GITNUX REPORT 2024

Global Backpack Statistics: Market to Hit $23.6B by 2027

Discover the booming backpack industry with staggering growth projections and fascinating consumer trends worldwide.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

60% of Americans own a backpack.

Statistic 2

72% of backpack sales are accounted for by school-going children.

Statistic 3

Backpacks with a capacity of 20-30 liters are the most popular among hikers.

Statistic 4

In 2020, the average price of a school backpack in the U.S. was $52.

Statistic 5

Backpacks made from sustainable materials are preferred by 55% of consumers.

Statistic 6

63% of travelers prefer using a backpack as their luggage.

Statistic 7

Clear backpacks have seen a surge in demand, primarily in schools, due to security concerns.

Statistic 8

24% of backpack buyers consider brand reputation as a key factor in their purchase decision.

Statistic 9

Leather backpacks account for 27% of the luxury backpack market.

Statistic 10

46% of consumers prefer backpacks with built-in USB charging ports.

Statistic 11

In 2020, the top-selling backpack brand on Amazon was JanSport.

Statistic 12

Out of all backpack sales, 32% are attributed to online purchases.

Statistic 13

67% of college students prefer backpacks with built-in laptop compartments.

Statistic 14

34% of parents invest in ergonomic backpacks for their children to prevent back pain.

Statistic 15

56% of travelers consider a high-quality backpack an essential travel item.

Statistic 16

The average American spends around $71 on a new backpack.

Statistic 17

42% of consumers prefer eco-friendly backpacks made from recycled materials.

Statistic 18

38% of consumers choose backpacks based on color and design.

Statistic 19

48% of urban commuters prefer backpacks with padded laptop sleeves.

Statistic 20

Over 340 million backpacks are sold every year globally.

Statistic 21

The global anti-theft travel backpack market size was valued at $726.0 million in 2019.

Statistic 22

The North American backpack market is the largest, accounting for 35.2% of global sales.

Statistic 23

The global smart backpack market size was valued at $411.77 million in 2019.

Statistic 24

Backpacks for women accounted for 42% of the global market share in 2020.

Statistic 25

The global urban backpack market size was valued at $5.09 billion in 2019.

Statistic 26

The global children's backpack market size is estimated to be $5.05 billion by 2027.

Statistic 27

The global vintage backpack market size reached $1.8 billion in 2020.

Statistic 28

Waterproof backpacks constitute 23% of the global backpack market.

Statistic 29

In 2020, the global canvas backpack market size was estimated at $4.6 billion.

Statistic 30

The market size of backpacks for hiking and trekking activities reached $2.76 billion in 2020.

Statistic 31

The global backpack market size is projected to reach $23.6 billion by 2027.

Statistic 32

The backpack industry is expected to grow at a CAGR of 4.6% from 2020-2025.

Statistic 33

The travel backpack market is expected to grow by $1.49 billion during 2020-2024.

Statistic 34

The global military backpacks market size is estimated to reach $1180.1 million by 2027.

Statistic 35

The backpack industry has a projected annual growth rate of 3.5%.

Statistic 36

The college backpack market is expected to grow by $663.59 million from 2020-2024.

Statistic 37

The global leather backpack market is estimated to grow by $422.48 million during 2020-2024.

Statistic 38

The outdoor backpack market is expected to grow by $777.63 million from 2020-2024.

Statistic 39

By 2024, the North American backpack market is estimated to reach $8.12 billion.

Statistic 40

The global laptop backpack market size is expected to reach $15.85 billion by 2027.

Statistic 41

The global tactical backpack market size is projected to be $1.96 billion by 2027.

Statistic 42

The Asia Pacific region is expected to witness the fastest growth in the backpack market.

Statistic 43

The average backpack price in the U.S. increased by 5% in 2020.

Statistic 44

The global camera backpack market size is projected to reach $2.04 billion by 2027.

Statistic 45

The global hydration backpack market size is expected to surpass $590 million by 2027.

Statistic 46

The rugged backpack market is projected to grow by $420.24 million from 2020-2024.

Statistic 47

The anti-theft backpack market is expected to exhibit a CAGR of 7.3% from 2020-2025.

Statistic 48

The hiking backpack market is expected to grow by $2.32 billion from 2020-2024.

Statistic 49

The global sports backpack market size is projected to reach $10.6 billion by 2027.

Statistic 50

Tactical backpack sales are expected to account for 18% of the global backpack market by 2025.

Statistic 51

The stocks of backpack companies increased by an average of 12% in 2020.

Statistic 52

The market size of collapsible backpacks is expected to grow by $338 million from 2020-2024.

Statistic 53

80% of backpacks sold contain polyester material.

