year increase in U.S. trade credit availability for retail (proxy for working capital availability, 2024)
02
4.0% U.S. retail inflation for ‘Hair Care and Cosmetics’ components in 2024 (CPI-based measure)
03
$1.9 billion U.S. imports of professional beauty products in 2023 (customs trade flow)
Interpretation
Market & Size Interpretation
The beauty salon market appears to be supported by steady demand and cost pressure, with U.S. trade credit availability up 2.4% year over year in 2024 and hair care and cosmetics inflation running at 4.0%, alongside $1.9 billion in 2023 imports of professional beauty products pointing to a sizable and import-reliant product market.
09 · Category
Payments & Tech3 stats
01
45% of U.S. consumers say they use digital wallets when given the option (2023 survey)
02
62% of consumers say they are more likely to book when they can see real-time availability (2022 online booking study)
03
88% of consumers report they are more likely to use a business that offers consistent customer service (2023 survey result)
Interpretation
Payments & Tech Interpretation
With 45% of U.S. consumers using digital wallets and 62% more likely to book when real-time availability is shown, salon businesses that pair smooth payments with modern booking tech are strongly positioned to win more customers.
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Beauty Salon Industry Statistics. Gitnux. https://gitnux.org/beauty-salon-industry-statistics
MLA
Priyanka Sharma. "Beauty Salon Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/beauty-salon-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Beauty Salon Industry Statistics." Gitnux. https://gitnux.org/beauty-salon-industry-statistics.
Sources & references
44 datasets cited across this report · attribution is report-level
+23 additional datasets cited (not shown individually)