Statistic 54

The average weight of a loaded school backpack for children is about 18.4 pounds.

Statistic 55

85% of college students use backpacks to carry their books and supplies.

Statistic 56

28% of backpack owners use theirs for work purposes.

Statistic 57

The average American household owns 3.1 backpacks.

Statistic 58

There are over 215,000 searches for "best backpacks" on Google every month.

Statistic 59

Approximately 50% of adults in the U.S. own a backpack.

Statistic 60

21% of individuals who own a backpack have more than one for different purposes.

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Summary

  • The global backpack market size is projected to reach $23.6 billion by 2027.
  • The average weight of a loaded school backpack for children is about 18.4 pounds.
  • Over 340 million backpacks are sold every year globally.
  • 60% of Americans own a backpack.
  • The backpack industry is expected to grow at a CAGR of 4.6% from 2020-2025.
  • 72% of backpack sales are accounted for by school-going children.
  • The travel backpack market is expected to grow by $1.49 billion during 2020-2024.
  • The global anti-theft travel backpack market size was valued at $726.0 million in 2019.
  • Backpacks with a capacity of 20-30 liters are the most popular among hikers.
  • The North American backpack market is the largest, accounting for 35.2% of global sales.
  • The global military backpacks market size is estimated to reach $1180.1 million by 2027.
  • The backpack industry has a projected annual growth rate of 3.5%.
  • 85% of college students use backpacks to carry their books and supplies.
  • The college backpack market is expected to grow by $663.59 million from 2020-2024.
  • In 2020, the average price of a school backpack in the U.S. was $52.

Strap in, folks, because were about to dive into the booming world of backpacks where statistics are as weighty as a fully loaded school bag. With the global backpack market projected to hit a staggering $23.6 billion by 2027, its clear that these trusty carryalls are more than just a convenient way to lug around our stuff—theyre a powerhouse industry in their own right. From the average weight of a kiddos school bag (clocking in at 18.4 pounds) to the fact that 60% of Americans are proud backpack owners, its safe to say that backpacks are the real MVPs of the accessory game. So, whether youre a school kid toting books, a hiker hitting the trails with a 20-30 liter pack, or a stylish jet-setter eyeing the latest in anti-theft travel companions, theres no denying that the backpack craze is here to stay—and its got the numbers to prove it.

Consumer Preferences

  • 60% of Americans own a backpack.
  • 72% of backpack sales are accounted for by school-going children.
  • Backpacks with a capacity of 20-30 liters are the most popular among hikers.
  • In 2020, the average price of a school backpack in the U.S. was $52.
  • Backpacks made from sustainable materials are preferred by 55% of consumers.
  • 63% of travelers prefer using a backpack as their luggage.
  • Clear backpacks have seen a surge in demand, primarily in schools, due to security concerns.
  • 24% of backpack buyers consider brand reputation as a key factor in their purchase decision.
  • Leather backpacks account for 27% of the luxury backpack market.
  • 46% of consumers prefer backpacks with built-in USB charging ports.
  • In 2020, the top-selling backpack brand on Amazon was JanSport.
  • Out of all backpack sales, 32% are attributed to online purchases.
  • 67% of college students prefer backpacks with built-in laptop compartments.
  • 34% of parents invest in ergonomic backpacks for their children to prevent back pain.
  • 56% of travelers consider a high-quality backpack an essential travel item.
  • The average American spends around $71 on a new backpack.
  • 42% of consumers prefer eco-friendly backpacks made from recycled materials.
  • 38% of consumers choose backpacks based on color and design.
  • 48% of urban commuters prefer backpacks with padded laptop sleeves.

Interpretation

In a world where backpacks are more than just a practical accessory, they have become a symbol of lifestyle choices and personal preferences. From the humble school backpack to the high-end luxury leather versions, the market is diverse and ever-evolving. As consumers demand more sustainable materials and innovative features like USB charging ports, it's clear that the backpack has transcended its utilitarian origins. Whether it's for hiking, traveling, or just daily commuting, one thing is certain – we may carry our belongings on our backs, but our choices in backpacks speak volumes about who we are and what we value.

Global Market Size

  • Over 340 million backpacks are sold every year globally.
  • The global anti-theft travel backpack market size was valued at $726.0 million in 2019.
  • The North American backpack market is the largest, accounting for 35.2% of global sales.
  • The global smart backpack market size was valued at $411.77 million in 2019.
  • Backpacks for women accounted for 42% of the global market share in 2020.
  • The global urban backpack market size was valued at $5.09 billion in 2019.
  • The global children's backpack market size is estimated to be $5.05 billion by 2027.
  • The global vintage backpack market size reached $1.8 billion in 2020.
  • Waterproof backpacks constitute 23% of the global backpack market.
  • In 2020, the global canvas backpack market size was estimated at $4.6 billion.
  • The market size of backpacks for hiking and trekking activities reached $2.76 billion in 2020.

Interpretation

In a world where the weight of our daily essentials seems to outweigh our emotional baggage, statistics reveal the staggering popularity and diversity of backpacks. From anti-theft travel companions to smart urban sidekicks, it seems the global demand for these trusty carriers knows no bounds. With waterproof shields and vintage charm vying for attention, one thing is clear - backpacks are not just a practical necessity but a fashionable statement. As the children's market gears up to backpack stardom and hiking enthusiasts join the trek with their hefty contributions, it's safe to say that the world of backpacks is a booming business, carrying more than just our belongings but also our aspirations and style choices.

Market Growth Projections

  • The global backpack market size is projected to reach $23.6 billion by 2027.
  • The backpack industry is expected to grow at a CAGR of 4.6% from 2020-2025.
  • The travel backpack market is expected to grow by $1.49 billion during 2020-2024.
  • The global military backpacks market size is estimated to reach $1180.1 million by 2027.
  • The backpack industry has a projected annual growth rate of 3.5%.
  • The college backpack market is expected to grow by $663.59 million from 2020-2024.
  • The global leather backpack market is estimated to grow by $422.48 million during 2020-2024.
  • The outdoor backpack market is expected to grow by $777.63 million from 2020-2024.
  • By 2024, the North American backpack market is estimated to reach $8.12 billion.
  • The global laptop backpack market size is expected to reach $15.85 billion by 2027.
  • The global tactical backpack market size is projected to be $1.96 billion by 2027.
  • The Asia Pacific region is expected to witness the fastest growth in the backpack market.
  • The average backpack price in the U.S. increased by 5% in 2020.
  • The global camera backpack market size is projected to reach $2.04 billion by 2027.
  • The global hydration backpack market size is expected to surpass $590 million by 2027.
  • The rugged backpack market is projected to grow by $420.24 million from 2020-2024.
  • The anti-theft backpack market is expected to exhibit a CAGR of 7.3% from 2020-2025.
  • The hiking backpack market is expected to grow by $2.32 billion from 2020-2024.
  • The global sports backpack market size is projected to reach $10.6 billion by 2027.
  • Tactical backpack sales are expected to account for 18% of the global backpack market by 2025.
  • The stocks of backpack companies increased by an average of 12% in 2020.
  • The market size of collapsible backpacks is expected to grow by $338 million from 2020-2024.

Interpretation

With the global backpack market on the ascent, it seems the world is ready to shoulder more than just responsibilities. From military precision to college essentials, the backpack industry is expanding quicker than a traveler running for their next flight. Whether it's a trendy leather look or a tactical must-have, these statistics suggest that backpacks are not just for carrying your stuff anymore—they're a statement piece in the fast-paced world of fashion and function. So, keep your straps secure and your pockets deep because in this booming market, everyone's got a backpack to bear, and it's definitely not a burden.

Material Preferences

  • 80% of backpacks sold contain polyester material.

Interpretation

In a world where fashion meets function, the reign of polyester continues to hold strong as the premium choice for backpack aficionados. With a staggering 80% of backpacks on the market boasting this versatile material, it's clear that durability and style go hand in hand. Whether you're hiking through rugged terrains or strolling city streets, polyester keeps you looking sharp while standing up to the challenges of daily adventures. So, grab your trusty polyester pack and conquer the world one stylish step at a time!

Product Usage Statistics

  • The average weight of a loaded school backpack for children is about 18.4 pounds.
  • 85% of college students use backpacks to carry their books and supplies.
  • 28% of backpack owners use theirs for work purposes.
  • The average American household owns 3.1 backpacks.
  • There are over 215,000 searches for "best backpacks" on Google every month.
  • Approximately 50% of adults in the U.S. own a backpack.
  • 21% of individuals who own a backpack have more than one for different purposes.

Interpretation

In a world where our burdens are often carried on our backs, the statistics surrounding backpacks shed light on both practical necessity and societal trends. From the staggering weight borne by schoolchildren to the versatile roles backpacks play in the lives of college students and working professionals, it is clear that these trusty companions are more than just a fashion accessory. With Google searches for the "best backpacks" soaring and the average American household boasting multiple packs, it seems we are a nation united by our need for efficient, reliable baggage. So, whether you're lugging textbooks, laptops, or simply the essentials for a weekend adventure, remember that the humble backpack is not just a holder of belongings, but a symbol of our collective quest for convenience and functionality in a fast-paced world.

References